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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Management at Coca-Cola Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The organization of Coca-Cola offered a wide range of refreshing products at a quite cost, which is also another important factor for its success. The promotions presented by the management of Coca-Cola for the drinks are effective for the individual that acted as a boon for the growth and development of the organization in the market of North Korea as compared to other rival players.
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Segmentation, Target Market and Positioning of Whole Foods Market Marketing Assignment
9 pages (2546 words) , Download 3 , Assignment
Free
The present paper chalks out a marketing plan for Whole Foods Market in the UK. Environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats.
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Critical Evaluation of the Strategic Position of Morrison Supermarket Marketing Assignment
7 pages (2333 words) , Download 3 , Assignment
Free
The study has provided recommendations to the firm in order to achieve competitive excellence. The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy.
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The New Ultrathon Scented Insect Repellent Marketing Research Paper
14 pages (3871 words) , Download 2 , Research Paper
Free
The product is to be marketed as an insect repellant that cuts back on volatile organic compounds and hydrocarbons that contribute to the global warming phenomenon. In line with this, we will set goals for Ultrathon Scented that we hope to achieve by 2015. Volatile organic compounds are to be reduced in manufacturing the repellant by 50%.
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Motivation, Rewards Systems, and Employee Performance Marketing Term Paper
5 pages (1391 words) , Download 4 , Term Paper
Free
The overall performance is associated with many factors of human efforts. It is important to note that the overall performance of employees in any company is fueled by incentives which are a constituent of motivation. Rewarding employees in different ways boosts their morale and enhances their input in realizing the aims of the organization.
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Johnnie Walker Marketing Strategies Marketing Essay
5 pages (1594 words) , Download 3 , Essay
Free
Marketing refers to a management responsibility concerned with the determination, anticipation and satisfaction of customer requirements. All business organizations require an effective operational marketing department in order to foster their profitability objective. Johnnie Walker is a perfect example of a commercial organization with an effective marketing department.
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Imapct of Androids and Smart Phones on the Apple I Phone Market Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Reviews from clients and other peoples will be used to properly illustrate the impact that has been created in respect of the topic. The paper will also show the social impact in respect to the topic. The paper will also analyze the effects that the impact has on the respective markets. How the shares and sales have progressed, in respect to the topic.
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Marketing Objectives of Aberdeen Beach Marketing Essay
12 pages (3521 words) , Download 2 , Essay
Free
While Aberdeen beach has been experiencing some troubles, tourism volume in Scotland has increased as compared to last year. With respect to the tourism industrial climate, it is assumed that: Perceived insecurity will reduce local tourism volumes by 4% Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin.
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The Sale of Yoplait Yogurt Marketing Research Paper
8 pages (2419 words) , Download 2 , Research Paper
Free
Additionally, these products are packed in different sizes and flavours that attract different pricing. Packing in different sizes and quantities as well as quality is a marketing strategy using the prices as the major marketing mode. Different prices of the same products also increase the market by factoring in or incorporating other customers.
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Evaluation of advertisement campaign Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The mobile phone industry has been growing at a rapid pace since the last couple of decades. One of the major rationales towards this exponential growth is the robust innovation and creativity within the industry (Ahlstrom and Bruton, 2009). In the year 2012, the industry has managed to grow at a rate of 1.3%, but recent studies suggest that the global mobile phone industry is expected to grow at a rate of 7.3% in the year 2013, thereby reflecting a sharp rebound.
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Qatar Airways: Management of International Competition Marketing Term Paper
12 pages (3368 words) , Download 2 , Term Paper
Free
In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organization strive to cope up with the problems of the international competition of certain strategies has been suggested in the paper.
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Reens Nigria Limited Market Analysis Marketing Research Paper
14 pages (3842 words) , Download 2 , Research Paper
Free
Reens Nigria Limited is more of an information and Communication Company; hence, it is well defined with the relationship among myriad services and networks and or goods. Notably, it is the only combination of these networks and services that can enable effective telecommunication systems and global or regional information services.
