Compare and contrast Number Four at Stow (boutique hotel) and Accor group (chain hotel) - Essay Example

On the other hand, the benefit of the Accor Group of Hotels lies in the fact that it is spread all across Europe and even in the US and Canada, thus giving customers an option to go to a hotel they are familiar with, anywhere. Number Four at Stow Caroline and Patricia have a dedicated team at Number Four and work hard to ensure that their stylish, contemporary boutique hotel offers luxury and comfort as well as an enjoyable unique personal service. Their culinary attraction, Chef Brian Cutler prepares his innovative menu from locally sourced and seasonal produce that makes it a guaranteed winner.

Number Four at Stow, is the perfect place in which to unwind.  Located on the Fosseway between Bourton on the Water and Stow-on-the-Wold, this hotel is ideally situated in the heart of the captivating Cotswolds.  You can explore many stately homes and National Trust properties in the area. They have something for everyone, including wildlife parks, a range of shops to tickle the fancy of the shopaholics, art galleries and antique stores for those with impeccable taste. There are also walkways, pubs and a range of activities for those who love the outdoors such as horse riding, golfing and shooting.

And for those who just want to relax, they can book into a local spa for a soothing massage or facial. (hotelnumberfour.co.uk) Accor Group The hotels from Accor Group are very different from Number Four. Accor’s hotel operations include complementary brands from luxury to budget that have made a mark around the world because of their high quality service. Some of the hotels are: Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, all seasons, Etap hotel, hotelF1, Motel6, as well as Thalassa sea & spa and Lenotre.

The Accor Group has a presence in 90 countries, with 4,229 hotels and more than 500,000 rooms. Their specialty lies in the tailor-made services they provide to each customer, whether business or pleasure. (accor.com) Analysis The benefits of each of these hotels vary. While Number Four is more focused on its clientele in Birmingham, The Accor Group has a variety of hotels across the world and is still expanding. Comparing the two one can see that they both want to please their customers and bring them back.

For this purpose, Number Four has introduced various services for their customers and has included the element of personal attention. On the other hand, the Accor Group is trying to achieve the same by giving their customers more options in terms of hotels, brands, prices, themes and locations. They have a variety of brands in their hotel groups that range across budget, economy, midscale, upscale and luxury. They might have considered that they are a strong brand and can provide people with options.

Considering that the target here for both the hotels is the business travel market, one can realize that their strategies to achieve success are completely different although neither is necessarily wrong. Business travelers have needs and requirements that are different from casual travelers who are staying in hotels for pleasure, or on holidays. While travelling on business, they mostly require staying at places where they can have meetings, seminars and conferences, not to mention that they most probably will be working and therefore need an environment that will promote fruitful work and aid them in their business.

Business hotels need a lot