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Marketing Essays

Result for Subject Marketing:
19897 essays
Data Fusion and Data Mining Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author of the paper states that ever since the dawn of the web and its prolific use in selling and promotions, marketers aim to acquire the latest technology to outsmart competitors and to dominate the market. They see to it that they will be the first ones to fully utilize every fresh innovation that have arisen in the computer technology world.
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The Future of the Fair Trade Coffee Industry in Britain Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Marketing Free Trade coffee in the UK and other Western developed nations becomes a matter of ethics and informed advertising. In this vein, I can conclude that for the commercial success of fair-trade coffee the consumer base needs information, not persuasion and in the vein, different way outs have been discussed above in my brief research paper.
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Prices of Stocks in Efficient Market Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Company’s intrinsic value which is based on its future performance is dependent on currently available information. Company’s share price changes only with the emergence of new information that is expected to change a company’s profitability. Profitability in an efficient market only exists in response to new information.
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Advertising promotion Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
“I’ll Run for you” is a service which Darla Domke aims to provide to her family, friends and neighbours by running errands for them. Darla has been living in the same area for years and as a result she is familiar with the shop owners, the service providers and the shortest routes anywhere in the neighbourhood.
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Integrated Marketing Communications Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The train operates in various forms such as diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997. First class passengers are served breakfast along with afternoon and evening meals. There is an onboard shop serving a range of alcoholic, cold and hot beverages.
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Diageo-Marketing Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
Free
Today, companies compete with more efficient strategies. Technology has added another dimension to the concept of marketing. Customers have more choices and better access to different cost options. Strong marketing strategies will determine the success or failure of an organization operating in these dynamic conditions.
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Hexin Toy Co. Ltd Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Being the leading toy and games maker has allowed Hexin to introduce a diverse selection of toys and games. However, in recent years Hexin has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient.
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Postmodernism, marketing and the media Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This paper explores marketing and the media. The business academia has spoken of marketing as the ultimate reflection of postmodernism in social terms and a blend of craft and commerce which keeps changing each day due to technological and social perspectives and constantly changing the means and modes of consumption the society.
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Marketing to South Asians in Great Britain Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
There is a vast wealth of technology at helping marketers focus specific products toward specific people, with an eye toward maximizing each advertising dollar. Segmentation in marketing has a clear logical basis. It is “fundamental to successful marketing strategies. Until competitors copy your segmentation, you have a competitive edge”.
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EU Single Market Program and Monetary Union Marketing Case Study
8 pages (2258 words) , Download 3 , Case Study
Free
This is since every individual has his interests to pursue which may conflict with some or the entirety of the terms in the negotiation. So much more for international agreements where nations comprised of different interest groups attempt to find a common ground for the benefit of all those involved.
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Strategic Innovation In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Professor Stephen Brown recommends hiring marketers that are unusually creative. Pasa and Shugan advocated the need for specialist marketing expertise by companies having the larger scale of operations given that the potential loss would be substantial if there is a mistake in marketing strategies.
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Types of Unethical Behavior of Salesperson Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
As a salesperson, I feel that I would be powerless in handling this situation as it was a decision made on the executive level and out of my control. Another ethical concern would be of whether to disclose this information to the customer. Once again, I would not disclose this information to the customer for fear of losing my job. 
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Consumer Behavior and Information Processing Marketing Term Paper
5 pages (1542 words) , Download 2 , Term Paper
Free
This is the extraction of meaningful information from an image or a picture. Pictures are usually enhanced to make them more appealing and attractive hence captivate the customer and promote or convey information to the reader. The design of advertising pictures must be geared towards attracting and captivating the customer, delivering meaningful information as well as to promote a given brand.
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New Product Development Process Marketing Research Paper
5 pages (1250 words) , Download 10 , Research Paper
Free
The product development process is a set of steps that are followed to develop a new product. New product development must be done by implementing a method that will guide the company right from the product proposal and until the launch of the product. A company must select a method that helps them in product development.
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The Whole Foods Market Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The author states that they have to take many steps within the organization to understand consumer behavioral psychology and the marketing department should gear up according to this in-depth study. Application of consumer behavioral theory to the company and its strategic band management is imperative for furthering the marketing dimension.
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Youth Consumption and Fragrances Marketing Essay
13 pages (2500 words) , Download 2 , Essay
Free
The author states that the perfumes and fragrances segment have targeted the younger age groups particularly the teen segment. The teens whose ages range from 13 years old to 19-years-old have a total population of 860 million all over the world. These teens have a bigger purchasing power than most of the generations before them.
