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Marketing Essays

Result for Subject Marketing:
19702 essays
Ethical Issue - Does Sex Appeal Marketing Essay
7 pages (1956 words) , Download 2 , Essay
Free
The art of advertising is fast changing with the rapid technological changes. The increase in competition for the market by advertisers has not made advertising any easier. This has led to the use of sexuality to increase attention. The problem is that there is excessive use of that approach by advertisers all in the bid of increasing their profitability.
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Causes and Consequences of Crises in the Financial Markets Marketing Essay
12 pages (3432 words) , Download 2 , Essay
Free
A credit crunch is usually identified as a reduction in the availability of loans or credit in an economy. It is also recognised as a situation wherein individuals face difficulty in obtaining loans from banks. It is identified as an economic condition wherein certain difficulties are faced in obtaining loans along with investment capital by financial institutions.
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Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company sells luxurious pastries, chocolates, French sweets and viennoiseries as well as lifestyle and luxury articles like for example Champagne in boutiques all over the world and via an online shop delivering to many European countries. (Pierre Herme Paris, 2013a; Registre du Commerce et des Societes, 2013).
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Marketing Channels and Logistics Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to achieve potential competitive advantages and develop an effective global client base.
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Zara's Company Situation Analysis Marketing Essay
4 pages (1315 words) , Download 5 , Essay
Free
Calculation of the historical data of operating revenues of Inditex (see Appendix, Table 1) has shown 24% overall sales growth within the two-year period from 2010 to 2012. Benetton, the Gap, and H&M have shown 0%, 2%, and 8% sales increase, respectively. Comparing to its direct competitors, Inditex has illustrated a very high level of sales.
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Playa Dorada Tennis Club: Expansion Strategy Marketing Case Study
8 pages (2000 words) , Download 11 , Case Study
Free
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.
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Cultural Analysis and Economic Analysis, New Product Development Process Marketing Essay
10 pages (2618 words) , Download 2 , Essay
Free
Generally, the introduction of new innovative products bears high financial risks. Indeed, according to one major American company 1 out of 100 product ideas in the market succeed. Nevertheless, chances of the new product failing also vary enormously; such variations should not be of concern in this case.
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Marketing Managment Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Accordiing to the paper the industries in the Disney Company provide different attractiveness to the business as several industries employs various expansion methods so as to improve their value They are guided by use of studio and networks to maintain attractive high quality and obtain intellectual property hence making real progress in the market globally in the consumption of American films which delivers real value to the shareholders of the company increasing the overall company performance.
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Marketing plan and objectives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
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5 Marketing Problems We Need To Solve Now Marketing Essay
3 pages (750 words) , Download 2 , Essay
ndividual 1000-word analysis on a marketing news story – “5 Marketing Problems We Need To Solve Now” – Forbes, 13/7/2013 The analysis is about an article published in the website of Forbes in July 2013. The article focuses on five issues that are critical for marketing: the credibility of sample in marketing research, marketing simulation, the search engine optimization, the marketing integration and the skills gap.
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Difference between Entering the Markets USA and Austria Marketing Essay
5 pages (1661 words) , Download 2 , Essay
Free
Accommodation of new cultures in a market requires sensitivity and a lot of research on different values and principles that come in with the parties involved. Hofstede’s cultural category theory is a framework against which cross-cultural communication is based. The theory describes the effect of a social setup’s culture on the values of the members present and how these values relate to behavior.
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E-Commerce Analysis for Bin Hen DI Company Marketing Essay
9 pages (2504 words) , Download 2 , Essay
Free
BinHendi is considered to be the oldest and most respectable business in the UAE. Its main objective in the region is to increase its strategies in expanding within the region and in the process improve their customer experience in the product the different brands that they produce. They are known for the transparency existing within the organization thus have succeeded in winning customer loyalty in the region.
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Proposed Business Expansion of the Tennis Club Marketing Case Study
6 pages (1665 words) , Download 10 , Case Study
Free
Ladies and gentlemen of the board, it is with great delight and gratitude that I take this opportunity to present our proposal for the expansion of the Playa Dorada Tennis Club. I am honored to present the proposal to you. I hope that I will be able to highlight the potential feasibility, profitability, and suitability of the proposed expansion, in such a way that enhances our investment returns.