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The Macro, Micro, and Eternal Environment Influences at International Marketing Strategy Marketing Essay
9 pages (2998 words) , Download 3 , Essay
Free
Even with the economic decline that characterized the Russian economy in the 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time. With Russia having an approximately 100% literacy rate, over 140 million people, a growing economy, and enormous reservoirs of natural resources in its landmass, it provides an appealing market for many businesses.
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Marketing plan (Harrods) Marketing Research Paper
3 pages (750 words) , Download 36 , Research Paper
Free
Harrods has a rich history and is considered as a prestigious brand in the luxury market. Though it serves a diversified range of products through its store however, due to its geographical constraints as well as lack of distribution channels it may not be able to continue to serve a wider level of market and expand.
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Marketing: Concepts and Strategies Marketing Essay
7 pages (1880 words) , Download 2 , Essay
Free
The five primary activities involve all operations that are aimed at delivering superior value to the customers. There are activities such as; inbound logistics. Those are an operation that is attributed to handling of goods and services within the company. Inbound logistics involves activities such as material inputs and acquisition, warehousing activities as well as inventory control.
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Marketing Analysis: Marks and Spencer Marketing Essay
8 pages (2399 words) , Download 2 , Essay
Free
The business needs to utilize psychographics rather than demographic segmentation and focus less on quality and more on price. Improvements to fashion procurement, utilization of the Internet for online purchases, social media for promotion, and lifestyle-related advertisement will improve the brand's competitiveness in this highly saturated and dynamic competitive environment.
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Facebook Marketing Should Be Used For Business Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The current global marketing trend is that; most of the companies are focusing on digital platforms as their main marketing tools, as opposed to the use of print and mass media, which was highly used in the past as the channel of marketing. The focus of marketing has shifted from viewing social media as a trendy fad that is passing, to seeing it as an important marketing tool that any business seeking to succeed must apply (Bosari, n.p.).
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Analysis of Doves Real Beauty Sketches campaign Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
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Foxtons Real Estate Agency Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The political environment proved extremely effective for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behavior of the individual thereby amplifying the market share and demand of the real estate organizations.
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Evaluating Strengths and Weaknesses in Making Choices Marketing Case Study
9 pages (2593 words) , Download 4 , Case Study
Free
Design house partnerships usually involved relatively long lead times but produced unique products with very high margins, nearly always carrying the design house’s brand. Linda Fleet was enthusiastic about these developments. This type of joint venture relationship plays to its strengths. CDS’ design expertise gains its entry into the partnership.
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How Online Retailing Satisfies the Needs of Hedonic and Utilitarian Customers Marketing Essay
13 pages (3643 words) , Download 2 , Essay
Free
Consumers are often faced with various types of choices between hedonic and utilitarian alternatives. The choices are recognized to be driven partly by emotional desires. The kind of choices made is identified as representing domains within consumer decision-making. The theory on behavioral decision focuses on cognitive aspects of decision-making without much focus on emotional perspective.
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Mobile Marketing - Reaching the Untethered Consumers Marketing Essay
4 pages (1326 words) , Download 3 , Essay
Free
A marketing story named ‘Mobile Marketing: Reaching the Untethered Consumers’ was published on 3rd, December 2013 on one of the most well-known websites named Forbes.com. The author Jake Sorofman has emphasized the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules.
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Justice of criminal economic corporations and individual activities in pipe-dream Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The affected people hope that through this prosecution, they will have justice. However, in some instances, this is not the case. Although the courts could be willing to prosecute criminals, it is difficult to prosecute a corporation. It could take a while for the affected to see justice done, while in other instances, there is no justice served at all.
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Doritos Super Bowl Commercial Campaign Marketing Essay
8 pages (2131 words) , Download 2 , Essay
Free
The research enumerates various expert deductions and analyses into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets. 
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Analysis of Saudi Arabian ICT Business Market Marketing Research Paper
14 pages (3853 words) , Download 2 , Research Paper
Free
Generally speaking, in terms of potential, Saudi Arabia has a high affinity for ICT technology.  Although the telecommunication network is already developed, digital technology is still poor in this country.  Between 2003 and 2008, the ICT market sector contributed only to 9% of the economic growth.
