We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Market Article Analysis - Essay Example

Comments (0)
Summary
ANALYSIS OF A MARKETING NEWS STORY A marketing story named ‘Mobile Marketing: Reaching the Untethered Consumers’ was published on 3rd, December 2013 in one the most well-known websites named Forbes.com. The author Jake Sorofman has emphasized on the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Market Article Analysis

Download file to see previous pages... The growth of mobile marketing upon which the Sorofman is stressing upon in his article can be substantiated by the following facts; There are 5x many cell phones in the world than PCs (Conner, 2013) 91% of adults keep their smart-phones within arm’s reach (Conner, 2013) By the end of 2013, there will be more mobile connected devices than there are people on earth (Brenner, 2013) The above mentioned facts authenticate the notion that mobile marketing has the tendency to emerge as the most powerful communication tool; with significant reach. It can be credited with innovative ways to connect with consumers and in giving a sales boost. A research conducted by Forrester Research in January 2013, depicts the increasing number of mobile commerce sales via smart-phones in American market (Siwicki, 2013). The author has further explained certain ‘ground rules’ to carry out an effective mobile marketing plan. He explains that bombarding smart-phone users with marketing content, by using location-based marketing, as soon as they enter a particular vicinity might be interpreted as ‘creepy’ and might be just simply ignored. ...
Not to mention, that it might also dilute a brand’s image. This requires an integrated and holistic approach towards the marketing plan. Neil Richardson suggests that by adopting mobile marketing the marcomm activity would more effective, if the business’s website is accessible through a mobile phone. Because the consumers would not have to wait to log into their PCs or they would not have to take out specific time to go through a business website (Richardson, 2010) The businesses have to properly segment their potential market and identify the target audience, who should be specifically targeted. The nature of the content has to be carved out keeping in mind a particular set of target audience. Such a strategy has to be embedded in the overall communication plan of a brand. If the brands rely too heavily on discharging messages across fragmented media without adopting a properly devised strategy, then it might result have adverse affects such as; Wastage of time, costs, labor Misinterpretation of message Reaching wrong audience Reaching the right audience but failure to convey the message in the right way (Lieb, 2012) Sorofman has rightly said in his article that a combination of tools should be used rather than being “mono-focused”. This argument can be further supported by what Rachael Pashqua suggests in his book named ‘Mobile Marketing: An Hour a Day’ to integrate SMS in the overall marketing strategy of the firm (Pashqua & Elkin, 2013). This does not imply that the traditional mediums should be entirely ignored. The idea is to find a strategic fit between the traditional medium and the new mobile tools. The fundamentals of both the mediums should be well understood and its effects on customer response ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Buying Behavior & Market Analysis
With its operations online as an auction company, eBay’s model in business centers on the use of the internet in delivering its services and products to its customers. Hence, the eBay stores have no inventory and do not ship products to its customers. However, the company gains its income through movement of information.
5 Pages(1250 words)Essay
Article meta-analysis
The analysis shows that the number of people working has significantly increased. However, the number of jobs available are either insufficient for the people available. It also states that the decline in real wage rates is attributable for this notable difference between the minority and non-minority.
3 Pages(750 words)Essay
Analysis of Financial Article
Running Head: Analysis of Financial Article Analysis of Financial Article [Institute’s Name] [Writer’s Name] Analysis of Financial Article The article “Chaos in the Capital Markets: A New View of Cycles, Prices, and Market Volatility” by Edgar Peters aims to apply R/S analysis to different capital markets and capital market instruments.
4 Pages(1000 words)Essay
Article Analysis
Through the analysis, they offer evidence supporting their argument on why the Loonie has been facing a poor performance. In painting a vivid picture explaining the various pitfalls that have befallen the dollar, the article helps the reader to understand the issues facing the economy, fusing them together to offer the most accurate information about the situation.
7 Pages(1750 words)Essay
Article Analysis I
However, throughout history it has held a strategically important location being “at the crossroads of the Middle East, Southeast Asia, China, and member nations of the former Soviet Union”, so it offers easy
2 Pages(500 words)Essay
Article Analysis
The new restrictions indicate that beginning August 2012, all large ships travelling within 200 miles of the Canadian and United States coasts will be required to burn cleaner fuel. It is predicted that the new restrictions will phase out
5 Pages(1250 words)Essay
Assignment 3: Article Analysis
Anderson says that when the strands bond together they form unit of information called base pairs. The article talks about sequencing an
2 Pages(500 words)Essay
Market Analysis & Industry Analysis Tablet Market
The first form of tablets is branded tablets, which come under the line of tablets produced by popular manufacturers such as Apple, Amazon, and Samsung. There is also what is known as consumer tablets, which come from lesser known manufacturers.
15 Pages(3750 words)Term Paper
Article analysis
The recent trend of global oil prices and the reaction of the U.A.E. government in recent times are however not following the conventional equilibrium theory of demand and supply. In a recent article that has been published in Gulf News states that the global
10 Pages(2500 words)Essay
Analyze a recent article in on a microeconomic issue concerning a specific market where there was a price change and briefly summarize the article indicating the factors that led to the price change and draw the graphs supporting your economic analysis
The rise in climatic change recorded over the past one century signifies an increase of more than 0.6 degrees Celsius with new predictions by the intergovernmental panel that deals with climate predictions signifying presenting a prediction of
2 Pages(500 words)Essay
Let us find you another Essay on topic Market Article Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us