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Marketing Essays

Result for Subject Marketing:
19914 essays
Consumer Behaviour and the Role It Plays in Marketing Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
O’Shaugnessy and O’Shaugnessy (2003) have delineated the functions of emotions which are relevant to consumer behavior. First, it is a key to survival because of emotions direct individuals to the important things people need in order to survive. The second function is that it provides information which can affect their behavior.   
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Exporting Digital Education to the Middle East Marketing Term Paper
17 pages (4382 words) , Download 3 , Term Paper
Free
The paper provides an overview of the company, education products offered as well as the E-learning industry.  To establish the viability of the proposed venture, situational and market analyses pertaining to the targeted country are conducted.  Moreover, the operations of some potential competitors are assessed.
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The Starbucks Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Starbucks has ascended to become a famous customer brand, enabling it to expand to both related and unrelated industries. However, the company is currently faced with the challenge of extending customer satisfaction it had long stood for amidst the intensity of competition and the various changes in the external environment.
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Advertising on the Internet Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In the next two years, the internet gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts it:"The growth of Internet advertising since its 1994 birth has been truly phenomenal.
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FCB Australia Agency Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Its Honda Civic campaign is said to be one of the most successful in terms of scope and community outreach. In comparison to Team Detroit's campaign on 2010 Ford Fusion, the former campaign has both some advantages and disadvantages.
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Tesco Marketing Strategic Analysis Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. In 2006 retail accounted for 9.5% of gross domestic product. In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers.
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Direct and Internet Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The American Marketing Association (1995), representing marketing professionals states that “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.”
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Yeo soft drinks division SBU strategic market plan Marketing Case Study
16 pages (4000 words) , Download 4 , Case Study
Free
Being a large company with different products, YHS (Yeo Hiap Seng) strives to optimize the performance of the company through the individual contribution of the subdivisions. Soft drinks appear to be slowly but steadily overtaking hot drinks as the largest beverage sector in the world (Deloitte, 2008).
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Tomoco Company and Its Marketing Manager Clive Smith Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The main threat for Tomoko Company is that its direct competitor, Ishimura Motors, announced the development of the same green car to be launched by late 2009. The proposition made by Sandeep is very attractive for Tomoko Company because it will help to clarify marketing plans and objectives and develop batteries for the Econocer.
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Internet Marketing of Dell Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The Internet is prey to 'information overload'. A nave user who was searching perhaps for 'a computer for my kids' on google.com would receive over 91m hits. Note that Dell placed top in the sponsored links on the right-hand side of the page, which is no mean feat given the monies being spent on sponsored search.
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Pricing Theory and Macroeconomic Factor Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
Pricing is one of the most important factors that determine how a firm takes its product to the market. The price of the product in the market will depend on many factors. The price will affect the consumer acceptance of the products in the market and will also affect the way the product stands the competition that it may be facing from others.
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Sex Appeal as an Advertising Strategy Marketing Essay
4 pages (3911 words) , Download 2 , Essay
Free
Little research has been conducted on sex appeal advertising in а country like the UK. The UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies.
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Kaliber Non Alcohol Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Along with the word, beer come a series of associations linked to pubs, having a “good time”, a lack of inhibitions, sexual possibilities and the whole social structure of the pub scene that has changed over history but has remained an essential alcohol-centered tradition. Traditions are notoriously difficult to break within a culture.
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Marketing Strategy of Cutting Edge Hair and Beauty Salon Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Companies provide either tangible or intangible products to their clientele. Tangible offerings are often classified as goods while intangible ones are services. In coming up with an efficient marketing mix, the nature of a company’s products should be taken into account. Goods require the identification of four Ps which go into the marketing mix.
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The Marketing Management In Hotel Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
The marketing departments should be in an equipped manufacturing suitable for the retail industry’s needs. Moreover, the employees who work for small periods don’t actually care for the retail industry or they don’t have the necessary training. This is one of the main disadvantages the industry has to face.
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Marketing Management of the Chocolate House Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Instead of battling head-on with large industry players like Cadbury and Nestle which serves the mass market, The Chocolate House will opt to capture the niche market comprised of higher income customers who prefer products which are more indulgent, made from more natural ingredients and with guaranteed freshness.
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Advertising is the backbone of a business Marketing Essay
2 pages (500 words) , Download 9 , Essay
Free
With the developing world, new strategies are being formed by different businesses in order to flourish in terms of business and expansion. One of the major strategies which influence the businesses is ‘advertising’.Nowadays most of the famous brands are adopting different approaches through which they are advertising their products. 
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Tesco Marketing Plan Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
The top priority for Tesco is to examine customer “needs”. Each customer can be asked to fill a small questionnaire to receive “improved service” the next time. It is important that customers become creators of their “favorite place for vocation” and realize that it was they who brought novelty and suggested new services.
