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Marketing Essays

Result for Subject Marketing:
19702 essays
MARKETING PLAN FOR PGI COMPANY Marketing Essay
22 pages (5500 words) , Download 4 , Essay
Human Resource Management Module Leader: Module Code: MAN4146M Date of submission: 04/01/2013 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below.
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Mobile marketing research Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Perhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say that the advancement in communication technology has been crucial in the parallel progress and expansion of the global knowledge base and the pace of acquisition of further knowledge
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Using Internet as One of the Avenues to Market the Products Marketing Assignment
8 pages (2150 words) , Download 2 , Assignment
Free
Marketing myopia is a marketing term that indicates that any firm or business will do well at the end of the firm concentrates on consumers and its aim is to meet the customer needs rather than the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered the United Kingdom market.
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The Factors of BRL Hardy's Post-Merger Success Marketing Case Study
7 pages (1758 words) , Download 4 , Case Study
Free
Steve Millars’ criticism on the matter got Carson thinking about the whole and reflecting on the Machopo where the financial investment in the branding, packaging and launch expenses was relatively small and it is from this instance that Carson understood the real financial risk that could be experienced later in contracts.
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Marketing Strategy: Plan for Ferrero Spearmint Gum Marketing Essay
9 pages (2250 words) , Download 6 , Essay
Free
Ferrero Spearmint Gum is an organic product from the Ferrero Spa, which is already a popular brand among consumers and vendors in the market. The current marketing plan would emphasize on developing a concrete promotional and market positioning plan.
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Impact of social media on marketing Marketing Dissertation
33 pages (8250 words) , Download 2 , Dissertation
The function of marketing has evolved from a one-way functional discipline to an interactive process. The effectiveness of marketing is determined by how marketers are able to reach out to the consumers. The advent of technology has redefined the way communication and interactions take place between marketers and consumers.
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Defining Marketing Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is obvious that the whole purpose of marketing the flats is lost! Certainly the pamphlets will end up as paper rockets rather than as sales generators. Marketing is one of the most essential tiers of any business, and when taken lightly, can ruin it. Thus, it is imperative to arrive at an accurate definition of marketing to develop the most appropriate marketing strategy tailored to suit the kind of product and the target market.
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Understanding project contractors and contracting businesses Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The two firms that have been chosen are Midas Retail Limited and Rock Fall Company Limited based in the United Kingdom whose primary line of operations includes construction and drilling. These companies have been chosen on the basis of a particular ratio which is turnover to total assets ratio.
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Operational Structure of European Multilateral Clearing Facility Marketing Assignment
14 pages (3909 words) , Download 2 , Assignment
Free
As far as the services provided by LCH Clearnet is concerned, clients can benefit from the innovative clearing and settlement services provided by the company which they conduct by working in accordance with the regulators as well as their clients. This helps the company to provide services that are appropriate to the needs of its customers.
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Marketing Strategy Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
The marketing strategy offers the guideline on how the company will concentrate all available resources in achieving optimal performance, through increased sales and competitive advantage sustainability. The company operations occur within a multinational setting with different logistical regulations in the different countries and states.
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ABSOLUT Vodka Brand Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
A CASE STUDY AND ANSWERS TO THE QUESTIONS Part 1 Absolut Vodka Business This is a case study about Absolut Vodka, which is now trading as ‘The Absolut Company.’ Absolut Vodka entered the US market in 1979 with its brand known as premier vodka, which is one of the best-selling imported vodkas in the US (Mooney and Dool 2010, p.1).
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Marketing Management and Strategy at Online Retailer Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Bodubuilding.com is an online retailer based in America. It deals with the retailing of nutritional products and sports supplements based in Idaho, Meridian, United States. It was founded in the year 1999 by Ryan R. Deluca in Boise, Idaho. The Objective of bodybuilding.com is to help its visitors reach their fitness, appearance and health goals through motivation, information, and supplementation.
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Effectiveness of Advertisement in Automobile Industry Marketing Research Paper
6 pages (1652 words) , Download 2 , Research Paper
Free
Such innovations and platforms have been able to provide a structure for marketers and competitors such as Audi and BMW to be extremely unique and creative in their campaigns whilst selling their products. The environment that we currently live in relies heavily on content sharing, which resulted in unlimited information and opportunities for the two automobile companies to tap into.
