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Marketing Essays

Result for Subject Marketing:
19914 essays
Developing and Managing Sales for Google Marketing Research Proposal
8 pages (2191 words) , Download 2 , Research Proposal
Free
“In 1998, Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free. The Google search engine is the most popular search engine on the worldwide web. It is used the world over by millions of people on a daily basis.
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Importance of Web Marketing in Tourism Marketing Promotion Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The author states that it appears that one of the primary reasons for Brazil’s failure to experience higher levels of tourism due to its lack of an effective marketing campaign. However, eight years ago, the government of Brazil realized that it needed to be more active in its campaign for tourists and investing more resources in the tourism industry.
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The Most Important Factors Of Transforming Gateshead Holdings Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The concept of JIT or Just-in-Time is another revolutionary concept from the stable of Japanese management style. In this style of functioning the inventories were recharged or ordered when the management felt the need for it. This is possible when the teams in different departments adopt a coordinated approach duly supported by the management.
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Contributions of the Word-of-Mouth to Marketing Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
Word of mouth marketing is a new marketing speciality that is actionable, trackable, and plannable as any other form of marketing” (Sernovitz, 2006, p.1). Word of mouth marketing includes viral marketing, blogs, communities, e-referrals, loyalty programmes and such other techniques that get customers talking about various products and services.
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Effective Communication Campaign for Smith and Nephew Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
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Market Microstructure Approach Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Market structure and design will have a major impact on, liquidity, trading costs and price discovery. It refers to trading rule attributes which include, transparency, protocols, off-market trading, dealer presence, continuity degree, information distribution, continuity degree and order types. (Hamilton, 1994)
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Marketing management and strategy - The UK music industry Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
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Gun and Trade Show in Tyler of Texas Marketing Essay
3 pages (869 words) , Download 2 , Essay
Free
The author states that the types of shows will help the company to make prospects into customers. The after-sale grievances of the customers can be known and management can take steps accordingly. These shows are useful in knowing the customer base, knowing their grievances, to introducing the products to prospects.
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Analysis of the Dining Preference of People Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Busy people dine out because of the pressures of time to prepare their own foods as more time is spent to earn. Others do it for passion’s sake as dining commonly is part of dating and family outing. The rise in the restaurant and foodservice business throughout the world is a manifestation of this trend (Price, 1997 and PPD/ISMG, 2005). 
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Analysis of the Motor Industry Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Cars can be owned either by individuals or by businesses, business fleets are defined as more than 25 vehicles. Although fleet purchases are rising and now account for almost half the new car market, the size of a fleet is not large enough for anyone purchaser to be buying a significant proportion of any manufacturers output.
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Effective Marketing Strategies Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Rewarding intermediaries is important, poor performers should be assisted or replaced, in time the company should assess the intermediates and prune the weaklings. A degree of sensitivity needs to be shown to the intermediaries; ill-treatment may cost the loss of support from the dealer and legal problems.
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Chocolate Confectionery Industry Insights Marketing Case Study
6 pages (1500 words) , Download 6 , Case Study
Free
It is stated here that while dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one’s diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity.
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Advertising and public relations in America Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.
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International Expansion Theories Marketing Literature review
8 pages (2347 words) , Download 5 , Literature review
Free
Mercantilism is the theory that a nation’s wealth depends upon the balance of its exports over its imports (Mercantilism, 2007). Using a common standard, which was gold in early times, a nation is wealthier if it possesses more gold. It receives gold for the products it imports and pays for its imports with gold.
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Management of Customer Relationships Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The development and management of customer relationships have become a central focus of marketing research and conceptualization as it has been Businessmen from the advertising realized that they are valuable assets of a firm the industry should take the following key issues into account while planning their marketing communication process.  
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Factory Gate pricing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.
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Projections of Body Shop Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
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Analysis of Amazon in the UK Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
One of the most important things Amazon will have to look for is that it should not lose the sight of its customer and tries to widen its market presence by entering into strategic alliances with market leaders. Amazon management has learned from its past mistakes and has tried to rectify them. It is still one of the most favorable sites.
