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Luxury Hotel Brand - Term Paper Example

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The paper 'Luxury Hotel Brand' focuses on The Four Seasons Hotel that is the Canadian-based global brand aimed at the top of the hotel market, as well as the wealthy, has always been amongst the top hotels throughout the world. In 2005 Four Seasons properties ranked in the Top 100 List. …
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Luxury Hotel Brand
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Extract of sample "Luxury Hotel Brand"

Download file to see previous pages Sociological factors such as family and friends influences. The physical environment such as its location, setting, and different activities offered. The marketing strategies will include brand image, loyalty, visuals, advertisement.
Four Seasons was founded by Isadore "Issy" Sharp. After graduating from Toronto's Ryerson's Polytechnical Institute with high grades in architecture, he joined his father in selling refurbished houses at a profit. However, it was his dream to build a hotel of his own. For 5years, he tried to find banks and investors to finance in his project. In the spring of 1961, Sharp's 126-room Inn was opened. 
"My experience with this hotel took place in February 2006. I traveled to this hotel with business colleagues. I recommend this hotel for business travelers, couples and romantics, honeymooners, families with teenagers, large groups, seniors, tourists."
"My experience with this hotel took place in March 2006. My husband and I recently spent a weekend at the Four Seasons in Philadelphia. Having previously stayed at The Rittenhouse (couldn't get a reservation there) we expected a similar level of quality and service. It was not the case. We were kindly upgraded to a suite which was nice but not spectacular. We had dinner in The Fountain Restaurant which was very good but extremely expensive. The room service menu is limited and also extremely expensive (I stay in a lot of first class hotels and the prices here are high). Took advantage of their spa twice and it was fine although nothing too special. Overall, it is a nice hotel but not the quality you would expect for a 4-Seasons. I wouldn't stay there again, there are a lot of excellent options in Philadelphia."
"My experience with this hotel took place in March 2006. The one thing that stuck out in my whole experience there was the friendliness and attentiveness of ALL staff. From the front desk person coming out from behind the desk to show us where the elevator and restaurants were to the housekeeping staff giving us a big smile and "good morning" to the staff on the phone asking if there was anything else they could do for you when we had a question, it was top notch!! Good Job Four Seasons."
Since the 1960s Four Seasons Hotel and Resorts have not only challenged the traditional luxury image and established itself amongst the top but has also proven to extend its own boundaries, "culminating in the re-opening of the flagship George V hotel in Paris in 1999, which offers guests a combination of old-world luxury and modern amenities". Despite being very different from the first hotel opened in Toronto in 1961, its position as a luxury hotel as being the same in locations such as Shanghai, Sharm El Sheikh, Amman, Riyadh, Budapest, and Tokyo. The secret being that each resort or hotel is unique to its settings, providing the consumers with their demands. 
According to the new luxury hotel survey from the New York, NY-based Luxury Institute in 2005, Four Seasons Hotel earned the second highest honors as the most prestigious brand. “The Institute only surveys wealthy consumers with household incomes above $200K and average net worth of at least $2 million”.  ...Download file to see next pagesRead More
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