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E commerce Project - Essay Example

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Name: Instructor: University: Course: Date E commerce Project for Bin Hen Di Company Market Analysis BinHendi is considered to be the oldest and most respectable business in the UAE. Its main objective in the region is to increase its strategies in expanding within the region and in the process improve their customer experience in the product the different brands that they produce…
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Download file to see previous pages SWOT analysis on BinHendi Company SWOT is grouping of the company’s information into internal and external factors. It entails looking into the strengths, weaknesses, opportunities and threats that has an impact on the company’s operation and productivity. Strengths The main force that affects the business positively lies with their ability to offered unmatched quality, luxury, elegance and their strong and professional business acumen. Many companies and business have always failed in their judgment of the market and the result of this is always a low turn over in the sales as there is lack of demand for the goods and services offered by the targeted audiences(Gulf Business 85).. However, Binhendi Company has been accurate in most of its judgment about the market and the targeted audiences and this has played a crucial role in sustaining them in the highly competitive market. The company has also worked to provide a diverse portfolio of the world prestigious brands of fashion, watches, jewelry, accessories, furniture, and fine dining among others that are rarely provided by other companies. In addition, it has established good strategic associations with their suppliers and their customers and this has greatly contributed to their reputable brand image in both the local and the international market. Weaknesses The expansion of the company has majorly relied on the direct control of its operation. It has based all its operation within one country and this has denied the opportunity to fully exploit the international market. Using Dubai as its center of operation, the company has thus concentrated in the local market as would be the case when they are having major branches in other countries. Thus the international market has been neglected allowing it to be controlled by other rival companies. The company has also concentrated a lot in price elasticity affecting loyal customers who are price oriented (Gulf Business 79). Opportunities The fashion industry is largely populated as different companies and producers are flocking the market with new products and services daily. However, the company has successes in the industry because of its opportunity of employing a highly efficient staff who work round the clock to provide customers purchasing from the company exclusive products that are different from those being provided by other companies. They have also established their operations in the area as they have overwhelming divisions in the area helping in the sales and marketing of their products to the large population in the region and to retailers who make purchases and sells them to other neighboring regions. In addition, their incorporation of various brands in the market like Baituti brand has significantly helped in the expansion of their market in the region especially in Dubai as the new brands and strategies has been enthusiastically been received by their audiences in the market. Lastly, the business enterprise with their dream of creating new dream avenues of marketing their products in shopping malls as these areas are always renowned for the high number people paying visits with different objectives like shopping or conducting businesses in mind (Gulf Business 79). Threats The threat facing the company is the high competition present in the region. This has ...Download file to see next pagesRead More
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