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Strategic Marketing Planning Marketing Report
10 pages (2902 words) , Download 3 , Report
Free
The British manufacturing industry was once one of the world’s great industries with innovations and technologies in a variety of areas. However, during the last 20 years, this industry has been experiencing a rapid decline. Declining industries were once growth industries but a continuing fall in demand for their products has resulted in their decline.
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Complex Systems and Decision Making Marketing Assignment
3 pages (790 words) , Download 2 , Assignment
This study aims to explore the use of HVDC and FACTS controllers to stabilize electrical power security in the power network. Technical infrastructure which is well functioning is significant for people's economic welfare, national security and everyday life; therefore, high-quality service is expected from the electric grid.
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The Product Development Marketing Assignment
4 pages (1003 words) , Download 2 , Assignment
Free
The author states that the focus of the brand was not on product development. They retained the same number of special commands, error protection and ease of learning. It could be assumed that there was no change in merchandising, packaging and point of purchase categories. Their costs for customer service remained at the same value.
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Relying on Consumer Behavior Marketing Essay
2 pages (640 words) , Download 3 , Essay
Free
The author states that analyzing and predicting consumer behavior is more complex than predicting the weather, particularly because each consumer has his own preference formed from his own set of experiences. The problem becomes more complex if we consider two facts: a) some behaviors are irrational and b) behaviors can change over time.
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Problem Identification and Analyzing Data Throughout a Marketing Research Marketing Annotated Bibliography
6 pages (1500 words) , Download 2 , Annotated Bibliography
Free
Paper industry in India is reeling under shortage of raw material and technological gap, as compared to its counterparts in other countries like Brazil, Chile and Indonesia, and urgently needs funds for upgradation, according to a study by Federation of the Indian Chambers of Commerce and Industry (FICCI). 
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Individuality Versus Community Marketing Literature review
2 pages (953 words) , Download 5 , Literature review
Free
The article is a general discussion of the community as a brand identity.  Brands can be more than products, they can be communities.  Companies can and should seek to adapt their brands to reflect these community associations because people are needing such relationships. The companies mentioned are Ford, Saab, Apple (Macintosh computers) and Saturn. 
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Etihad Airways Strategy Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircraft for $43 billion
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Addidas and Reebok: Market strategy Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.
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Marketing Strategy WH Smith Case Study Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Premium+
WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.
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Managing Marketing Channels Marketing Literature review
6 pages (1500 words) , Download 2 , Literature review
Free
According to the findings, it can, therefore, be said that businesses experience a significant trade-off when they decide to utilize the services of third parties along a distribution channel.  In turn for giving up some of the control over how their products are sold, they gain the expertise and efficiency of distribution costs. 
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PEST Analysis on Deodorant Market Marketing Essay
2 pages (598 words) , Download 23 , Essay
Free
The author states that the deodorant market is greatly influenced by some political factors that either contribute directly or indirectly to the overall sales of deodorants in the market. The import and export regulations greatly affect the deodorant market in that these cosmetics are charged very high taxes when they are being imported or exported.
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Managing the Total Market Effort Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The author says that the visual of the deer is suggestive of a leap forward, which appeals to the advertisement’s secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children’s love of nature and spirit of adventure. The cognitive stage in the response hierarchy of the communication process.
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Ethical and Legal Issues of Target Marketing Marketing Coursework
9 pages (2569 words) , Download 2 , Coursework
Free
It has become a problem in many business enterprises and is the root of many new crimes. It occurs as unsuspecting persons use internet sites and services for purchases, window shopping, and browsing, making inquiries, or even just keeping up to date with the latest in breaking news, sports, and fashion.
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Competitive Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
William Butler and Henry Mitchell built the company in 1898. It has gone through numerous restructuring and acquisitions along its operational years (‘Our History’, 2005). In 2005, the company owns 1,984 sites of Pubs and Restaurants throughout the United Kingdom and runs several well known retail brands in the UK include the Vintage Inns, Ember Inns, Toby Carvery, etc.
