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Marketing Essays

Result for Subject Marketing:
19897 essays
Toyota Marketing in China Marketing Case Study
8 pages (2198 words) , Download 2 , Case Study
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In the past few years, precisely after its accession to the World Trade Organization (WTO) in 2001, China has seen extraordinary growth in its automotive industry. As the country’s economy is growing progressively and it has vast customer support, China has become a well-known name in the worldwide automobile industry.
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Innovative Marketing and Technology: The Case of Sonic Solutions Marketing Case Study
7 pages (1882 words) , Download 4 , Case Study
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As far as I can see, Sonic’s target market revolves mainly around “techy” people that need to save and play their personalized digital media (video and/or audio files) in personal computers and other devices like digital video recorders, digital cameras, iPod, etc. To accomplish its business mission, the company provides computer solutions in making DVDs and CDs.
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The Civil Aerospace Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The civil aerospace market in the aircraft construction industry is mainly dotted by two giant manufacturers Airbus and Boeings. Though there are a couple of others around the world, those are concerned with satisfying the local needs within their own pockets of influence, while the majority stake in the international market.
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Cost Leadership Strategy Marketing Report
5 pages (1480 words) , Download 4 , Report
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To thrive in the market the companies need to be more strategic in planning their activities. To attract the customers to their products, companies of today are being deeply involved in good customer relationship management. Apart from that, the new channels of marketing are being developed to cater to the growing consumerism.
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A Comparative Analysis of American and Chinese Retail Market Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
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Most of the organizations are analyzing the potential of China as an important outsourcing destination. China should be explored as the fastest growing market with the largest number of consumers in the whole world. This has given rise to an important question as to which norms should be applied while expanding the market of an organization. 
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Integrating Research Methods with Marketing Decisions Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
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Since Ford wants to find out the basic consumer behavior for potential Taurus buyers, it will find observation and surveys help to find the solutions. As an in-depth survey is also an option, observations will be the best option in descriptive research method, giving the participants a chance to rate the options. 
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Project Management: Scantel Project Marketing Essay
8 pages (2500 words) , Download 2 , Essay
Free
From a coherent review of the case study and the network diagram, it is possible to discern and identify the many concerns facing the Scantel Management with regard to this project.The product has a considerable potential given that it is skilfully developed, it consists of five major systems.
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The Coco Mademoiselle by Coco Chanel Marketing Essay
2 pages (602 words) , Download 3 , Essay
Free
In order to create a more successful and profitable mix, marketers “must coordinate all elements so that the prospective consumer is not being sent mixed messages that cause confusion”. Simply put, the 4Ps must convey the same message to the customers. Achieving this makes it easy for the company to reach and build an association.
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Customer satisfaction in mobile industry in Egypt an empirical study Marketing Thesis
7 pages (1750 words) , Download 3 , Thesis
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The telecommunication industry in Egypt has had a checkered evolution from the start to now. Its current strategic operational and competitive environments are basically determined by a series of factors such as an ever intensifying competitive environment among the mobile service providers, supply chain management cost related constraints.
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The Firms Competing in the Market Marketing Essay
1 pages (416 words) , Download 2 , Essay
Free
The author states that the iPhone was a pioneer in touch screen mobiles. However, when other firms like Nokia and Blackberry decided to introduce their touch screen versions of cell phones they kept prices lower than iPhone in order to tempt consumers to try their product rather than buying the already established brands of iPhone.
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Coca-Cola's New Vending Machine Marketing Case Study
1 pages (376 words) , Download 8 , Case Study
Free
Consumers are not mechanical price calculators and price reactors, as so much theory leads one to believe. They do not know all the prices, for, in reality, discounts, trade-ins, special deals, and premiums cloud the actual price. Prices are limited by direct and indirect competition, costs, and consumer reaction.   
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Airline Marketing: Singapore Airlines Marketing Essay
6 pages (1593 words) , Download 2 , Essay
Free
There is a widely held misconception that marketing is about selling what is being produced. It is much more than that. Marketing is involved in deciding what should be produced. Marketing is involved in deciding what should be produced as well as how it should be sold. As such it is the lynchpin of any industry. It is all–pervasive.
