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Marketing Essays

Result for Subject Marketing:
19702 essays
Information Technology Application in Marketing Marketing Essay
8 pages (2296 words) , Download 3 , Essay
Free
The main question that people look for is from where do these websites generate profit. Nobody is there to serve for philanthropy; obviously, they have their business models that are relatively different from those owned by usual organizations. In this report, the business model of various social media platforms has been explained.
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Sales and Marketing Personnel 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Richard Hellmann, a German from vetschau, Germany, owned a delicatessen in New York City. He first sold his readymade mayonnaise from the delicatessen where it became very popular. He then proceeded to distribute the mayonnaise in bulk to other provisions.
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Network Effects and Path Dependence Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
There generally exist four evaluation points related to the bottom line which include analyzing, developing, implementing and evaluating (SlideShare Inc., “Bottom-line Evaluation: Measuring Results from”). In a similar way, it has been viewed that W. Brian Arthur mainly focused his attention towards a single aspect i.e. increasing return stating that the adoption of return is only realized at a given point of time but dynamically. 
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Integrated Marketing Strategy and Communications Marketing Essay
6 pages (1730 words) , Download 2 , Essay
Free
This paper has presented a marketing plan to promote bulletproof vest as the intended product to the ultimate customers, comprising mainly of security forces. To be noted, the product will be promoted with the help of a proper promotional mix strategy rendering due significance when conveying a transparent message regarding the product to the ultimate customers.
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Technology in Retailing and Management Marketing Essay
10 pages (2692 words) , Download 3 , Essay
Free
Retailers always tend to purchase their goods from either manufacturers, producers, or even inventors in bulk so as to in one way or another get a discount. With this in hand, it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
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Investigating Dynamics of Customer Loyalty: The Case of IKEA Marketing Essay
10 pages (3333 words) , Download 3 , Essay
Free
This text is a proposal for the funding of research into the effects, causes, and natures of different forms and extents of customer loyalty. The research hopes to unearth in a decisive fashion and to a measurable extent the realities of the whole matter of customer loyalty that has picked up steam in recent high-level business management discourse.
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Advertisement of Dior Perfume for Ladies Marketing Essay
10 pages (2728 words) , Download 2 , Essay
Free
The segment is willing to try out more and new products as they arrive in the market. The consumer marketers in this case tend to make emphasis on advertising unlike personal selling while the business marketers have the reverse as an interest. However, these tools are necessary for both forms of markets.
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Quality Analysis of the L-3 Vertex Logistics Solution Marketing Research Paper
10 pages (2863 words) , Download 2 , Research Paper
Free
The Vertex Logistics Solutions Company is a Logistics firm that is based in Vancouver. In this sense, it offers its numerous clients in-depth warehousing as well as distribution services. The company also provides both multinational and domestic companies with distributions services that are superior. These ones are channeled to different points in North America and beyond.
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Industry Analysis - Key Opportunities and Threats within the UK Marketing Essay
10 pages (2979 words) , Download 3 , Essay
Free
The mobile phone industry of the United Kingdom is reaching an alarming stage due to the increasing level of saturation within the industry. The only positive factor among these negativities is the increased penetration level of smartphones, which is helping the industry to embrace growth at a modest rate.
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Product Involvement and Marketing Action Planning Marketing Research Paper
4 pages (1215 words) , Download 2 , Research Paper
Free
It is essential to state that the purchases involvement is categorised into three levels; low involvement, medium involvement, and high involvement. Product involvement is an unobservable state that reflects the amount of interest or emotional attachment that is evoked by the product in a particular consumer.
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Information Searches in Marketing Marketing Term Paper
3 pages (924 words) , Download 2 , Term Paper
It has several various terms which should be well understood by both buyers and sellers of the products such as low involvement, medium involvement, and high involvement purchases (Evans,1982). When selling these types of products, the marketing strategy here is merely ensuring that the product is available and easy to find.
