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Task: Choose a product and identify its key features. Outline the criteria that could be used to identify potential target segm - Essay Example

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Choose a product (Sport Shoe) and identify its key features. Outline the criteria that could be used to identify potential target segments for this product (Sport Shoe) and discuss a potential positioning strategy for the product Executive Summary This essay mainly highlights the reputation and key characteristic features of the Sports shoes in global market among many other rival players…
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Task: Choose a product and identify its key features. Outline the criteria that could be used to identify potential target segm
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Task: Choose a product and identify its key features. Outline the criteria that could be used to identify potential target segm

Download file to see previous pages... Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Analysis of the market place, Industry and product 4 Analysis of market place 4 Analysis of industry of the sports shoes 5 Analysis of Sports shoe 6 Market segmentation for sports shoes 7 Targeting strategies for sports shoes 8 Recommended positioning strategies for sports shoes 8 Conclusion 9 References 10 Appendices 11 Introduction This essay aims to analyze and examine the importance of the sports shoes in the entire segment of sportswear. Along with this, it also highlights the distinctive features and benefits that the sports shoe presents to its target customers (athletes). And it also highlights the industry, product and market background of the product (sports shoes) in the market among the other major rival players. And it also includes the segmentation and targeting and positioning strategy of the sports shoes in the market among other existing rivals. This essay mainly comprises of five phases such as introduction, market sector and industry analysis, segmentation, target market and the positioning strategy. ...
Due to the presence of a cushion cover, sole and heel of the foot gets huge range of comfort. As a result, it makes the game more exciting and thrilling for the athletes thereby enhancing the intensity of success. Arch support- it also provides support to the arch thereby enhancing the speed of running. Moreover, it also enhances the feeling of routine exercises, which is extremely essential for the sports loving individual Protection- it also helps in protecting the legs from any sort of injuries mainly due to the presence of midsole cushioning and arch support. Due to which, the demand and reputation of these sports shoes are enhancing in the market among other major rival brands. Superior athletic performance- as these shoes is the best for the runners, performing in long and high jumps. This is because of the high level of comfort and support offered by these shoes at the time of running. Therefore, from the above mentioned points, it might be clearly depicted that this sports shoes is extremely beneficial for the runners as compared to other major rival brands. Analysis of industry of the sports shoes In this age of competitiveness, sustainability is the most essential requirement for any organization, irrespective of segments. Keeping this fact in mind, maximum extent of the sports shoes companies operating in this segment desire to present inventive featured products such as the cushion cover, adjustable strides arch supports and many others. This acts as an advantage for the sports shoes to attract large array of customers towards it among others. Therefore, in-spite of extensive rivalry, the demand and reputation of these sports shoes enhances at a rapid extent as compared to other contending organizations as presented in the second graph of appendices. ...Download file to see next pagesRead More
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