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Marketing communication plan - Lab Report Example

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It has maintained its consumer satisfaction ratings and has survived the industry since its launching in 1886 and exceeded sales expectations even when it entered the US in 1906. Bosch represents…
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Download file to see previous pages Having prove themselves, surpassed criticism and withstand competition, Bosch surely will be the brand to highlight modernity and customer satisfaction. As its founder, Robert Bosch had envisioned, this new product “would provide a technological innovation that would be enthusiastically accepted in the U.S. marketplace.” So would the new audio system be defined as well.
A product is a bundle of physical, service, and symbolic attributes designed to enhance consumer want satisfaction. (Boone & Kurtz 364) The company aims to fill the need of the customer to be satisfied. This is why product development is crucial in assessing or finding out what consumers seek for in an audio system, in this situation for example. Consumers tend to look for the benefits in a purchase, whether premium or valued. The proponents plan to offer a competitive and defined sound system.
The audio system would include a DVD/CD and MP3 player with an expandable memory that comes with a free SD card of a 16 gig capacity, a four speaker system with a 4.1 surround sound system that includes a subwoofer for a superior and enhanced quality, wi-fi capabilities that would enable remote access for speakers to be positioned in any part of the room, amplifier and digital radio tuner with a state-of-the-art turn table. The purchase of this audio system also comes with free music from Sony artists.
From the very start, Bosch has represented leading-edge modernity in technology -- but, at the same time, Its founder also espoused timeless and humanistic values. (Bosch) This is how the product will be launched; timeless in design and features that would last to its most useful life; humanistic values that deliver needs and wants of the customer at the same time.
At the launching event of the product simultaneously in each state, Bosch will give a forty percent discount for the first 20 customers. Along with this launching, a main event ...Download file to see next pagesRead More
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