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Self Marketing - Essay Example

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The reality of the fact is that the current market is permeated with ideas and incredibly talented individuals. As such, in much the same way that the market for a given good or service exists, the market for individuals with unique plans, professional ideas, and career aspirations must take note of the way in which product positioning, with relation to their own career, can benefit them with regards to achieving the goals that they set out to accomplish…
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Self Marketing Essay
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Self Marketing

Download file to see previous pages... Furthermore, the analysis will also engage with regards to the discussion of future career goals with respect to 10, 20, and 25 year aspirations. A discussion and analysis of how these goals can be accomplished and a positioning of the particular service/good in question as well as a marketing mix to include the four P’s will also be included. It is the hope of this author that such a level of analysis will be useful in helping the reader to determine the means through which an idea and career can be marketed and promoted in very much the same manner that a product or service can. Firstly, the service that I hope to deliver will be fabricated upon the increasing levels of tourism that my native country has experienced with regards to the number of individuals that are currently traveling abroad for vacation. Although a litany of different travel agencies exist which can facilitate the process of booking tickets and planning hotel stays, a full-service travel industry does not exist. As such, providing cultural integration, analysis of any needed medical examinations or shots prior to going to a country, a crash course in etiquette, and an emphasis upon the specific activities that an individual hopes to engage in while they are on vacation will serve as a new integration with the service industry. Accordingly, the tenure goal of this particular service plan will be to open at least one travel service agency within a population center in excess of 4 million people. I further twenty-year plan will be to expand this industry and have it represented within at least 3 to 5 different locations around the country; with a 25 year plan of appointing a manager and director to oversee the coordinated efforts that these entities can engage. Further, a specific positioning strategy will be predicated upon the fact that the current level of service offerings that exist within the specific sphere are incapable of meeting the needs or demands of the population in question. Moreover, due to the fact that more and more individuals are traveling each and every year and the projected growth within the tourism industry is set to exceed 30% within the next five years, it only makes logical sense to engage with this market as a means of promoting my own career and servicing the professional needs of individuals within the economy. Further, the Four P’s of marketing, price – promotion – place – and product, can be utilized as a means of marketing this service and increasing the level of engagement by the society or population. Firstly, before engaging with an understanding of price, promotion, or product, place is a definitive portion of the marketing mix that must first be analyzed. Even though the business idea that is thus far been put forward in the career path that is been analyzed is useful and needful with regards to the economy at large, in order to affect this in a profitable way, the correct place/location must be chosen. As such, a relatively wealthy and middle class setting with a high number of individuals that travel both for business and pleasure would be the preferred location. Similarly, even though engaging in a profit is a primary concern, the service must not be offered at a price that is an order of magnitude ...Download file to see next pagesRead More
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