We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Plan - Assignment Example

The same is the case with the TerraMai, a wood milling company. The company operates in a precarious market owing to the numerous players who have therefore heightened the competition. TerraMai sells processed wood products such as boards and trusses among many other tailored wood products. The company, works closely with architectures and builders throughout the entire nation to determine the specific wood products such professionals want. The housing industry is a fast growing market in the country; this implies that the company has an equally large and fast expanding market as it seeks to provide the essential wood products required by architectures to finish their work. The company’s greatest potential market therefore comprises of architectures and constructors who may need the products after their acquisition of a tender to develop a structure. TerraMai projects a relative annual sale ranging between 3million to 5million US dollars. However, the sales vary depending on the prevailing factors in the market most of which fluctuate. The marketing plan below thus provides a brief overview of the different marketing features the company employs in order to improve its market shares. The plan includes an analysis of the company. This provides a general overview of the company with its strategic operational features. Additionally, the plan covers the features of the target market most of which may influence the infiltration of the product thus improving te profitability of the company. The

Check these samples - they also fit your topic

Marketing Plan
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
12 pages (3000 words)Assignment
Marketing Plan
Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Marketing plan is an effective set of practices of
24 pages (6000 words)Assignment
Marketing Plan
The product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services
1 pages (250 words)Assignment
Marketing Plan
This is followed by an identification of the marketing objectives for Samsung Electronics and a mapping of the marketing objectives of the company with the present business position of the company. A
14 pages (3500 words)Assignment
Marketing Plan
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
5 pages (1250 words)Assignment
Marketing plan
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
1 pages (250 words)Assignment
Marketing plan
This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing. This is a great opportunity that
7 pages (1750 words)Assignment
Marketing plan
The service will be sold directly to the customer. This will be in line with the nature of the business since this is a service and not a product that can be sold through the normal channels of marketing. The strategy is that I have enough knowledge and
1 pages (250 words)Assignment
Marketing plan
Nonetheless, we have extensive experience in manufacturing innovative, high-end, neat, and handy notebooks aimed at edging out even the mobile apps that imitate the functions of the traditional notebook.
2 pages (500 words)Assignment
Marketing plan
The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company. The most
1 pages (250 words)Assignment
plan thus includes the appropriate market researches and their possible outcomes. Coupled with an appropriate analysis of the company’s marketing mix, the plan thus seeks to develop a sizable market for the company and safeguard its annual growth and development within the market. TABLE OF CONTENTS COMPANY DESCRIPTION 1 Legal Name and Form 1 Company Mission 1 Management 1 Location 2 Development Stage 2 Product or Services Offered 2 Consumer Purchase Process 9 MARKETING MIX 10 Price 11 Place 13 TerraMai’s primarily market area is U.S. and Canada. The company sell its product direct to customers. No distributors or resellers. The company sell its to architects and designers who specify use the products for mostly commercial projects – like corporate offices, restaurants, etc. The contractor who is managing the job – or a sub-contractor who is installing the product – is the person who actually executes the transaction and provides payment. There is no relationship to other channel members Facilities required – it have a production facility, warehouse space and office space. All at one location. TerraMai also have suppliers and vendors who supply us with various goods and services – from products, to finishing, etc. Degree of market exposure is high among the top architecture and design firms, such as Gensler, Perkins+Will, HOK, Smithgroup, etc (The TerraMai Story, 2013). 13 Promotion 13 Works Cited 15 COMPANY DESCRIPTION Legal Name and Form TerraMai S Corporation (Small Corporation) Registered in California History TerraMai was founded in 1991. TerraMai works with top architecture, designer, builder, and manufacturer to provide one-of-kind reclaimed wood products for premiere commercial, residential, and other projects. Company Mission TerraMai mission is source,


THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Presented to the byR Your Full Name Month Year THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Executive Summary Marketing refers to a management function concerned with determination, anticipation and satisfaction of the customer demands…
Author : tristonrolfson
Download 0
Marketing Plan
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us