The Design of Smoothie Maker Blender - Report Example

Summary of the report The report is to address the issue of making the design of the smoothie maker blender. The key components that will be put under discussion are gear, motor and transmission. It has to be noted that in the last ten years, the smoothie has become the best selling eatery drink and the public has been expected to have a drink on this option in the last ten years. Introduction about smoothie maker blender The hand blender can be used for making soup and that can decrease the prep time. The hand blender will be used to smooth out the chunks and that can be done with garlic, onion and herbs that can be done to pieces. The cream sauce can be made with hand blender. Cheese sauce can be made in seconds and the hand .( Basic of Smoothies) Detailed design of the transmission system that is gearbox The assumption for selection of motor for smoothie maker is that the torque required is 1.5 Nm.The rotational speed of the motor will be altered by gear box. That means the motor torque capability has to be taken for consideration while choosing a motor. The role of the gear box will be to transmit power from the gearbox to the cutting head. The aim of the gear box that has to be designed will be to reduce the motor rotational speed. The rotational speed that is desired is 1000 rev/min.The gear desired will be of diameter of 75 mm. Smoothie maker is a blade that is inside the jug. The blade will be spinning at high speed and the ingredients are blended together by cutting and mixing the ingredients. The size of the jar specified :44*29*20(height *weight*diameter in cms The empty weight of the jar proposed is 1.98 kilograms The power that is proposed is 500 watts. The motor speed that can be set is 2. What items should be considered when the cost of overheads is calculated? The payment of the rent which can be said as the operating cost. The cost of electricity that can be said as operating cost. The advertising that can be said as the operating cost. The salary of the items that can be termed as overhead cost. The cost of motor which can be termed as the fixed cost The body design which can be termed as the fixed cost The Design of the product By the term design what is meant is that it means the outward appearance and the function of the product. There has been lot of talking about designer clothes, designer icons and so on. The design of the smoothie maker should be to satisfy the visual perception and the concept of the smoothie maker. The product will satisfy range of requirements. The term design will be coming from Latin word design are and that means marked out. The design will be undertaking the steps of conception, invention, visualization and calculation. The design can be computer generated or a drawing and that will help the product to be manufactured. Before beginning the design, the first step will be to find out the need for designing a product. There will be drawing of sketches, models, brainstorming and calculations before designing a product. The design style should be suited to the overall manufacture cost and extra design cost can add to the manufacture cost and that can affect the selling price of the product.The process of design making will be completed after many drawings and calculations leading to final design and it is in with this protocol that the final design will be made. Here smoothie maker has to be designed in such a way that it can be differentiated from the existing products in terms of design and that can create ripples in market. This could include the characteristics and features that has to be added to the product. The analysis will have to be made to make sure that the design satisfies the error free concept and if it is not satisfying it, then it has to be redrawn. Case Study A new design has been planned for smoothie maker that can be different from the existing and satisfying the clients all over the world. The definition of the problem The problem states that anew design that will be different from the existing smoothie maker and that can use the gear box, motor and transmission facilities in such a way that maximum potential of smoothie maker has been reached.The key question that has to be addressed What will be the ideal shape of the smoothie mixer/maker How will the motor be placed in the new design? What will be the ideal capacity of the motor? How will the blade be protected so that the client can use freely How will the gear box be designed so that the torque is ideal for motor? How will the transmission is done? How will the design satisfy the marketing of the product? How will the design affect the final cost of the product? How will the design stand in lieu of competitors? How will the design stand in industry? How will the protection be ensured in the new design? How much units will be required to sustain or reach breakeven? Which all segments will be targeted? Is the product in niche market or mass market area? Is the design to be patented? The design that has been planned The smoothie maker is made just like the kitchen blender and it will be having a high wattage than the blender. This is done to cut the ice and fruit. The glass mixing chamber will be made in such a way that ice and fruit move towards blades and mixed efficiently. The smoothie will be designed in such a way that there will be opening in the bottom of the glass mixing chamber. There will be stir pack that is long plastic cylinder that will help mixing the ingredients. There will be measurements marker that will help to identify the exact nature of ice and other items to be put into the smoothie marker. The maker and the features will decide the cost of the smoothie marker. The bearing that will be used will be Rolling bearing as low starting torque capability and combined axial and load capacity is very good. The main features of this design will be 1. The blades will not be connected using plastic gear to the motor. The design will be using metal gear to drive the blade. The disadvantage will be the increased sound and the advantage will be the increased life of the blade and the smoothie maker. The change will help the use of smoothie maker to be used for cutting the frozen items and yoghurt based smoothie maker will taste good. 2. The blender can be rocked back and forth and that can increase the blending. For this a separate switch will be done and that will be in additional to the on and off switch mode that is usually present in every machine. 3. The design will be done in such a way that the gas leaks from the bottom of the blade assembly will be prevented and steps will be taken to prevent the mixing of bearing grease with any other liquid that would have come through bearing shaft. 4. The unit need to be used for 20 seconds to get the desired result and that shows the power of the machine. 5. There will be removable filler cup and that can help in adding more ice cubes and more liquid can be also added. 6. The sturdiness of the product will be increased by using metal in the machine. 7. There will be every step to make sure that the machine can be cleaned faster as that can help in using the machine again. There will be a small pouring hole which can make the jar clean very fast and the jar will be recommended a hot water to be cleaned. 8. The motor is powerful but the sealing of lids will be ensuring that the usage of hand can be minimized. 9. There will be a three year warranty on the design and the product. Marketing of the product The features of the product have to be marketed properly to get the required result. The tool that has to be used is the internet and direct marketing and advertisement. The areas of operation have to be taken care of and it is preferable to use internet as the reach can be wider. The main areas that has to be highlighted is the design of the product and how it can be effectively used and what all difference that the product has with other existing products. The key areas to be highlighted are the design, the gear box, the motor capability and the transmission. The main issue of marketing will be to find the ideal target market and this has to be ideally targeted. The cost of the product Calculate the cost of manufacturing 500000 units Fixed direct cost per unit Design labor:4 Euro Supplier negotiation 2 Euro Design material: 2 Euro Overhead Rent, telephone and other charges 4per Euro Tax 1 Euro Salary 4 Euro Advertisement 2 Euro The sales price 21 Euro per unit The overhead that has to be reduced when the output has been kept steady but with salaries and wages increasing The rent has to be reduced and the advertisement has to be reduced. Telephone charges and other charges has to be reduced. The main problem with reducing the internet charge has to be the less advertisement that can lead to a situation of less brand promotion and less sales of the product. The profit and loss of the product in the second year of manufacture This is in the excel sheet The organization and evaluation of selling price The primary thing is to look at the design and manufacturing cost. The aim should be to look at competitor prices and that has to be taken care of when finalizing the price of the product. As far as this design is concerned, there have been various additional features that may increase the design and manufacturing cost and that can increase the selling price. But the product features will have to be marketed properly and that can increase the sales of the product with the help of new features. Conclusion The design will have to be tested on various of conditions and the cost have to be adjusted keeping in mind the competition. Reference “”Basic of Smoothies”,Viewed on May 29,2009,retrieved from http://rourkem.com/random/food-and-wine/practical-smoothies-the-basics.html Read More