Download file to see previous pages...
The marketing strategies should focus mainly on the differentiation aspect and strive towards gaining a competitive edge in the consumer market of oral health care.
The report discusses the marketing strategies for the tooth brush named Colgate 360 Precision Toothbrush which is the product of the Colgate Palmolive Company. Toothbrush market is increasing with time and many brands are being introduced on a regular basis in the consumer market of oral hygiene care. For toothbrushes to be successful, it should have innovation and differentiation from the products previously increasing in the market so that it attracts consumers towards buying the product. This plan discusses the marketing strategies for the Colgate 360 Precision Toothbrush.
The industry that are involved in health care have the main purpose to make oral hygiene products that prevent diseases in the teeth and gum and provide benefits to the customers. Types of oral hygiene products could be toothpastes, mouth washes, toothbrushes, dental flosses tooth whiteners. etc.
The pioneering of toothbrushes started in the era of 3000 B.C and different innovation and products are being developed with advancements and enhancements since that time. The design of the toothbrushes has been constantly changed to ensure maximum cleansing of the teeth. Other features that have been enhanced in the category of toothbrushes in their size, colors, handling positions, bristle textures and types, their shapes etc.
Toothbrushes were not given much importance while their selection in the beginning by customers. Gradually with time the focus towards toothbrushes started increasing more and the concern of the consumers towards toothbrush benefits gained more attention. With problems of teeth such as having cavities, bleeding gums etc urged the consumers to buy toothbrushes of better quality and features. These variations have been improvised to ensure proper cleaning in every nuke and corner of the oral
...Download file to see next pagesRead More
Cite this document
(“MKT 306 Marketing Strategy Research Paper Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1567496-mkt-306-marketing-strategy
(MKT 306 Marketing Strategy Research Paper Example | Topics and Well Written Essays - 2750 Words)
“MKT 306 Marketing Strategy Research Paper Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/miscellaneous/1567496-mkt-306-marketing-strategy.
• Sony Corporation is one of the leading Japanese manufacturing as well as service organisations which delivers a wide variety of competitive products in terms of electronics, music and gaming console
• It has been observed that the company already has attained huge amount of revenues from its existing gaming products as compared to its competitors
Recommendations 10 3.1 Segmentation, Targeting and Positioning 10 3.2 Marketing objectives and goals (SMART) 12 3.3 Marketing Mix Strategies 13 4. Recommendations 15 5. Conclusion 16 References 17 About Nokia history. 2011. About Nokia history. [ONLINE] Available at:http://www.about-nokia.com/history/.
This paper employs the findings of prior literature and scholarly articles to assess the challenges of new product development, the assistance of technology in enhancing the effectiveness of marketing practice and the legal and ethical issues in marketing.
Overview 8 3. Detailed Description of Common’s IMC strategy 9 4. 10 5. 10 Conclusion 10 Reference 12 Abstract In today’s highly competitive world, fast paced change along with steady technological advancements helps in generating competitive edge for the firms as well as business entities.
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
Emphasising the strategic principle of continuous innovation, Samsung has been launching innovative products on a continuous basis. Recently, it added a Breathalyser as one of its new innovative products. Notably, it is the first breathalyzer that connects with the smartphones via Bluetooth.
The Sage software increases the speed of information transfer in all its offices. Sage is one of the leaders in the field of supplying companies with software that will lessen the time needed to record, group, tabulate, analyze and communicate all business and money transactions. Its major product is a business software.
Given the fact that consumer’s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time.
With this idea, it is easy to mix the ingredients that are used to make ice cream and thereafter just use liquid nitrogen in gaseous form to freeze the ice cream into subzero temperatures. The result is a very creamy