ABC Application - Essay Example

ABC Application Feasibility Analysis Smartphone Application development has drastically grown with a strong rate since 2007 when Apple introduced the Smartphone for the first time. Currently, Smartphone Application Development Industry generates more than 10 billion revenue annually and has an annual growth of 49.8 percent1. There are number of applications developed that tremendously contribute to our daily lives. However, the use of the fun application is also becoming a popular trend. Thus, fun mobile applications have a great demand in the global market. Thus, the launching a fun application can yield greater benefits. However, the level of competitiveness among the mobile software is dependent on the distinct features of the application2. Keeping in mind, the present trends in the market and analyzing the Application Development Industry it can be determined the launch of the innovative software application can contribute in significant revenues and profits. By analyzing the current application on the stores of Android and OS stores it can be determined that none of the application has yet been developed with the audio decoding features like ABC application provides. Product Description ABC Application is specifically designed to decode your girlfriend’s mind. So for all the individuals that have been reading articles, magazines, browsing ways to keep your girlfriend happy, ABC application solves it all. ABC Application is specially designed to decode the common phrases of a female with her actual intentions. ABC application comes with simple and unique features that make it easy to use and interpret actual meaning of the recorded word that explains a woman’s mind in a true way. ABC application decodes the tone of recorded words and phrases spoken specifically by females and translates them what they actually mean. In other words, ABC application reads the mind of a woman y decoding her tone and phrases. The frequency of the tone is analyzed and integrated with the psychological interpretation that gives the idea about the actual intentions3. Moreover, it can assess the mood of the other person simply by catching the pitch of the sound and words. It processes the tone and phrases to interpret the meaning that provides answer to each question that a girlfriend asks. The frequency of the sound and words will predict the intentions and meanings of the speaker. ABC Application is easily available for Androids and OS version that can be installed for free. It comes with different add on features that makes it easier and efficient to use. Listen, record, process and answer it is the simple way how this application works. Features Simply by login this app will start working to recognize the voice, words, sentences and phrases of any girl. On a single touch it will start recoding the voice and within few seconds it starts identifying the meanings and female psychology. After identifying the female psychology and meanings it will provide the appropriate answers according to that. Benefits It is beneficial for those boyfriends who want to impress their girlfriends while playing safe. It will help to resolve the conflicts between girlfriends and boyfriends. It will be beneficial for maintaining the healthy and happy relationships. Product Information The size of this ABC app will be 20 MB. It will be compatible for all mobile phones and it will be easily available on all android and iPhone app stores. The preferred language for this app is English language but it will provide different language options as well. The app can be downloaded for free from the app store. Marketing plan Objective The purpose of this app is to reach to the high level of popularity in the mobile app world. The goal for introducing this app is to help males for analyzing what their girlfriends think and want to listen. The aim is to save the relationships from conflicts. Target market The ideal market for this app is males and females both who belong to an age group of 15 to 45. The app is designed especially for those who want to know their girlfriend psychology behind their words4. In this, some are teenagers and some are sensible adults. For that the marketing strategy will be designed to attract both male and females. Market segmentation Geographically: The mobile application will be provided on the application stores of Android and OS. Hence, every individual that has a Smartphone across the globe can make use of the application5. Since, the application only support translation of English due to which the geographical segmentation of this application is limited. It supports the countries and places where individuals are dating English-speaking girlfriends. People from any country or city can use this application. Demographic: the ABC app is for both males and females and people from age 15 to 45 years will use this app. Moreover, both married or unmarried male and females from upper, middle and lower middle class can use this app. It can be said that whoever can have Smartphone can have this app6. Psychographic: The individuals that remain often curious to judge their girlfriend behaviors because of their different emotional and mood swing this application will allow them to actually interpreted a mind of a woman through psychological perspectives. Individual that are dating or seeking to have a healthy and happy relationship in their life by Consumer personality and need for this app, their interest and their lifestyle in which they are use to go on dates with their girlfriends. It will help to deal the attitude of the males or females according to their girlfriend’s psychology on dates. Behavioral: as this app is beneficial for relationship life, thus, the users will like to use this app when they will need help to understand their girlfriend7. It will be preferred on dates. Potential users and first-time users will be targeted. Marketing Strategies 1. The app can be marketed on social media and on the mobile app store. 2. The social media adds and promotional strategies can attract the customers to download this app. 3. Funny and attractive advertisements for social media and for print media can spread the existence of this app. 4. Effectiveness of this app and word of mouth will be a best source for the promotion of this app8. 5. As this application can be downloaded for free so small popup ads that will directly lead to the place in app store from where it can be downloaded will be a good strategy to market this app. In other words it can be said that the Badges on the mobile app store will be effective marketing technique9. 