Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis - Essay Example

Comments (0) Cite this document
Market Research Report Prepared for: Pierre Herme Paris Content 1.Introduction 4 2.Company background 5 Pierre Herme Paris is the corporate name of Patisseries Paris Saint Sulpice P2S2, a French Societe par actions simplifiee, which is a simplified joint-stock company under French law, with a capital of € 38,120…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis
Read TextPreview

Extract of sample "Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis"

Download file to see previous pages 5 The company was founded in 1996 by Pierre Herme, a French pastry chef, descendent of a four generation Alsatian bakery- and pastry-making family, and Charles Znaty. A first shop was opened in Tokyo in 1998, located in the luxurious New Otani Hotel (Hotel New Otani Tokyo, 2013). In 2000 an additional Salon de The was established. The company opened their first pastry shop in Paris, France, in 2001. Today there are fourteen shops in France, twelve in Japan, two in London, Great Britain, one in the United Arab Emirates, two in Hong Kong and one in Qatar. Most shops are either located in famous department stores like the Galleries la Fayette, luxury hotels like mentioned above in Tokyo, or popular shopping districts with famous global luxury fashion brands like the Rue Bonaparte in Paris. (Pierre Herme Paris, 2013b) 5 Another part of the concept of ‘Patisserie Haute-Couture’ (Znaty, 2011) is that all boutiques and shops share the same trendy appearance. The display of the pastries resembles more a jeweler’s shop than a bakery. Another important factor is that Pierre Herme represents one of the main actors in the movement of opening new dimensions to the art of bakery, as famous fashion magazines like the US Vogue called him the ‘Picasso of Pastry’. ...
6 3.Methodology 7 4.Limitations to Research 9 5.Macro Analysis 10 5.1.Political influences 10 The political environment of a country comprises high influence on business and should be regarded as a major factor whenexaminingnew markets. Political restrictions, risks but also opportunities can occur (Doole, O. and Lowe, R., 2012: 14). Especially in Russia some challenges and different characteristics regarding the political conditions for European companies appear. 10 For foreign investors and businesses, the consistency and safety of a political system plays an important role. In 1993 Russia officiallybecame the independent “Russian Federation”with a semi-presidential, democratic system, after the collapse of the Soviet Union two years before. Today, under Vladimir Putin as the president (since 7th May 2012), the political regime is still stable. The executive power is shared by the president, with the dominant role, and his appointed Prime MinisterDmitriMedwedew. They are both from the same United Russia Party.The Federal Assembly of Russia holds the legislative power and consists of the two chambers State Duma and Federation Council. The judicial system has an important and strong power and is in the hands of the Ministry of Justice (Telegraph UK by Gazeta, R., 2011). According to the latest history the political system can be defined as a stable constitution (Freedom House, 2013). 11 A critical factor in historic and current Russian politics is Corruption. “Russia appears to have a particularly bad reputation” ( by Ellyatt, H., 2013). Although there is even an official anti-corruption strategy created under Putin (President of Russia, 2013), the bad reputation has still a negative impact on the economy. Extortion in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Market Research Report Russian Market for Pierre Herme Paris : Essay”, n.d.)
Retrieved from
(Market Research Report Russian Market for Pierre Herme Paris : Essay)
“Market Research Report Russian Market for Pierre Herme Paris : Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis

Market & social research - research proposal

...? Market/Social Research Background The onset of the financial crisis in the Britain was signaled in 2007 when the country’s fifth largest mortgage provider, Northern Rock, sought support from the Bank of England. Imperatively, the United Kingdom population was among the first people to be exposed the problems of financial institutions. The problems of Northern Rock persisted despite the injection of liquidity by the government. Eventually, the government announced plans to nationalize the bank as a measure of last resort. The financial turmoil in the financial sector escalated further in 2008 forcing the government to unveil over thirty seven billion bailout plan for the banking sector...
8 Pages(2000 words)Essay

Market Research proposal report desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the...
4 Pages(1000 words)Essay

Design market research report

...Research market report Written by Table of contents Tord boontje......3 Marrimeko company.5 Conclusion.6 Reference...7 Tord boontje Tord boontje was born in the Netherlands in 1968. He studied industrial design at the Design Academy of Endohovein in Netherlands then at the Royal College of Art in London. He is currently a teacher at that college. As a young boy, he developed an interest in making dens, cakes etc. He grew up in a very creative environment where his mother taught him the history of arts and design. Tord boontje was born is currently based in London. In his furniture, lighting and glassware designs,...
4 Pages(1000 words)Essay

