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Marketing Essays

Result for Subject Marketing:
19897 essays
Ikea: Global Marketing Marketing Case Study
2 pages (727 words) , Download 3 , Case Study
Free
The author states that IKEA’s first store opened in 1958 and since then the company has grown so much that last year it had 237 stores in 34 different countries with 504,154,000 people visiting the stores. Let’s take a look at IKEA’s business strategy to find how this enormous growth has been achieved and maintained over the years.
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Marketing E-Business Marketing Research Paper
9 pages (2561 words) , Download 2 , Research Paper
Free
As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements. As the concurrency and complexity of your systems grow, the greater the need becomes to support policy-based routing, application, and data caches, as well as load balancing hardware and software.
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System of U.S. Steel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
U.S. Steel (USS) is the third largest integrated steel producer in the world with an annual production rate of 27 million tons. In 1996, Ford Motor Company threatened to sever all business with U.S. steel primarily because of their inefficient delivery system, rendering Ford incapable of achieving economies of scale.
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Marketing Plan for Body Scrub Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
While approaching the prospective customer we need to be double sure that the time and convenience must be well taken care of. As we are planning to target the college-going youth, so we need to make sure that the campaign doesn’t start off at around the time when the student community is busy, for example during the exam time. 
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Product Development of LOreal Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
 The entire team of the company is committed to attaining significant market share and secure financial interest for the company. The company has specific values attached to its policy, which are endorsed by both, the management and employees. L'Oreal has been successful in the establishment of a healthy professional environment, 
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Interactive Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Haeckael (1998. pp64-66) developed an empirical generalization on dimensions of interactivity that generate an overall impact on the interactions occurring.
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Marketing of Dove Soap Bar Marketing Research Paper
10 pages (2918 words) , Download 2 , Research Paper
Free
Production of commodities in the markets characterizes the provision of a product that has the potential to attract customers to buy it even when there are others that can serve similar purposes. This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity.
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Marketing Management Strategies Analysis Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
In the last half of the twentieth century, the world has seen a considerable reduction in international trade barriers and an increase in people’s income levels have provided an economic impetus towards the development of global markets. The formation of bodies such as WTO and GATT have eliminated trade barriers between countries since the WW2.
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Entry Strategy of Kellogg India Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
The company had planned for a high profile media coverage to put the product in the market. It originally planned the launch only in Mumbai metro to be extended subsequently after the trial marketing to the rest of the country. The company also felt that if the quality of the product is good then people would not mind paying a premium price for a premium product.
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Using Internal Marketing to Ignite Employee Performance Marketing Term Paper
9 pages (2493 words) , Download 3 , Term Paper
Free
It's pointed out that managing employees are quite an uphill task. But if employees are managed properly then they can be beneficial for the organization. Employees are quite essential for every organization and in the stages of product development and product strategy employee participation is very necessary.
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Marketing decisions and planning Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Understanding buyer behavior is one of the more perplexing tasks confronting Biopure Corporation. A difficulty arises from the heterogeneity of buyers, from their being groups of individuals who differ from one another (Cooper 4). Biopure Corporation’s market is divided into two main segments human and animal markets.
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Strategic Marketing Plan: Radiant Services Company Inc Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The objective of strategic management is to "exploit and create new and different opportunities for tomorrow." (David 2005:5) Further, according to David, strategic management implies the integration of various organizational functions like management, finance, manufacturing, R&D, marketing, and information systems.
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The Plan of The Shoe Shop in Opening a Retail Outlet Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The company’s break-even point is only half its maximum capacity. It is therefore recommended that The Shoe Shop stimulate demand through marketing aggressively. It should be noted that operating far below the maximum manufacturing capacity will result in having a large portion of idle resources and underutilization.          
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The Fundamentals of Competitive Marketing Marketing Term Paper
9 pages (2585 words) , Download 3 , Term Paper
Free
Porter’s Five Force Analysis, initially propounded by Michael Porter, is a strategic framework applied to analyze industry. Porter’s Five Forces Model indicates that the five forces interact to determine the intensity or strength of competition, which ultimately determines the profitability of the industry.   
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Critical Evaluation of Ipad Project Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Ipad is the newest addition to computer technology. Designed by Apple Computer, Inc, Ipad makes use of the touch screen technology to add convenience and portability to the usual laptop. It is a new tablet device which does not necessitate the use of outer keyboard thus reducing its weight and size. 
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Coach for You - Pros and Cons of the Downstream Channel Relationships Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
According to (Fill and Fill 2005:4), "the business market comprises many types and sizes of organizations that interact selectively and form relationships of varying significance and duration with one another". Now in the case study of C4U, we will discuss various strategies for channel management and marketing communications as well as supply chain management i.e.