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Marketing Management of Verizon Wireless Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This fact has increased the work of constant consumer and market analysis for the companies. The American marketing association defines market research as "The systematic gathering, recording, and analysis of data about problems relating to the marketing of goods and services".
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Competitor Analysis and Marketing Models at Tesco Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
Free
In the present day, organizations are vying over one another in order to gain control over a significant share of the market. This is done through ways of marketing the products or services offered by them such as promotional campaigns, but, the introduction of the product into the market will alone not help the cause of the business entity.
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Improved New Product Development Process for Howden Joinery Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
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To keep pace with today’s dynamic global market, companies must introduce new products in line with the changing customer lifestyle, demand, and tastes. These can be realized through customer’s relation study. Most companies are concentrating on developing its products and promoting the sales of these products to realize the highest sales volumes.
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Marketing of Fast-Food Aimed at Children and Young People Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The easiest solution we find to save time is to shorten our lunch times. Fast food is primarily designed to be, well, fast. It’s designed keeping the businessman in mind who cannot spare too much time on himself because he is too busy making money and could lose money if he devoted a little more time to watch what he is eating. 
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External Marketing Audit of Sara Lee Corporation Marketing Statistics Project
13 pages (3250 words) , Download 3 , Statistics Project
Free
This paper tells that Sara Lee Corporation is having groups such as food and beverages, body care, household products, and branded apparel. In food and beverages, Sara Lee has a stronghold in the market, it provides packaged meat, coffee, tea and also baked goods, they are having a strong market position at various points in Europe and specially U.K. 
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Chile - Potential Market for Best Buy Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Top managers usually plan one to three years in advance simply thinking about the environment and making plans for coping with it” ( Robert, 1985). The process of setting up a business in a foreign country has many challenges; amongst them are language and culture differences that influence the business process. 
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Agribusiness marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The framework of the industry is constituted by small number of producers and processors. But they process it on a large scale. US also ranks among third in the world sugar consumers where India and European Union share the first two places.
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Marketing New Casual Footwear in the UK Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
According to the Boston Consulting Group’s Product Portfolio Analysis, there are four possible strategies for each product. Since our new product has the potential to go to great heights out of the following four strategies we will have to make use of the first strategy. Build share: companies invest to increase market share and profitability. 
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Relationship Marketing Through a Number of Pathways Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
The latter type of marketing focused on the acquisition of new clients and did not have a strategy to retain them. Relationship marketing shifts from individual transactions with clients and instead deals with a customer’s cycle. Most efforts are directed towards satisfaction of customer’s needs such that they may keep coming back for more business.
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Luxury Hotel Brand Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
The real fame came along with the Four Seasons Hotel at Hyde Park in London. Despite having average-than-higher room rates, it held a 95% occupancy. Four Seasons now has 70 hotels in 31 countries, and more than 25 properties under development. Sales for the Toronto-based luxury hotel chain were $57.6 million this year.
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The Strategy for a Life Insurance Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
A life insurance company moves from a brick-and-mortar business to an automated environment, in which strategic leadership is very important. The leadership team may need to evaluate: the strategy to deal with channel conflict and assess the type of products suitable for web distribution as well as techniques to strengthen customer relationships.
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Procter and Gamble Marketing Literature review
7 pages (2095 words) , Download 2 , Literature review
Free
As such, inter-firm collaborative relationships have become an important component in a firm's new product development strategy. Quite simply stated, in an era of globalization and the intensification of competition over markets, the surest strategy for corporate survival and growth is product innovation.
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Implementing a Marketing Solution: Choosing a Promotion Strategy Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Suppose that you are marketing the product that is much cheaper but otherwise similar to its nearest competitor? What would be the focus of your promotional strategy? How would you monitor the effectiveness of your promotional strategy? The focus on the promotional strategy would be purely the price.