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How to Handle the Repatriation Practices throughout the Organizations Efficiently Marketing Coursework
11 pages (2984 words) , Download 2 , Coursework
Free
As a manager of an IT firm, I found that there are several corporate problems an organization faces like a drop in market share, profit fall, employee turnover reduction, quality assurance issues, problems from client ends, government policies and several rules and regulations, etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations.
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The Market for Luxury Sporting Motorbikes in America Marketing Research Paper
13 pages (3995 words) , Download 3 , Research Paper
Free
In the early years, big motorbikes such as the Dyna Street Bob were only bought by riders and other rare groups of people. However, in the current time, riding has become a mainstream thing in American culture in particular and the global culture in general. This has increased the market for products such as the Dyna Street Bob.
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Risk Assessment of the Global Oil and Gas Industry Marketing Essay
7 pages (1920 words) , Download 3 , Essay
Free
 The audit has been entirely successful in assessing all the relevant matters pertaining to the West African branch of GE Oil & Gas. This audit has proven and discovered that there are possible hazards, incidents, accidents that need to be explained and solutions to be recommended where there is a need for the solutions and associated actions.
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Marketing Principles of National Basketball Association (NBA) Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The National Basketball Association (NBA) is one of the men's professional basketball leagues in the world. It is the pre-eminent men’s professional basketball league in North America. NBA is an active member of USA Basketball (USAB).
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Consumer demographics and psychographics Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Abercrombie and Fitch is a renowned company in the fashion industry. It has developed a line of brand items through concerted efforts of its designers, which have high efficiency. However, the company has no confidence with the existing marketing plan and therefore seeks to prepare a new one to be used within the succeeding three years in selling brand items from the new product line.
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Hilton Hotel Employee Management Marketing Research Paper
4 pages (1337 words) , Download 3 , Research Paper
Free
Employees are seen as expenses that prevent profitability. Nothing can be further from the truth. Let us do a little thought experiment: Visualize walking through your business late in the evening after everybody has gone house. As you survey the enablers, you will realize that all you can notice are desks, telephones, computers, fittings, file cabinets and other facilities.
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Yamaha Marketing Channels Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
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Criteria That Could Be Used to Identify Potential Target Segments Marketing Essay
7 pages (1920 words) , Download 2 , Essay
Free
As well as brief background analysis of the industry, product and marketplace is also presented in this essay. And finally, the potential positioning strategy by which the product might be positioned in the market is also discussed along with recommendations in order to enhance its demand in the market.
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The Segmentation Strategy of Google Marketing Research Paper
6 pages (1621 words) , Download 4 , Research Paper
Free
Google has been offering new innovative products and services which meets the demand of the consumers. They design their products and services so that they are capable of competing against their competitors. But Google faces a problem when it tries to position its new products in a market with the dominance of already another existing product.
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Brand Analysis of Victor and Rolf Marketing Essay
9 pages (2498 words) , Download 3 , Essay
Free
If we talk about the fashion industry then there are many famous brands that at once come to our mind. This list may include Dolce & Gabbana, Victoria’s Secret, Givenchy, Levi’s, Burberry, Gucci, H&M, Zara, Adidas, Nike, and others. All of these brands are ruling over the fashion industry through their eye-catching clothing for both men and women and involving in many other product lines also.
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Concept of Marketing and Pricing Strategies Marketing Essay
10 pages (2700 words) , Download 3 , Essay
Free
Marketing is the total of activities involved in the transfer of goods and services from the producer and seller to the consumer or buyer; including advertising, shipping, storing, and selling (Noble & Mokwa, 1999). It exists in a commonplace i.e. a market where buyers and sellers meet and engage in the act of trade through the process of exchange i.e. receiving something in return for giving something.
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Security and Financial Analysis of Coca-Cola Company Marketing Book Report/Review
5 pages (1442 words) , Download 2 , Book Report/Review
Free
The company provides still beverages and sparkling beverages. Additionally, the company provides flavoring sweeteners, beverage ingredients, powders to purify water, and fountain syrups. Coca-Cola sells its products under Diet Coke, Coca-Cola, Coca-Cola Zero, Minute Maid, Powerade, Dasani, and Ayatake brand names.
