We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How the company seeks to deliver customer value - Essay Example

Comments (0)
Name Professor Marketing Date How the Company Seeks to Deliver Customer Value 1. Introduction The Apple Inc. is a renowned American corporation for its variety of electronic and consumer products. Some products offered by this company are Macintosh computers, iPhone, iPod, Itunes media browser with other software of multimedia; in fact, it has also acquired a large market share in the online downloading business for music (Agnello, 1)…
Download full paper

Extract of sample
How the company seeks to deliver customer value

Download file to see previous pages... Introduction of the Apple Macintosh has engaged in numerous products launches that have been met with much anticipation. For instance, Apple iPhone has been considered an elegantly designed device for sending and receiving information. The iPhone has a combination of smart phone capabilities with natural graphical interface projected on a large multi-touch display. Apple’s marketers focus on consumer behaviours in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These marketers also focus on psychology of consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviours while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies. On other hand, focusing on consumer behaviour considers motivation of the consumers to making various decisions strategies among different products in levels of significance and interest (Hawkins, Best and Coney, 4). Study of consumer behaviours enables Apple marketers to improve their marketing campaigns and strategies in a way that is effective in process of reaching the consumers. Therefore, this paper will focus exploring the way Apple deliver value to their customers based on the 4Ps, product, price, promotion, and place. Nonetheless, in order to understand the process through which Apple deliver quality to their customers, there is need to explore their relationship with consumer behaviour and marketing (Schiffman and Kanuk, 20). Moreover, there is need to focus on consumer reception to advertisements, and learning their schedule in advertising. On the other hand, Apple’s marketers have a great understanding of the way product are adopted by few consumers and a spread occurs later, leading to rest of the population learning that there are new products. In this case, as marketers, they ensure that the products are financed and available until the target market share is acquired. Besides, they focus on creating a good impression to the initial customers, since they take the role of influencing the other customers. 2. Organization’s Objectives Apple has revamped its products and service line in order to offer commodities, which could facilitate the delivery of the tightly integrated experience of the user. The Company has been making effort by remaining committed to the market with the PC products focusing on homes and lifestyles of the consumer. The Apple Inc has also sustained their position through technological innovations and new retail strategies. However, as a typical organization, Apple has several organizations’ objectives such as; 1. To offer quality products and services to customers in a way that meets their expectations. 2. To maintain their leadership in technology and device market, thereby sustaining their competitive advantage. 3. Maximize their profits and grow their organization, while remaining socially responsible in the community. 3. Product and Brand portfolio Product is an element used in referring to things that can be ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Delivering Customer Value Through
on of the most important underlying themes related to rapid technological advancements as well as the effects of globalization. The widespread diffusion of the internet technology as well as high speed networking and communication technology devices in various parts of the world have led to the process of speedy diffusion of the process of globalization.
24 Pages(6000 words)Essay
How Decisions in Customer Service will Impact the Level of Sales and the Ultimate Profitability of the Organization
For every successful business, customers are the heart of the business. A wide array of research has clearly linked high quality customer service to customer satisfaction and customer loyalty, which apparently are important for building an organization’s profitability (Oliver, 1997; Bloemer & Odekerken-Schroder, 2002; Yu, Shean-Yuh, & Yu-Yi, 2011).
9 Pages(2250 words)Essay
How the Company Seeks To Deliver Customer Value
The company was established during the late nineteenth century. Headquarter of the organisation is located at Atlanta in the United States of America. The company is regarded as one of the most respected organisations around the globe. Furthermore, it is regarded as world’s largest non-alcoholic beverage company in terms of manufacturing, marketing and distribution.
8 Pages(2000 words)Assignment
Customer value
As such, this paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss such as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
8 Pages(2000 words)Essay
How the company seeks to deliver customer value
There is uncertainty and increasing pressures on organizations operating around the globe which makes the objective of delivering real customer value quite hard to achieve while maintaining company profit margins also. It is the tendency of leading organizations to shrewdly measure customer satisfaction and then use myriad smartly engineered strategies to that effect in order to efficiently address the challenge of maintaining customer loyalty in the face of fierce competitiveness.
7 Pages(1750 words)Essay
Managing Customer Service
Cook (2008) guides the reader through the customer service system and tries to establish an understandable focus on the customer service companies. Cook (2008) develops a sustainable customer service management emphasizing controversial strategic and practical aspects of the customer care area.
8 Pages(2000 words)Essay
Customer Value Measurement
Customers and suppliers are important stakeholders. "Stakeholders are those individual or groups who depend on the organisation to fulfill their own goals and on whom, in turn, the organisation depends" (Johnson et. al.2005:179). Today, with increasing number of challenges facing firms with respect to stakeholders' management, they are obligated to deliver quality just to keep up or stay even with their rivals.
8 Pages(2000 words)Essay
Managing customer value
Teekanne is a German-based herbal tea brand which is operating under the umbrella of Redco Foods. The company is known s one of the largest producer of high quality teas and has become a global leader for over 125 years. According to Euromonitor (2007),
12 Pages(3000 words)Essay
Customer Lifetime Value (CLV)
It is one of the leading international food-service retailers serving 52 million customers with over 30,000 restaurants in more than 99 countries. More than 70 percent of the company of the company are operated and owned by independent local women and men. I. CLV aids in
1 Pages(250 words)Essay
Customer-perceived value
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
4 Pages(1000 words)Essay
Let us find you another Essay on topic How the company seeks to deliver customer value for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us