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The Audi Q7: Market Positioning Marketing Research Paper
2 pages (500 words) , Download 11 , Research Paper
Free
The Audi Q7 is a full size luxury SUV manufactured by the German Audi Corp. The Q7 is designed to sell in the premium SUV market against competitors from BMW, Lexus, and Mercedes. Repositioning the Audi Q7 will demand that the vehicle be made attractive to the female market.
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The Current Economic Performance of Brazil Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Greenfield projects are projects which are built from the scratch and require greater investment and risk-taking ability because organizations often undertake to do everything on their own without any local support in the form of franchising, licensing or any other means of entering into the market.
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Consumer and industry trends in the pub industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Based on the data of the British Beer & Pub Association, in the last 10 years food sales in Britain's 30,000 managed pubs have risen by 165%. In the 30,000 smaller tenanted pubs, the increase is deemed to be lower but it is regarded as substantial.
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Advertising analysis:ESPN Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This 'hanging' sofa is enough to grab the attention of the viewer and forces him/her to read through the rest of the ad.The lower portion of the ad shows the TV with again a catchy heading 'Don't just watch it, live it.
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Critical success factors for fashion market online retailing business Marketing Essay
57 pages (14250 words) , Download 3 , Essay
This study is being carried out to identify the main determinants for successful e-taling in fashion marketing business. The purpose of this research is to provide a foundation for more in-depth study and to explore ways in which the efficacy of e-commerce strategies in fashion can be increased.
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Marketing Opportunities of the Airline Industry in Australia Marketing Term Paper
11 pages (2862 words) , Download 2 , Term Paper
Free
Today many companies are disappointed over marketing’s inability to produce a measurable result. While companies unabashedly declare their wish to get closer to customers, marketing actually losing power to other functions in the corporation. A company has many resources in its land but the availability of resources plays a major role in the search for opportunities.  
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Marketing Laws and Ethics Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
Throughout history, social responsibility and marketing ethics are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities (Crane 2001). Marketing has become an authority in society.
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Analysis of Marketing Mix Marketing Research Paper
9 pages (2250 words) , Download 5 , Research Paper
Free
Crafting and implementing strategies for a business entity is imperative to its success and even mere survival (Thomson 2002). A firm should be able to design and put in place a set of well-crafted strategies in every functional area and activity in order to attain its goals. In fact, a company should back its objectives with the appropriate strategies.
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Carrefours Exit from Japan Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
According to the research findings, it can, therefore, be said that before entering the Japanese market, Carrefour had already set up networks in other Asian countries like Taiwan, Malaysia, China, and Thailand which the company believed shared similar buying behaviors of purchasing products more hastily and at varied points of time.
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Ethical Issues in Marketing within Pharmaceutical Industry Marketing Term Paper
10 pages (2579 words) , Download 3 , Term Paper
Free
The United States pharmaceutical industry is the largest pharmaceutical industry in the world, reaping billions of dollars in profit. Part of its success and profitability in establishing itself as a major US industry is due in large part to the weight pharmaceutical companies give to marketing and advertising.
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International Marketing Plan Of An Australian Brand Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 The company has been in operations since who is beside you in this pic http://thecoolpics.com/friendpic1.jpg so good-looking the 1800s but the most major break through came in the 1950s; the mission statement of the company is to deliver the best red wine possible and it has been able to do so successfully.
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Brand Name of Nike Marketing Case Study
2 pages (647 words) , Download 2 , Case Study
The author states that Nike belongs to the sportswear and sports equipment manufacturing industry and when it comes to athletic shoes, apparel, and other sports equipment it is known to one of the major American suppliers. Nike currently has factories in many countries come of which are China, Taiwan, India, Turkey, and Pakistan, etc.
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KFC And Burger King Strategies Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
The fast-food brands have been ploughing more adspend into press vouchers to reach consumers. As a result, newspapers have been brimming with buy-one-get-one-free offers aimed at tempting those seeking a bargain breakfast or lunch. Both of the UK's biggest fast-food chains, KFC and Burger King, increased spend on press advertising in 2007.
