We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Chrysler 'Half time in America', Reverse Engineer through - Research Paper Example

Comments (0)
Summary
Name: Course: Instructor: Date: Chrysler 'Half time in America' Introduction “Half time in America” was one of the most successful adverts in the country. As a marketing tool, the advert exhibited the marketable features of the car brand often developing a close relationship between the car and the target market…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Chrysler 'Half time in America', Reverse Engineer through

Download file to see previous pages... The discussion below thus reengineers the advert in order to earn the advert some relevance with the contemporary society in order to sell the product to the contemporary American Budget The production of the two-minute video clip requires an appropriate budget to facilitate the effective capture of every feature. The budget facilitates the production by ensuring the acquisition of the appropriate production equipment, logistics and the hiring of celebrities among many other production features. Developing the advert in a modern society would require a budget of US$ 500,000. Just as with any other marketing feature, an advert requires effective research in order to facilitate the portrayal of an appropriate and relevant aspect of the product. In doing this, the advertising team must carry out effective research in order to determine the appropriate target market and the target audience for the advert. Additionally, the company must select an appropriate media or the advert in order to ensure that the advert earns relevance. The budget would therefore facilitate the research thus determining the features of the automobile to portray and the appropriate way of portraying such in order to position the brand appropriately among a target market. Additionally, the budget would include a traveling expense as the cast would travel to the various scenes and sustain the cast. The budget also includes the advert fee payable to the various media institutions that would air the advert. The target audience for the advert is family members who influence the purchasing decision of the families. While the parents in the family often buy commodities, the decision on the products to buy is often a family affair as some parents may incorporate the thoughts of either their children or spouses. This implies that the advert targets the general public but requires appropriate consideration by members of the upper middle class most of who are business people and therefore capable of purchasing the product. The timing for such an advert is therefore prime time when televisions charge exorbitant advert fees. The budget would therefore include such among other production miscellaneous. Channels of communication The most appropriate media for the advert is television. Being a video, the advert portrays specific features of the product that requires appropriate video coverage that requires equal depth of television coverage. In the two minutes, the television advert will portray the specific selling points of the products. Additionally, television permits the incorporation of audio, video and texts among other multimedia elements. This provides the developers with an appropriate opportunity for the advert to sell and position the product inn its target market. Besides the television, the contemporary society has witnessed various technological innovation key among which is the social media. Such platforms as the YouTube, Facebook and twitter would prove appropriate in marketing the product and communicating the message of the advert. The new media platforms provide the company with the opportunity to determine the length of the video adverts among many other messages that the advertisers would incorporate. The increasing use of the media in the society validates the need to use such in marketing the product. Involded parties The cast in an advert helps position ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Computer engineer
They may also design networks that connect computer systems, and work on integrating software programs with computer hardware. Education, Qualification and Training Requirements The U.S. Bureau of Labor Statistics (BLS) reports that in 2006, nearly 80% of those working in Computer Engineering held a bachelor's degree or higher.
3 Pages(750 words)Research Paper
Reverse White Flight
Most of the whites previously residing in suburbs are moving back to the cities. As a result, the minority groups, which include blacks, Asians, Latinos, and Hispanics, are moving to occupy the suburbs. The new trend has many implications on the changing scenario in the life and status of the different races.
6 Pages(1500 words)Research Paper
Time Management Research Paper
It has been reported that with the increased pace of life, people are suffering from time pressure. The globalised world has set forth advancements in the area of communication and marketing which has in turn put pressure on people in terms of time. The ever increasing competition in the global market is creating temporal issues (Orlikowsky & Yates, 2002).
4 Pages(1000 words)Research Paper
CHRYSLER LLC Business failure
The following is a description of how organizational behavior theory, leadership, management and the group’s organizational structures contributed to the failure and how they would have been used to predict and explain the company’s failure.
3 Pages(750 words)Research Paper
Chrysler Group LLC
The company is a good corporate citizen, it has a good record of workplace safety and it is committed to develop diverse future business leaders. The company is a good corporate citizen The company has exhibited evidence in its operations that it is a good corporate citizen since it is involved in various community development programs that are meant to uplift the welfare of the citizens in the environment it operates in.
3 Pages(750 words)Research Paper
Research paper feelings repression through sex and other addictions based on the love in the time of cholera. character analysis
It was penned by one of the most revered Latin-American authors of the twentieth century, the Nobel Prize winner Gabriel Garcia Marquez from Columbia. Love in the Time of Cholera was originally written in Spanish language and was published as El Amor en los Tiempos del Colera in 1985 whereas its English version was published in 1988.
4 Pages(1000 words)Research Paper
Image of masculinity through tv program such as two and a half men,
Allan life was complicated and often short of money due to the alimony he has to pay to his wife after their divorce. He is also charged with the raising of his son Jake. The interaction between the three makes an interesting study on how each character portrayed images
8 Pages(2000 words)Research Paper
Re engineer a garage car services through contemporary technologies Ismail
I wish also to thank them for serving as my role models throughout my life. I would also wish to thank my lecturer Dr. John Politis, for his constant support and encouragement throughout this project
28 Pages(7000 words)Essay
Perforating Engineer
They should have expertise in all ranges of firing and gun systems for both offshore and land operations. The services offered by a perforation engineer include tubing conveyed systems, slick line conveyed systems, and CT conveyed systems and electric wire
3 Pages(750 words)Research Paper
Examining current reverse logistics trends
A number of reverse logistics practices apply in most of the organizations. In most of the supply chain obligations within an
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Chrysler 'Half time in America', Reverse Engineer through Research for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us