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Sustainability and the Green Supply Chain Marketing Essay
12 pages (3255 words) , Download 3 , Essay
Free
More and more businesses are implementing conscious business practices aimed at protecting the earth's environment. The major international businesses are integrating environmental practices into their corporate strategic practices and their business processes. Businesses are giving increasing importance to take environmentally friendly initiatives in their operations.
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Marketing of Qatar Cinemas Company Marketing Term Paper
10 pages (2596 words) , Download 2 , Term Paper
Free
The Cashflow margin shows how Qatar Cinemas needs to generate cash for expenses and purchase assets payments. Qatar Cinemas’ cash flow margin was reduced from 2010 to 2011 and rose again in 2012, but at a lower level as compared to 2010. This shows that Qatar Cinemas needs to overturn in order to generate more cash.
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Consumer Behaviour Models and Their Strategic Applications Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The author states that in some decision-making process, people pay the significant amount of importance on evaluating available options while in case of some products, consumers do not put significant importance on evaluating options and just go by their intuition. In the first case, the decision-making process is known as high involvement decisions.
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Consumer Behaviour Marketing Coursework
6 pages (1500 words) , Download 3 , Coursework
Free
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
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P & G Shifts Marketing Dollars to Online, Mobile Marketing Essay
4 pages (1181 words) , Download 3 , Essay
Free
The article chosen for review in this report is titled “P & G Shifts Marketing Dollars to Online, Mobile: World's Largest Advertiser Says as Much as 35 % of Ad Budget Going to Digital Media”. The article was published online on Wall Street Journal’s official website on August 01, 2013. The authors of the article are Serena NG and Suzanne Vranica.
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Marketing of Food Processors Marketing Essay
12 pages (3441 words) , Download 2 , Essay
Free
The home appliances organization of KENWOOD is one of the most reputed ones but needs to tackle effectively the laws and regulations of the nation of the UK. Apart from this, the organization also needs to obey the systems of value Added Tax (VAT) accurately in order to maintain the operations and functions of the organization appropriately in long run.
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Shishaah as the Purest Rolled Tobacco Marketing Research Paper
7 pages (2159 words) , Download 2 , Research Paper
Free
In the past, various people, presumably users of conventional cigarettes have been documented filing lawsuits due to health problems that they associate directly with the consumption of tobacco from capable companies such as British American Tobacco (BAT) (Centers For Disease Control And Prevention a, 19).
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Consumer Behavior: Status Symbol Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
I do admit that iPhones and other such objects are very fascinating and are technologically well-built and designed to provide on the go facilities but people are not looking up to them like that. They are merely involved in their usage just to exemplify their wealth which is in no way morally correct.
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Integrated Marketing Strategy Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
According to the paper this shows the popularity of the product and the acceptance among general public. The response that this product received led to Apple continuously trying to innovate and add new features to its new versions. In this report we will first analyse the marketing mix of iPad, which is the four key elements of marketing, Product, Price, Place, and Promotion.
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The Sephora Company: Unique Market Positioning Marketing Research Paper
20 pages (5460 words) , Download 4 , Research Paper
Free
In addition, through digital platforms, customers could order goods and services such as consultations, product presentations, contract arrangements and product delivery. Due to the prevalence of digital platforms, firms are able to reduce operating costs while allowing the customers to access goods and services without visiting brick.
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Marketing Questions Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In dealing with customers suffering from language or cultural barriers, I would need to show my emotional approach to them, which will help me to connect with them. For example, excitement and enthusiasm would show the person not fully understanding my language that I am ready and happy to serve them.
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Rhetorical Analysis of an Ad: An Extended Outline Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
The Ad promotional Ad “Yes We Can” has been excellently produced in a manner that the audience readily identifies with the Ad in context, context, and meaning. The timing was excellent in the sense that it was produced when people knew elections were coming and presidential candidates would be campaigning.  
