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Marketing Essays

Result for Subject Marketing:
19895 essays
The Role of the Beijing Brand within the Context of Product Strategy Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
To account for the closest management of Beijing Brand for attracting sponsorships, it is important to put emphasis on the proposal of Keller (1993). According to him, the aims of brand management are: one is financial to estimate the value of a brand more precisely for accounting purposes. The second is strategic to improve marketing productivity.     
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Marketing Strategy for DHL Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
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For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product preference.
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Relationship Marketing and Customer Service Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
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According to the words of the marketing guru Philip Kotler, the current business arena is turning “hypercompetitive” characterized by the presence of more intense competition among industry rivals. Thus, in order to succeed in their markets, companies are required to revamp their current strategies and put their customers into the center.
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Brand Life Cycle and Brand Knowledge Marketing Essay
2 pages (926 words) , Download 2 , Essay
Free
The author hereby argues that brand positioning has much wider implications than product positioning and hence the brand life cycle needs to be viewed from a very different perspective. Both these positioning strategies & hence their life cycle strategies need to be planned differently.
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The Employability Assessments Marketing Essay
3 pages (750 words) , Download 2 , Essay
The employability assessment has emphasized that author is in a preparation for a more tedious task in the job market—choosing the best career which will enable him to maximize the knowledge and skills he has acquired from my disciplines, his previous job employment, his interaction with other people, and his association with various organizations.
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DXNs Effective Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In the year 1993, Dato´ Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology established his business known as DXN. This business includes dietary food supplements, beverages, personal care products, household products, and water treatment system. These products are popularly known as DXN products. 
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Samsung Electronics Global Marketing Marketing Case Study
4 pages (750 words) , Download 4 , Case Study
Free
The study would aim at answering these research questions: What are the ingredients of SEC's turnaround strategy? What are the implications for marketing? How strong is the Samsung brand? Can Samsung pass Sony and become a top ten player? As Chief Marketing Officer, what are Kim's roles and responsibilities? How has he built his influence?
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The Brand-building Efforts of the Companies - Adidas Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
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Adidas is one exemplary company which has established itself and is leading the sports industry globally. It, therefore, appears that Adidas has honed its strategy to become a revitalized contender in today’s competitive sporting goods market and is now duly recognized as the sneaker of yesterday and today.
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Electronic Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A website analysis tool is a piece of software that you can use to measure the usage patterns of your site. It does this using statistics such as the total number of visitors, the number of new and returning visitors, which search engines they are finding the site though, and which parts of the site they are making particular use of.
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The Purpose of Market Research in Business Marketing Research Proposal
7 pages (2120 words) , Download 2 , Research Proposal
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 This research project will be accomplished by conducting a questionnaire survey using a sample of at least 400 customers that have placed a booking on the tour operators. The questionnaire is given to most of the customers. To analyze the findings of the survey, the researcher will make use of the Likert rating scale along with the computation of the weighted mean of each survey item. 
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Marketing Planning of Kitchen Made Pies Company Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
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Marketing can be described as a matching process between the needs and expectations of customers, and the company’s ability and capacity to satisfy them. For this matching process to take place successfully, the company must understand who the customer is and what value is required, and how best to deliver this value.
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Theories of Change Marketing Literature review
6 pages (1500 words) , Download 4 , Literature review
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In the given literature review it is accentuated that study and research in the proposed direction could be interesting and useful and definitely not an exceedingly difficult task. Such studies depend on the assumption that these public spaces are part of the bigger picture and indicators of values and identities.
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PEPSI Advertisement - A Lot More Than You Think Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Living as a lower-middle class Hispanic child must be tough, so why not drink a Pepsi? It is the drink of rock stars. This is the impression that viewers are supposed to walk away with after watching an advertisement made by Pepsi meant to target Hispanic youth, and it is the ideal example of “The Parable of the Democracy of Goods”.
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Shopping as a Complex and Contradictory Activity Marketing Essay
5 pages (1540 words) , Download 2 , Essay
Free
In modern times, with countless brands, disposable incomes, and class-conscious consumers, shopping as an activity has attained a whole new dimension. Simple give and take relationship has become a medium of therapy and a cause of psychological disorders. Though it might be a bit difficult to comprehend, there is a very thin line between buying or purchasing.
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Internal And External Is Enviorment Of Ocado Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
No doubt, quality is the key to Ocado approach and it begins by their enterprise through Waitrose. Ocado customers are given the fine quality groceries and value for money for which Waitrose is famously delivered by a service built for that reason. By rewarding orders from a devoted warehouse, we can demonstrate live inventory on our webshop.
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Brand Positioning through Market Segmentation and Targeting Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
Free
With growing importance attributed to the strategic market positioning of the mid-50s in the face of growing competition, businesses need to develop strong brands to meet the complexities and multitasking arenas of the modern markets. Tools like emblems and logos contribute to the symbolic experiences with a brand.