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The Impact of Social Media and Viral Marketing on the Film Industry Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
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Market Entry Modes: Chery Cars Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
They have to work out for a strategy to avoid total phase out or to gain more productivity. Introduction of these products to a new market will open up opportunities and give a new breath for the product. Ford has redesigned its Mustang, an '60 icon, hoping to attract buyers from China and Europe (Ponchard, N, 2013).
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Market Analysis, Market Segmentation Analysis, and Break Even Analysis Marketing Case Study
4 pages (1091 words) , Download 3 , Case Study
Free
My marketing analysis follows some of the basic requirements that I show in a marketing analysis request sheet. The format begins with the objectives under which the goals are identified, project details, and the variables. I write to request a market analysis because I strongly believe there are new trends in the market that need quick attention.
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Business Environments in the Single European Market Marketing Essay
15 pages (4400 words) , Download 3 , Essay
Free
The cooperation shall have its task by forming a common market and estimating the member states’ economic policies, to promote a harmonious growth of economic activities all through the Community, a balanced and continuous enlargement, increased stability, and increased raising of the living standards of the people in the member states and closer ties between the nations that belong to it.
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Marketing Plan Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
To achieve this, the marketing department must carry out effective market researches to determine their target market and the features of the market that influence the consumption of their products. Additionally, through appropriate market researches, the commercial organization determines the appropriate ways of production thus perpetuating their profitability.
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The Discussion of Future Career Goals Marketing Essay
3 pages (750 words) , Download 2 , Essay
The promotion will take place utilizing social media; due to the fact that monetary resources will be heavily limited in the initial stages. Finally, the product will be defined in simple terms and provided for review within the market so that the consumer can adequately gauge the utility that they would derive from such a service.  
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Social network marketing Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Social network marketing. Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world. This has a lot to do with accessibility and clarity in the mode of communication used.
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Current Branding Strategy of Cinnabon Inc Marketing Assignment
8 pages (2370 words) , Download 4 , Assignment
Free
Maintaining and leveraging the value of the brand is very important for Cinnabon. They have already established themselves in the market as a reputed brand. While choosing their partners in business they should select carefully so that their brand image is enhanced. Protection of the brand from legal rules and rights is also important. 
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Strategic Marketing Management of National Air and Space Museum Marketing Essay
19 pages (5617 words) , Download 2 , Essay
Free
The market environment, especially economically, is quite favorable for improving the revenue position of the National Air and Space Museum, a division of the Smithsonian Institute. Consumers have ample income availability after emerging from the 2008-2010 recession, domestic travel is on the increase, and this travel is expected to maintain this growth through 2018.
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Global Marketing of Automotive Industry Marketing Essay
16 pages (4806 words) , Download 2 , Essay
Free
Toyota has experienced brand reputation problems in the European market, making it critical to enter new markets to offset revenue losses in this part of the world. Recurring recalls have damaged the brand and a new market opportunity, Brazil, could produce revenue growth until the brand is able to re-establish its quality reputation in Europe.
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What Marketing Concept Means Marketing Essay
5 pages (1474 words) , Download 4 , Essay
Free
Kumar and Reinartz (2012) observe that the main aim of an organization to engage in marketing activities is to sell its products and notify the target market of the existence of its products. Marketing is therefore a concept that most major organizations use for purposes of meeting their objectives. Take for example coca-cola.
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Mr Clean as One of the Successful Brands of Procter and Gamble Marketing Research Paper
12 pages (3174 words) , Download 2 , Research Paper
Free
Mr Clean is considered one of the leading bathroom cleaners. P&G is the parent organization of Mr Clean bathroom cleaner. The organization is very much involved in the political aspects in several US markets. There are several particular activities that can affect the organization. P&G is very much active in the global political environment.
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Starbucks's International Success Marketing Essay
14 pages (3854 words) , Download 4 , Essay
Free
In the modern world, the brand name “Starbucks” has become synonymous with quality, diversity, and exquisite experience among millions of coffee lovers. In such a context, Starbucks should never be able to attract customers day after day with its overpriced coffee but in a practical situation, millions of people across different parts of the world visit Starbucks to enjoy the holistic experience despite paying high prices.