6. Some promotional app short clips will be quickest way to let people know about the usage of this app. 7. Few positive reviews on the app store about this app will convince people to use this app. 8. Inbound marketing will also be a strong source to market the app. 9. The pitch line for this app will be “Get into the mind of your girlfriend” Customer Profile The focused customers for this application will be males and females belonging to different age group using Smartphone. The target audience will be the individuals in relation that can make use of the application to decode girlfriend’s voice and respond to them. The individuals that will make use of this application explore innovation, obliterate boundaries and create. The application is designed keeping in mind psychological aspects of the girlfriend that can be translated by using this application10. Thus, ABC Application can be used any male of female who are in phase of relation, the focused age group for this application between the age 15-50years. It is causal software and can be used by people of different ages and profiles. Historical Perspective The inspiration of this idea was developed when I came across Speak and Translate software of Apple. With the passage of time, as I grew up the issues prevailing in different genders was one of the most controversial thing. In my past relationship, understanding a woman remained was the most crucial aspect. I always desired to encode focusing on the tone and way they speak to understand what they actually mean. The idea of ABC Software developed when I was able to see several fun applications for assistance in different things. The use of the sensor to dedicate heartbeat, eye movement, hand movement, etc is possible with a Smartphone. The inducement of the science and technology has always been possible with Smartphone. The conflict between the psychology between the two genders (Male and Female) has remained to be one of the major issues in relationships. Personal inspiration to put science and technology together to create innovate way to overcome psychological gaps between male and female is possible through this application. The idea is inspired by several personal life events and observations have provided me a vision to develop this application. SWOT Analysis Strengths The tone detection to translate and decode the meaning is one of the major strength of the application. The unique feature of this application makes this application unique and desirable for individuals. The application can effective way to decode the actual meaning of a girlfriend and can significantly contribute to resolve the conflicts. The app is for free and people prefer to use free app especially when they do not know that effectiveness of the application (Freeman). Therefore, the free download is its strength11. The application is easy to use and available for free and can be downloaded. In addition, it can be easily to use that makes it attractive for the people. In addition, the translation can be done in three languages, that is, English, Spanish and French. Moreover, you can access the application even without the Internet. It provides facility to store communication up to 1GB and more through its add on features allows the user to improve its overall performance and experience. The application also provides suggestion for the question that enables the user to pick the appropriate answer that can be used12. The development of the application is carefully done keeping in mind the ethical consideration along with the consultant solutions that can contribute to overcome the conflicts by using this application. The ABC application’s easy use features and accessibility as well as simple design make it easy and fun to use. Weakness Disruption in the environment may affect the interpretation of the words and phrases. The answers provided by the software are based on the psychological aspect and decoding of the tones. Thus, the answer provided by the application may vary because of the different aspects. In addition, this application is highly secured and can be installed by individual at a time. Thus, this application cannot be used by another individual13. One of the other weaknesses of the application is that it provides timely responses as it takes time to process the code. Hence, the user may not be adequately answer immediately. The application can only translate English phrases and female voices; it does not responses to male voices appropriately because of the different psychological and voice frequency that the application is unable to detect (Keillor). In addition, the database of the software is limited due to which some of the phrases and tones are not able to be detected or translated by the application. Opportunities ABC application has a great potential to expand. It can make use of its tone decoding feature to develop more applications that provides translation in different languages. Threats One of the major threats that the application may undergo is regarding the ethical consideration that may evolve in the different phase of conversation between the couple14. In addition, there is potential for the other developers to copy or bring software similar to this. The answers provided by the application may not be appropriate or suit the situations due to which it may lead to misunderstanding. Profile Management team Management Capabilities The management of the application acquires experts and highly skilled individuals that will significantly contribute towards the management of the application. The use of Mobile Application Management is well supported according to the design and features of the software, as it provided provision and control on the development of the mobile application. The reason to opt for this mobile application is because it provides high control on the application and lower degree of control over the application. Thus, the following is the brief description about the management capabilities of ABC Application Device and Security Security policies Security features, pass codes, locks and remote wipes Resource Access Certificate Profiles Wi-Fi Profiles Email Profiles VPN profiles Conditional Access Policies Application Management It will mainly stress on the configure restriction of the application reconciling the mobile management policy. It will improve overall security measures and operation through using tools to support functioning, features and backup