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Marketing: Research, Theory and Practice Marketing Article
5 pages (1250 words) , Download 2 , Article
Free
The author states that marketing is a function that helps define the scope and reach of a particular product or service through a thorough understanding of the various dimensions that surround it. These dimensions include the buyer, the organization and the researcher. Marketing research is an important field that helps the organization.
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TV Show and Advertising- at the Right Time in the Right Place Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
TV Show Football Focus is aired on ESPN at 6 P.M (India time) and 5:30 A.M (US time). This show is worth watching. This show is targeted towards the fanatics of European Football. This show tells the A-Z of International Football, English Premier League, Spanish League, Italian League, French League, UEFA Champions League, and UEFA Cup.
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The Role of the Beijing Brand within the Context of Product Strategy Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
To account for the closest management of Beijing Brand for attracting sponsorships, it is important to put emphasis on the proposal of Keller (1993). According to him, the aims of brand management are: one is financial to estimate the value of a brand more precisely for accounting purposes. The second is strategic to improve marketing productivity.     
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Marketing Strategy for DHL Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
Free
For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product preference.
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Relationship Marketing and Customer Service Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
Free
According to the words of the marketing guru Philip Kotler, the current business arena is turning “hypercompetitive” characterized by the presence of more intense competition among industry rivals. Thus, in order to succeed in their markets, companies are required to revamp their current strategies and put their customers into the center.
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Brand Life Cycle and Brand Knowledge Marketing Essay
2 pages (926 words) , Download 2 , Essay
Free
The author hereby argues that brand positioning has much wider implications than product positioning and hence the brand life cycle needs to be viewed from a very different perspective. Both these positioning strategies & hence their life cycle strategies need to be planned differently.
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The Employability Assessments Marketing Essay
3 pages (750 words) , Download 2 , Essay
The employability assessment has emphasized that author is in a preparation for a more tedious task in the job market—choosing the best career which will enable him to maximize the knowledge and skills he has acquired from my disciplines, his previous job employment, his interaction with other people, and his association with various organizations.
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DXNs Effective Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In the year 1993, Dato´ Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology established his business known as DXN. This business includes dietary food supplements, beverages, personal care products, household products, and water treatment system. These products are popularly known as DXN products. 
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Samsung Electronics Global Marketing Marketing Case Study
4 pages (750 words) , Download 4 , Case Study
Free
The study would aim at answering these research questions: What are the ingredients of SEC's turnaround strategy? What are the implications for marketing? How strong is the Samsung brand? Can Samsung pass Sony and become a top ten player? As Chief Marketing Officer, what are Kim's roles and responsibilities? How has he built his influence?
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The Brand-building Efforts of the Companies - Adidas Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
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Adidas is one exemplary company which has established itself and is leading the sports industry globally. It, therefore, appears that Adidas has honed its strategy to become a revitalized contender in today’s competitive sporting goods market and is now duly recognized as the sneaker of yesterday and today.
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Electronic Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A website analysis tool is a piece of software that you can use to measure the usage patterns of your site. It does this using statistics such as the total number of visitors, the number of new and returning visitors, which search engines they are finding the site though, and which parts of the site they are making particular use of.
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The Purpose of Market Research in Business Marketing Research Proposal
7 pages (2120 words) , Download 2 , Research Proposal
Free
 This research project will be accomplished by conducting a questionnaire survey using a sample of at least 400 customers that have placed a booking on the tour operators. The questionnaire is given to most of the customers. To analyze the findings of the survey, the researcher will make use of the Likert rating scale along with the computation of the weighted mean of each survey item. 
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Marketing Planning of Kitchen Made Pies Company Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Marketing can be described as a matching process between the needs and expectations of customers, and the company’s ability and capacity to satisfy them. For this matching process to take place successfully, the company must understand who the customer is and what value is required, and how best to deliver this value.
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Theories of Change Marketing Literature review
6 pages (1500 words) , Download 4 , Literature review
Free
In the given literature review it is accentuated that study and research in the proposed direction could be interesting and useful and definitely not an exceedingly difficult task. Such studies depend on the assumption that these public spaces are part of the bigger picture and indicators of values and identities.
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PEPSI Advertisement - A Lot More Than You Think Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Living as a lower-middle class Hispanic child must be tough, so why not drink a Pepsi? It is the drink of rock stars. This is the impression that viewers are supposed to walk away with after watching an advertisement made by Pepsi meant to target Hispanic youth, and it is the ideal example of “The Parable of the Democracy of Goods”.
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Shopping as a Complex and Contradictory Activity Marketing Essay
5 pages (1540 words) , Download 2 , Essay
Free
In modern times, with countless brands, disposable incomes, and class-conscious consumers, shopping as an activity has attained a whole new dimension. Simple give and take relationship has become a medium of therapy and a cause of psychological disorders. Though it might be a bit difficult to comprehend, there is a very thin line between buying or purchasing.