Labour market analysis report

...which are divided into two tasks. The first one will be on labor market analysis which will comprise of the performance criteria (1) to determine predicted areas of organizational growth and downsizing and associated labor requirements, (2) to analyze the organization’s current workforce capacity to meet current predicted demands for the goods and services of the business, (3) to research and review current and predicted external labor supply, demographic and economic data, and to forecast human resources supply, (4) to determine the organizational diversity requirements in the workforce, and (5) to make the necessary recommendations for workforce planning. The second part of the...
7 Pages(1750 words)Lab Report

Market and Social Research

...Marks and Spencer Introduction: At the beginning of the 21st century, the selling label on all M&S products was St Michael, and it sold mostly women’s clothes and children’s school uniforms under this logo (Chislett, 2009). The company initially placed most of its reliance on quality, but also developed the reputation of offering good value for money. Later, the Company branched into sales of food items, notably Christmas cakes and puddings. The company logo was changed to Marks and Spencer and then later in 2004, when Steve Sharp became the Marketing Director, it was changed again to M&S (Martinson, 2006). The Company has also revamped its advertising campaigns in other ways to contribute to enhanced...
6 Pages(1500 words)Essay

Executive Summary Memo for Market Analysis of Parkinson's Disease not known, although aggressive research in this area is underway. Irrespective of the cause, a patient with full-blown Parkinson’s disease will have four cardinal symptoms, tremor at rest, bradykinesia, rigidity, and difficulties with balance. Such patients due to difficulty in movement control are virtually rendered nonfunctional, and the quality of their life is severely affected (1). II. Executive Summary Memo From the market point of view, thus there is huge untapped potential in the Parkinsons disease therapy market. The exact cause of the disease is not known, but a considerable number of individuals suffer from this problem. The medical...
3 Pages(750 words)Research Paper

Market Cultural Report ( International Business )

...Emirates of Dubai al) 0 Executive Summery Culture is those values, beliefs, customs, behaviors and attitude of people in a society. This are transmitted from one generation to the next. It also includes the religion, the language, the method of communication and the social structure in a society. Understanding culture is an important part of any business that operates internationally and which wants to succeed in new markets. With the introduction of new markets and the need of businesses to expand internationally, it is important for businesses to understand the cultural difference of the target markets...
8 Pages(2000 words)Essay


...Market analysis and Report Introduction Studying market changes, with main concern on stock prices and interest rates, require the need for tracking the existing key indicators in the given market. The key market indicators acquaint a company with adequate knowledge for familiarity with the stock and portfolio returns. The most probable causes of stock changes include market forces and the expected future decisions by the investors. Demand and supply acts as major components of market forces, influencing the expected return on investment. Further, the investment decisions made by the investors are prone...
7 Pages(1750 words)Essay

Market and Social Research

...Market and Social Research affiliation 0 background and objective 1 background introduction Binge drinking simply means drinking much alcohol within a short period of time to be drunk or to have the euphoric effect of alcohol. Even though, the quantity of alcohol that an individual needs to drink to be categorised as binge is not clearly defined, but statistics is drinking much alcohol than double the lower risk guidelines for alcohol at one time. People are advised not to take alcohol frequently more than the lower risk guidelines of three to four units of alcohol for men that equal to a pint and a half of 4% beer. Two to three units of alcohol for women, which is equivalent to 175 mills...
9 Pages(2250 words)Essay

UK Holiday Market Research Report 2013/2014

...UK Holiday Market Research Report Number Contents Contents 2 Executive summary 3 2.Introduction 4 2 Aim of the Study 5 2.2.Objectives of the study 5 3.Findings 5 3.1.Tourists tend to explore further 5 3.2.An overview of Air Travel 6 3.3.Choice of destination 6 3.6 Choice of holiday package 7 3.4.Online Early Booking being embraced 8 3.5.Accommodation Choices 8 4.Analysis 9 4.1.Domestic Outlook 9 4.2.Changes in Consumer Behavior and the Impact on the Market 10 5.The Future of UK Holiday Market 12 6.Conclusions and Recommendations 13 7.Referencing 15 1. Executive...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Market Research Report Russian Market for Pierre Herme Paris : Executive Summary + Social/cultural analysis for FREE!

Contact Us