of the data. It involves the following 1. Application deployment and management 2. Compliant and non-compliant 3. Mobile application Management Proto Type of the idea ABC Application only supports OS and Android software’s, due to which the Proto Type of the application can only be done on Android and OS Smartphone. For Proto-typing of ABC application the use of incremental prototyping will be adopted. However, it is essential to ensure that the application is ready to use. Therefore, identifying the weakness and drawbacks of the application is a core element that should be addresses15. However, there are several third part application software organization that would test the application. . The reason to choose incremental prototyping suits the features and design of application as well as it allows reducing time gap between the user and software. The proposed Proto Type for ABC application is explained below 1. The application can be tested through determining its potential range and support mobile devices, release levels, performance and carrier network and connection quality. In addition, the feedbacks of the user and testers can be taken to analyze the effectiveness of the software. 2. The other way to perform manual testing that can be expensive and requires support of teal and follow scripts of instruction to test it16. It is because in manual testing the company has to provide mobile phones to individuals to test the application that would increase its costs. 3. The use of the emulations and stimulators in order to run the software on the PC17. 4. The testing can also be performed using automatic testing of the script by running agent problem that will be flexible to use by the other physical devices. Fig1: Proto-type of ABC application Pro-formula financial Statement The following is the balance sheet of ABC application projecting three years financial positioning. Pro-Forma Balance Sheet   Year 1 Year 2 Year 3 Cash 50000 75000 130000 Account Receivable 67,000 89000 90000 Total Current Assets 97,700 136,741 200,313 Long term assets 0 10000 20000 Accumulated Depreciation 0 1000 2000 Total Assets 214,700 311,741 442,313 Accounts Payable 1200 20000 18900 Total Current Liabilities 1200 1200 1200 Paid in Capital 45,000 57,000 87,000 Retained Earnings 0 1200 1400 Earnings 48,500 118,341 162,590 Total Capital 120,000 134,000 190,123 Total Equity 214,700 311,741 442,313 The balance sheet of ABC application is developed specifically for internal users only. However, the company will maintain complete disclosure, transparency and accurate reporting of the financial figures18. The pro-forma balance sheet present above is prepared based on information obtained and illustrates financial figures on the bases of assumed changes in the external factors19. Looking in the figure, it can be noted that the company will make decisions to acquire long term assets in year two if the profits and revenues are generated according to the provided income statement20. Income Statement The following is the pro-forma income statement projections for three years. Pro Forma Profit and Loss   Year 1 Year 2 Year 3 Sales 150,000 250,000 350,000 Direct Cost of Sales       Gross Profile 150,000 250,000 350,000 Payroll 65,000 75,690 89,910 Sales and Marketing and Other expenses 23,200 37,189 75,680 Depreciation 0 0 0 Research & development 12,000 13,500 14,000 Utilities 300 400 650 Insurance 500 680 870 Rent 500 3,000 5,000 Total Operating Expense 101,500 130,459 186,110 Profit Before Interest Expense       Taxes 0 1,200 1,300 Net Profit 48,500 118,341 162,590 The income statement is prepared on the basis of the assumption predicted. However, no estimates have been implied on the bases of historical assumption as it is a new business. The expenses are reported keeping in view the general market assumptions, inflation rates and economic conditions21. Therefore, the results may provided vary depending on real life events. The taxes are reported according to the prevailing taxes trends in industry. Start up Cost Start Up Expenses Legal 50,000 Stationery 3,500 Sales Campaign 10,000 Communication Fee 2,000 Utilities 1,000 Rent 700 Total Start Up Expenses 67,200 The startup costs that are reported are based on the approximate estimates obtained through market survey. However, the figures provided may vary to actual expenses that may incur because of the change in the external environment. Conclusion On the basis of the information discussed in the paper it can be analyzed that the ABC application is unique and distinct. Currently, none of the application has come up with the idea and features like ABC Application. On the basis of the feasibility report it can be determined that the launching a new application has great potential and scope. Keeping in view the features and industry information it can be predicted that this application will be fun and easy to use and will attract a large number of individuals that are dating across the globe. The use of the application can significantly contribute to resolve the conflicts and improve communication among couple. In addition, the technology used in the development of this application can be integrated for the creation of new application with the similar features. Works Cited Badenhorst-Weiss, Hannie, Mike Cant and Terrisa Bervis. Business Management: A approach contemporary Approach. New York: Juta and Company, 2009. Print. Ferrell, William Pride. Marketing. Mason: Cengage Learning, 2009. Print. Freeman, R Edward. Strategic Management: A Stakeholder Approach. Illustrated. Cambridge: Cambridge University Press, 2010. Print. Katona, G. "Psychology and Consumer Economics." Journal of Consumer Research 1 (1974): 1-8. Print. Keillor, Bruce David. Marketing in the 21st Century: Integrated marketing. London: Greenwood Publishing Group, 2009. Print. Kotler, P and K L Keller. Marketing Management. 12th. New Jersey: Prentice Hall, 2006. Print. Lennon, John and John Steinbeck. A way of viewing business. Sydney, 2013. Print. Mallick, M. Mobile and Wireless Design Essentials. New York: John Wiley & Sons, 2014. Print. "Mobile Application Development Industry." 2015. Web. 26 February 2015. . Monsanto. "Busines Ethics - Monsanto." 29 April 2014. Web. 26 February 2015. . Trevino, Linda K and Katherine A Nelson. Managing Business Ethics. New York: John Wiley and Sons, 2010. Print. Werhane, Patracia H. "Globalization and Its Challeneges for Business and Business Ethics in the tweinteeth Century." Business & Society Review 117.3 (2012): 383-405. Print. Read More