CHECK THESE SAMPLES OF Consumer demographics and psychographics
In essence, a deeper need to understand the underlying values and lifestyles of psychographics is the measure of the motivations behind a behaviour, including why an individual in a specific generation or income bracket will accept or reject a message, act on it or ignore it (Morgan, Levy & Fortin, 2002: 22).... hellip; r, as contemporary consumers become more sophisticated and complex markets, the need for fuller, more realistic portraits of consumer lifestyles is becoming more prevalent for todays marketers....
8 Pages
(2000 words)
Essay
Product categories ranging from Fast Moving consumer Goods (FMCG's) to Luxury vehicles or Holiday packages to Hospital services are all using differentiation tactics to market their products and services to the desired market segments.... The effectiveness of the product's marketing mix depends upon whether it conveys the desired message to the consumer and whether it finally prompts the potential consumer to become a customer.... When the marketing mix is combined in a such as way to project the correct image in the mind of the consumer and offer a right price as well as be accessible to customer depending upon his lifestyle, the effectiveness will increase....
4 Pages
(1000 words)
Essay
Thus, marketing analytics provides the crucial data on which strategic decisions The following paragraphs will describe the scope and meaning of the terms Consumer demographics and psychographics and then explains how marketing analytics is used to optimize sales campaigns for targeting the customers.... consumer demographics consist of data related to factors like the gender, age groups, marital status, income levels, cultural and social background, regional backgrounds, political or religious affiliations and educational background (Park and Srinivasa, 1994)....
18 Pages
(4500 words)
Essay
In terms of demographics, the age distribution patterns in the United Kingdom indicate that the population is already aging.... Baby boomers choice and spending on fashion in the future are largely influenced by their demographics, psychographic and their lifestyle behavior.... Baby boomers generation is considered to be the first teenagers; this is because they represent the affluent consumer society....
10 Pages
(2500 words)
Essay
In addition to demographic and psychographics, iPhone marketers have studied the how the consumers could use the product.... These are according to demographics, psychographics, and behavior.... The first version of iPhone was launched on January 9th 2007 by the former CEO Steve Jobs....
2 Pages
(500 words)
Essay
Lastly, the issue of psychographics is very crucial.... psychographics have been explained to encompass qualitative attributes of the market that focus on the way the people and what they want to do (Dionne and Eeckhoudt, 2005).... First of these is the issue of demographics of targeted segmented markets.... It would therefore be important to base the segmentation on demographics that WEEK 3 MARKETING Lecturer: WEEK 3 MARKETING While attempting to segment its market, there are some bases upon which Leon Medical Centers must approach the segmentation....
1 Pages
(250 words)
Essay
Basically, geo-demographic segmentation converges with the geography and demographics of a particular group of people in an identifiable area.... The researcher of this essay aims to analyze geo-demographic segmentation, that is defined as the approach or process that seeks to put into categories sections of the population of a small location or residential suburb that have similar demographic characteristics....
6 Pages
(1500 words)
Coursework
There are different Concepts About Market Segmentation and the starters can use any of these concepts … The most profitable market segment for the sofa-beds in the UK would be the market segment based on demographics and psychographics.... Demographic segmentation is an important principle of segmentation because even if the target market is segmented using non-demographic terms, a link has to be traced back to the demographics because it is the only right way to estimate the size of the market and the selection of the media vehicle to reach that segment efficiently....
8 Pages
(2000 words)
Research Paper