StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
What exactly makes a good counsellor Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
All a counselor does is dealing and communicating with human beings in need of help and guidance. Therefore, a good counselor should be a compassionate human, a gentle friend and a sympathetic listener, before every other thing.
Preview sample
Implementing a Marketing Solution: Choosing a Promotion Strategy Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Suppose that you are marketing the product that is much cheaper but otherwise similar to its nearest competitor? What would be the focus of your promotional strategy? How would you monitor the effectiveness of your promotional strategy? The focus on the promotional strategy would be purely the price.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
The promotional strategy of British Airways Marketing Coursework
28 pages (7000 words) , Download 3 , Coursework
Throughout this assignment it has been the intention to be independent in the processes and results. The analysis on the Ansoff Matrix as well as the 4P’s , it analysis the customer service and how vital it is for British airways . it thus can be concluded that , on the base of the given literature BA has a strong promotional strategy , this strategy keep it customer loyal to it
Preview sample
Two sides on branding Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The concept of branding,according to Klein,began with the company's recognition that production is not the main core of their operations but marketing. The earliest proponents of marketing like Nike and Microsoft stated that manufacturing is only an "incidental" part of their operations and that they are not selling "products" but "images of their brands."
Preview sample
Skills Audit for a Future Career as Marketing Manager Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The marketing functions in the way that it analyzes the potential customers or markets that the organization desires or targets to serve, what their needs are, what products and/or services the organization may develop to meet those needs, how these customers may prefer to use the products and/or services.
Preview sample
Marketing Planning of Kitchen Made Pies Company Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Marketing can be described as a matching process between the needs and expectations of customers, and the company’s ability and capacity to satisfy them. For this matching process to take place successfully, the company must understand who the customer is and what value is required, and how best to deliver this value.
Preview sample
Air Compressor Set Marketing Essay
1 pages (510 words) , Download 2 , Essay
Free
The author states that the customer has placed a lot of emphasis on cost-effective design, one that delivers high performance within a low budget, side by side having a minimal pollution level to minimize environmental damage. This report aims at investigating such a design, keeping in hindsight the requirements of the customer.
Preview sample
Principle of Marketing in the Food and Beverages Market Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In comparison to its competitors, Kai Shii is relaxing.  It does not induce hyperactivity as do energy drinks or sweetened soda drinks and, also, unlike the aforementioned, it is gentle on the stomach.  Therefore, its character as a gentle relaxant should also be considered in the positioning decision.
Preview sample
Managing Marketing Channels Marketing Literature review
6 pages (1500 words) , Download 2 , Literature review
Free
According to the findings, it can, therefore, be said that businesses experience a significant trade-off when they decide to utilize the services of third parties along a distribution channel.  In turn for giving up some of the control over how their products are sold, they gain the expertise and efficiency of distribution costs. 
Preview sample
Using Internal Marketing to Ignite Employee Performance Marketing Term Paper
9 pages (2493 words) , Download 3 , Term Paper
Free
It's pointed out that managing employees are quite an uphill task. But if employees are managed properly then they can be beneficial for the organization. Employees are quite essential for every organization and in the stages of product development and product strategy employee participation is very necessary.
Preview sample
Procter and Gamble Marketing Literature review
7 pages (2095 words) , Download 2 , Literature review
Free
As such, inter-firm collaborative relationships have become an important component in a firm's new product development strategy. Quite simply stated, in an era of globalization and the intensification of competition over markets, the surest strategy for corporate survival and growth is product innovation.
Preview sample
Secondary Brand Associations: Purveyor Beware Marketing Essay
2 pages (527 words) , Download 2 , Essay
Free
The author states that the secondary association adds credibility to the product in the consumer's mind and has been shown to be a practical approach to marketing. However, Petty points out the intricate process required to assure that the branding will be legal and not open to future lawsuits.
Preview sample
A Market-Follower Company Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
It only follows other companies to retain their chunk of the market share. A market follower has no strategy of its own as they consider that it can retain its chunk of the market share by following the lead of other more innovative companies. These companies have no ambition in the market and they do not feel like doing something innovative.
Preview sample
Construction Marketing Marketing Essay
15 pages (4500 words) , Download 2 , Essay
Free
The paper tells that company managers and marketing professionals in the construction industry follow a different approach and set of goals, and have a different method of evaluating market orientation and company competitiveness, in general, the main objective would be to satisfy customers and this followed by all companies.
Preview sample
Entry Strategy of Kellogg India Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
The company had planned for a high profile media coverage to put the product in the market. It originally planned the launch only in Mumbai metro to be extended subsequently after the trial marketing to the rest of the country. The company also felt that if the quality of the product is good then people would not mind paying a premium price for a premium product.
