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Marketing Essays

Result for Subject Marketing:
19702 essays
Fashion and Luxury Goods Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This essay analyzes the Luxury Goods and Fashion. Luxury goods are therefore those products are not necessarily basic for the survival of human beings. This does not means they are of futile in use, but it implies men can do without them through the use of substitutes for they just add pleasure to ones life. Goods are thus categorized to be luxury.
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The New Audi Advertising Campaign Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
One of the models of cars that are now very popular is called Audi and that is the brand that will be referred to in this write-up. The entire plan is to decide on preparing a new advertising plan for the brand. This is not the first time that the brand is being advertised and previous advertising has to be referred to and analyzed before the new plan.
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The Idea of Relationship Marketing Marketing Essay
2 pages (554 words) , Download 3 , Essay
Free
The author states that assessment would also be made over the significance of business, professional, and personal relationships, and interactions, in social networks. Furthermore, there would be a formulation of a coherent framework of fundamental principles of Relationship Marketing and a comparison and contrast would be presented.
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Online Marketing System Marketing Coursework
6 pages (1841 words) , Download 4 , Coursework
Free
Actually, one sector that has profited from this technological revolution in retailing. Online retailers have become a success story in terms of marketing management and strategic marketing. This paper identifies and analyses the key traits and bases of success of the marketing strategy of online retailers. 
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Verizon Wireless Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The author states that it has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon Wireless, the company's joint venture with Vodafone Group which is known legally as Cellco Partnership, is the #2 US wireless provider (after AT&T Mobility), with around 65 million customers.
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Advertising for SONY Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
These commodities are produced under the following five categories; entertainment, electronics, games and financial services. Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics.
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Marketing Research on Internet Television Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The paper dwells on the rapid popularity increase of computers at the cost of television in Britain. The study examines the use of various digital devices, like computer, ipod, mobile phone, and personal digital assistants (PDA), instead of TV. The work provides a survey with the sample of the questionnaire and description of the interview and focus group respondents.
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Effective Marketing Strategies Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Rewarding intermediaries is important, poor performers should be assisted or replaced, in time the company should assess the intermediates and prune the weaklings. A degree of sensitivity needs to be shown to the intermediaries; ill-treatment may cost the loss of support from the dealer and legal problems.
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4P in Marketing - New Product Launch Marketing Essay
6 pages (1901 words) , Download 2 , Essay
Free
Brand equity is assets that are linked to a brand's name and symbol that adds to the value provided by a product or service to a firm and the customers of that firm. Those assets are generally brand awareness, loyalty, association with the brand, and perceived quality value. Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.
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Shaping of Agri-Food Supply Chain Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
The structure of arable land use has also changed over the two decades considered here, with increases in total arable area, loss of orchards, and increases in oilseed rape and in wheat at the expense of other cereals. In terms of the use of agricultural census data for accounting for carbon fluxes, several additions or caveats must be made.
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The Potential of The United Kingdom Organic Herbal Consumption Market Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The UK represents one of the largest markets for organic herbal consumption. Presently individual residing in the UK purchase more than £4 million worth of raw material for organically based herbal products. Of these raw materials, dried herbs and essential oils make up the lion’s share. Of these raw materials, approximately 99% are being imported.
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Marketing Management Strategies Analysis Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
In the last half of the twentieth century, the world has seen a considerable reduction in international trade barriers and an increase in people’s income levels have provided an economic impetus towards the development of global markets. The formation of bodies such as WTO and GATT have eliminated trade barriers between countries since the WW2.
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The Firms Competing in the Market Marketing Essay
1 pages (416 words) , Download 2 , Essay
Free
The author states that the iPhone was a pioneer in touch screen mobiles. However, when other firms like Nokia and Blackberry decided to introduce their touch screen versions of cell phones they kept prices lower than iPhone in order to tempt consumers to try their product rather than buying the already established brands of iPhone.
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Worlds Largest Toy Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The company owned manufacturing units in China, Thailand, Indonesia, Malaysia, and Mexico along hundreds of independent contractors in many countries such as China, Thailand, Mexico, the Far East, and Australia. Wal-Mart Stores, Target corporations and toys for us were the retailer outlets through which most of the revenue the company had in 2000.
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Investigation the Consumer Needs and Quality Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing is the basic need for the current market condition. Marketing creates awareness regarding products or services through marketing techniques like public relations, trade, and consumer promotions. Marketing is either important to acquire new customers or to retain and expand the relationship with existing customers.
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Market Planning and Control as a Very Important Aspects in Business Marketing Coursework
7 pages (1889 words) , Download 2 , Coursework
Free
The first step is to plot opportunities considering the market presence and market expansion, secondly one need to categorize the opportunities into four categories, if the products fall on boundaries, analyse the real and practical situation like past performance. The market share for Ford cars has increased in the 15 out of 19 European states.