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Comparative Analysis of Integrated Marketing Communications Mix Marketing Essay
13 pages (3954 words) , Download 3 , Essay
Free
The report is a comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and the introduction of new products are the two key strategies for increasing market share. Literature shows that the use of external agents and a shift away from mass marketing are the key trends.
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Branding - Facebook Development Opportunities Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
In this age of competition, each and every entrepreneur desires to remain safe and secure. This might be possible only through rapid promotion and advertisements. And now a day, maximum extent of promotion is performed with the help of online media or social networking sites such as face-book, twitter, bing, yahoo and many others.
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IMC AND CUSTOMER SATISFACTION Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
IMC AND CUSTOMER SATISFACTION Executive Summary As business contexts have been largely impacted by competition for last many years, all the firms put efforts to achieve competitive advantage. When it comes to the modern marketing aspects, advertising and promotion are the very common techniques that marketers use to communicate brand messages.
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Marketing Strategies Used by Burberry Marketing Essay
9 pages (2583 words) , Download 2 , Essay
Free
One of the types of the brand is Burberry Brit which is the most accessible brand that includes perfumes and other types of outwear that are commonly used by a lot of people. According to Burberry, the founder of the company, he said that the company was established to help young people realize their dreams through innovation and engage in creativity thus making life bearable to them.
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Factors that Alter the Perceived Quality of Products Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Factors that Alter the Perceived Quality of Products. Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price. This is never true in reality though.
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Purchase Behavior of the Consumers Marketing Essay
5 pages (1295 words) , Download 3 , Essay
Free
Generally speaking, the purchase behavior of consumers is influenced by several factors. On the basis of the purchaser’s knowledge and experience quick or slow decisions for purchase are made and for the purpose of making the correct decision, gathering the right information becomes extremely necessary.
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Is Globalization an Opportunity or a Threat to International Business Marketing Essay
9 pages (3130 words) , Download 2 , Essay
Free
From the limited technology used by trade merchants to access markets across seas and oceans to the Islamic crusades and the missionary activities that preceded colonialism and the subsequent entrenchment of the imperialistic ideas on people of distant lands [hereafter as the third world], scholars and/or readers seem to be in agreement that all bear the marks of globalization.
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E-Marketing Strategic Planning and E-Marketing Objectives Marketing Essay
14 pages (3896 words) , Download 4 , Essay
Free
The e-marketing domain is largely affected by competition, technology, newer trends in the advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly impact their business and how they can be effectively managed so as to create a long-term sustainable competitive edge.
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PESTLE Analisys Marketing Essay
3 pages (750 words) , Download 4 , Essay
His Master’s Voice is a music company that deals with retail selling of recorded music, DVDs and computer games. It has been the largest retail music store in Britain and also having branches across eight other nations. In terms of political effects, HMV is less affected by political factors.
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Data Mining Techniques: For Marketing, Sales, and Customer Support Marketing Essay
4 pages (1000 words) , Download 8 , Essay
Free
The process of planning is usually similar in a number of ways. This is because the objectives of the issues involved can have a resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives.
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Finance and Marketing Issues Marketing Essay
4 pages (1209 words) , Download 6 , Essay
Free
Kotler et al (2009), the chief aim of strategic planning is promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation.
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Managing ustomer Value Marketing Essay
4 pages (1189 words) , Download 3 , Essay
Free
The improvement occurs when the business creates new relations with new customers and also maintains the relationship that exists with the customers. If wrong data is used by the business entity for marketing purposes, difficulties in understanding customer requirements will arise, therefore, forcing the marketers to struggle in building relationships with customers.
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Marketing Strategy Analysis Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
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Everything You Know About Branding Is Wrong By David Galullo Marketing Essay
3 pages (750 words) , Download 2 , Essay
“Everything You Know About Branding Is Wrong” – By David Galullo An article was published in Forbes Magazine on 3 December 2013. It was written by David Galullo, CEO of Rapt Studios. Gallulo has remained as a prominent businessperson who has been featured on Bloomberg TV and New York Times.
