We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Sales and Marketing Personnel 1 - Assignment Example

Free
He put up a factory to produce Mrs. Hellmann’s mayonnaise in 1912. Greater sales and marketing practices led to his success (Hellmann’s & Best Foods, 2013). Specific skills needed in sales and marketing personnel. Sales and marketing personnel should know how to use software programs used in marketing. For example, a person may not be able to use graphics art works, but he can use desktop design to outline the concept he wants. This shows that the individual is creative and resourceful. They can use their creativity to create great slogans for every variety of the mayonnaise. The objectives of an organization keep changing depending on market conditions. Therefore, it is important for a sales and marketing personnel to be flexible and able to adapt to the changes of the organization. A good sales and marketing personnel should come up with flexible strategic roadmaps instead of using rigid one-year plans (Dizik, 2011). In addition, a good sales and marketing personnel must be capable of integrating classic concepts with modern marketing techniques to create a balance between the two. It is prudent for marketers to know how to prioritize actions based on what the customer wants and what the organization wants. It is common knowledge that the top most goals for all organizations are profit maximization. Therefore, a good marketer has to strike a balance in delivering both needs. This means that advertising for the mayonnaise should be set to the targeted customers. Moreover, the marketer

Check these samples - they also fit your topic

Sales Planning and Operations
Sales Planning and Operations Task 1: Research Portfolio Introduction Sales strategy is “a plan that positions a company’s brand or product to gain a competitive advantage over the competitors” (Gluck, 2011). For a company to achieve it sales corporate objectives it must create successful sales strategies that can assist the sales team to concentrate on the target market customers and establish effective communication with them for sustainable competitiveness.
7 pages (1750 words)Assignment
Marketing
To achieve these marketing strategies an organization must identify and understand environment dynamic forces which include; PEST, competitors, customers and itself. In this article, I will use an example of a company called Bodywise Health spa. Bodywise Health spa is an organization offering a complete day spa and body workout experiences to small medium sized businesses that offer health services to their employees.
15 pages (3750 words)Assignment
Sales Planning and Operations
They have a showroom, garage and workshop to offer maintenance services of the customer vehicles in most of the major towns. In the recent times, they have experienced a downturn in the sales of new and second hand cars. As of now, the company wants to focus on their sales force to boost the business.
6 pages (1500 words)Assignment
Sales and Marketing Personnel 2
Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.
3 pages (750 words)Assignment
Sales and Distribution Management
The tasks of ensuring that our sales team sell our cargo to wholesalers/retailers and that we find a distributor who will deliver our goods to the said retailers/wholesalers in time for Christmas is going to be a difficult undertaking. It is, however, not an impossible undertaking.
16 pages (4000 words)Assignment
Selling & Sales Management Best Practices
echnological advancements have changed the overall outlook of the sales industry and there are several additional elements which should be considered by the organisations. These elements will be explored and analysed in this report. The overall situation of the sales industry
14 pages (3500 words)Assignment
Human Resources/Management and Personnel
Although the small work groups might be diverse in their composition, functional relatedness will be commonality (Maddux 2000, p. ix). And since every member of the work team has a personal ‘self’
4 pages (1000 words)Assignment
Marketing , advertising and sales promotion FINAL
It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and
2 pages (500 words)Assignment
Sales and Advertising marketing
This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year. Subways sole privilege to the app has been due to their quick response
6 pages (1500 words)Assignment
Sales planning and operations
Some of the marketing goals aimed by most businesses are customer retention, increase products and services awareness, sales objectives and cost
4 pages (1000 words)Assignment
must keep up with other professional organizations and blogs to know what the competitor is working on. The creator of Web Marketing Therapy and marketing expert, Lorrie Thomas, says that marketers should understand how mobile marketing trends could influence the business (Evers, Anderson & Voskuijl, 2005). Moreover, learning to use Search Engine Marketing and Search Engine Optimization could benefit the organization. The search engines can provide statistical information on buying trends of customers during specific seasons. However, these concepts are still foreign in some organizations. Search engines like Yahoo, Bing and Google can help the marketer in solving day-to-day dilemmas. It is also important for marketers to have interpersonal skills and teamwork (Dizik, 2011). Criteria for selecting sales and marketing personnel This process involves giving the right job to the appropriate personnel. A personality or aptitude test is presented to the potential candidates especially if they will interact with other people. Marketing of the mayonnaise will require a great deal of interaction with both customers and suppliers. This test will help to determine how an individual will react in certain situations. There is a need for some level of intelligence when it comes to sales and marketing. It is important that the marketer or salesperson comprehends what the consumer wants. It helps an individual to be capable of interpreting statistical data provided on the consumer market trends for the mayonnaise. In addition, this job may require physical strength and fitness. Marketing involves door-to-door advertising in some instances. In order to reach customers in remote areas, advertising by word of mouth is essential. In most cases, this may involve moving the products from one point to another (Evers, Anderson & Voskuijl, 2005). Training needs of personnel recruited Identifying what the employee can do and what the organization requires is very important. Apart from having the

Summary

Sales and Marketing Personnel Institution Introduction The Hellmann’s Mayonnaise is a product that will certainly do well in South America. According to statistics, South Americans prefer to use Mayonnaise as a dressing as opposed to ketchup…
Sales and Marketing Personnel 1
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Sales and Marketing Personnel 1 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us