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The Brand Positioning and The Brand Perception of The Grand Hyatt New York City Hotel Marketing Dissertation
88 pages (22000 words) , Download 6 , Dissertation
The research findings reveal that there is a positive correlation among customers of The Grand Hyatt New York Hotel, but at the same time there is a mild correlation among prospects due to the fact that the respondents most probably do not belong to the target market of The Grand Hyatt New York Hotel.
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Consumer Decision Process Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The most popular theme for marketeers' remains as to how consumers respond to various marketing efforts. This is raised as a theme as an analysis of this often results in substantial upgrading of marketing efforts and improved sales.
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Tesco Retail Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is said that the journey of 100 miles begins with one single step. That was exactly the case with Tesco having over 250,000 employees and over 1,800 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. It was the state patronage which encouraged the promoters of Tesco to plan for the future.
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Cadmium in Shellfish in Adelaide Central Market Marketing Report
8 pages (2419 words) , Download 2 , Report
Free
Shellfish – mussels and scallops – were collected from the Adelaide Central Market and subjected to digestion experiments with nitric and hydrochloric acids to sample cadmium content in them after subjection to an atomic absorption spectrometer. The means (µ g/g shellfish tissue) for scallops was 0.457, while that for mussels was 0.164.
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Commercial Rental Market in Midwestern City Marketing Essay
1 pages (461 words) , Download 3 , Essay
Free
Potential savings are best made by increasing the distance to the airport to a maximum of 20 miles, increasing the distance to the city center to four miles, increasing lease time to four years. The effect of applying these potential saving changes would yield an estimated annual cost per square foot of $27.5.
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Product Launch Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
The company may consider concentrating on universal values based on a focus on cultural values; in fact, this would involve targeting certain ethno-centric segment of millennial populace. The company ought to target the group of customers due to their nature of being optimistic and practical; in fact, they are attracted to being associated with companies with idealistic, with an impact on the world.
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Golden Palace Hotel: Market Positioning Marketing Assignment
3 pages (960 words) , Download 2 , Assignment
The author states that given Golden Palace Hotel’s recent business history as well as founders’ comparative limited business skills, Mr. Jones and Mr. De Souza finds knowledge as well as experience gaps in specific areas, particularly in business development plans, staffing, and market segmentation – hence authors solicitation for consultancy expertise.
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Gross Domestic Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Economic factors include some changes in government policies such as taxes and interest rates. Non-economic reasons include factors such as war, drought, natural and man-made disasters. The real measurement of a country’s GDP is termed as real GDP wherein the level of a gross domestic product after changes in inflation has been taken into account.
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Product Strategy - Samson Energy Drink Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 Being in the energy drink market and established for long, Samson Energy Drink (SED), found a new market for a drink that would give boost prior to the exercise session. Due to obesity and health concerns, the soft drinks market has come under pressure from energy drinks especially successful drinks like Powerade and Gatorade (Halliday, 2006). 
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IPod Marketing Strategies Marketing Case Study
5 pages (1396 words) , Download 3 , Case Study
Free
Functionally an iPod is an MP3 player for all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed. But the reason that iPod succeeded was not only the technical characteristics.
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Second Chance Holidays Marketing Research Paper
6 pages (1586 words) , Download 3 , Research Paper
Free
Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs, or perceptions can also be explored with the help of this type of research study.
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Marketing Audit Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The author states that a marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s or business units' marketing environment, objectives, strategies, and activities with a view to determining problems and opportunities and recommending a plan of action to improve the company’s marketing performance.
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Toyota's Marketing Strategy in China Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The author states that Toyota was very optimistic that it would succeed in the Chinese market without a problem. But therein lay the problem. Toyota used the same marketing strategies that it had used in Japan to capture the Chinese market, which in the end did not work out so well for Toyota in China.
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Definition of Sports Advertising Marketing Term Paper
14 pages (3979 words) , Download 4 , Term Paper
Free
According to the historical analysis over the years, advertisers have paid well-known athletes millions of dollars to support their products (COUSENS, L., K. BABIAK, and T. SLACK, 2001, 331-55). Moreover, sports celebrities' backing responsibilities can vary from using or wearing convinced brands to as long as real brand testimonials.
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Coffee Drinking Habits in the UK Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
An important element into the market segmentation is of the disposable income of the consumers also. The UK has an average per capita income of $ 45,000/ per year. Such high per capita income provides enough income available to consumers to spend on average $5 on drinking coffee at the branded coffee chains in the country.
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The Marketing Mix: Golden Circle Orange Juice Marketing Essay
3 pages (777 words) , Download 7 , Essay
Free
The author states that the product is a normal consumer good that is not durable and is full of nutrients and energy. Orange juice is very famously drunk by everyone around the world and so here. The pricing is according to the ingredients used by the manufacturers and apart from that, the target market has been kept as the factor in deciding the price.
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Capital Structure of CVS Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
The author states that evaluating the financial ratios of CVS shows that it has a debt-equity ratio of 28.4% which has impressively improved as compared to where it stood a year ago, i.e. 38.65% in 2005. This shows that CVS is not highly leveraged and comprises of a large proportion of equity in its capital structure.
