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Hyatt Hotel chain and its Internal evaluation - Term Paper Example

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The hotel chain is an American based and is the ninth largest international hotel chain. The purchase of Hyatt House in the year 1957 marked the beginning of their business. In 2014 Hyatt…
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Hyatt Hotel chain and its Internal evaluation

Download file to see previous pages... The mission is to provide a change in the people’s live by authentic service of hospitality. The company under consideration focuses on their mission with the aim to become the most desirable brand in every segment they are dealing with. It has own franchises in the names of Hyatt branded resorts, residents, hotels and properties around the world. The hotel chain has the 549 portfolios throughout the world. Currently Hyatt has cemented its place across 43 nations. The chain of hotels provides luxurious services to its guests in the major cites of the world. Hyatt is famous for its design and features of providing meeting venues, art program, fitness and spa centers, signature restaurant etc. Hyatt is continuously expanding in different parts of the world through its chain of hotels. Its brands include Grand Hyatt, Andaz, Park Hyatt, Hyatt Ziva, Hyatt Hotels, Hyatt Zilara, Hyatt Regency, and Hyatt Residence Club.
Hyatt brands are very prospering. After decades with the brands like Hyatt Regency, Park Hyatt, Grand Hyatt and Hyatt Hotel Corp recently the company added many more hotels in its hotel chain for providing extra ordinary service to its guests. The company is aggressively developing its business with the brand name Hyatt (Chon and Maier, 2009).
It is the luxury brand of hotels presented in the major cities, premier leisure travel destinations. The company has positioned this brand featuring sophisticated luxury in a contemporary style for those persons who wants to get service in a filtered environment. This brand provides luxurious accommodation in an elegant style. It provides its guests the experience of specific regional character. This brand is positioned with well designed room for meetings and conferences, guests. Presently there are 33 Park Hyatt Hotels worldwide (Ford, Sturman and Heaton 2011).
This chain of hotel is positioned in magnificent public place, lobby, dramatic architecture and multiple entertainment places and dining ...Download file to see next pagesRead More
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