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Marketing Essays

Result for Subject Marketing:
19895 essays
The Product Development Marketing Assignment
4 pages (1003 words) , Download 2 , Assignment
Free
The author states that the focus of the brand was not on product development. They retained the same number of special commands, error protection and ease of learning. It could be assumed that there was no change in merchandising, packaging and point of purchase categories. Their costs for customer service remained at the same value.
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Relying on Consumer Behavior Marketing Essay
2 pages (640 words) , Download 3 , Essay
Free
The author states that analyzing and predicting consumer behavior is more complex than predicting the weather, particularly because each consumer has his own preference formed from his own set of experiences. The problem becomes more complex if we consider two facts: a) some behaviors are irrational and b) behaviors can change over time.
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Problem Identification and Analyzing Data Throughout a Marketing Research Marketing Annotated Bibliography
6 pages (1500 words) , Download 2 , Annotated Bibliography
Free
Paper industry in India is reeling under shortage of raw material and technological gap, as compared to its counterparts in other countries like Brazil, Chile and Indonesia, and urgently needs funds for upgradation, according to a study by Federation of the Indian Chambers of Commerce and Industry (FICCI). 
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Individuality Versus Community Marketing Literature review
2 pages (953 words) , Download 5 , Literature review
Free
The article is a general discussion of the community as a brand identity.  Brands can be more than products, they can be communities.  Companies can and should seek to adapt their brands to reflect these community associations because people are needing such relationships. The companies mentioned are Ford, Saab, Apple (Macintosh computers) and Saturn. 
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Etihad Airways Strategy Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircraft for $43 billion
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Addidas and Reebok: Market strategy Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.
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Marketing Strategy WH Smith Case Study Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Premium+
WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.
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Managing Marketing Channels Marketing Literature review
6 pages (1500 words) , Download 2 , Literature review
Free
According to the findings, it can, therefore, be said that businesses experience a significant trade-off when they decide to utilize the services of third parties along a distribution channel.  In turn for giving up some of the control over how their products are sold, they gain the expertise and efficiency of distribution costs. 
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PEST Analysis on Deodorant Market Marketing Essay
2 pages (598 words) , Download 23 , Essay
Free
The author states that the deodorant market is greatly influenced by some political factors that either contribute directly or indirectly to the overall sales of deodorants in the market. The import and export regulations greatly affect the deodorant market in that these cosmetics are charged very high taxes when they are being imported or exported.
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Managing the Total Market Effort Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The author says that the visual of the deer is suggestive of a leap forward, which appeals to the advertisement’s secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children’s love of nature and spirit of adventure. The cognitive stage in the response hierarchy of the communication process.
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Ethical and Legal Issues of Target Marketing Marketing Coursework
9 pages (2569 words) , Download 2 , Coursework
Free
It has become a problem in many business enterprises and is the root of many new crimes. It occurs as unsuspecting persons use internet sites and services for purchases, window shopping, and browsing, making inquiries, or even just keeping up to date with the latest in breaking news, sports, and fashion.
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Competitive Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
William Butler and Henry Mitchell built the company in 1898. It has gone through numerous restructuring and acquisitions along its operational years (‘Our History’, 2005). In 2005, the company owns 1,984 sites of Pubs and Restaurants throughout the United Kingdom and runs several well known retail brands in the UK include the Vintage Inns, Ember Inns, Toby Carvery, etc.
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Impacts of Credit Crunch on Ryanair Marketing Research Proposal
12 pages (2250 words) , Download 2 , Research Proposal
Free
The author states that certain signs of coming changes in the world economy could be detected prior to the obvious appearance of credit crunch in 2008. These signs are for example: economic downturns in major economies, high-oil and high food prices which generated higher global inflation.
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McDonalds - Situation Analysis, Social-cultural, Legal, Technological and Economic Factors Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Every marketing strategy implemented requires careful evaluation as well as control. These are two aspects that an organisation needs to keep in check to ensure sustained growth (Hans et al 2006). As time moves on so are the changes in the needs and preferences of the customers and the market in general.
