Social Marketing Propaganda Effectiveness on Attitude Change - Essay Example

Comments (1) Cite this document
Summary
The author of the current essay "Social Marketing Propaganda Effectiveness on Attitude Change" points out that since time memorial, humans have been wondering why they do the things they do and to date, explanations have been put forward to try and explain the happenings in the way events occur…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Social Marketing Propaganda Effectiveness on Attitude Change
Read TextPreview

Extract of sample "Social Marketing Propaganda Effectiveness on Attitude Change"

Download file to see previous pages The notion that a crowd takes over the will of a person much like the suggestions of a hypnotist command the unconscious of the hypnotized are promoted in trying to analyze crowd behavior, (Wichers, 1996).  The science of social influence addresses the issue of how and why people change their thoughts, feelings, and behavior of other people through such processes as conformity, persuasion, and attitude change compliance and yielding to social forces and most importantly, the study of social influences aims at developing mechanisms to resist unwanted and undesirable social influences. Jowett & O'Donnell, (2006) agree that time separates the study of propaganda from the political ideologies that hovered over academe in the cold war period and there is a clear revival of interest in the importance of the roles played by propaganda in the many aspects of the modern life, not necessarily related to international intrigue and military campaigns as the first world war changes the trajectory of social influence research. ...
On the other hand propaganda and Social marketing are similar in ideologies as social marketing is the taking into action and control measures aimed at influencing the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research which is all aimed at influencing individual thinking abilities and perception towards a product, (Kotler & Zaltman, 1971). In this definition, the ideology of propaganda and social marketing are pushed forward by ideology rather than pulled by magnetic consumer focus and hence the ideas that define social marketing artifacts are rare. In the United States and Britain the war was marked by a period of patriotism and after the war, many people became disillusioned by the results coming to feel that they have been duped by the propaganda behind it. Based on human behaviour, the Zeitgeist of the times encouraged the belief that social influence and mass propaganda was all-powerful based on the suggestion theories from psychoanalysis or behaviorism’s belief in malleable human behavior where researchers and scholars began documenting this belief as well as attempting to find ways to inoculate citizens from propaganda, (Pratkanis, 2007). Weak effects of these variables on social influence as on the other hand in the 1940 Presidential campaign it was observed that few voters changed their voting preferences as a result of the mass media content due to the period 1890 – 1914 witnessed the development of fully fledged advertising agencies (Cull, Culbert & Welch, 2003). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social Marketing Propaganda Effectiveness on Attitude Change Essay”, n.d.)
Social Marketing Propaganda Effectiveness on Attitude Change Essay. Retrieved from https://studentshare.org/marketing/1494889-essay-title-choose-one-example-of-propaganda-or
(Social Marketing Propaganda Effectiveness on Attitude Change Essay)
Social Marketing Propaganda Effectiveness on Attitude Change Essay. https://studentshare.org/marketing/1494889-essay-title-choose-one-example-of-propaganda-or.
“Social Marketing Propaganda Effectiveness on Attitude Change Essay”, n.d. https://studentshare.org/marketing/1494889-essay-title-choose-one-example-of-propaganda-or.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
pa
pagaccarleton added comment 2 months ago
Student rated this paper as
Great paper! Used it to finish an assignment for a marketing course. It was easy as ABC, for the first time in my life.

CHECK THESE SAMPLES OF Social Marketing Propaganda Effectiveness on Attitude Change

Buyer's Attitude & Marketing Strategies

...?Buyers’ Attitude & Marketing Strategies Inserts His/Her Inserts Grade Inserts 21st April, Introduction Relationships between product and nationality, in buyers’ evaluations, were first studied with respect to the “made in” label. Country of origin is one of the significant factors that mark the consumer purchasing decision making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority. Country of origin (CoO) cues influence the buyer’s purchasing behaviour. This is recognized in the cognitive mediation process. It...
5 Pages(1250 words)Essay

Propaganda

...media sources and the information (misinformation) being generated by them. This viewpoint is reflected in other contemporary scholarship on the subject. Prominent among them is Nicholas O’Shaughnessy’s work, which has spawned a new discipline in social sciences – that of Political Marketing. In his book titled Politics and Propaganda: Weapons of Mass Seduction, the author deciphers the real meaning and agenda behind political rhetoric and posturing. By studying extensively the media coverage of Iraq war and drawing suitable examples from it to support his claims, Shaughnessy illustrates how obfuscation of fact and propagation of myth are essential techniques of political...
6 Pages(1500 words)Research Paper