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London Stock Exchange - Why Invest in Shares Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The author states that a stock market is a market structured for public or owned by private for the trading of company stock and derivatives of the company stock at a settled price. It’s the market which facilitates the trading of company stocks (collective shares), other securities and derivatives.
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Marketing Communication of Smiths Group Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
To operate at the business to business model, marketing communication is most crucial. And Smiths Interconnect is no exception to the fact (even after being such a reputed company for more than 150 years). To sustain in today’s competitive market, a company has to feel, understand and act according to the pulse of the market. 
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Marketing Strategy of Coffee Making Equipment Manufacturers in China Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Coffee is both being used as a good alternative to tea and is also consumed in various ways. It is used with snacks and other items and sometimes, it is just consumed on its own. Due to the spread of this coffee culture, various coffee shops are being established which translates into a greater need and demand for high-end coffee brewing equipment.
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Fashion and Luxury Goods Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This essay analyzes the Luxury Goods and Fashion. Luxury goods are therefore those products are not necessarily basic for the survival of human beings. This does not means they are of futile in use, but it implies men can do without them through the use of substitutes for they just add pleasure to ones life. Goods are thus categorized to be luxury.
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Skills Audit for a Future Career as Marketing Manager Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The marketing functions in the way that it analyzes the potential customers or markets that the organization desires or targets to serve, what their needs are, what products and/or services the organization may develop to meet those needs, how these customers may prefer to use the products and/or services.
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Connections between Theatre and Thank Goodness Its Friday Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
The culture should be led well and commitment and involvement lead towards a focused direction thereby resulting in change, and the customers should be thanked for their feedback that led to these changes. Embedding the changes that a customer proposes develops the ownership feeling within the customer.
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Globalisation and Economic Sociology Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Economic globalization is showing high-end results, impact on the ¬part of economical evolutions on nations mainly on cities and individual person’s living standard. Because of the globalization the technologies as exchanged. Cities are transforming into great industrial belts. As the industries grow there will be a visible impact on the economy.
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Improving the Shopping Experience at Target Marketing Term Paper
6 pages (1656 words) , Download 2 , Term Paper
Free
According to Kotler (1), industry players are in a hypercompetitive market where rivalry among competitors is intense and buyer leverage is extremely high. This current situation presents a challenge to retailers since they should strive to capture and retain their market shares by making an enormous effort of satisfying their clientele.
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Advertising and communication Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors.
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Forms of Communication in Burberry Advertisement Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
There are various types of advertising including radio, TV, internet and print. Print ads are the oldest form of advertising and rely on the various elements used in the ad to convey a message. The print ads usually carry implicit and explicit messages. Implicit Communication refers to communication which is implied, embedded in the ad.
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Devising a Strategy for Accor Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
Accor might consider building up each brand and express it in ‘enlightened’ terms of customer value and experience. (2004 69) The company has been to some extent following ‘cost leadership’ strategy. The company might consider adopting ‘focus’ which combines the principles of both cost leadership and differentiation as a strategy.
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Masstige Brand and Products: The Impact of Brand and Price on Customer Purchase Habits Marketing Research Paper
13 pages (3407 words) , Download 2 , Research Paper
Free
Marketing and information about brands have created more knowledgeable and price sensitive customers leading to a more competitive market and a penetration of international brands. Thus, the development of the brand marketing and the task of keeping customers' loyalty becomes harder and harder.
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The Concept of Corporate Strategy of Apple Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
Apple is an IT company engaged in the development and marketing of PCs and other software and hardware. The distinctive feature of this company is it is selling the music related devices at a tremendously high rate with every passing day new technology which lures most of its clientele. Apple Company should introduce a public relation scheme.
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Key Facts about the Confectionery Market: Cadbury Brand Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
After a period of stagnation, the chocolate confectionery market is now worth £2,140 million, an 11.1% increase in 2003. This return to form has been driven by an increase in premium indulgence products and health perceptions about the benefits of dark chocolate. Dark chocolate fights free radicals in a similar way to red wine.
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Ikea: Global Marketing Marketing Case Study
2 pages (727 words) , Download 3 , Case Study
Free
The author states that IKEA’s first store opened in 1958 and since then the company has grown so much that last year it had 237 stores in 34 different countries with 504,154,000 people visiting the stores. Let’s take a look at IKEA’s business strategy to find how this enormous growth has been achieved and maintained over the years.
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Marketing E-Business Marketing Research Paper
9 pages (2561 words) , Download 2 , Research Paper
Free
As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements. As the concurrency and complexity of your systems grow, the greater the need becomes to support policy-based routing, application, and data caches, as well as load balancing hardware and software.
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System of U.S. Steel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
U.S. Steel (USS) is the third largest integrated steel producer in the world with an annual production rate of 27 million tons. In 1996, Ford Motor Company threatened to sever all business with U.S. steel primarily because of their inefficient delivery system, rendering Ford incapable of achieving economies of scale.
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