MKT 306 Marketing Strategy - Research Paper Example

The marketing strategies should focus mainly on the differentiation aspect and strive towards gaining a competitive edge in the consumer market of oral health care. The report discusses the marketing strategies for the tooth brush named Colgate 360 Precision Toothbrush which is the product of the Colgate Palmolive Company. Toothbrush market is increasing with time and many brands are being introduced on a regular basis in the consumer market of oral hygiene care. For toothbrushes to be successful, it should have innovation and differentiation from the products previously increasing in the market so that it attracts consumers towards buying the product.

This plan discusses the marketing strategies for the Colgate 360 Precision Toothbrush. The industry that are involved in health care have the main purpose to make oral hygiene products that prevent diseases in the teeth and gum and provide benefits to the customers. Types of oral hygiene products could be toothpastes, mouth washes, toothbrushes, dental flosses tooth whiteners. etc. The pioneering of toothbrushes started in the era of 3000 B.C and different innovation and products are being developed with advancements and enhancements since that time.

The design of the toothbrushes has been constantly changed to ensure maximum cleansing of the teeth. Other features that have been enhanced in the category of toothbrushes in their size, colors, handling positions, bristle textures and types, their shapes etc. Toothbrushes were not given much importance while their selection in the beginning by customers. Gradually with time the focus towards toothbrushes started increasing more and the concern of the consumers towards toothbrush benefits gained more attention.

With problems of teeth such as having cavities, bleeding gums etc urged the consumers to buy toothbrushes of better quality and features. These variations have been improvised to ensure proper cleaning in every nuke and corner of the oral