StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The 7 Ps of Service Marketing in Hilton Hotel Corporation - Case Study Example

Comments (0) Cite this document
Summary
The study “The 7 Ps of Service Marketing in Hilton Hotel Corporation” reports the marketing mix of the famous hospitality brand that craves to be the first choice of guests, team members, and owners and proves that success and competitiveness of the hotel business depend on the quality of service…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
The 7 Ps of Service Marketing in Hilton Hotel Corporation
Read TextPreview

Extract of sample "The 7 Ps of Service Marketing in Hilton Hotel Corporation"

Download file to see previous pages In the past, companies never had access to modern technologies which helped them in interacting directly with the customers, collect and my information about them and customize their offering according to the customer’s preference. Similarly, even the customers never interacted so freely with the company and didn’t have access to any information about the company. In order to survive in this intensely competitive market environment, companies are shifting their focus from transaction orientation to increased customer value. They are trying to build customers who would be associated with the company for their lifetime by focusing on customer relationship management. 
The importance of the service sector can be understood from the fact that the service sector contributes 70% of the GDP globally (Grzinic, 2007). Realizing the difference between product marketing and service marketing the marketing mix has been extended from 4P’s to 7P’s. Hilton hotel, engaged in providing world-class service to its guests, has well understood the significance of the above-mentioned context.
The report attempts to understand the marketing mix of Hilton. It starts with an explanation of the characteristics of service marketing differentiating it from traditional product marketing.
The next section tries to study the 7 P’s of service marketing from the perspective of hotel Hilton. Finally, recommendations are provided as to what Hilton hotel should do to maintain its leadership position. The report shows the importance of marketing in order to stay ahead in this competitive market environment. ...Download file to see next pagesRead More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(The 7 Ps of Service Marketing in Hilton Hotel Corporation Case Study, n.d.)
The 7 Ps of Service Marketing in Hilton Hotel Corporation Case Study. Retrieved from https://studentshare.org/marketing/1737311-marketing-principles-and-practice-level-1hilton-hotel
(The 7 Ps of Service Marketing in Hilton Hotel Corporation Case Study)
The 7 Ps of Service Marketing in Hilton Hotel Corporation Case Study. https://studentshare.org/marketing/1737311-marketing-principles-and-practice-level-1hilton-hotel.
“The 7 Ps of Service Marketing in Hilton Hotel Corporation Case Study”, n.d. https://studentshare.org/marketing/1737311-marketing-principles-and-practice-level-1hilton-hotel.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The 7 Ps of Service Marketing in Hilton Hotel Corporation

Sustainability and Strategy - HILTON HOTEL

... profit that could have been acquired from recycled products. Finally, the UK government may impose heavy fines on the company if it violates the environmental policies of the country. Therefore, proper waste treatment is essential for the company to maintain a positive cash flow and thereby to boost economic growth of its business chain. An organisation cannot withstand market competition effectively if the society in which it operates is opposed to the practices of that organisation. Statistical data show that hotel waste constitutes a sizeable portion of the total waste produced in UK. Once the society is aware of the intensity of this issue, they would turn against the Hilton and progressively boycott the products and services offered...
9 Pages(2250 words)Essay

Human Resource Management- Hilton Hotel

...?Hilton Hotel Table of Contents Hilton Hotel Table of Contents 2 Introduction 4 Brief Overview of Hilton Hotel 5 Analysis and critical evaluation of the people management approaches, policies and practices in Hilton Hotel 7 Analysis and critical evaluation of the two chosen areas 9 a. Recruitment and Retention of the workforce 9 b. Well being and Happiness at work 10 Analysis and critical evaluation of issues and practices 12 Research Method 12 Method of Data Collection 13 Research Analysis 13 Recommendations 16 Conclusion 17 Reference 19 Appendix 20 Questionnaire 20 Questionnaire 20 a. Recruitment and Retention of the workforce 20 b. Well being and Happiness at work 21 Introduction Managing humans has always been at the centre of a number...
17 Pages(4250 words)Essay

Evaluation of Hilton Hotel

... as well as West End. Therefore, in a bid to retain its clients, it ought to maintain the levels of quality services provided. The UK market is quite dynamic in terms of service provision in the hotel industry. The hotel management system is a dynamic system since it keeps changing with customers’ preferences. Humans like new fancy things, hence customers will always flock hotels with advanced amenities in transport, communication, entertainments and catering among other areas of service in such hotels. By conforming to the current trends, the Hilton hotels in the UK would likely perform better financially. Hilton hotel departmental managers have the role to listen to the clients and do as they wish to attract and maintain more customers. I...
9 Pages(2250 words)Essay