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Marketing Ethics: Learning Team Skills Marketing Essay
2 pages (664 words) , Download 2 , Essay
Free
The author states that often consultants specialize in a certain industry. This is because their background and experience allow them to have great expertise in their field of interest. Which results in them being an authority on a certain area and therefore sought after for advice. Event Planning and Management is fast evolving.
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Tesco Stores Market Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
Tesco is a very successful retail store that has been able to succeed through the use of technology and financial power powers. Tesco is very dynamic and it has been able to offer varied services and products in the UK and Europe, the chain store is bound to expand as the market is still wide. Tesco has an elaborate way of selecting its suppliers.
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International and Domestic Food Franchising in Saudi Arabia Marketing Essay
60 pages (8750 words) , Download 2 , Essay
The author states that in commercial terms, franchising is a licensing agreement where the franchisor, who is the owner of rights of the business, markets or distributes the product and or service that exists under a trademark through a dealer network that is affiliated to the franchisor, with these individual outlets termed as the franchisee.
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Public Relations and Relationship Marketing in Hospitality Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Public relations entail maintaining a positive organizational image. This is done by avoiding publicizing the organization's failure s. In this case, the successes are really popularized. It is also about ensuring the awareness of the entire public concerning the changes that are made in the organization.
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Strategy of Automotive Emerging Markets Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
The global car industry is passing through rapid change and lots of external (macro) factors as well as internal (micro) factors affecting the overall industry. Similarly, we will choose two players to analyze how their strategies so far make them successful and in the near future how they are going to change/modify their strategies. 
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Services Marketing Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
At its simplest, if you do not have any consumer for the product or service your business offers, then there is no reason for continuing existence (Adcock et al, 1995). A consumer service is “A deed, a performance, an effort” (Rathmell 1966) is not a thing, however something tangible, yet services rely on things for their performance.
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The Wine Industry Analysis Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author states that the main thrust for demand for wine came after the Second World War, when the economic prosperity saw a phenomenal rise, leading to rise in demand of wine in almost all parts of the world. A large number of producers are spread all around the globe with miniscule share of total production catering to respective areas of influence.
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Sales Promotional Campaign of Turkish Airlines Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
One of the missions of Turkish Airlines is to “strengthen the company’s position as a global airline by expanding its long-distance flight network.” Despite the financial, technological, and market challenges Turkey Airlines had to go through over many years, the company exerted a lot of effort in managing Turkish Airlines to grow as the biggest airline in Turkey today.
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McDonalds Marketing Campaign Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
McDonald’s is the undisputed king of burgers. Mcdonalds started with a firm commitment to QSC&V (Quality, Service, Cleanliness, and Value) principle, which was an instant hit. Without a doubt, the base of McDonald’s success was in substituting the conventional China glass that people used in other restaurants, for the paper bags.
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Canon Digital Cameras Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This report also reviews relationship of company’s communication mix with its success and marketing efforts. Furthermore a 12 months communication plan is also suggested to Canon to enhance their public image, brand loyalty and market share. It focuses on the development of long term business strategy for the growth of Canon cameras.
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Integrated Marketing Communications Plan Marketing Essay
21 pages (5250 words) , Download 3 , Essay
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
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Marketing in Fashion Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
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Marketing Plan and Plan Report for the New Master Program Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
At present London Metropolitan University has decided to launch a new Master program in Events Marketing Management, the only course of its kind in the world. The New Course believes that opening the new program it is in the best interest of University, and would result in various advantages and economic gains.
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A Critical Assessment of the Effectiveness of Public Relations and Relationship Marketing Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
A critical assessment regarding the ways each methodology was used as a successful tool is included in the document. In order to assess the effectiveness of PR and RM as promotional tools in event planning, it is necessary for the writer to provide a framework of understanding based on definitions of each model.
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Comic Violence in the Advertisement Marketing Essay
3 pages (750 words) , Download 2 , Essay
In reaction to the Comic Violence presentation, it would be appropriate first up to review their thesis: “By displacing viewers’ anxieties through the use of slapstick humor, liking of the brand increases”. The critical elements in their premise hence were supposed to be ‘displacement’, ‘anxiety’, ‘slapstick humor’ and ‘likeness of the brand’.
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The Skills of Creating and Promoting Products Marketing Essay
5 pages (1522 words) , Download 3 , Essay
Free
Both design and production may be achieved using hand tools or page layout software. Producing the most popular electronic page (the web page) may require knowledge of markup languages. Special considerations must be made for how the layout of an HTML page will change (reflow) when resized by the end-user.
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Marketing Management Performance Marketing Report
6 pages (1600 words) , Download 2 , Report
Free
He further stated that marketing has a twofold goal which includes attracting potential customers by the promise of delivering superior value and retaining current customers by continuing the delivery of customer satisfaction. This view of marketing has huge implications for business organizations, as it highlights the current emphasis on satisfying customers.