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International Marketing: McDonalds Corporation Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The author states that McDonald’s Corporation is a fast food restaurant chain headquartered in Oak Brook, Illinois, USA. It is the world’s largest food service retailer with an operating income of $8.6 billion and has served 69 million customers daily in 2012. It was started in 1940 by Dick and Mac McDonald.
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Service Classification and Analysis of Service Encounters Marketing Assignment
11 pages (2772 words) , Download 3 , Assignment
Free
The study was initiated for the purpose of understanding the nature of services that exist in the marketplace and to test the viability of the statement ‘service customers is a core competency that marketing managers must develop’. The study revealed that there are various ways by which service processes can be categorized.
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Analysis of the Mobile Industry Environment Marketing Essay
9 pages (2704 words) , Download 4 , Essay
Free
The mobile industry is one of the market environments that have garnered a wide range of research from scholars across the world. Ryan (2006, p. 45) expressed the competition that exists within the mobile industry and recommended that all mobile industries switch to modest business strategies to survive in the competitive market.
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Netflix Company Analysis, Value Chain Analysis and Identification of Its It Techniques Marketing Essay
5 pages (1385 words) , Download 4 , Essay
Free
Netflix is essentially the global internet television network industry leader and offers a subscription to all its interested customers across the globe. Netflix’s Earnings per share have been recorded at 46.6% which is almost twice the industry average. The company has managed to establish a consumer base of an estimated over 40 million users in addition to creating huge brand recognition.
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Contemporary Retailing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.
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Consumer Behavior and Their Buying Process Marketing Essay
11 pages (3408 words) , Download 3 , Essay
Free
To reach the customers, they need to do a basic thing first, which is to understand the interests, needs, behaviors, etc., of the target customer base. That is, only if an organization is able to grasp the above-mentioned aspects of customers particularly consumer behavior and their buying process, they can come up with marketing or enticing strategies accordingly.
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Market of Professional Photo Service Marketing Research Paper
10 pages (2948 words) , Download 2 , Research Paper
Free
Every individual wants to keep a memory of certain events and occurrences for future reference. In this regard, there is a need to have quality and long-lasting photos. Nevertheless, with the speedy growth of technology, many people can be able to take and print photos without the need to use the services of a professional photographer.
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Analysis of Marketing iPhone 5s Marketing Case Study
4 pages (1000 words) , Download 11 , Case Study
Free
The market has also been ripe for a product that has less than four months in the shops. It was reported to be the major selling phone in the United States in September 2013, actually, the first week after release saw over one million pieces sold. This demonstrates the potential of the product in developing through life cycles rapidly.
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The Strategies Employed by Morrisons Supermarkets Marketing Essay
9 pages (2810 words) , Download 6 , Essay
Free
The SWOT analysis of Morrison Supermarket reveals the actual forces it is facing both internally as well as externally. If the strengths of the company are considered, it can be seen that it has a strong presence in the Northern part of the United Kingdom with rapidly expanding manufacturing capabilities. It also has a long-standing management team to support such expansion.
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How Importance of Good HRM for Aasia's Leading Cost Airline in Malaysia Marketing Essay
7 pages (2945 words) , Download 2 , Essay
Free
Air Asia company operates in an oligopolistic market structure, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organization must be adaptable and flexible to changing market conditions and competitive behaviors.  
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Samsung Galaxy S4 Consumer Review and Satisfaction Marketing Assignment
6 pages (1601 words) , Download 2 , Assignment
Free
Consumer satisfaction is an aspect of any business establishment whose main aim is to realize profits. This is so since consumer satisfaction ensures that the business establishment maintains a wide range of consumers through consumer loyalty, which gives the establishment an upper hand especially where there is competition.
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A Motivational Effect Behind the TOMS Product Marketing Research Paper
9 pages (3633 words) , Download 3 , Research Paper
Free
The corporation has had exceptional success, becoming countrywide valued and known for its superior deeds. According to their online media, TOMS has issued 10 million pairs of shoes across over 60 countries globally. A motivating cause behind the TOMS product is their exhibition of corporate responsibility via their yearning to assist others in need.