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How Consumer Remember the Product Marketing Essay
2 pages (715 words) , Download 3 , Essay
Free
The author states that when you think of candy, the brand should produce saliva in your mouth. M & Ms had created their popular slogan “ Melts in your mouth, not in your hands”, to activate the memory of the buyer to think of their product. In the case of Hershey’s they have all along been associating their flagship brand Kissables.
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Thomas Nat's Cartoon Marketing Essay
1 pages (304 words) , Download 0 , Essay
Free
Advertising agencies forts help fill newspapers by placing ads not writing them. Magazines capitalized on the manufacturing’s need for national exposure when selling their ad space. One man brought these techniques to the political arena. Known as the “Father of Political Cartoons,” Thomas Nast invented the elephant and jackass icons.
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Free Market Commitments of the European Union on a Pragmatic Practice Basis Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The Italian government imposed a statistical levy on imports and exports. This government policy had to be discontinued, as in the perspective of the Commission and Court of Justice it was equivalent in effect to a customs duty. Member states also had to dismantle quantitative restrictions on goods sold to each other.
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The Impact of E-Commerce on the US Labour Market Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
This discussion talks that an industry-based approach is needed due to the fact that the diffusion of E-Commerce is of dissimilar magnitude in each industry; it is undoubted that the “Information” sector has been affected the most whilst the effect on “Construction” sector has been of “‘second”’ order.
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Bottled water Economics research Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The author states that increase in land, labor, capital and entrepreneurship costs, which are necessary to produce goods, will lead to a decline in the quantity of products supplied. If the cost of making plastic bottles, workers wages and electricity costs increase, then more suppliers will produce little at the existing market price.
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Advertising and promotions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Thus, the companies have to find ways and methods to influence and persuade present customers buy and use their services and products.Christmas campaign launched by Victoria's Secrets was aimed to inform potential buyers about price reductions and invectives, new products and services proposed by the company.
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Olympic Marketing Strategy for Lenovo Enterprise Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Kotler, Philip, Keller, and Lane describe marketing as a set of processes that are undertaken by an organization in order to create, communicate and add value to the products that the organization deals with. The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization.
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The Emotional Connection Between the Target Market and Brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Emotional connection is even more critical if your target market is female. Women already control or influence over 80 percent of the purchases in the United States. The original Oscar Mayer “My bologna has a first name…”. The present-day Oscar Mayer campaign is still working to lure moms in a similar fashion.
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The UK Housing Market Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Reports suggest that British housing market has slowed considerably since last summer, therefore if the government announces a scheme for the first time buyers allowing them to borrow £50,000 of their mortgage at 1%, a very low rate of interest, this is bound to give the housing sector something to cheer about.
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Barclaycard's Marketing Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
The paper tells that strategic corporate outcomes of Barclaycard have been associated with a more complex set of developments that have taken place within the industry in the recent past. Barclaycard is a value parameter and therefore managing and sustaining its growth momentum in an internationally diverse strategic operational environment is determined by a number of factors.
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How Do Marketing Communications Build and Maintain Strong Brands Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology-driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies. These days it is very important to have good marketing strategies.
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Advertising plan for BMW 3-Series Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
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Market Challengers, Market Followers and Market Nichers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Some advertisers indicate the competition in their advertising through symbols while others generate this psychology of comparison by presenting features that are comparable to the popular features of the competition.
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Semiotic Analysis is Lanvin Paris Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication.
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Service Marketing of Tiger Airways Australia Marketing Essay
9 pages (2588 words) , Download 2 , Essay
Free
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs creates service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
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Marketing Communication Plans Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The business must, therefore, implement specific policies to streamline its operations with the view of maximizing profitability based on the above. However, PEST analysis, on the other hand, investigates political, economic, social and technological factors that affect the operations of the business.
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The Benefits of Aloe Vera and How to Use Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
New findings have indicated that the leaves of the plant have plenty amount of nutrients and trace elements that will enhance good health. Iodine, iron, copper, and zinc are the trace elements which are present in Aloe Vera. Besides, it also has vitamins, amino acids, organic germanium, and fatty acids.
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Radio and Newspaper Advertisements Marketing Research Paper
3 pages (1062 words) , Download 2 , Research Paper
Body shock ltd which is a nationwide chain of fitness centers. Its management believes strongly in the use of local advertising means to promote their services hence spending money with local radio stations and newspapers. Expenditures on radio and newspaper advertisement together with profit generated for last year can be observed.