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Price Setting Strategy Marketing Assignment
3 pages (948 words) , Download 6 , Assignment
Free
The main strategy used by KFC is product line pricing. According to Kotler & Armstrong (2010), this strategy is related to setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices.
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Operational Sales Management - The Nature of the Sales Environment Marketing Essay
12 pages (3210 words) , Download 2 , Essay
Free
The author of the paper is of the view that the dawn of every New Year awakens with more companies venturing into international trade. Companies venturing abroad typically join the league of licensors or exporters, while others form subsidiary companies or joint ventures in overseas companies (Jobber and Lancaster, 2009).
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Corporate Social Responsibility at the Reliance Group Marketing Essay
12 pages (3317 words) , Download 2 , Essay
Free
The issue of corporate social responsibility is evaluated and analyzed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution are also highlighted in a vivid way in front of the top management of the organization so as to analyze its effectiveness in long run.
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Strengths and Opportunities of Babcock Marine Ltd Marketing Assignment
11 pages (3254 words) , Download 2 , Assignment
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The analysis reveals that the company uses minimal promotions and depends on word of mouth. It is essential to keep costs and expenses low especially in activities that can be done through other methods. The expected stiff competition in the future should compel the company to think of other promotional activities such as advertising.
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Exploring Students Perception of Healthy Eating and Food Consumption Marketing Essay
9 pages (3182 words) , Download 2 , Essay
Free
The research paradigm selected for this study has been interpretive. The interpretive research is chosen owing to different reasons. One of the primary reasons behind its selection is that this approach, unlike the positivist approach deems that reality and the individual who observes it cannot be distinguished.
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EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
EMOTIONS AND HOW COMPANIES UNDERSTAND AND USE IT TO INFLUENCE ON CONSUMER BEHAVIOUR. Consume emotional behavior deals with the study of organizations, individuals, groups and the methods they use to secure, select, and employ experiences, product, services, or ideas to meet the needs, and the effect of these methods on the society and the consumers.
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UK Corporate Mergers and Their Implications Marketing Essay
6 pages (2284 words) , Download 3 , Essay
Free
Two technological SMEs of the UK have been selected as the sample organizations that have been participated in the corporate merger process recently. An open-ended interview with the semi-structured questionnaire of 5 HRD practitioners of the mentioned technological companies has been conducted in order to gather primary data.
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Marketing Plan: Sainsburys Marketing Case Study
9 pages (2842 words) , Download 3 , Case Study
Free
Tesco, the company’s main competitor holding 28 percent of the market share in the UK for this industry, has maintained its leadership position through innovation in product and service delivery as well as global brand loyalty. Sainsbury offers traditional products in the food category and has recently diversified to include clothing styles that are exclusive to the supermarket. 
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The Mission Statement of the National Trust Charity Marketing Assignment
11 pages (3193 words) , Download 2 , Assignment
Free
The National Trust Charity is concerned with embracing its mission statement of looking after places forever for everyone. The organization just like other organizations endeavors to attain the best of results within its targeted market. The organization employs numerous management strategies to combat any looming competition and obstacles.
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Healthcare Market and Insurance in Boston Marketing Essay
6 pages (1855 words) , Download 3 , Essay
Free
Following Massachusetts’s 2006land –mark healthcare reforms, many employers, insurers, providers, and consumers have been forced to adjust to the new reforms that embraced universal health insurance cover (Corrigan 13). Political support for this health reform has equally remained overwhelming even as many reform opponents greatly oppose the move.  
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Dunkin Donuts and Tommys Franchise Store Analysis Marketing Essay
5 pages (1433 words) , Download 2 , Essay
Free
In this modern-day context, the organizations usually prefer the option of franchising stores. However, it would be vital to mention that there are certain issues that can be associated with franchising stores. These might include moral hazards and adverse selection of franchise partners among others (Karle and Staat, “Signaling Quality with Initially Reduced Royalty Rates”).
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Sales and Marketing Personnel 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.
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