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Building Successful Brands Marketing Case Study
3 pages (986 words) , Download 2 , Case Study
From the case of Waitrose’s case, it is safe to conclude that the branding of a company’s products and general outlook is instrumental in the boost of sales. There is an attraction to customers when the products of a company possess a great packaging theme and product. A customer in a supermarket will pick the most attractive product on the shelf.
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Internal Situation of BioGood Marketing Research Paper
13 pages (3572 words) , Download 2 , Research Paper
Free
BioGood is going to provide high-quality biodegradable plastic, which is going to be used for a longer time, thus providing sustainable services to the customers. BioGood Company retail outlets will introduce new jobs in the market based on the wide range of services and products that the firm will provide to the customers.
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Hardees: Brand Portfolio Project Advertising Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The Hardee’s restaurant uses advertising through radio and television in promoting its products. The restaurant also makes use of print media and billboards. It takes part in community service and sponsorships to communicate its commitment to providing customers with a unique fast food experience. There are also online promotions.
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The Various Export Market Planning for Children Games and Toys Marketing Essay
5 pages (1479 words) , Download 2 , Essay
Free
The paper considers the various export market plan for children games and toys. The two exports markets plans under consideration include the ToyLearn export marketing plan and the Toys “R” us market plan.  The subsequent paragraphs delve into pointing out the similarities and differences that exist between the export marketing plan for the two toys and children's games manufacturers and my own export marketing plan.
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Standardization and Adaptation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Standardization and Adaptation In the year 1954, a milk-shaker mixer salesman named Ray Kroc, recognized an opportunity in this market and decided to exploit it. He negotiated the deal of franchising and got the deal of franchising McDonald’s in USA. As a service fee, Mr Kroc took about 1.9 percent of the sales for himself and a royalty of 0.5percent of the sales was given to McDonald’s.
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Marketing Segmentation Strategies in the Context of Food Industry in the UK Marketing Assignment
9 pages (2818 words) , Download 3 , Assignment
Free
Beijing Organic and Beyond Corporation are regarded as one of the renowned brands in China, which has a number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering a wide range of organic foods including vegetables.
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Tip Top Accessories - Elements of the Extended Marketing Mix Marketing Essay
5 pages (1428 words) , Download 2 , Essay
Free
The extended marketing mix is considered to be a different combination of different marketing activities that are undertaken by a firm in order to meet the need of the market it is planning to cater to.  The marketing mix consists of four elements, each of which has its own separate importance.  These elements are Product, Price, Place, and Promotion.
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Segmentation within Nike Company Marketing Essay
4 pages (1242 words) , Download 4 , Essay
Free
When businesses grow, they intend to expand their service provided to customers in areas within their reach. However, expanding or breaking the business to meet consumers undergoes a number of considerations before it can take effect. To meet the needs of consumers, businesses plan and implement different marketing strategies, which enable them to identify target markets that help in meeting the firm’s goal.
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International Marketing: McDonalds in India Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Ever since its entry in India, McDonald’s has grown by leaps and bounds to become a household name in the country. The U.S. based fast-food giant has positioned itself as a ‘family restaurant with a kid’s orientation’ in the country. The company has judiciously balanced all elements of its marketing mix to reinforce its market positioning.
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Nike Brand Portfolio Project Marketing Case Study
10 pages (2832 words) , Download 3 , Case Study
Free
The University of Oregon track athlete Phil Knight and his coach Bill Bowerman founded the company, which currently involves the design, development, and marketing of athletics footwear, apparel, equipment, and accessories. However, the company has undergone operational transformational changes since its inception.
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How the Internet May Change Michael Porters Five Competitive Forces Marketing Essay
5 pages (1500 words) , Download 2 , Essay
Free
According to Michael Porter, the five competitive forces that affect an organization are; Threat of substitute products, the threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers, and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given below explains Porter’s five forces theory.
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FedEx Express - 4P's Marketing Mix Concept Marketing Essay
5 pages (1394 words) , Download 4 , Essay
Free
The shining star of FedEx Corporation is FedEx Express. From its starts to struggle, during a subprime crisis then European economic slowdown to the rise of South East Asian market and shift of the center of mass of the global economy from the western world to eastern world FedEx Express was in business and continuing it prominently because of its strategic management and superior marketing team.