Propaganda

...?Propaganda Propaganda works for and around human emotions. Without the role of emotions and their direct or indirect influence over the process of opinion making, the use of propaganda would be meaningless. According to Webster’s third International Dictionary (1960), dissemination of ideas, rumor or information with the intention of helping or injuring an institution, a person or a cause can be identified as propaganda. Furthermore, propaganda can only an interactive way to achieve certain purposes. As a result, propaganda is defined as a systematic way to influence certain behaviors, attitudes for attaining the desired...
3 Pages(750 words)Essay

Attitudes. Attitude Formation and Change

...? What are attitudes? Discuss psychologists' attempts to explain attitude formation and change. Attitudes are relatively permanent evaluations that are made and used in understanding the world around us. According to Baron (1997; pp. 112), an attitude is a “lasting evaluation of the social world”. According to Eagly, & Chaiken, (1993; in Bhoner, 2001; pp 240), it is the “psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour”. On the basis of these definitions, it is possible to conclude that any given attitude has three component parts – the cognitive, the...
9 Pages(2250 words)Essay

Propaganda

...? Propaganda Journalism, Mass Media and Communication The paper aims to proffer issues pertinent to an analysis of an ad according to the following categories: context, ideology, visual appeals, language, identification and otherness. The advertisement to be used to comply with the requirements is one of the best ads of 2011: Volkswagen ‘The Force’. The main message of the ad would be discussed as well as its effectiveness in eliciting emotional appeal from a wide range of audience. Propaganda The word ‘propaganda’ was defined by Linebarger (1954) as consisting of “the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military... ,...
4 Pages(1000 words)Essay

Propaganda

.... Because of his ability to know what his audiences wanted to hear, he was able to easily manipulate a large group of people through the use of “powerful metaphors and imagery” in his social and political propaganda23. After few years being the leader of Germany, Hitler’s social propaganda has shifted its direction towards the use of political propaganda down to agitation propaganda. It means that Hitler ended up triggering war among its people or a small group of people24. In the case of Obama, he was controlling the mind of the people to think that each person has the right to gain access to healthcare services without even considering its long-term...
4 Pages(1000 words)Essay

Propaganda

...their tourism industry by posting the images of the islands of Hoang Sa. The rate of practice of propaganda in employment firms is high in the United States of America. Most of the employees are quitting their jobs and instead of the media houses enlightening the citizens with what is real and the facts about the job sector, they are advised to say that the quitting of employees indicate development in the economy sector of the United States. The reporters stated that the growth of hiring and quitting of the employees suggests that the job market is stabilizing and thus America is regaining its economy (George, 2008). The department of Food Services and Accommodation, in the United States, registered the...
3 Pages(750 words)Essay

Change the attitude

...Changing Attitude Introduction: In dealing with people, I often find it hard to communicate effectively, especially with those I love. While dealingwith the internal and external stressors that are a part of my life, I find that tension builds up within me, so that I often explode in anger as a means to give vent to that underlying tension. I am unhappy with this behavioral aspect because I end up venting my anger on those I love and hurting them, so that the process of seeking of release for my tensions ultimately turns out to be a deeply wounding experience for my loved ones and friends. I am also afraid that during one of my angry bouts, I might seriously hurt someone...
7 Pages(1750 words)Essay

Propaganda

... Prof’s http 24.media.tumblr.com/tumblr_m4f1qseRid1rwel18o1_500.jpg The above four images are all propaganda posters: the first two from the first World War, and the second two from the Second World War. They come from two different time periods, and were also for two different goals. The above two posters were recruiting posters from WWI, which attempted to influence men to enlist in the armed services. They did so by helping men to define themselves as defenders of the women and children they left behind, creating the myth of strong men defending weak women, which would appeal to the egos of young men. Furthermore, they put significant pressure on women to not try to stop men in their lives from enlisting, by implying... (Gullace...
2 Pages(500 words)Essay

Propaganda

...hate messages. I had wrote that all forms of propaganda present false information only to realize that propaganda can contain some facts in their messages. Consequently, I had failed to notice there are some instances when authority lack control in preventing the spread of propaganda. The users of propaganda capitalize on the fact that people have different understanding (Jowett, Garth & Victoria 97). I learned that people are always curious when seeking information; hence, it is easy to spread propaganda. Part 2 The characteristic of propaganda is its transformative nature. It alters people’s perception, and has the capacity to...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Social Marketing Propaganda Effectiveness on Attitude Change for FREE!

Contact Us