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Corporate Business and Relationship Marketing - Case Study Example

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In the paper “Corporate Business and Relationship Marketing” the author focuses on the need to focus on hospitality and accommodations, which will be the two competencies of Sampa Paulo hotel. The hospitality and services will be provided through employees that have gone through standard training…
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Corporate Business and Relationship Marketing
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Download file to see previous pages The different values will be based on the ethical considerations of the hospitality industry and what is required for those that are traveling. More specifically, the values will relate to the service that is expected by those that are at the hotel and which are providing services to guests.
The need to focus on hospitality and accommodations will be the two competencies of Sampa Paulo hotel. The hospitality and services will be provided through employees that have gone through standard training for both leadership and basic positions. This will help with troubleshooting for guests and will provide more efficient means of helping those that are staying in the hotel. This will also provide more efficiency for the internal structure of the hotel. This will be combined with the accommodations that are a part of the Sampa Paulo hotel. There will be a division between the business and leisure accommodations to help to meet what is needed for each type of guest that is coming into the hotel.
The main goal of the Sampa Paulo hotel is to be a leader in the hospitality industry by providing superior services and hospitality components that meet the needs of those that are staying at the hotel. The hotel will focus on the internal structure and building a component team of leaders that are able to provide superior services to the hotel. This will be combined with matching the needs of customers through the different changes required for business and leisure. The hotel will focus on changing and adding in accommodations that continue to match the driving needs of businesses, such as with technology. This will combine with different entertainment sectors that will enhance the industry and which will provide a matched set of needs for those that are staying at the hotel (Hyatt Hotel, 2010). ...Download file to see next pages Read More
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