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Men's Grooming Products in the UAE Marketing Research Paper
17 pages (4706 words) , Download 3 , Research Paper
Free
The goal of Arôme de l'Émir is to be a pioneer business in the men’s grooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. Since large multinationals like L’Oreal, Nivea and Unilever have a presence in the market only through regional offices.
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Business-To-Business Brand Management Marketing Essay
7 pages (2270 words) , Download 2 , Essay
Free
A company uses brands for the purpose of enhancing its visibility in the market place and thus, branding is an essential tool in the marketing strategy of a firm. Building better brand perception is considered primary for successful firms. The notion of branding came into existence with the principal aim of giving identity to a product and differentiating itself from the other products,
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PayPal Helps Fuel Revival at eBay Marketing Essay
4 pages (1115 words) , Download 3 , Essay
Free
International business has been majorly accelerated by the advent of globalization. Multinational companies all over the world have implemented strategies to capture the world market. Here we take into consideration two articles: PayPal Helps Fuel Revival at EBay which was published in the Wall Street Journal on 17th October 2012 and Global Marketing: Local heroes which were published in The Economist on 14th January 2012.
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Chrysler Half Time in America Marketing Research Paper
4 pages (1128 words) , Download 2 , Research Paper
Free
The advertiser proves some relevance for the car in middle-class American society. This way, the automobile manufacturer defines its target market and tries to attract the target market to the ideal product. However, numerous criticism of the advert portrayed various pitfalls some of which could not position the product in contemporary society.
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Critical Evaluation of Two Luxury Brand Stores - Hermes International and Chanel Marketing Essay
8 pages (2279 words) , Download 5 , Essay
Free
Luxury brands have fascinated many peoples around the world. It has created its own space among the elite customers who prefer to buy them. Such types of goods and services are not essential for common people and are associated with rich people. They appeal to people living in higher strata of society. Such kinds of people have high purchasing power and hence they go for such kinds of products.
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Product Development Strategy in South Asia and New Product Idea of Mercedes Benz Marketing Assignment
12 pages (3454 words) , Download 2 , Assignment
Free
The emergent economies of South Asia are getting more valuable in terms of determining the quality of the economic future of the world. The company should focus on designing a new and better product for the economic conditions of the above-mentioned economic sectors. The human dedication with economic rationality is no secret.
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International Businesses Organizational Structures Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
With the increasing globalization, there is increasing interconnection among the various organizations with each striving to source plenty of talent, goods and services offered by other organizations spread all over the different locations of the world. This is because every organization wants to have a new way of value creation, acquisition of more customers, investors and partners.
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Pricing Strategies of Tiger Airways Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
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Advertising campaign Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
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Change & Change Management Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
This is a fiction with an artistic approach Cheese as a word. Cheese has been used in the text to mean something that the company or organization holds dear (Spencer 14), hence why I chose this fictional text for analysis. The Cheese in this case refers to the livelihood, status and way of life that the four characters had in their environment (Spencer 14).
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Public Relations Management and Marketing in the Hotel Industry Marketing Essay
28 pages (7846 words) , Download 5 , Essay
Café Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
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Careers and Career Management Program Marketing Term Paper
8 pages (2162 words) , Download 3 , Term Paper
Free
It enables individuals in identifying their skills and implementing them for their benefit along with the progression of the organization at large. This will assist them in developing a correct career path as per their capability and knowledge. The success of the individuals depends on the selection of the correct principles.
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Reflect and evaluate Apple's marketing principles & practices Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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The other organic functions include finance and operations; in my opinion, though, these two are important only in so far as they strategically support how the firm meets the demands of the market. The most important purpose of marketing is to determine what the market wants, and to be able to deliver the needed product and/or service with the best quality possible among the competing firms.
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