StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Coffee Drinking Habits in the UK Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
An important element into the market segmentation is of the disposable income of the consumers also. The UK has an average per capita income of $ 45,000/ per year. Such high per capita income provides enough income available to consumers to spend on average $5 on drinking coffee at the branded coffee chains in the country.
Preview sample
The Marketing Mix: Golden Circle Orange Juice Marketing Essay
3 pages (777 words) , Download 7 , Essay
Free
The author states that the product is a normal consumer good that is not durable and is full of nutrients and energy. Orange juice is very famously drunk by everyone around the world and so here. The pricing is according to the ingredients used by the manufacturers and apart from that, the target market has been kept as the factor in deciding the price.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Capital Structure of CVS Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
The author states that evaluating the financial ratios of CVS shows that it has a debt-equity ratio of 28.4% which has impressively improved as compared to where it stood a year ago, i.e. 38.65% in 2005. This shows that CVS is not highly leveraged and comprises of a large proportion of equity in its capital structure.
Preview sample
London Stock Exchange - Why Invest in Shares Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The author states that a stock market is a market structured for public or owned by private for the trading of company stock and derivatives of the company stock at a settled price. It’s the market which facilitates the trading of company stocks (collective shares), other securities and derivatives.
Preview sample
Marketing Communication of Smiths Group Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
To operate at the business to business model, marketing communication is most crucial. And Smiths Interconnect is no exception to the fact (even after being such a reputed company for more than 150 years). To sustain in today’s competitive market, a company has to feel, understand and act according to the pulse of the market. 
Preview sample
Marketing Strategy of Coffee Making Equipment Manufacturers in China Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Coffee is both being used as a good alternative to tea and is also consumed in various ways. It is used with snacks and other items and sometimes, it is just consumed on its own. Due to the spread of this coffee culture, various coffee shops are being established which translates into a greater need and demand for high-end coffee brewing equipment.
Preview sample
Fashion and Luxury Goods Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This essay analyzes the Luxury Goods and Fashion. Luxury goods are therefore those products are not necessarily basic for the survival of human beings. This does not means they are of futile in use, but it implies men can do without them through the use of substitutes for they just add pleasure to ones life. Goods are thus categorized to be luxury.
Preview sample
Skills Audit for a Future Career as Marketing Manager Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The marketing functions in the way that it analyzes the potential customers or markets that the organization desires or targets to serve, what their needs are, what products and/or services the organization may develop to meet those needs, how these customers may prefer to use the products and/or services.
Preview sample
Connections between Theatre and Thank Goodness Its Friday Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
The culture should be led well and commitment and involvement lead towards a focused direction thereby resulting in change, and the customers should be thanked for their feedback that led to these changes. Embedding the changes that a customer proposes develops the ownership feeling within the customer.
Preview sample
Globalisation and Economic Sociology Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Economic globalization is showing high-end results, impact on the ¬part of economical evolutions on nations mainly on cities and individual person’s living standard. Because of the globalization the technologies as exchanged. Cities are transforming into great industrial belts. As the industries grow there will be a visible impact on the economy.
Preview sample
Improving the Shopping Experience at Target Marketing Term Paper
6 pages (1656 words) , Download 2 , Term Paper
Free
According to Kotler (1), industry players are in a hypercompetitive market where rivalry among competitors is intense and buyer leverage is extremely high. This current situation presents a challenge to retailers since they should strive to capture and retain their market shares by making an enormous effort of satisfying their clientele.
Preview sample
Advertising and communication Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors.
Preview sample
Forms of Communication in Burberry Advertisement Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
There are various types of advertising including radio, TV, internet and print. Print ads are the oldest form of advertising and rely on the various elements used in the ad to convey a message. The print ads usually carry implicit and explicit messages. Implicit Communication refers to communication which is implied, embedded in the ad.
Preview sample
Devising a Strategy for Accor Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
Accor might consider building up each brand and express it in ‘enlightened’ terms of customer value and experience. (2004 69) The company has been to some extent following ‘cost leadership’ strategy. The company might consider adopting ‘focus’ which combines the principles of both cost leadership and differentiation as a strategy.
Preview sample
Masstige Brand and Products: The Impact of Brand and Price on Customer Purchase Habits Marketing Research Paper
13 pages (3407 words) , Download 2 , Research Paper
Free
Marketing and information about brands have created more knowledgeable and price sensitive customers leading to a more competitive market and a penetration of international brands. Thus, the development of the brand marketing and the task of keeping customers' loyalty becomes harder and harder.
Preview sample
The Concept of Corporate Strategy of Apple Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
Apple is an IT company engaged in the development and marketing of PCs and other software and hardware. The distinctive feature of this company is it is selling the music related devices at a tremendously high rate with every passing day new technology which lures most of its clientele. Apple Company should introduce a public relation scheme.