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A Missin Sttement nd Strtegies f NEXT Plc Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The UK retаil clоthing mаrket is а diminishing mаrket. The industry is оverwhelmed with cоmpetitiоn frоm cоmpаnies which hаve invested in hi-tech mаchinery leаding tо greаter efficiency оr hаve plаced their prоductiоn tо fаctоries in cheаp lаbоur cоst cоuntries. Mоst pаrt оf the cоmpаnies in this sectоr mаke nоt very high prоfits.
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International Fashion Marketing Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
This paper analyzes the fashion marketing internationally. The trend that is now seen is that the expansion is targeted to expanding markets like India, China, South America, South Africa, Russia, China (but not Hong Kong), India, Sri Lanka, Cambodia, Vietnam or certain eastern European countries (Hungary, Slovakia, Slovenia, Romania, Latvia, etc)
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The Quality Education by King Abdulaziz University: Skills for the Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The analysis is one of my mathematical skills, one that is important in the course as it involves the study of a lot of things that answer questions on why and what. The study of people, their interests and all that would affect Marketing strategies would not give me a headache at all because I am naturally an observant person when it comes to personalities.
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International Marketing: McDonalds in India Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Ever since its entry in India, McDonald’s has grown by leaps and bounds to become a household name in the country. The U.S. based fast-food giant has positioned itself as a ‘family restaurant with a kid’s orientation’ in the country. The company has judiciously balanced all elements of its marketing mix to reinforce its market positioning.
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Operations Strategy in a Global Market: Cost or Price, Quality, Delivery Speed Marketing Coursework
6 pages (1887 words) , Download 3 , Coursework
Free
United Plastics Group in the United States has had to face the threat of labor-cost advantage abroad despite foreign producer's disadvantages of longer time to market, higher transport and inventory costs, quality concerns, and longer response times. The company agrees with other U.S. based molding companies that molding must specialize. 
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University bookstore Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Due to the fact that the computer supplies are in more sdemand during he intake season usually during the fall season or the proceeding summers. The demand arising due to the usual intake of students as well as the accumulating demand over the previous intake, causes the operations of the bookstore are affected unusually.
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LRH Trade Shows Events Marketing Essay
2 pages (662 words) , Download 3 , Essay
Free
The author states that the clients are also given a chance to place orders for more products from these exhibitors. Although he is very new in the marketing department of this company, he is advantaged in having been involved in organizing trade shows in other companies at the same capacity.
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Marketing Channel for Saturn Motor Corporation Marketing Case Study
4 pages (1250 words) , Download 2 , Case Study
Free
This research will begin with the statement that most corporations utilize different means of attracting a larger customer base where one exists and encroaching new lands where none exists. To maintain a solid base of customers, different corporations devise means and ways of ensuring that their customer base remains undisturbed.
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Direct Marketing in Sports Gear Incorporated Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
 Secondary data are generally used when: the time, manpower and resources necessary for its own survey are not available (and, of course, the relevant secondary data exists in a usable form), or it already exists and provides most, if not all, of the information required (Berry 1998). The advantages of using secondary data for sports Gear Incorporated.
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Questions about Marketing Concepts Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
It is the creation of mutually satisfying exchange relationships. It is critical in achieving competitive success as it is concerned with meeting the needs of the consumer in a way which is profitable to the company. It ensures a good fit between the opportunities offered by the marketplace and the abilities and resources of the organization.
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The Main Factors Which Influence Customer Buying Decision Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author states that the price of substitutes play a major role in determining the consumers purchasing behaviour, in a situation where a substitute of a product is less expensive, then the consumer will purchase the substitute example margarine and butter are substitutes, if the price of butter goes up then the consumer will purchase margarine.
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Marketing and Society: Starbucks Marketing Essay
2 pages (666 words) , Download 2 , Essay
Free
The author states that Germany and Australia are too of the places where Starbucks has been very popular. In Germany, the product is doing amazingly well. There are various reasons for that. For one thing, Starbucks has made customized websites in German for them. This shows that they are extending.
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