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The Strategy for a Life Insurance Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
A life insurance company moves from a brick-and-mortar business to an automated environment, in which strategic leadership is very important. The leadership team may need to evaluate: the strategy to deal with channel conflict and assess the type of products suitable for web distribution as well as techniques to strengthen customer relationships.
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The Entire Revamped E-Marketing Effort Through the Linked Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
World Wide Web is a double-edged sword and is available for informational value to all categories of customers whether domestic or international; it is only when global market objectives are crystallized that global markets can be realized by developing a proper interface with the international payment system and the permission and licensing system.
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Integrated Marketing Communications and Advertising Marketing Essay
2 pages (555 words) , Download 3 , Essay
Free
The author states that integrated marketing communication is an approach to reach customers through two communication channels, online and offline. Online channels include e-marketing, email, banners to the latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio, and television.
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Group research plan for Microsoft Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975. Its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Throughout its history the company has been the target of criticism for various reasons, including monopolistic business practices-both the U.S.
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Marketing Strategy of Coffee Making Equipment Manufacturers in China Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Coffee is both being used as a good alternative to tea and is also consumed in various ways. It is used with snacks and other items and sometimes, it is just consumed on its own. Due to the spread of this coffee culture, various coffee shops are being established which translates into a greater need and demand for high-end coffee brewing equipment.
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The Impact of E-Commerce on the US Labour Market Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
This discussion talks that an industry-based approach is needed due to the fact that the diffusion of E-Commerce is of dissimilar magnitude in each industry; it is undoubted that the “Information” sector has been affected the most whilst the effect on “Construction” sector has been of “‘second”’ order.
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Strategic marketing (Merton Industries) Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Googles Marketing Efforts Marketing Essay
4 pages (1250 words) , Download 2 , Essay
Free
In the globalized economy marketing efforts have acquired a prominent place towards promotion of the brand and the sales. Companies tend to devote a huge amount of their budgets towards promotional campaigns. Establishing brand equity and being known amongst the existing markets is considered an important aspect of the promotional campaigns.
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Samsung Electronics Global Marketing Marketing Case Study
4 pages (750 words) , Download 4 , Case Study
Free
The study would aim at answering these research questions: What are the ingredients of SEC's turnaround strategy? What are the implications for marketing? How strong is the Samsung brand? Can Samsung pass Sony and become a top ten player? As Chief Marketing Officer, what are Kim's roles and responsibilities? How has he built his influence?
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Efficient Markets Hypothesis Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The efficient capital market hypothesis as applied to stock markets has affected the thinking of investment managers, corporate finance officers, and investors. This paper explains what the hypothesis is about based on a chapter in the textbook written by Elton, Gruber, Brown, and Goetzmann, and provides a critical assessment.
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How national culture relates to marketing strategy Marketing Essay
39 pages (9759 words) , Download 2 , Essay
This paper looked to examine how retailing strategy was affected as it moved across country boundaries. The literature revealed that there were two schools of thought; one indicated that the factors of culture do not affect the retail strategy the other indicating that culture does affect retail strategy. This paper assumed that culture did affect retail strategy and set out to prove so.
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Introducing an Innovative Product to the UK Market Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The process of introducing a successful brand in today’s market especially the global market can be lengthy and an uphill task. There are a variety of ideas and suggestions on the most successful way of the market a product either a service or a good. In all the suggestions, however, the main focus is on the consumer.
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Luxury Hotel Brand Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
The real fame came along with the Four Seasons Hotel at Hyde Park in London. Despite having average-than-higher room rates, it held a 95% occupancy. Four Seasons now has 70 hotels in 31 countries, and more than 25 properties under development. Sales for the Toronto-based luxury hotel chain were $57.6 million this year.
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Hexin Toy Co. Ltd Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Being the leading toy and games maker has allowed Hexin to introduce a diverse selection of toys and games. However, in recent years Hexin has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient.
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Marketing information to run business Marketing Essay
3 pages (750 words) , Download 2 , Essay
The author claims that the marketing plan should contain the following sections: Executive Summary, Planned Sales by Month, Vision, Target Markets, Objectives, Target Markets, Market Definition and Segmentation, Target Markets for the Next Year, Target Market Segment Strategy, Target Market: Home Office, Needs and Requirements.
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Consumer Oriented Marketing Marketing Essay
2 pages (540 words) , Download 2 , Essay
Free
The author states that consumer has taken a more powerful position in the whole marketing mix and marketing concept, so much so that even marketers now have to think about each and every consumer detail while deriving a successful marketing promotion campaign. It will be imperative for the success of the marketing campaign.