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Advertising and Public Relations Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
It is evidently clear from the following discussion that mass communication can be referred to as an academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media which includes print media, radio, television, and film.
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Challenges in The Music Industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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Marketing Strategy: EJ's Innovation and More Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers.
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B2B and B2C Marketing Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is so because, though the cost is objective the benefits he will drive out of the car would be to some extent the subjective measure. In the case of ACE car rentals, the cost-benefit analysis is essential because, that car would be used to generate the revenue, thus cost-benefit analysis is not only possible but essential too. 
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BDD Proposal to HMC: Multidivisional Marketing Marketing Essay
3 pages (866 words) , Download 2 , Essay
Free
The author states that in response to the requirement of HMC, BDD is considering applying the planned multidivisional marketing program approach, which may be applicable to the HMC account. HMC is at aims to reduce the financial budget of whatever business venture is applicable.
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Introducing an Innovative Product to the UK Market Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The process of introducing a successful brand in today’s market especially the global market can be lengthy and an uphill task. There are a variety of ideas and suggestions on the most successful way of the market a product either a service or a good. In all the suggestions, however, the main focus is on the consumer.
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Strategic marketing (Merton Industries) Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Type of a Diversification Strategy on the Part of Waitrose Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
With the reduction in a number of suppliers, now only the big players remain in the business of supply. Role of these supplier firms has also changed over time, as these companies have also become multinationals with procurement being done from different countries. The strategy of ‘Category Leadership’ being adopted by Waitrose.
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Research Paper Critique and Summaries Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
More importantly, it means that marketers would be in a position where they can identify the marketing approaches to which a specific culture/group of consumers is most vulnerable to and, accordingly, maximize the effect of their campaigns.
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Services Marketing and Characteristics of Services Marketing Essay
3 pages (750 words) , Download 2 , Essay
Services are intangible, that is, they can not be touched, sighted or felt. A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome.  
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Strategic Marketing: Analyzing The Buyers Behavior Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Buyers exert an all-pervasive influence in any market. They determine the manner in which the various goods and services must be packaged by varying marketing efforts before they are presented on shelves for sale. In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.
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Marketing Concepts and Tutbury Crystal Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Employing several known marketing concepts and models, this treatise probes into the character of Tutbury Crystal, how it started and evolved, its present classification and designation and a few market components that can and will encroach on its growth and development in the international marketing. 
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Marketing Communications Management at ALDI Group Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
ALDI has a long-standing reputation of “keeping it cheap so that shoppers can too”. Discount food retailer ALDI Group has become one of the world's biggest grocery chains. By offering deeply discounted prices on about 700 popular food items and weekly special buys, it had cultivated customers who are “Cheap and Cheerful”.
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Online Consumer Engagement Marketing Literature review
11 pages (2750 words) , Download 5 , Literature review
Free
Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, “if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003).
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Sustainable Product Design Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The design has a tremendous impact on the quality of a product or service. Poor designs may not meet customer needs. Costly designs can result in an overpriced product that loses market share. Similarly, if the design process is too lengthy, the competitor may capture the market by being the first to introduce the new products, services or features.
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Debate on Deliberate and Emergent Strategy Marketing Case Study
10 pages (2500 words) , Download 6 , Case Study
Free
The deliberate versus emergent strategy debate, therefore, is more about form than substance, an intellectual attempt to understand the strategy beast. Each school contains practical nuggets of wisdom any manager desiring to succeed in a changing world must know by heart. This then is the challenge: understanding such a complex process.
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Haier Global Analysis Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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Marketing Plan for Dale Lighthouse Property Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Societal Marketing is relatively a new market approach and has features distinct from the traditional standard marketing approach and promotes the balancing of consumer needs, the firm's profitability and improving the welfare of the society. The main theme behind this new marketing philosophy is to get the people to respond spontaneously.
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International Sales Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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Customer Orientation Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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Consumer Oriented Marketing Marketing Essay
2 pages (540 words) , Download 2 , Essay
Free
The author states that consumer has taken a more powerful position in the whole marketing mix and marketing concept, so much so that even marketers now have to think about each and every consumer detail while deriving a successful marketing promotion campaign. It will be imperative for the success of the marketing campaign.
