Sales and Marketing Personnel 2 - Assignment Example

Marketing of Xerox in Pakistan Introduction This is a report that details the requirements of local sales and marketing personnel in Pakistan who will be engaged to market the products of Xerox Corporation in the country. Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.

Marketing of Xerox products in Pakistan will need sales people who are able to assist the customers with selecting the products that they need as well as being able to provide customers with details about the available products on sale and the alternatives. It is also important to note that the same sales personnel will be required to bring in new customers and meet the set targets (Alrichs, 2000). Specific skills needed in sales and marketing personnel There are certain specific skills needed in every sales and marketing personnel and most of these skills are universal in that almost all companies will require that their sales and marketing team possesses them.

For a person to be successful in sales and marketing, it is important for them to be people friendly and be able to relate and communicate with people with ease. This makes it possible for them to be able to communicate with new customers and be able to convince them to make purchases. It is also important for the sales personnel to be able to provide excellent customer care services as this will help in ensuring that customers are not turned away before they even make any purchases. Sales persons will also be required to be able to communicate in English so as to be able to communicate with other employees and management and also be fluent in the local national language so as to be able to communicate with customers who may not understand English (Alrichs, 2000).

It is also important that the sales and marketing personnel be computer literate in a way that they can be able to use Microsoft Office and other relevant report writing software as they will be required to write their sales reports either monthly or weekly. Knowledge of computers is also important as these sales personnel will be required to demonstrate to customers how the equipment they are selling work with computers. The sales and marketing personnel will also be required to be able to fill workplace documents such as invoices and sales receipts for record keeping purposes (Ashby & Arthur, 2001).

Criteria for selecting sales and marketing personnel For the selection of the most appropriate people for the position of sales and marketing, the company will follow a certain criteria so as to ensure that the selected persons are able to fulfil the demands of the job in a satisfactory manner. The selection criteria will involve checking the qualifications of the applicants where the applicants will be required to have at least a certificate in sales and marketing. The selection criteria will also include checking whether the potential employees have any experience in sales and marketing as this will help them cope well in the new jobs and be able to sell products without the need for a lot of initial training (Herman & Gioia, 2001).

The successful applicants will be required to demonstrate excellent interpersonal skills and also proven written and oral communication skills so as to be able to communicate with customers and also be able to develop healthy working relationships with other employees in the company. The successful applicants will also be required to have excellent time management skills as well as be able to plan and organise their work in an effective way. The applicants will also be expected to be initiative and also be team players as this will help them fit well in the organisation.

Last but not least, the applicants will be required to have knowledge of both written and spoken English and the national language in Pakistan (Ashby & Arthur, 2001). Training needs of personnel recruited The successful applicants will be required to undergo induction training before they can start their duties at the organisation. They will need to be trained on the various products that Xerox offers and how to manipulate these products so as to be able to demonstrate this to customers. The sales and marketing personnel will also need to be trained on good customer service skills in an attempt to ensure that they handle the customers in the right manner.

They will also require to be trained on various sales and marketing skills so as to prepare them for the actual job on the ground. Another very important area that the successful applicants will need to be trained on is the recording of transactions and the writing of their weekly or monthly reports (Messmer, 1999). Conclusion The report presented above clearly shows the various activities that will be carried out in an attempt to recruit suitable personnel for the sales marketing positions available at Xerox Company.

The successful applicants will be expected to satisfy the laid down selection criteria and once recruited, they will be expected to market the products of Xerox in Pakistan (Messmer, 1999). References Alrichs, N.S. (2000). Competing for Talent: Key Recruitment and Selection Strategies for Becoming an Employer of Choice, Palo Alto, California: Davies-Black Publishing. Ashby, F. C. & Arthur, R. P. (2001). Embracing Excellence: Become an Employer of Choice to attract and Keep the Best Talent, New Jersey: Prentice Hall Press.

Herman, R.E. & Gioia, J.L. (2001). How to Become an Employer of Choice, Virginia: Oakhill Press. Messmer, M. (1999). Human Resources Kit for Dummies, New York: IDG Books Worldwide, Inc.