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Marketing Strategy - Research Paper Example

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The following paper entitled "Marketing Strategy" deals with the concept of marketing strategy. Thus, it is mentioned that the company "Sage" has been a leader in the supply of software used by business management to automate its business environment. …
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Marketing Strategy
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"Marketing Strategy"

Download file to see previous pages Small and medium scale enterprises have shown strong needs to purchase business (specifical accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is updated constantly by the computer, then the customers and suppliers will know, as soon as possible (ASAP), what the daily business problems are so that remedies that will lessen the damage done will be put in place earlier. This is where Sage comes to the rescue. Sage will help, in a big way, the small and medium rate industries with their bookkeeping needs and accounting functions. The software, however, is being purchased by some the small companies.
Based on the above, the company has been very successful with the present marketing strategy (Thompson, 1999). The income statement clearly shows that there is its present income has been on the rise. Because the present strategy is on the right track, then we will now be implementing a new strategy will be discussed below. This strategy is called Resource based marketing (Kinnear, 1996) strategy.
According to Sage Chairman Michael Jackson, Individuals in Sage are being treated very highly and respected as a person. Sage company is constantly invented new products and new processes for its large customers’ activities. ...Download file to see next pagesRead More
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