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The Idea of Relationship Marketing Marketing Essay
2 pages (554 words) , Download 3 , Essay
Free
The author states that assessment would also be made over the significance of business, professional, and personal relationships, and interactions, in social networks. Furthermore, there would be a formulation of a coherent framework of fundamental principles of Relationship Marketing and a comparison and contrast would be presented.
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Marketing Management of Fast food Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Market segmentation involves the use of a database on consumer behavior in a certain market. For successful segmentation, there is a need to have a large segment. In this case, the fast food market has a large market and therefore segmentation can be done. Segmentation variables will include Geographic, Demographic, Psychographic and Behavioural variables.
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Global Marketing at AOL Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Effective international marketing depends upon an effective marketing system employed by a company. As OAL is dynamically evolving entities operating within a dynamically evolving environment, some means of evaluation of the way in which the two interacts has to be found to enable them to be better matched.
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The Japanese Market Analysis for Exxon Mobil Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The Japanese economy is one of the most developed economies in the world. In term of GNP, it is the second economy in the world after the USA. However, for Exxon Mobil the most important point is that it is one of the largest consumers of energy resources (the fourth)) and the second largest importer of energy.  
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International Marketing: The Furniture Production Marketing Essay
10 pages (2000 words) , Download 3 , Essay
Free
This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise. The aim of this work is to create through a report on the markets our enterprise can expand to, the challenges, barriers, and benefits which will be gained as a result of this expansion.
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Social Influences in the Stock Market Marketing Assignment
3 pages (819 words) , Download 2 , Assignment
The author states that while it might be logical to expect that a particular investor would calculate the fiscal strength of a company, determine a minimum return on investment, and act accordingly, research indicates otherwise. Social factors are just as likely to compel an investor’s decision as any quantitative financial data.
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Developing Marketing Strategies and Plans Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior Marketing Research Proposal
9 pages (2250 words) , Download 3 , Research Proposal
Free
Many businesses have been shifted to the internet for reaching out to their consumers. E-shopping facilities that are provided to the Saudi consume have modified the decision in purchasing behavior. There has been an interesting impact on the Saudi consumer decision in purchasing behavior of the e-shopping facilities. 
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Marketing Myopia Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
The author states that the new economy is based upon digital revolution and management of information about customers, products, prices, competitors and every aspect of the marketing environment. Companies must carefully monitor their customers and competitors, continuously improve their value offerings.
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Nation Branding Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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To What Extent is BP Guilty of Greenwashing Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
The increasing preference, among consumers and the society at large, for products and companies with minimal adverse impact on the environment and world climate have cause more and more companies, essentially multinational firms to make false claims about the environmental impact of their products and activities.
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Standardization and Differentiation of Coca-Cola Products Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
Differentiation assists the company to reduce the elasticity of prices due to increased brand loyalty. This allows the reduction of the need to be a low-cost producer; thereby allowing the company to raise its profit margins. The features are usually made worth a premium which the consumers are usually willing to pay.
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History of the Department Store Marketing Report
8 pages (2251 words) , Download 2 , Report
Free
The grand and glorious days of the 19th-century department store are gone. Once saddled to the train and trolley tracks as a necessary means to get customers to the store, transportation improvements would move the stores to the suburbs and further define our use of space. The stores, named for icons like Macy and Fields, became the leading edge in innovation in design, materials, and style.
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Marketing plan: Secosana bags Marketing Essay
8 pages (2000 words) , Download 9 , Essay
Free
It is now an enormous challenge for the SECOSANA Company, an amateur bag company to gain the challenger role in the Philippine market. SECOSANA Company aims to gain at least an additional 10% of the market share upon the introduction of its new product line.
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Mixing the Ideas of Marketing Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing is often thought as something simple that can be done by anybody, and that it doesn’t take a lot to market something effectively. However, marketing is a complex and difficult science and requires a person to be well researched in the field and to have a good idea of what type of marketing strategy to use in what different situation.
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