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Marketing of Food Processors - Essay Example

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Marketing of Food Processors Table of Contents Table of Contents 2 MACRO Environment of KENWOOD 3 MICRO Environment of KENWOOD 4 Competitive Environment of UK 6 Porters Five Forces Model for KENWOOD for its business of FP731 MultiPro 6 Buyer behaviour of Kenwood FP731 MultiPro 8 Product life cycle of Kenwood FP731 MultiPro 8 Diffusion of Innovation Model 10 BCG matrix of Kenwood FP731 MultiPro 11 AIDA model of Kenwood FP731 MultiPro 12 STP segmentation 12 Marketing mix 13 Marketing Recommendations 13 Marketing Environment 14 References 15 MACRO Environment of KENWOOD The macro environment of KENWOOD for its business of food processor named FP731 MultiPro – white, might be analyzed with the …
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Marketing of Food Processors

Download file to see previous pages... Apart from this, the organization also needs to obey with the systems of value Added Tax (VAT) accurately in order to maintain the operations and functions of the organization appropriately in long run. Economic- due to economic downturn, the per capita income and unemployment rate declined, thereby declining the buying behaviour of the individual. As a result, inflation acted as one of the important factors that influenced the productivity and profitability of theof KENWOOD to a significant extent. Along with this, it also hampered the gross domestic product (GDP) and gross national product (GNP) of the nation of UK thereby hindering the economic scenario to a significant extent. Social- KENWOOD always desired to offer high concentration over corporate governance factor so as to improve the conditions of the society. Along with this, it also tried to present extremely trendy and fashionable items so as to satisfy their changing requirements in this age of inflation. Only then, the reputation and brand image of the organization might be maintained in an effective way as compared to others. Technological- as technology is enhancing in every now and then, so the KENWOOD always tried to offer varied types of inventive and innovative products. This is done to satisfy the target customers thereby amplifying the profitability and total sales of the organization to a certain extent among other rival players. Therefore, from the above mentioned points, it might be depicted that the organization of KENWOOD needs to offer varied types of fashionable products at a competitive price so as to retain its portfolio in the market of UK. MICRO Environment of KENWOOD The micro environment of the organization of KENWOOD for its business of FP731 MultiPro food processor might be evaluated with the help of SWOT analysis. It is also another extremely renowned method. Strengths- High brand image- due to the presence of wide range of trendy and fashionable products, the brand image and reputation of KENWOOD enhanced to a significant extent. Along with this, the range of total customers also enhanced thereby amplifying the profit margin and productivity of the organization. Large market share- as KENWOOD always tried to offer value-added products at a competitive price. So, it acted as a positive cause for the organization that amplified the position and popularity in the market among others. Varied types of innovative functions- the demand of KENWOOD is enhancing at a rapid pace mainly due to its varied types of trendy functions and operations. This also acted positively on the organizational portfolio thereby amplifying the total sales and revenues in the market among other rival players. Weakness- Lack of customer services- due to lack of customer’s services, KENWOOD is reducing its brand image and reputation in the market. And the profit margin of the organization is also declining at a significant extent among others rival players. Opportunities- Expansion in new markets- the chances to expand into various new markets is enhancing at a ...Download file to see next pagesRead More
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