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Efficient Markets Hypothesis Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The efficient capital market hypothesis as applied to stock markets has affected the thinking of investment managers, corporate finance officers, and investors. This paper explains what the hypothesis is about based on a chapter in the textbook written by Elton, Gruber, Brown, and Goetzmann, and provides a critical assessment.
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Marketing Research on Internet Television Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper dwells on the rapid popularity increase of computers at the cost of television in Britain. The study examines the use of various digital devices, like computer, ipod, mobile phone, and personal digital assistants (PDA), instead of TV. The work provides a survey with the sample of the questionnaire and description of the interview and focus group respondents.
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Shaping Marketing Decisions Based on Consumer Behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Consumer behavior could be viewed at as that process that a customer goes through, right from the time they decide to make a purchase, and includes the evaluation of alternative products or services, the decision to make a purchase, the acquiring of goods and services, the after purchase evaluation by a customer.
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Internal Marketing: Knowledge Management Marketing Essay
22 pages (5500 words) , Download 2 , Essay
The e-commerce and online business has really facilitated the people nowadays. They can draw money, deposit money, transfer money and shop nay thing on the internet in seconds. People can also share the information with the people from various countries. The internet has really brought a revolution in the world of information technology.
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Service Marketing: Starbucks Coffee Company Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Starbucks has always efficiently used ICT for its growth. It was one of the first to provide wireless Internet access in its stores that succeeded in bringing more customers especially students and office employees in search of a network and of course a cup of coffee in the process. Recently Starbucks offers downloadable music in its stores.
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The Impact of Internet Use of Business-to-Business Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The author states that the changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered.
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Data Mining and Data Fusion for Direct Marketing Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
 Data mining and data fusions are the exploration and analysis, by automatic or semiautomatic means of large quantities of data in order to discover meaningful and potentially useful information, such as patterns, knowledge rules, regularities, etc.  There are also many other terms which carry a similar or slightly different meaning, such as knowledge discovery.
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Sport and Energy Drinks Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing research is not a one-time effort and must regularly be conducted to determine the environment and scan for opportunities. Coca Cola is already extending Full Throttle into Sugar-Free Full Throttle based on the rising concerns that sugar-filled drinks are causing obesity in children and have passed white bread in carbohydrate content.
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Free Trade and Protection Marketing Essay
3 pages (750 words) , Download 2 , Essay
Till now the modalities and priorities of the international trade negotiations were primarily orchestrated by the developed world, led by the US and the Europe. However, the highlight of the negotiations held in July 2008 was the blatant refusal of the developing world voiced by India and China.
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Corporate Strategy : Examination Questions (Mark&Spencer) Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
In order to gain a more understanding and knowledgeable viewpoint on this company, there are several questions that must be asked, including:what are the key issues Involved Here? Why are These Key Issues?
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Tourism Hotels and Leisure Ltd Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The company has a close and strong relationship with supporting industries like airlines, car rentals and automobile clubs. Connections between affiliates are strengthening with annual meetings and an active intranet system, trough it QA (Quality Assurance) program, the company is committed to ensuring that all of their employees are motivated.
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Cross-Cultural Administration, Mattel Inc Fall Marketing Essay
8 pages (2527 words) , Download 2 , Essay
Free
As the Coca Cola Company has demonstrated, the ability to think globally and act locally can be a source of competitive advantage. A greater deal of time and money spending is sometimes necessary to become an insider (Lipman, 1988). In a similar way, Mattel’s marketing strategy has been executed.
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Royal Dutch/Shell Group Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The goals focus on the overall strength and independence of the company and its products or services, flexibility of overall offerings, and marketing differentiation.
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Experience Branding: A Review on Chatswood Chase Marketing Essay
3 pages (750 words) , Download 2 , Essay
The center is predominantly a bit deprecinctualized because of less number of retailers operating from it. Once the center allocates space to more retailers, it will eventually get more precinct. The center’s atmosphere is really pleasant with a great ambiance and it is designed for a free movement, so as to facilitate customers. 
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The Bargaining Power of Supplier Marketing Research Proposal
10 pages (2680 words) , Download 2 , Research Proposal
Free
The author states that the number and capability of the competitors play a key role. The product is the first entrant in this market and has an edge. In addition, it is also patented in Hong Kong and China. The initial monopoly gained by the product should be used prudently to acquire and establish a brand name.
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Consumer Behaviour: Meaning Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first thing my eyes saw was a good collection of trade-ins. “Good idea,” I thought, “In two weeks is Christmas, maybe I can afford something small?!” So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn’t big either. I asked for the cell make I liked: Nokia 2103.
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