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Impacts of Credit Crunch on Ryanair Marketing Research Proposal
12 pages (2250 words) , Download 2 , Research Proposal
Free
The author states that certain signs of coming changes in the world economy could be detected prior to the obvious appearance of credit crunch in 2008. These signs are for example: economic downturns in major economies, high-oil and high food prices which generated higher global inflation.
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McDonalds - Situation Analysis, Social-cultural, Legal, Technological and Economic Factors Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Every marketing strategy implemented requires careful evaluation as well as control. These are two aspects that an organisation needs to keep in check to ensure sustained growth (Hans et al 2006). As time moves on so are the changes in the needs and preferences of the customers and the market in general.
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Advertising and Public Relations Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
It is evidently clear from the following discussion that mass communication can be referred to as an academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media which includes print media, radio, television, and film.
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Challenges in The Music Industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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Marketing Strategy: EJ's Innovation and More Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers.
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B2B and B2C Marketing Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is so because, though the cost is objective the benefits he will drive out of the car would be to some extent the subjective measure. In the case of ACE car rentals, the cost-benefit analysis is essential because, that car would be used to generate the revenue, thus cost-benefit analysis is not only possible but essential too. 
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BDD Proposal to HMC: Multidivisional Marketing Marketing Essay
3 pages (866 words) , Download 2 , Essay
Free
The author states that in response to the requirement of HMC, BDD is considering applying the planned multidivisional marketing program approach, which may be applicable to the HMC account. HMC is at aims to reduce the financial budget of whatever business venture is applicable.
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Introducing an Innovative Product to the UK Market Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The process of introducing a successful brand in today’s market especially the global market can be lengthy and an uphill task. There are a variety of ideas and suggestions on the most successful way of the market a product either a service or a good. In all the suggestions, however, the main focus is on the consumer.
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Strategic marketing (Merton Industries) Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Type of a Diversification Strategy on the Part of Waitrose Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
With the reduction in a number of suppliers, now only the big players remain in the business of supply. Role of these supplier firms has also changed over time, as these companies have also become multinationals with procurement being done from different countries. The strategy of ‘Category Leadership’ being adopted by Waitrose.
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Research Paper Critique and Summaries Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
More importantly, it means that marketers would be in a position where they can identify the marketing approaches to which a specific culture/group of consumers is most vulnerable to and, accordingly, maximize the effect of their campaigns.
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Services Marketing and Characteristics of Services Marketing Essay
3 pages (750 words) , Download 2 , Essay
Services are intangible, that is, they can not be touched, sighted or felt. A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome.  
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Strategic Marketing: Analyzing The Buyers Behavior Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Buyers exert an all-pervasive influence in any market. They determine the manner in which the various goods and services must be packaged by varying marketing efforts before they are presented on shelves for sale. In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.
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Marketing Concepts and Tutbury Crystal Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Employing several known marketing concepts and models, this treatise probes into the character of Tutbury Crystal, how it started and evolved, its present classification and designation and a few market components that can and will encroach on its growth and development in the international marketing. 
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Marketing Communications Management at ALDI Group Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
ALDI has a long-standing reputation of “keeping it cheap so that shoppers can too”. Discount food retailer ALDI Group has become one of the world's biggest grocery chains. By offering deeply discounted prices on about 700 popular food items and weekly special buys, it had cultivated customers who are “Cheap and Cheerful”.
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Online Consumer Engagement Marketing Literature review
11 pages (2750 words) , Download 5 , Literature review
Free
Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, “if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003).
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Sustainable Product Design Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The design has a tremendous impact on the quality of a product or service. Poor designs may not meet customer needs. Costly designs can result in an overpriced product that loses market share. Similarly, if the design process is too lengthy, the competitor may capture the market by being the first to introduce the new products, services or features.
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Debate on Deliberate and Emergent Strategy Marketing Case Study
10 pages (2500 words) , Download 6 , Case Study
Free
The deliberate versus emergent strategy debate, therefore, is more about form than substance, an intellectual attempt to understand the strategy beast. Each school contains practical nuggets of wisdom any manager desiring to succeed in a changing world must know by heart. This then is the challenge: understanding such a complex process.
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