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Business Plan for Niche Interiors Marketing Research Paper
6 pages (1605 words) , Download 3 , Research Paper
Free
The interior design industry has witnessed tremendous growth over the last decades. This is particularly so in Canada, where the industry has grown tremendously in the past few years. The growth is partly attributable to the strengthening of the economy and the increasing number of homeowners who seek interior designers to beautify and charm their homes.
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Marketing Campaign of Nike Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.        
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Quality Marketing: The Presentation of Mini Cooper Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Principles of marketing are very essential for every successful business’ marketing strategy provision of superior quality, as well as value products, play a major role in customer satisfaction. It is equally important to provide excellent services and to be innovative. Innovativeness provides differentiation and uniqueness in a product.
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Financial Position of Macys Inc Marketing Research Paper
17 pages (4658 words) , Download 6 , Research Paper
Free
Generally, the study has been prepared in order to understand the financial position of Macy’s Inc followed by its performance within the retail industry of the United States. It would be conducting a ratio analysis of the company for understanding the trend of performance from the year 2009 till 2013.
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Starbucks Marketing Principles Marketing Essay
3 pages (1186 words) , Download 2 , Essay
To be successful marketers, companies need to focus on a few key principles of marketing and perform them well. For example, companies that want to succeed should offer excellent customer service, provide superior quality or value in their products, and have a valuable brand name. Even if you have the first two elements, they won't help the company unless you have strong branding.
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The Nature of the Automobile Industry in the UK Marketing Essay
10 pages (3335 words) , Download 4 , Essay
Free
Generally speaking, this paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in the U.K. and also, for rented cabs in the country.
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Nike Just Do it advertising campaign analysis Marketing Essay
8 pages (2000 words) , Download 10 , Essay
Free
Nike’s “Just Do It” advertisement campaign and slogan is one of the iconic campaigns that have lasted for more than two decades. This work outlines its target auditory, segment target promotion, campaign strategy and evaluation of the ad campaign. Nike targeted the people aged 18-40 years and women in the advertisement campaign.
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Market Analysis of Virgin Group Marketing Essay
10 pages (2857 words) , Download 2 , Essay
Free
Virgin Group is a big brand name and this is a report of the strengths, weaknesses, opportunities, and threats that the company experienced in its operations. It is a multinational company and hence the worldwide market it operates in has a cluster of different dynamics that influence its operations. 
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In What Way Should the UK Committee for Advertising Practice Codes Be Reformed Marketing Essay
12 pages (3892 words) , Download 2 , Essay
Free
Owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not misled or influenced to engage in a purchase behavior that might eventually be harmful to them.
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An E-fashion Retailer Analysis Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
More and more fashion retailers are increasing their online presence. The economic recession has resulted in slow growth of sales for fashion retailers but online fashion retailers are still witnessing high growth and profits. So the value creation has become quintessential for fashion retailers who are eyeing the internet as a profitable medium.
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Research in Motion Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Name: Instructor: Course: Date: Research in Motion Case Study Executive Summary Research in Motion (RIM) is the name of the company behind the world renowned telecommunication device that goes by the name BlackBerry. RIM is a Canadian based telecommunications company that has offered the world an indispensable brand for their professional and personal use.
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Theories of Consumer Behavior and Effect of the Media Marketing Research Paper
4 pages (1270 words) , Download 5 , Research Paper
Free
Media possesses the potential to affect how consumers view diverse aspects of their life. These effects could range from the way they view society to their view on relationships, which could have a significant impact on the behavior of consumers (Walters 18). The availability of the internet and other forms of media today has given infinite opportunities to marketers in getting across their messages.
