We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan - Essay Example

Comments (0)
ABERDEEN BEACH Customer Inserts His/Her Name Customer Inserts Institution Name Customer Inserts Date: Assumptions In 2011, Aberdeen city was ranked as the best-situated city for growth in Britain (VisitScotland 2012). The city is a top tourist destination offering a variety of sites and recreational activities within its borders…
Download full paper

Extract of sample
Marketing Plan

Download file to see previous pages... Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin (between 8-10%). iii. With the tourism in Scotland on the rise (VisitScotland 2012), our competitors will institute new facilities and recreational activities for the summer season before March 2014. Marketing Objectives Aberdeen Beach offers a serene, beautiful and relaxing environment for tourists, both local and international. Apart from coming up with a mission statement that is both marketing oriented and consumer-focused, Aberdeen City Council should create an objective to attain cumulative growth in tourism volume of at least 60% over the next three years. At least 30% of this tourism growth should result from local tourist and from new facilities that offer activities that are non-seasonal or are generally undertaken during the off-peak period. Aberdeen beach should also institute efforts to capture over 25% of the tourism market share in the area within the next 3 years. This will make sure that it is the biggest tourist destination in the area. Better facilities and activities that take advantage of off-peak tourism will ensure that it offers valid competition to Blackpool beach. To accomplish the various marketing objectives laid down, the Aberdeen City Council should put benchmarks in place to assess progress. Frequent evaluation of these objectives will offer feedback and potential remedial actions on a timely basis. The chief marketing objective is to improve the perceptions tourists as well as the locals have about the Aberdeen Beach. Since Aberdeen beach has been slowly losing both the local and the international tourists, it must not be satisfying its current consumers. The city council should review the problems that hinder success and use it to not only keep its current tourism base but encourage new international and local tourists to the area. To improve success, benchmarks should be developed to understand how the city council can improve the experience of tourists to the beach through knowledge of tourist’s needs and specific opportunities for instituting new recreational facilities. The benchmarks should be developed through market research as well as the City Council’s marketing information system. Another objective should be the institution of an education program that will serve to educate the local residents about the issue of climate change and the rising flood risk in the area. The City Council should collaborate with the local residents in efforts to conserve and restore the beach (Robert Gordon 2013). The City Council should also create a new office that deals with beach security and cleanliness. It should interact with local residents and set up an institution that deals with cleaning up the beach and ensuring that companies and other individuals do not use the beach as a dumping point. According to Chan, Leung, and Wong (2006) collaborative environment restoration efforts can be utilized as a means of advertisement both for local consumers and international. It should also collaborate with local law enforcement to ensure that visitors to the beach are safe. Marketing Strategies A. Target Markets Target Market 1: The first target market is the local tourists. Posters and customized calendars showing the beauty of Aberdeen beach could help reconnect with the local population. The Beach has also received bad ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
The company feels  that the current marketing plan for its products does not put them in a position to reach the  profit potential for the small appliances.  Success with the new line will depend upon an accurate assessment of the market and a  well-crafted, effectively implemented marketing plan that will fit in the current market.  As the marketing manager, you are charged with the responsibility of developing a new  marketing plan that will enable the company to reach the full profit potential of one small  appliance from the new product line.  The president has suggested that you use the “clean sheet of paper” concept as you develop  the plan; therefore, during the time you
10 Pages(2500 words)Essay
Marketing Plan
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
12 Pages(3000 words)Assignment
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 Pages(3000 words)Essay
Marketing Plan
The commercial airlines sector is basically driven by the demand for travel and the US military spending. In turn, it is notable that both of these factors are mainly driven by the general status and outlook not just of the US but the global economy. This is even enhanced by the fact that most commercial airlines are now plying international routes with the rapid deregulation of the global airline industry.
2 Pages(500 words)Essay
Marketing Plan
This product has been selected as a result of growing concern for improving healthcare and welfare of different people. Nowadays, conscious people on personal about their health prefer organic foods and ABC
1 Pages(250 words)Essay
Marketing Plan
n of “Get It Done Office Pros” is to ensure its business clients a neat and healthy environment to support them in their work by providing them excellent cleaning services and fulfilling their relevant demands. The cleaning services will be provided on monthly, bi monthly
1 Pages(250 words)Essay
Marketing plan
The company provides the customers quality products at affordable prices. The company is known for its quality god across the world and being socially responsible in China as well. The company works on the philosophy of combining people and orders in
6 Pages(1500 words)Essay
Marketing plan
Its current market capitalisation stands at US dollars 20.15 billion. One of the product that Sony has developed is the Sony wristband known as the
1 Pages(250 words)Essay
Marketing Plan
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
12 Pages(3000 words)Essay
Marketing plan
Using these sites, we will reach a large audience. We will post important details such as our menu items, the date of the event, time and location on these sites. Social media advertising is cheap and will
1 Pages(250 words)Essay
Let us find you another Essay on topic Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us