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The Wine Industry Analysis Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The author states that the main thrust for demand for wine came after the Second World War, when the economic prosperity saw a phenomenal rise, leading to rise in demand of wine in almost all parts of the world. A large number of producers are spread all around the globe with miniscule share of total production catering to respective areas of influence.
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The Interpretation of Advertisements Marketing Essay
2 pages (538 words) , Download 2 , Essay
Free
The author states that the print advertisement for the Nintendo Wii as seen in the figure below is dynamic and tries to instill a party-like atmosphere. The ad represents a new movement in videogames that is more inclusive, active, and universal. The Nintendo ad demonstrates how emotions and concepts like excitement.
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Customer satisfaction in mobile industry in Egypt an empirical study Marketing Thesis
7 pages (1750 words) , Download 3 , Thesis
Free
The telecommunication industry in Egypt has had a checkered evolution from the start to now. Its current strategic operational and competitive environments are basically determined by a series of factors such as an ever intensifying competitive environment among the mobile service providers, supply chain management cost related constraints.
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International Marketing - Viagress Marketing Strategy Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
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Analysis of the Motor Industry Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Cars can be owned either by individuals or by businesses, business fleets are defined as more than 25 vehicles. Although fleet purchases are rising and now account for almost half the new car market, the size of a fleet is not large enough for anyone purchaser to be buying a significant proportion of any manufacturers output.
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Golden Palace Hotel: Market Positioning Marketing Assignment
3 pages (960 words) , Download 2 , Assignment
The author states that given Golden Palace Hotel’s recent business history as well as founders’ comparative limited business skills, Mr. Jones and Mr. De Souza finds knowledge as well as experience gaps in specific areas, particularly in business development plans, staffing, and market segmentation – hence authors solicitation for consultancy expertise.
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Marketing & Commerce, E-Marketing & E-Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
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Analysis of the Dining Preference of People Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Busy people dine out because of the pressures of time to prepare their own foods as more time is spent to earn. Others do it for passion’s sake as dining commonly is part of dating and family outing. The rise in the restaurant and foodservice business throughout the world is a manifestation of this trend (Price, 1997 and PPD/ISMG, 2005). 
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DXNs Effective Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In the year 1993, Dato´ Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology established his business known as DXN. This business includes dietary food supplements, beverages, personal care products, household products, and water treatment system. These products are popularly known as DXN products. 
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Marketing Plan for Product Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Elderly adults represent a separate age segment. Older people comprise a substantial proportion of the population, including the most affluent people. With the attrition in their life space, death of their spouses, and cohort members, older adults rely on mass media for information to a greater extent than do their younger counterparts.
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The Influence of Marketing Channels on the Marketing Mix Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The marketing mix is essentially a grouping and integration of marketing inputs into a products and service mix, a distribution mix, and a communications mix. This mix is designed to meet the requirements of specific marketing segments or to develop a customer-prospect mix. Favorable purchasing reaction helps to achieve company goals. 
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Exploring Corporate Strategy Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
Aside from the significant rise in sales of personal computers, the new ways by which PC owners has also stimulated demand for peripheral supports. Mintel’s Digital Cameras and Peripherals – UK, Market Intelligence, shows that two-thirds of consumers own a digital camera. This is an increase from less than 5% of digital camera owners in 2001.
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Consumer Decision Making and Competitive Marketing Strategies Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
There is a number of theories relating to the decision-making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The principal issue identified and to be analyzed in the present work is connected with the growth of passenger traffic. 
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The Coco Mademoiselle by Coco Chanel Marketing Essay
2 pages (602 words) , Download 3 , Essay
Free
In order to create a more successful and profitable mix, marketers “must coordinate all elements so that the prospective consumer is not being sent mixed messages that cause confusion”. Simply put, the 4Ps must convey the same message to the customers. Achieving this makes it easy for the company to reach and build an association.
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Clive's Response to Sandeep Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Econocars are the vehicles of the future as they are going to contribute to the safety of the environment considerably. They have been at the conceptual stage for quite some time but now the world is witnessing their realization as a number of car manufacturers have committed to econocar manufacturing.
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Radio and Newspaper Advertisements Marketing Research Paper
3 pages (1062 words) , Download 2 , Research Paper
Body shock ltd which is a nationwide chain of fitness centers. Its management believes strongly in the use of local advertising means to promote their services hence spending money with local radio stations and newspapers. Expenditures on radio and newspaper advertisement together with profit generated for last year can be observed.
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Key Elements of a Market Analysis Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that the key elements are the size of the market, the number of buyers and their geographical location, income and price level, response time, competitors, delivery model, etc. The geographic boundaries for a market should be established by the firm or people desiring analysis.
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Marketing Strategy Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
The Sage software increases the speed of information transfer in all its offices. Sage is one of the leaders in the field of supplying companies with software that will lessen the time needed to record, group, tabulate, analyze and communicate all business and money transactions. Its major product is a business software.
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