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The consumers of Coca-Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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A Situation Analysis and Clearly Defined Objectives - Case of My Sofa Marketing Essay
11 pages (3003 words) , Download 8 , Essay
Free
With the help of digital marketing platforms, companies can take their products and services much faster to their domestics as well as international customers. There are a few areas that need attention when a business plan is created. For instance, supply chain, good local distributor or franchise selection, aggressive competitors, market volatility, and most importantly government restrictions.
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Constructionist Model in Apple Inc Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the paper, the famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas.
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Integrated Marketing Communications for Mobile Services Providers Marketing Essay
13 pages (3959 words) , Download 3 , Essay
Free
To improve its popularity and brand awareness, O2 should too consider embracing creative advertising, and in this regard, the company could use the English Premier League to launch the initiative. Furthermore, O2 should increase the number of one-stop-shops and integrate the pre-sale, sales, and post-sales activities.
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Sustainable Marketing Campaign for Virginia Community Capital Inc Marketing Essay
12 pages (3401 words) , Download 2 , Essay
Free
The main activities of the organization are focused on community development through their products and services in the field of investments in the housing sectors in the form of innovative housing loan products. The non-profit entity offers banking and investment solutions in various economic housing infrastructure and developmental projects.
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Digital Marketing Mix and Relationship Management Tactics of Stokers Company Marketing Essay
11 pages (3103 words) , Download 3 , Essay
Free
The stores under the Pratts brand are Annett’s Furniture World, Fredmans, Russell Dean, Young’s Furnishers, W&T Nettleton, Christopher Pratts, Gregory, and Porritts Fine Furniture. The furniture brand is a trusted brand in the UK. Stokers Fine Furniture is coming up with new strategies to capture the potential market. The brand falls in the category of expensive and traditional product brands.
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Marketing Environment of Burberry Marketing Essay
6 pages (1895 words) , Download 3 , Essay
Free
Burberry is a famous fashion house in London. It was established by Tomas Burberry in 1856 as a luxury fashion house. Burberry is in the business of manufacturing clothing, fashion accessories and fragrances. Burberry has turned into an iconic brand by continuously reinventing itself as an exclusive luxury garments line.
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Social Marketing Propaganda Effectiveness on Attitude Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Scientific exploration of social influence can be dated to events in the 19th century in trying to explain the way crowds do behave as well as the influence of individuals. The theory of behavior in groups is based on the group mind, that individuals placed within the anonymity ad invincibility of a crowd would display their unconscious personality.
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Red Bull and Its Opportunities for Launch in the UAE Marketing Essay
10 pages (3986 words) , Download 2 , Essay
Free
Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market.
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The Web of Life: a New Scientific Understanding of Living Systems Marketing Essay
11 pages (3231 words) , Download 3 , Essay
Free
The models are intended to meet the ultimate objectives of converting the information system into an intelligent “Thinking” system. Even though the three systems are logically feasible and realistic, the group decision support system appears to meet the immediate needs of the executive committee in planning the strategies of the organization.
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The Importance of Diversity Within an Organization Marketing Assignment
9 pages (2478 words) , Download 2 , Assignment
Free
Cultural diversity is part and parcel of international marketing. Members of any sales team must be ready to appreciate and respect the cultural backgrounds of every individual. Even though some scholars may be against the inclusion of cultural diversity in an organization, the majority of them support the idea that it is an essential element.
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Contemporary Issues in International Marketing Communication Marketing Assignment
10 pages (2754 words) , Download 2 , Assignment
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The research on international marketing communication is a complex activity that calls for in-depth analysis of the various aspects of marketing such as its components. Communication can be improved when managers are trained cross-culturally to have knowledge of the regions that are likely to bring communication conflicts and roadblocks. 
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International Trade Unions 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Indian manufacturing sector come together to improve and maintain their bargaining on working wages conditions and power. The first Trade Union in India known as the Madras Labor Union created in the year 1918. The foundation of accepting Trade Unions Act in India was the momentous Buckingham Mill case of 1940 where Madras High Court granted an intervening injunction, not in favor of the Strike Committee of the Madras Labor Union warning them to induce workers to terminate their contracts of employment by refusing to go back to work (Harris, 2002).
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