4 Ps of Marketing

... 4 P’s of MarketingMarketing Mix Marketing mix is one of the business tools used in marketing for determining the four P’s i.e. Price, Promotion, Product and Place. The marketing mix provides a set of policies based on these four P’s which have an impact on a customer’s purchasing decision. It describes different types of choices made by the organizations in their whole process of bringing any product/service in the market. Four P’s involved in the marketing mix gives the best possible way of describing all the important elements of marketing. The reason behind the success of a business includes a long process where the achievement of success depends on the marketing. The success associated with the marketing process depends upon various...
9 Pages(2250 words)Term Paper

Hilton Hotel Corporation

(Maxwell et al, 2004: p. 168).
Hilton International is spread over four global regions including: UK and Ireland; Africa and the Middle East, Europe, Asia Pacific; and the Americas. According to Maxwell and Lyle (2002: p. 251), the strategic objectives central to the business plan include:
The above objectives are drilled down to tactical actions on delivery, which in turn demand good people practices in recruitment and assessment, reward and remuneration, career tracking, and discipline and competencies in the Human Resource function. (Maxwell and Lyle, 2002: p. 251).
The main objective for the existence of any business like the Hilton Group is to generate superior shareholder value. It was at first believed that the...
9 Pages(2250 words)Case Study

The Present Marketing System of Hilton Hotel

Maintaining a relationship with customers is highly impossible for a firm unless it has an efficient marketing system. The marketing system should be planned and executed in such a manner that existing customers are retained and new customers are created. In this context, the Hilton Hotel has approached us to prepare a report on the present marketing system and finds the possibilities of developing a new marketing and communication plan for the firm. After an analysis of the present system of marketing, promotional activities, advertisement, marketing plan and communication system, a detailed report is prepared and presented as indicated by the client. The report contains the proposed plans of promotion, advertising, and communica...
7 Pages(1750 words)Case Study

Strategic Management Hilton Hotel

This report identifies numerous recommendations for business improvements as part of a radical change in strategic initiatives, including implementation of GPS technology for all staff members, training on guest-related cultural values, meetings and online blogs for discussion of staff issues, stress-reduction activities, the development of a talent manager at all facilities, reorganization of existing IT functions, and the development of a change manager to assist in avoiding employee resistance.
This paper makes a conclusion that the Hilton Group, offering potential customers, using a loyalty, online or email mailing system, can offer free amenities, such as massage services or discounted in-hotel meal certificates, as part...
7 Pages(1750 words)Research Paper

Service marketing 7 P for JetBlue

...RUNNING HEADER: Service Marketing Enhancements for JetBlue Service Marketing Enhancements for JetBlue BY YOU YOUR SCHOOL INFO HERE HERE Service Marketing Enhancements for JetBlue 1. Problem Identification for JetBlue JetBlue, a leading low-cost airline company, recently experienced a significant drop in trust related to the brand due to significant volumes of service failures. Customer sentiment about the brand was greatly reduced because of these customer service breakdowns, leading to a very rare and public apology by the CEO. To improve brand sentiment, service delivery, and ultimately profit, an assessment of the 7 Ps of service marketing is conducted. 2. The 7 Ps JetBlue maintains few problems with the traditional 4 Ps of marketing...
4 Pages(1000 words)Essay

Westward Hilton Hotel Case

Westward Hilton Hotel Case Westward Hilton Hotel Case Question One Westward Hilton has competitive advantages which ensure progress and continuity. In the market, Westward Hilton has the highest occupancy rates which guarantee huge profit. Westward Hilton grasps existing opportunities and makes more profit. The organization buys properties which are almost or already bankrupt and sell them at a profit. Bankrupt properties are sold at low prices and Westward Hilton has used this strategy to increase income. Westward Hilton has an effective communication to the customers and employees. The organization communicates with clients who are frequent travelers about their needs. Communication helps Westward Hilton to improve, because they...
2 Pages(500 words)Case Study

Hilton Hotel Room Division Operation

..., Rooms division operation proves to be a very vital branch of the hotel business and the hospitality industry. (Rutherford 2002) This article details an account and analysis of the Hilton hotel room division operation. Since different organisations operate differently, the Hilton Hotels and resort have the Rooms division operations fall under Hilton reservations and customer care (HRCC). The front office and housekeeping services are rendered by a team of experienced personnel. The business operates 24hour and services are offered in multiple languages. a. Analysis of the key aspects of legislation and regulatory requirements relevant to rooms division operations. The government has set rules and regulations to ensure proper...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The 7 Ps of Service Marketing in Hilton Hotel Corporation for FREE!

Contact Us