Preview sample
Key Facts about the Confectionery Market: Cadbury Brand Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
After a period of stagnation, the chocolate confectionery market is now worth £2,140 million, an 11.1% increase in 2003. This return to form has been driven by an increase in premium indulgence products and health perceptions about the benefits of dark chocolate. Dark chocolate fights free radicals in a similar way to red wine.
Preview sample
Ikea: Global Marketing Marketing Case Study
2 pages (727 words) , Download 3 , Case Study
Free
The author states that IKEA’s first store opened in 1958 and since then the company has grown so much that last year it had 237 stores in 34 different countries with 504,154,000 people visiting the stores. Let’s take a look at IKEA’s business strategy to find how this enormous growth has been achieved and maintained over the years.
Preview sample
Marketing E-Business Marketing Research Paper
9 pages (2561 words) , Download 2 , Research Paper
Free
As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements. As the concurrency and complexity of your systems grow, the greater the need becomes to support policy-based routing, application, and data caches, as well as load balancing hardware and software.
Preview sample
System of U.S. Steel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
U.S. Steel (USS) is the third largest integrated steel producer in the world with an annual production rate of 27 million tons. In 1996, Ford Motor Company threatened to sever all business with U.S. steel primarily because of their inefficient delivery system, rendering Ford incapable of achieving economies of scale.
Preview sample
Marketing Plan for Body Scrub Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
While approaching the prospective customer we need to be double sure that the time and convenience must be well taken care of. As we are planning to target the college-going youth, so we need to make sure that the campaign doesn’t start off at around the time when the student community is busy, for example during the exam time. 
Preview sample
Product Development of LOreal Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
 The entire team of the company is committed to attaining significant market share and secure financial interest for the company. The company has specific values attached to its policy, which are endorsed by both, the management and employees. L'Oreal has been successful in the establishment of a healthy professional environment, 
Preview sample
Interactive Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Haeckael (1998. pp64-66) developed an empirical generalization on dimensions of interactivity that generate an overall impact on the interactions occurring.
Preview sample
Marketing of Dove Soap Bar Marketing Research Paper
10 pages (2918 words) , Download 2 , Research Paper
Free
Production of commodities in the markets characterizes the provision of a product that has the potential to attract customers to buy it even when there are others that can serve similar purposes. This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity.
Preview sample
Marketing Management Strategies Analysis Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
In the last half of the twentieth century, the world has seen a considerable reduction in international trade barriers and an increase in people’s income levels have provided an economic impetus towards the development of global markets. The formation of bodies such as WTO and GATT have eliminated trade barriers between countries since the WW2.
Preview sample
Entry Strategy of Kellogg India Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
The company had planned for a high profile media coverage to put the product in the market. It originally planned the launch only in Mumbai metro to be extended subsequently after the trial marketing to the rest of the country. The company also felt that if the quality of the product is good then people would not mind paying a premium price for a premium product.
Preview sample
Using Internal Marketing to Ignite Employee Performance Marketing Term Paper
9 pages (2493 words) , Download 3 , Term Paper
Free
It's pointed out that managing employees are quite an uphill task. But if employees are managed properly then they can be beneficial for the organization. Employees are quite essential for every organization and in the stages of product development and product strategy employee participation is very necessary.
Preview sample
Marketing decisions and planning Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Understanding buyer behavior is one of the more perplexing tasks confronting Biopure Corporation. A difficulty arises from the heterogeneity of buyers, from their being groups of individuals who differ from one another (Cooper 4). Biopure Corporation’s market is divided into two main segments human and animal markets.
Preview sample
Strategic Marketing Plan: Radiant Services Company Inc Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The objective of strategic management is to "exploit and create new and different opportunities for tomorrow." (David 2005:5) Further, according to David, strategic management implies the integration of various organizational functions like management, finance, manufacturing, R&D, marketing, and information systems.
Preview sample
The Plan of The Shoe Shop in Opening a Retail Outlet Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The company’s break-even point is only half its maximum capacity. It is therefore recommended that The Shoe Shop stimulate demand through marketing aggressively. It should be noted that operating far below the maximum manufacturing capacity will result in having a large portion of idle resources and underutilization.          
Preview sample
The Fundamentals of Competitive Marketing Marketing Term Paper
9 pages (2585 words) , Download 3 , Term Paper
Free
Porter’s Five Force Analysis, initially propounded by Michael Porter, is a strategic framework applied to analyze industry. Porter’s Five Forces Model indicates that the five forces interact to determine the intensity or strength of competition, which ultimately determines the profitability of the industry.   
Preview sample
Critical Evaluation of Ipad Project Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Ipad is the newest addition to computer technology. Designed by Apple Computer, Inc, Ipad makes use of the touch screen technology to add convenience and portability to the usual laptop. It is a new tablet device which does not necessitate the use of outer keyboard thus reducing its weight and size. 