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Consumer Behaviour and the Role It Plays in Marketing Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
O’Shaugnessy and O’Shaugnessy (2003) have delineated the functions of emotions which are relevant to consumer behavior. First, it is a key to survival because of emotions direct individuals to the important things people need in order to survive. The second function is that it provides information which can affect their behavior.   
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Exporting Digital Education to the Middle East Marketing Term Paper
17 pages (4382 words) , Download 3 , Term Paper
Free
The paper provides an overview of the company, education products offered as well as the E-learning industry.  To establish the viability of the proposed venture, situational and market analyses pertaining to the targeted country are conducted.  Moreover, the operations of some potential competitors are assessed.
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The Starbucks Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Starbucks has ascended to become a famous customer brand, enabling it to expand to both related and unrelated industries. However, the company is currently faced with the challenge of extending customer satisfaction it had long stood for amidst the intensity of competition and the various changes in the external environment.
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Advertising on the Internet Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In the next two years, the internet gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts it:"The growth of Internet advertising since its 1994 birth has been truly phenomenal.
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FCB Australia Agency Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Its Honda Civic campaign is said to be one of the most successful in terms of scope and community outreach. In comparison to Team Detroit's campaign on 2010 Ford Fusion, the former campaign has both some advantages and disadvantages.
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Tesco Marketing Strategic Analysis Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. In 2006 retail accounted for 9.5% of gross domestic product. In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers.
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Direct and Internet Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The American Marketing Association (1995), representing marketing professionals states that “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.”
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Yeo soft drinks division SBU strategic market plan Marketing Case Study
16 pages (4000 words) , Download 4 , Case Study
Free
Being a large company with different products, YHS (Yeo Hiap Seng) strives to optimize the performance of the company through the individual contribution of the subdivisions. Soft drinks appear to be slowly but steadily overtaking hot drinks as the largest beverage sector in the world (Deloitte, 2008).
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Tomoco Company and Its Marketing Manager Clive Smith Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The main threat for Tomoko Company is that its direct competitor, Ishimura Motors, announced the development of the same green car to be launched by late 2009. The proposition made by Sandeep is very attractive for Tomoko Company because it will help to clarify marketing plans and objectives and develop batteries for the Econocer.
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Internet Marketing of Dell Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The Internet is prey to 'information overload'. A nave user who was searching perhaps for 'a computer for my kids' on google.com would receive over 91m hits. Note that Dell placed top in the sponsored links on the right-hand side of the page, which is no mean feat given the monies being spent on sponsored search.
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Pricing Theory and Macroeconomic Factor Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
Pricing is one of the most important factors that determine how a firm takes its product to the market. The price of the product in the market will depend on many factors. The price will affect the consumer acceptance of the products in the market and will also affect the way the product stands the competition that it may be facing from others.
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Sex Appeal as an Advertising Strategy Marketing Essay
4 pages (3911 words) , Download 2 , Essay
Free
Little research has been conducted on sex appeal advertising in а country like the UK. The UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies.
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Kaliber Non Alcohol Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Along with the word, beer come a series of associations linked to pubs, having a “good time”, a lack of inhibitions, sexual possibilities and the whole social structure of the pub scene that has changed over history but has remained an essential alcohol-centered tradition. Traditions are notoriously difficult to break within a culture.
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Marketing Strategy of Cutting Edge Hair and Beauty Salon Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Companies provide either tangible or intangible products to their clientele. Tangible offerings are often classified as goods while intangible ones are services. In coming up with an efficient marketing mix, the nature of a company’s products should be taken into account. Goods require the identification of four Ps which go into the marketing mix.
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The Marketing Management In Hotel Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
The marketing departments should be in an equipped manufacturing suitable for the retail industry’s needs. Moreover, the employees who work for small periods don’t actually care for the retail industry or they don’t have the necessary training. This is one of the main disadvantages the industry has to face.
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Marketing Management of the Chocolate House Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Instead of battling head-on with large industry players like Cadbury and Nestle which serves the mass market, The Chocolate House will opt to capture the niche market comprised of higher income customers who prefer products which are more indulgent, made from more natural ingredients and with guaranteed freshness.
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Advertising is the backbone of a business Marketing Essay
2 pages (500 words) , Download 9 , Essay
Free
With the developing world, new strategies are being formed by different businesses in order to flourish in terms of business and expansion. One of the major strategies which influence the businesses is ‘advertising’.Nowadays most of the famous brands are adopting different approaches through which they are advertising their products. 
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