Preview sample
The Starbucks Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 4 , Case Study
Free
Starbucks has ascended to become a famous customer brand, enabling it to expand to both related and unrelated industries. However, the company is currently faced with the challenge of extending customer satisfaction it had long stood for amidst the intensity of competition and the various changes in the external environment.
Preview sample
H&M: Principles of Marketing Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
This proposal is going to provide a case study of Marketing strategies, H&M AB had successfully re-import the formula of low-priced, quality fashions that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides H&MAB to organize a wide range of subsidiaries.
Preview sample
Business Plnning to Cope with Turbulent Environment Marketing Assignment
12 pages (3739 words) , Download 2 , Assignment
Free
In order to get the best out of opportunities presented by strаtegic windows, it requires а systemаtic аpproаch to plаnning аnd implementing mаrketing strаtegies. Meаnwhile, а lot of fаctors need to be considered to build up а successful mаrketing strаtegy аnd to cope with the turbulent business environment.
Preview sample
The Consumer Value from Online Shopping Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
This research will begin with the statement that Internet users perform variety of activities on intern like seeking information, entertainment, communication etc. Online shopping is “a process consumer goes through to purchase products or services over the Internet from different e-shops, e-stores, Internet shops, web shops, online store, or virtual stores”.
Preview sample
The Purpose of Market Research in Business Marketing Research Proposal
7 pages (2120 words) , Download 2 , Research Proposal
Free
 This research project will be accomplished by conducting a questionnaire survey using a sample of at least 400 customers that have placed a booking on the tour operators. The questionnaire is given to most of the customers. To analyze the findings of the survey, the researcher will make use of the Likert rating scale along with the computation of the weighted mean of each survey item. 
Preview sample
University bookstore Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Due to the fact that the computer supplies are in more sdemand during he intake season usually during the fall season or the proceeding summers. The demand arising due to the usual intake of students as well as the accumulating demand over the previous intake, causes the operations of the bookstore are affected unusually.
Preview sample
Marketing Makes Strong Fashion Brands Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
This essay discovers the connection between marketing and fashion brand. To answer the questions necessitates Market Research. This is called Inbound Marketing. Once this is determined the next stage is to plan marketing strategies and execute the same. This would entail promotions, advertising, public relations, sales and customer service.
Preview sample
Electronic Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A website analysis tool is a piece of software that you can use to measure the usage patterns of your site. It does this using statistics such as the total number of visitors, the number of new and returning visitors, which search engines they are finding the site though, and which parts of the site they are making particular use of.
Preview sample
Sales Promotional Campaign of Turkish Airlines Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
One of the missions of Turkish Airlines is to “strengthen the company’s position as a global airline by expanding its long-distance flight network.” Despite the financial, technological, and market challenges Turkey Airlines had to go through over many years, the company exerted a lot of effort in managing Turkish Airlines to grow as the biggest airline in Turkey today.
Preview sample
Dynamic and Static Elements of Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
‘Communication’ as such is defined as an art of developing an understanding between people, communities, societies, civilizations etc. Communication forms a crucial part of managerial activities. Marketing communication, in turn, helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc.
Preview sample
Shaping Marketing Decisions Based on Consumer Behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Consumer behavior could be viewed at as that process that a customer goes through, right from the time they decide to make a purchase, and includes the evaluation of alternative products or services, the decision to make a purchase, the acquiring of goods and services, the after purchase evaluation by a customer.
Preview sample
Marketing objectives and strategies of massive, incorporated Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
o become the market leader by increasing market share by 10% ; and To aggressively compete with search rivals like Google and Yahoo (Wash, 2006). The marketing strategy currently employed by Massive, Inc. can be fully understood by looking at its marketing mix.
Preview sample
Advertising: Principles and Practice: Promoting Products Marketing Essay
6 pages (1657 words) , Download 4 , Essay
Free
Products are central to most organizations whether they are in the form of tangible goods. Manufacturers have been concerned with the design and production of products, whilst retailers have had the task of gathering together a relevant and inspiring selection of goods and making them available to consumers at convenient locations and times.
Preview sample
Market Conditions & Profile of BMW Cars in the US Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile market in the USA. There were too many cars and too many dealers in the market for GM cars.
Preview sample
Global Marketing at AOL Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Effective international marketing depends upon an effective marketing system employed by a company. As OAL is dynamically evolving entities operating within a dynamically evolving environment, some means of evaluation of the way in which the two interacts has to be found to enable them to be better matched.
Preview sample
Analyzing the Advertisement Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.
Preview sample
Globalization, Locality and National Advantage as the Key Determinants of Competitiveness Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
With a population of over 1.2 billion, China has exploded into a huge potential marketplace for the world’s production of goods and services. The international policymakers and business executives alike have realised a powerful long-term trend in Southeast Asia: the rise of the great China economy. 