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Social Influences on Buying Behavior Marketing Assignment
4 pages (1226 words) , Download 2 , Assignment
Free
Food products form a major part of the daily life of every human being and they put greater focus toward the selection of the food and beverage especially when it is bought for children, aged people, or pets. The consumer’s purchase decision can get influenced by several factors and it is a vital job for the marketer to know his target market.
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Yahoo Inc. Strategic Analysis Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market. In order to compete favorably, the Yahoo Company had to develop strategies that would ensure they beat their competitors in the market.
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Development of Service Guarantee of the Strand Palace Marketing Assignment
6 pages (1845 words) , Download 2 , Assignment
Free
From the perspective of the customers, a service guarantee has a huge potential to help the organization manage both its external and internal factors in an effective manner. It has been seen that the organizations that have provided service guarantees to their customers have gained a significant amount of market share.
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The Origin of the Concept of Logistics Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
According to the research findings, it can, therefore, be said that the companies have made strategies to improve their logistics system which forms the part of the supply chain management. However, in the past, the concept of logistics was viewed as the cost of conducting business and thus, was neglected to a great extent.
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Sustainability Efforts in Wal-Mart Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
A firm, regardless of the industry it belongs, has to design long-term and short-term strategies to pace with the changing business environment. Strategic efforts taken in this regard can be termed as sustainability efforts.
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Marketing Brief about Charles Sturt University's Faculty of Business Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Advertising and marketing at business faculty of CSU is to build customer self-assurance, attract fresh customers, and keep current customers coming back and assist make the faculty lucrative. It is not an easy task to accomplish all these objectives
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What is Sustainability Marketing Essay
12 pages (3247 words) , Download 3 , Essay
Free
Only then does the relationship or bonding of the employees and the higher authority might get enhanced resulting in amplification of the uniqueness and reputation in the market among other rival players. So, the development of inventive eco-friendly products is extremely essential for an organization to enhance its sustainability in the long run.
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Implementing Cause-Related Marketing in Barnados Charity Marketing Literature review
8 pages (2433 words) , Download 2 , Literature review
Free
Marketing entails conducting research to understand what the customer exactly wants and thereby providing goods and services concerning the customer's needs and demands. Marketing also involves the provision of the correct marketing mix which takes the right goods provided for the customers at the right time and in the best places.
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The Recent Performance of Bank of New York Mellon Marketing Essay
11 pages (3461 words) , Download 3 , Essay
Free
The Bank of New York Mellon Corporation serves as a multinational banking and financial services entity and is listed in the New York Stock Exchange and in Standard and Poor 500.  The Bank of New York Mellon operates all across the globe and is the biggest asset servicer in the world with more than USD 26 trillion of assets value under its portfolio.
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Culture and Climate for Blackberry Innovation Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
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BlackBerry’s recent issues in its internal management have generated negative publicity. After the consecutive loss of profit and sales, the company went on terminating almost 40 percent of its workforce. This has generated enormous criticism among employees as well as media, affecting the overall brand equity.
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Gender Differences in Monthly Lunch or Dinner Spending Marketing Case Study
15 pages (3955 words) , Download 2 , Case Study
Free
The null hypothesis is rejected because the p-value is less than 1%. It is recommended that Chef Gaston understand that those who are sure of being clients in the restaurant will consider the use of locally sourced ingredients essential. Therefore locally sourced ingredients should be at the core of the marketing campaign for the new restaurant.
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Amazon Goals and Strategy Marketing Research Paper
12 pages (3076 words) , Download 2 , Research Paper
Free
It is obvious that cost-effectiveness may come at the price of reduced quality of service, which is why since the launch of Amazon.com as a book store, it has progressively leant away from the original policy of focus on pricing, which was actually a strategy to grab some of the market shares of the book retailing business.
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NIKE SCENARIO TO ANSWER THE QUESTION/TASK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The structure of marketing plans used by companies worldwide is not standardized. Different criteria are likely to be used by each firm when designing its marketing strategy; the availability of resources and the firm’s mission/ objectives are critical factors that influence a firm’s decision in regard to the promotion of its products/ services.
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