Marketing Managment - Essay Example

Question The company's corporate strategy focused on three main pillars: Creating high-quality family content which is popular ensuring that competitive consumer preferences are met keeping them in business. Exploiting technological innovations to make entertainment experiences more memorable by embracing technological advancements, developing technology friendly approaches in doing business and international expansion by setting up strategic business units globally, improving their competitive strength in the global markets. Ensuring diversity in the global territories it does business (Krug 2009) Question 2 The industries in the Disney Company provide different attractiveness to the business as several industries employs various expansion methods so as to improve their value. for instance in the media networks, they are guided by use of studio and networks to maintain attractive high quality and obtain intellectual property hence making real progress in the market globally in the consumption of American films which delivers real value to the shareholders of the company increasing the overall company performance. The Disney company’s has countless parks and resorts and acquires stake in the oversea countries like Shanghai and licensing its operations in Tokyo, this parks and resorts are diversified in themselves in customer satisfaction providing a wide range and regular income to the business portfolio. In the studio entertainment, Disney Company offers live actions to suit the customer needs and even plans to increase its shows to six times a year ensuring more revenues to the business portfolio while in the consumer industries Disney develops various applications and even acquires play Dom to create more online games that concurrently suits its customer desires and to maintain market share improving revenue to the business to shareholders wealth(Krug 2009) Question 3 Disney company business units exhibit strong competition in the market. Various units are diversified and expansionary measures put in place. Due to diversification risks are minimized, growth is ensured, higher profit margins are achieved and security guaranteed in both production and income. As a result they make it hard to enter the market by other companies or remain more competitive in the market thus maintaining its market share. Expansionary and acquiring more shares in and outside America also ensures wide range of income and becoming more competitive globally. Question 4 Key High- media networks where, A-ABC networks, B-Stations, and C-DVDs. Medium –parks and resort, D-resorts and hotels, E- retail enterprises, F-championship games. Low –consumer products, G-retail chains, H- children books and magazines, I-merchandise licensing. Business Strength Matrix Industry- High Attractiveness Medium Low Strong Average Weak Business Strength/Competitive Position Question 5 Disney Company has various strategies in their operation activities which are almost linked to a number of operations as every idea is generated as a result of the previous activities. For instance television productions led to introduction of radio channels and DVDs to suit the customer needs, hotels and resorts led to constructions of championship games so as to add value to the hotels and increase income, thus Disney Company has a good strategic fit. The company has put measures in its development strategy. Disney has invests more in its technology keeping up with the new innovations so as to maintain high quality of its products. The company has diversified its production goods and expanded its market both domestically and internationally, so as to maintain a flow of income to keep with its operations thus minimizing losses. In addition they have acquired shares in different markets hence increasing its market share. As a result skills are transferred from one region to the other and more experience is gained and licensing its production to other countries and partial ownership in others enabling cost sharing to the company and maintaining its growth agenda (Krug 2009) Question 6 Disney Company has good financial and operating performances in the periods of 2010 and 2011. However the operating expenses tends to be more in 2011 than in 2010, this attributed to the company increasing operating activities as they tend to be innovative, spending more on research and expansion of various units within the company so as to maintain customer satisfaction and competitiveness in the market. As a result more revenues are generated in the year of 2011 than in 2010 (Krug 2009) Question 7 Disney Company via the management should increase their share value in the overseas companies and invest more capital in other countries like Africa, there production of apps must not only be centered towards the children but to the whole population this would create more revenue to the company and increase shareholders value. Production of DVDs should also be minimized and the rental cost decreased as they contributed to more losses thus the resources allocated to them should be diverted to other investments. Dividends paid to the shareholders should also be reduced so that the company retains more capital for investment as the shareholders would be able to earn more in the future (Krug 2009) Conclusion Disney company has a strong objective and with good management and healthy financial position stands to control the market in the near future (Krug 2009) Work cited: Krug, J. A. (2009). Corporate strategy. London: SAGE. Lynch, R. L. (2006). Corporate strategy (4th ed.). Harlow, England: FT/Prentice Hall. Read More