Preview sample
Postmodernism, marketing and the media Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
This paper explores marketing and the media. The business academia has spoken of marketing as the ultimate reflection of postmodernism in social terms and a blend of craft and commerce which keeps changing each day due to technological and social perspectives and constantly changing the means and modes of consumption the society.
Preview sample
Current Issues in Mobile Marketing Marketing Coursework
10 pages (2500 words) , Download 3 , Coursework
Free
The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align their practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put the maximum impact on the target audience about their product or company.
Preview sample
RiceTecs Marketing Current Situations Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
As the text has it, debates in the use of speciality blends as retailer labels and co-branding have left Andrews with the option to continue using this avenue of distribution or to move away from the sub ordinance to private brand labels. In April o f1994, RiceTEc introduced a new product line, RiceSelect.
Preview sample
Buy to Let - Market Investments Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper will focus on four areas of the buy to let marketplace: explanation of the taxes a property investor will be subjected to, how the property investor can minimize their capital gains tax liability through careful tax planning, how not to attract an investigation by the Inland Revenue, and, the tax benefits of setting up a company. 
Preview sample
Lilly and Company Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Lilly and company is a leading company in the pharmaceutical sector. Its strategies are innovative and the management was committed to developing a growing portfolio. Their activities are directed towards making the company best in class and first in class in the Pharma sector. The products of the company will help people to live longer and better.
Preview sample
The Useful Tool Marketing Essay
9 pages (2000 words) , Download 3 , Essay
Free
Marketing Mix is a useful tool used by almost all the organizations in the world to determine and establish their advertising strategy. This advertising strategy further helps the organization to boost up their products and sales. The four Ps of this marketing mix are important ingredients which form it.
Preview sample
Gross Domestic Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Economic factors include some changes in government policies such as taxes and interest rates. Non-economic reasons include factors such as war, drought, natural and man-made disasters. The real measurement of a country’s GDP is termed as real GDP wherein the level of a gross domestic product after changes in inflation has been taken into account.
Preview sample
Performing of Bank in the UK Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The customers have unlimited access to a relationship manager to take care of all their concerns. On request, all customers are provided with an independent financial advisor to advise on further accounts management, opening, borrowing, and savings. Specific account holders have access to family travel insurance as they travel all over the world.
Preview sample
Marketing Financial Services Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. These priorities depict what customers want and what is important to their financial success and how marketing affects the financial services industry.
Preview sample
Abercrombie & Fitch Analysis Marketing Essay
2 pages (612 words) , Download 5 , Essay
Free
Abercrombie & Fitch believes that every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, outerwear, and fragrance – designed to inspire our global customers to feel confident, be comfortable, and face their Fierce.  
Preview sample
Marketing In Harvard Style Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In doing so, they keep in mind what is called consumer perception or "the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world" (Kotler 2005).
Preview sample
The Brand-building Efforts of the Companies - Adidas Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Adidas is one exemplary company which has established itself and is leading the sports industry globally. It, therefore, appears that Adidas has honed its strategy to become a revitalized contender in today’s competitive sporting goods market and is now duly recognized as the sneaker of yesterday and today.
Preview sample
Morrisons Supermarket Capabilities Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that market share is the traditional measure of success for supermarkets. Larger market share allows economies of scale. Savings are sometimes achieved by extracting more favorable terms from suppliers, either through demanding lower merchandise prices or demanding the greater provision of services.
Preview sample
Marketing Strategy WH Smith Case Study Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Premium+
WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.
Preview sample
How Marketing Communication Affects Consumer Behaviour Marketing Essay
7 pages (2011 words) , Download 2 , Essay
Free
Development of a sound public policy is very important from a strategic point of you as it can make or break the goodwill of a company. When the use of Accutane, a miracle acne drug introduced in the 1980s, during pregnancy resulted in severe birth defects, the FDA took a step of requiring the pictures of deformed babies on the medicine containers.
Preview sample
Marketing Management of Fast food Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Market segmentation involves the use of a database on consumer behavior in a certain market. For successful segmentation, there is a need to have a large segment. In this case, the fast food market has a large market and therefore segmentation can be done. Segmentation variables will include Geographic, Demographic, Psychographic and Behavioural variables.
Preview sample
The Market Risk and the Developments in It Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
One of the greatest drawbacks of historical simulation methods is the assumption that if the current distribution is greatly deviating from the historical distribution of the asset prices than historical simulation methods can provide extremely distorted results and can result into poor decision making. (Lin et. al. 2005).
Preview sample
Entry into Chinese and Indian Retail Markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Porter (1986) argues that there is no single global strategy, which can be used as a model formula. He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing.
Preview sample
    15051 - 15100 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us