Recently Uploaded

Strategic Marketing Managment of Reebok - Case Study Example

Comments (0) Cite this document
Summary
In the current case study of Reebok, there was a redefining point of the marketing strategy that is being used for the company as well as specific demands that are being used to create an alternative marketing plan to reach to different individuals that are within the market. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Strategic Marketing Managment of Reebok
Read TextPreview

Extract of sample "Strategic Marketing Managment of Reebok"

Download file to see previous pages The case study of Reebok first shows that the basic demands were from specific demographics. Women that were interested in aerobics and men that wanted comfortable footwear were the main focuses with the emergence of Reebok. However, the company found that this specific demand led to a minimal increase in the growth of the corporation. Focusing on older individuals who might want to change their shoes is one that led to less demand. Instead, Reebok changed the approach to focus on a younger market, specifically by targeting urban youth. The company began to use commercials and innovations that were based out of famous rap stars, all which were hired to target teenagers and youth to wear the shoe not for athletic styles, but instead as a fashion statement that was a part of pop culture. Since the emergence of the new marketing strategy, Reebok has found different areas of growth and advertising for the company. They have incorporated different stores that focus on providing specific types of shoes for youth. However, this has been followed by different needs by the retail areas. The youth demand more styles of shoes to be seen on a continuous basis, which has led to the growth of production. There are also changing approaches to marketing, such as shoe releases that are hosted by musicians and different events that cater to youth becoming loyal customers to the Reebok Corporation. To continue with this, Reebok is now placing in new styles and trends that are specifically focused on urban youth and which provide youth with a specific expression. The company expects that this advertising campaign will help the youth to remain loyal to the shoe brand through later years while helping with an emerging market that no other shoe companies are focused on. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Strategic Marketing Managment of Reebok Case Study, n.d.)
Strategic Marketing Managment of Reebok Case Study. Retrieved from https://studentshare.org/marketing/1739531-strategic-marketing-managment3
(Strategic Marketing Managment of Reebok Case Study)
Strategic Marketing Managment of Reebok Case Study. https://studentshare.org/marketing/1739531-strategic-marketing-managment3.
“Strategic Marketing Managment of Reebok Case Study”, n.d. https://studentshare.org/marketing/1739531-strategic-marketing-managment3.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Marketing Managment of Reebok

Strategic Marketing Managment

...?Case Study about Google – Strategic Marketing Management It is a fact that Google is used by millions of people around the world on a daily basis. Its mission is to make available the world’s segregated information accessible to all and sundry. Google’s founders are Larry Page and Sergey Brin. The single most fascinating aspect of this search mechanism is that it produces results and that too quite accurate in literally a fraction of a second. When it comes to Authors Guild, we find that their opinion is somewhat unsubstantiated and not backed up with the help of supporting facts and evidences. They have tried their hardest to keep Google away from the shores of book scanning and digitizing to millions of readers worldwide... . What their...
3 Pages(750 words)Case Study

Strategic Marketing Managment

...?Running Head: STRATEGIC MARKETING MANAGEMENT Strategic Marketing Management of the of the Strategic Marketing Management Strategic Marketing Management is the intended progression of defining an organization's business, operations, and targets; classifying and considering managerial opportunities; designing product-market plans, calculating fiscal, manufacturing and marketing budgets. (Parry, 2001) The coalition between Steve Jobs and Disney is full of assertion. If Steve Jobs become successful in giving...
3 Pages(750 words)Case Study

Strategic Marketing Managment

... Jobs has contributed to Walt Disney his experience and strategic initiatives he took at Apple, thereby turning Disney a highly profitable conglomerate. As far as the vision is concerned, it is justified to argue that Steve Jobs has encouraged the strategic planners and policy – makers of Walt Disney to take new risks for business growth and sustainable development. Nonetheless, Jobs made Disney realised the fact that risks and decisions when taken rationally and prudently always lead to expansion, consumer acceptance and competitive advantage even in a challenging environment (Clark, 2009). 2) How and to what extent are Disney’s new products planning initiatives likely to benefit from Jobs’ successes at Apple Computer? As far... as the...
4 Pages(1000 words)Essay