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Internal And External Is Enviorment Of Ocado Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
No doubt, quality is the key to Ocado approach and it begins by their enterprise through Waitrose. Ocado customers are given the fine quality groceries and value for money for which Waitrose is famously delivered by a service built for that reason. By rewarding orders from a devoted warehouse, we can demonstrate live inventory on our webshop.
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Brand Positioning through Market Segmentation and Targeting Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
Free
With growing importance attributed to the strategic market positioning of the mid-50s in the face of growing competition, businesses need to develop strong brands to meet the complexities and multitasking arenas of the modern markets. Tools like emblems and logos contribute to the symbolic experiences with a brand.
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The Brand Positioning and The Brand Perception of The Grand Hyatt New York City Hotel Marketing Dissertation
88 pages (22000 words) , Download 6 , Dissertation
The research findings reveal that there is a positive correlation among customers of The Grand Hyatt New York Hotel, but at the same time there is a mild correlation among prospects due to the fact that the respondents most probably do not belong to the target market of The Grand Hyatt New York Hotel.
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Consumer Decision Process Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The most popular theme for marketeers' remains as to how consumers respond to various marketing efforts. This is raised as a theme as an analysis of this often results in substantial upgrading of marketing efforts and improved sales.
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Tesco Retail Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is said that the journey of 100 miles begins with one single step. That was exactly the case with Tesco having over 250,000 employees and over 1,800 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. It was the state patronage which encouraged the promoters of Tesco to plan for the future.
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Cadmium in Shellfish in Adelaide Central Market Marketing Report
8 pages (2419 words) , Download 2 , Report
Free
Shellfish – mussels and scallops – were collected from the Adelaide Central Market and subjected to digestion experiments with nitric and hydrochloric acids to sample cadmium content in them after subjection to an atomic absorption spectrometer. The means (µ g/g shellfish tissue) for scallops was 0.457, while that for mussels was 0.164.
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Commercial Rental Market in Midwestern City Marketing Essay
1 pages (461 words) , Download 3 , Essay
Free
Potential savings are best made by increasing the distance to the airport to a maximum of 20 miles, increasing the distance to the city center to four miles, increasing lease time to four years. The effect of applying these potential saving changes would yield an estimated annual cost per square foot of $27.5.
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Product Launch Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
The company may consider concentrating on universal values based on a focus on cultural values; in fact, this would involve targeting certain ethno-centric segment of millennial populace. The company ought to target the group of customers due to their nature of being optimistic and practical; in fact, they are attracted to being associated with companies with idealistic, with an impact on the world.
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Golden Palace Hotel: Market Positioning Marketing Assignment
3 pages (960 words) , Download 2 , Assignment
The author states that given Golden Palace Hotel’s recent business history as well as founders’ comparative limited business skills, Mr. Jones and Mr. De Souza finds knowledge as well as experience gaps in specific areas, particularly in business development plans, staffing, and market segmentation – hence authors solicitation for consultancy expertise.
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Gross Domestic Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Economic factors include some changes in government policies such as taxes and interest rates. Non-economic reasons include factors such as war, drought, natural and man-made disasters. The real measurement of a country’s GDP is termed as real GDP wherein the level of a gross domestic product after changes in inflation has been taken into account.
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Product Strategy - Samson Energy Drink Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 Being in the energy drink market and established for long, Samson Energy Drink (SED), found a new market for a drink that would give boost prior to the exercise session. Due to obesity and health concerns, the soft drinks market has come under pressure from energy drinks especially successful drinks like Powerade and Gatorade (Halliday, 2006). 
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IPod Marketing Strategies Marketing Case Study
5 pages (1396 words) , Download 3 , Case Study
Free
Functionally an iPod is an MP3 player for all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed. But the reason that iPod succeeded was not only the technical characteristics.
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Second Chance Holidays Marketing Research Paper
6 pages (1586 words) , Download 3 , Research Paper
Free
Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs, or perceptions can also be explored with the help of this type of research study.
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Marketing Audit Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The author states that a marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s or business units' marketing environment, objectives, strategies, and activities with a view to determining problems and opportunities and recommending a plan of action to improve the company’s marketing performance.
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Toyota's Marketing Strategy in China Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The author states that Toyota was very optimistic that it would succeed in the Chinese market without a problem. But therein lay the problem. Toyota used the same marketing strategies that it had used in Japan to capture the Chinese market, which in the end did not work out so well for Toyota in China.
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Definition of Sports Advertising Marketing Term Paper
14 pages (3979 words) , Download 4 , Term Paper
Free
According to the historical analysis over the years, advertisers have paid well-known athletes millions of dollars to support their products (COUSENS, L., K. BABIAK, and T. SLACK, 2001, 331-55). Moreover, sports celebrities' backing responsibilities can vary from using or wearing convinced brands to as long as real brand testimonials.
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