Nobody downloaded yet

Nike Just Do it advertising campaign analysis - Essay Example

Comments (0) Cite this document
Summary
This essay describes and analyzes one of the most significant and successful advertising campaigns "Just Do It" by Nike. Nike aspires to be world’s leading sportswear company through providing its customers with quality athletic footwear and apparel. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Nike Just Do it advertising campaign analysis
Read TextPreview

Extract of sample
"Nike Just Do it advertising campaign analysis"

Download file to see previous pages Major trends in marketing Global marketing has witnessed several trends that have revolutionized the ways companies inform and persuade customers to start using their products and services. One of the trends is the shift from mass media advertising to specialized media that caters for personalized consumption patterns and segmentation of the market in terms of income levels, tastes and preferences (Batra, Myers and Aaker, 2009). In this case, Just Do it campaign initially focused on the mass market through appealing to target audience regardless of income, age, and sporting activities. However, Nike shifted the campaign to niche markets such as athletics sports, football and young generation who prefer fitness through seeking celebrity endorsements (Batra, Myers and Aaker, 2009). Another trend is the use of data-based marketing as opposed to focus marketing thus Nike has shifted its efforts to market research activities that aim at identifying the consumer incomes changes, changes in tastes and preferences (Shah, K & D’Souza, 2009). Accordingly, the internet and new media channels like YouTube, direct marketing through e-mails and digital platforms like twitter and online discussion forums have enabled Nike to cut its advertising costs on traditional media and focus on new media channels that elicit high feedback and interest among consumers. Web-based marketing has enabled companies to reach the global market due to instance response and its ability to elicit responses. Another major trend in marketing is the event marketing that entails face-to-face conversations via trade shows, live events and corporate meetings (Carbasho, 2010). Nike uses several sporting events to...
This essay " Nike ‘Just Do it” advertising campaign" analyze Nike's commercial and why it become so successful. Nike aimed at attaining several objectives with the ad campaign. First, the company wanted to gain brand awareness and recognition during the fitness craze in order to gain market share in the American market. Accordingly, the company aspired to create good relations with potential consumers through providing inspiring messages and encouraging consumers to pursue their dreams. At the same time, Nike was geared at informing the consumers of the benefits of fitness, sports and benefits that could be derived from purchasing Nike’s athletic shoes and sporting apparel. Accordingly, the use of the slogan in merchandise such as school bags and jumpers was geared at creating primary demand for the non-sport and Nike-related commodity market through demonstrating the value of Nike products. Advertising aims at positioning the product in order to create a distinctive impression on the minds of the consumers and assign an intangible value to the brand. Accordingly, Just Do It ad aimed at linking the social lifestyle in America with the brand’s image through making consumers understand Nike cares for their health and wellbeing. In addition, Nike aimed at winning back the previous customers who had shifted to competitors like Adidas and minimise the existing negative attitudes towards Nike products). Nike sought to build brand loyalty in a friendly manner and increase sales among the existing consumers. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike Just Do it advertising campaign analysis Essay”, n.d.)
Nike Just Do it advertising campaign analysis Essay. Retrieved from https://studentshare.org/marketing/1495090-nike-just-do-it-advertising-campaign-analysis
(Nike Just Do It Advertising Campaign Analysis Essay)
Nike Just Do It Advertising Campaign Analysis Essay. https://studentshare.org/marketing/1495090-nike-just-do-it-advertising-campaign-analysis.
“Nike Just Do It Advertising Campaign Analysis Essay”, n.d. https://studentshare.org/marketing/1495090-nike-just-do-it-advertising-campaign-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Analysis of Advert
Consumer behaviour can be defined as reflection of consumer’s decisions in regards to consumption, acquisition and also dispositions of goods and services, experiences, activities and ideas mad by human decision unit. Thus consumer behaviour mean more than the feeling involved with the consumer on buying tangible products like automobiles or bath soaps (Hoyer, & Macinnis, 2008, p.
10 Pages(2500 words)Essay
Direct marketing. An advertising campaign
There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.
8 Pages(2000 words)Essay
Advertising campaign analysis: BMW
Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
9 Pages(2250 words)Essay
Marketing for Nike - Questions
More specifically, between 1985 and 2005 AMA’s definition of marketing represented the key roles of marketing, i.e. ‘the conception, pricing, promotion and distribution of ideas, goods and services’ (Ferrell 2012, p.7). Through the above roles marketing was expected to cover the needs of individuals and organizations (Ferrell 2012).
5 Pages(1250 words)Essay
Marketing Campaign of Nike

The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.        

7 Pages(1750 words)Essay
Advertising campaign
The author states that the advertisements carried through this campaign were hilarious, while pleading consumers to take responsibility of their physical fitness. This caused a mind-set change in the customers that favored the adoption and buying of the shoes. Through Nike’s high class planned campaign, the customers will crave more for the goods.
9 Pages(2250 words)Essay
News analysis and Advertising
People are daunted by it. However, do people really gain from these "news-providing" networks or have they muffled people's perceptions and dampened people's discernment of reality and history Unmistakably, present day television is the most powerful means of public communications and exceedingly affects everyone in human society.
4 Pages(1000 words)Essay
Advertising Campaign
The advertiser’s handling of the bath soap Safeguard on its Philippine end is an excellent example of a successful advertising campaign that keeps a close ear on actual market conditions.
5 Pages(1250 words)Essay
Analysis of the Marketing Communications Campaign of GAP (Clothing Brand)
Initially selling music and clothing, it focussed on clothing alone. Initially focussing on baby boomers, it grew sub brands for other target groups. Initially employing sweatshop workers, it developed its image into a human rights example for the
8 Pages(2000 words)Essay
Promotional Practice Report
The main competitors of Nike are Adidas and Puma, which are two other leading companies operating in the sports apparels and accessories market. Nike is the largest company in the globe in the foray of sportswear and
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Nike Just Do it advertising campaign analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us