Strategic Marketing Managment

...What drove Reebok to change their positioning strategy? The success of a marketing campaign is wholly dependent on positioning strategy because it helps obtaining clear and distinctive image in the mind of customers. Indeed, positioning refers to the process through which a product, service or idea is proposed and presented to customers in the market. Nevertheless, a smart marketing manager always prioritises the demands of its customers as well as remains realistic about market potential after which products are positioned. For instance, positioning issues arise when a brand changes its value proposition and orthodox positioning...
4 Pages(1000 words)Essay

Strategic Marketing Managment

...? Reebok: Segmentation and Positioning of the of the Concerned March 7, Reebok: Segmentation and Positioning1: Reebok’s initiative to change its positioning strategy was motivated by its need for sustenance and the emerging market realities. Almost, every market comprises of three types of customers that are the customers which go for technologically superior products, the customers which vie for products that guarantee maximum performance and the customers that prefer products which are in consonance with their individual needs and requirements (Treacy & Wiersema, 1994). One of the major competitors of Reebok that is Adidas was already...
3 Pages(750 words)Case Study

Strategic Managment

..., production, outbound logistics, sales and marketing, maintenance. Meanwhile administrative infrastructure management, human resources management, R&D, and procurement comprise the support activities. The value chain framework is being utlized by managers in assesing the overall situation of a business entity and aids them in the strategic planning. Through a value chain analysis, customer value is maximized while costs of operation is minimized (Value Chain 2005). Figure 1 shows the primary and support activities in the typical value chain of a business organization. Primary activities involves those activitieswhich starts as the procurement of raw...
20 Pages(5000 words)Essay

Strategic managment

...for Coopers to continue with the resource and relationship based approach. Individual efforts can reap benefits. References: Brown, P. (2004). Strategic capability development in the higher education sector. The International Journal of Educational Management Volume 18 · Number 7 · 2004 · pp. 436–445 .Faceweb (n.d.). Resource-Based View. [Online] Available at: http://facweb.cs.depaul.edu/yele/Course/IS425/RBV.ppt [accessed 17 October 2008] Fahy, J. & Smithee, A. (1999). Strategic Marketing and the Resource Based View of the Firm. [Online] Available at: http://www.amsreview.org/articles/fahy10-1999.pdf [accessed 17 October 2008] Wilk, E. O. & Fensterseifer, J. E. (2003)....
6 Pages(1500 words)Essay

Reebok

...Reebok Reebok is known for its prominence in shoe manufacturing after market leader, Nike. It also sells Rockport, Greg Norman collection and Ralph Lauren footwear shoes (Kerin, Hartley & Rudelius, 2011). The company differentiates itself in the market through the DMX cushioning technology in footwear. The company uses different distribution channels to market itself. The company uses athletic footwear stores and department stores for its distribution (Kerin, Hartley & Rudelius, 2011). Its uniqueness derived through its relationship with customers. Reebok selling strategy involves establishing trust between salespeople and retailers,...
1 Pages(250 words)Essay

Strategic managment

...Strategic Management Strategic Management For a company to be able to beat the competition among its fierce rivals, they need to adopt various techniques that will keep them above other competitors in the market. S&M appeared to understand this since they adopted ways that kept them ahead of other leaders in the market (Marsh, 1998). Their competitive advantage will be maintained since they have incorporated technology into their dealings, and this is a significant tool of beating the competition. The core competence that the firm possesses is that they are ready for change. It is capable to leveraging them further because the firm was...
1 Pages(250 words)Case Study

Strategic Managment

...of customer service and return (Yu, 1999, p.300). In strategic management, this statement defines the ultimate purpose of company’s existence in a broader perspective just like the proper handling of employees and budge allocation (Clarke & Chen, 2007, p.205). B. EXTERNAL AUDIT Opportunities Marriott International needs to adopt a low-cost lifestyle brand in product portfolio as a diversification method. U.S. is now heavily affected by economic recession, thus, it is not good for the business to heavily rely on U.S. market but to penetrate on overseas regions. Also, the opening and revision of new segments like Nickledon and Edition had increased the company’s revenue. Other...
12 Pages(3000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Strategic Marketing Managment of Reebok for FREE!

Contact Us