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Marketing Plan - Assignment Example

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The same is the case with the TerraMai, a wood milling company. The company operates in a precarious market owing to the numerous players who have therefore heightened the competition. TerraMai sells processed wood products such as boards and trusses among many other tailored wood products. The company, works closely with architectures and builders throughout the entire nation to determine the specific wood products such professionals want. The housing industry is a fast growing market in the country; this implies that the company has an equally large and fast expanding market as it seeks to provide the essential wood products required by architectures to finish their work. The company’s greatest potential market therefore comprises of architectures and constructors who may need the products after their acquisition of a tender to develop a structure. TerraMai projects a relative annual sale ranging between 3million to 5million US dollars. However, the sales vary depending on the prevailing factors in the market most of which fluctuate. The marketing plan below thus provides a brief overview of the different marketing features the company employs in order to improve its market shares. The plan includes an analysis of the company. This provides a general overview of the company with its strategic operational features. Additionally, the plan covers the features of the target market most of which may influence the infiltration of the product thus improving te profitability of the company. The

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plan thus includes the appropriate market researches and their possible outcomes. Coupled with an appropriate analysis of the company’s marketing mix, the plan thus seeks to develop a sizable market for the company and safeguard its annual growth and development within the market. TABLE OF CONTENTS COMPANY DESCRIPTION 1 Legal Name and Form 1 Company Mission 1 Management 1 Location 2 Development Stage 2 Product or Services Offered 2 Consumer Purchase Process 9 MARKETING MIX 10 Price 11 Place 13 TerraMai’s primarily market area is U.S. and Canada. The company sell its product direct to customers. No distributors or resellers. The company sell its to architects and designers who specify use the products for mostly commercial projects – like corporate offices, restaurants, etc. The contractor who is managing the job – or a sub-contractor who is installing the product – is the person who actually executes the transaction and provides payment. There is no relationship to other channel members Facilities required – it have a production facility, warehouse space and office space. All at one location. TerraMai also have suppliers and vendors who supply us with various goods and services – from products, to finishing, etc. Degree of market exposure is high among the top architecture and design firms, such as Gensler, Perkins+Will, HOK, Smithgroup, etc (The TerraMai Story, 2013). 13 Promotion 13 Works Cited 15 COMPANY DESCRIPTION Legal Name and Form TerraMai S Corporation (Small Corporation) Registered in California History TerraMai was founded in 1991. TerraMai works with top architecture, designer, builder, and manufacturer to provide one-of-kind reclaimed wood products for premiere commercial, residential, and other projects. Company Mission TerraMai mission is source,

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THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Presented to the byR Your Full Name Month Year THE TITLE OF YOUR PAPER IS LISTED AT THE TOP THE FORMAT IS TO ALWAYS HAVE AN UP SIDE DOWN PYRAMID Executive Summary Marketing refers to a management function concerned with determination, anticipation and satisfaction of the customer demands…
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