Preview sample
Coach for You - Pros and Cons of the Downstream Channel Relationships Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
According to (Fill and Fill 2005:4), "the business market comprises many types and sizes of organizations that interact selectively and form relationships of varying significance and duration with one another". Now in the case study of C4U, we will discuss various strategies for channel management and marketing communications as well as supply chain management i.e.
Preview sample
How Consumer Remember the Product Marketing Essay
2 pages (715 words) , Download 3 , Essay
Free
The author states that when you think of candy, the brand should produce saliva in your mouth. M & Ms had created their popular slogan “ Melts in your mouth, not in your hands”, to activate the memory of the buyer to think of their product. In the case of Hershey’s they have all along been associating their flagship brand Kissables.
Preview sample
Thomas Nat's Cartoon Marketing Essay
1 pages (304 words) , Download 0 , Essay
Free
Advertising agencies forts help fill newspapers by placing ads not writing them. Magazines capitalized on the manufacturing’s need for national exposure when selling their ad space. One man brought these techniques to the political arena. Known as the “Father of Political Cartoons,” Thomas Nast invented the elephant and jackass icons.
Preview sample
Free Market Commitments of the European Union on a Pragmatic Practice Basis Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The Italian government imposed a statistical levy on imports and exports. This government policy had to be discontinued, as in the perspective of the Commission and Court of Justice it was equivalent in effect to a customs duty. Member states also had to dismantle quantitative restrictions on goods sold to each other.
Preview sample
The Impact of E-Commerce on the US Labour Market Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
This discussion talks that an industry-based approach is needed due to the fact that the diffusion of E-Commerce is of dissimilar magnitude in each industry; it is undoubted that the “Information” sector has been affected the most whilst the effect on “Construction” sector has been of “‘second”’ order.
Preview sample
Bottled water Economics research Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The author states that increase in land, labor, capital and entrepreneurship costs, which are necessary to produce goods, will lead to a decline in the quantity of products supplied. If the cost of making plastic bottles, workers wages and electricity costs increase, then more suppliers will produce little at the existing market price.
Preview sample
Advertising and promotions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Thus, the companies have to find ways and methods to influence and persuade present customers buy and use their services and products.Christmas campaign launched by Victoria's Secrets was aimed to inform potential buyers about price reductions and invectives, new products and services proposed by the company.
Preview sample
Olympic Marketing Strategy for Lenovo Enterprise Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Kotler, Philip, Keller, and Lane describe marketing as a set of processes that are undertaken by an organization in order to create, communicate and add value to the products that the organization deals with. The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization.
Preview sample
The Emotional Connection Between the Target Market and Brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Emotional connection is even more critical if your target market is female. Women already control or influence over 80 percent of the purchases in the United States. The original Oscar Mayer “My bologna has a first name…”. The present-day Oscar Mayer campaign is still working to lure moms in a similar fashion.
Preview sample
The UK Housing Market Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Reports suggest that British housing market has slowed considerably since last summer, therefore if the government announces a scheme for the first time buyers allowing them to borrow £50,000 of their mortgage at 1%, a very low rate of interest, this is bound to give the housing sector something to cheer about.
Preview sample
Barclaycard's Marketing Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
The paper tells that strategic corporate outcomes of Barclaycard have been associated with a more complex set of developments that have taken place within the industry in the recent past. Barclaycard is a value parameter and therefore managing and sustaining its growth momentum in an internationally diverse strategic operational environment is determined by a number of factors.
Preview sample
How Do Marketing Communications Build and Maintain Strong Brands Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology-driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies. These days it is very important to have good marketing strategies.
Preview sample
Advertising plan for BMW 3-Series Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
Preview sample
Market Challengers, Market Followers and Market Nichers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Some advertisers indicate the competition in their advertising through symbols while others generate this psychology of comparison by presenting features that are comparable to the popular features of the competition.
Preview sample
Semiotic Analysis is Lanvin Paris Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication.
Preview sample
Service Marketing of Tiger Airways Australia Marketing Essay
9 pages (2588 words) , Download 2 , Essay
Free
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs creates service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
Preview sample
Marketing Communication Plans Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The business must, therefore, implement specific policies to streamline its operations with the view of maximizing profitability based on the above. However, PEST analysis, on the other hand, investigates political, economic, social and technological factors that affect the operations of the business.
Preview sample
The Benefits of Aloe Vera and How to Use Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
New findings have indicated that the leaves of the plant have plenty amount of nutrients and trace elements that will enhance good health. Iodine, iron, copper, and zinc are the trace elements which are present in Aloe Vera. Besides, it also has vitamins, amino acids, organic germanium, and fatty acids.
Preview sample
    15351 - 15400 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us