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Marketing Essays

Result for Subject Marketing:
19895 essays
The Antecedents and Consequence of Trust for Structural Equation Modeling Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Data were collected from 229 SMEs operating in the UK electrical and electronic sector. The results show that reputation, information exchange, and flexibility have a positive effect on trust, while power has a negative effect. The skill was not found to impact trust. In addition, trust has a significant positive impact on the long-term orientation of the relationship among SMEs.
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Performing of Bank in the UK Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The customers have unlimited access to a relationship manager to take care of all their concerns. On request, all customers are provided with an independent financial advisor to advise on further accounts management, opening, borrowing, and savings. Specific account holders have access to family travel insurance as they travel all over the world.
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Analyzing the Advertisement Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.
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What exactly makes a good counsellor Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
All a counselor does is dealing and communicating with human beings in need of help and guidance. Therefore, a good counselor should be a compassionate human, a gentle friend and a sympathetic listener, before every other thing.
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The Factors Influencing Retail Internationalization - Marks and Spencer Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
This paper elaborates the factors influencing retail internationalisation. The retailers move on to the overseas market to seek growth opportunities. They try to find out the markets which have full potential and where they could find a regulatory, political, economic and cultural environment that is not available in the local markets.
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Relationship Marketing in a Global Market Place Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The focus is no more on selling one's products and services, but to build long term beneficial relationships with anyone who is important to your business. Relationship marketing is to establish, maintain, enhance and commercialize customer relationships so that the objectives οf the parties involved are met.
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Marketing Strategies of P&G Marketing Essay
2 pages (546 words) , Download 4 , Essay
Free
The author states that the customers availed new products at lessened costs. While a mix of various marketing strategies was employed, the two strategies that starkly stand apart are discussed here. One of the marketing strategies that worked wonders for P&G has been its strategy for diversification.
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International Strategy of B&Q Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Therefore, the choice of entry mode constitutes one of the most critical decisions for international strategy success. It affects all the future decisions and operations of the firm in the new country market. Consequently, the present paper focuses on analyzing the process of internationalization and the choice of entry decisions made by B&Q.
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The Industry Life Cycle of Wal-Mart Marketing Case Study
8 pages (2000 words) , Download 5 , Case Study
Free
Tools for analyzing the external environment include PESTEL for the general environment. The industry environment tools include industry definition, industry life cycle, and Porter’s five forces. The competitor environment can be analyzed by the framework explained in chapter 2; comparison of critical success factors; and market commonality.
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Actuality Of Healthy Sodas Making In Modern World Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the New York Times article, “7UP Plus”, which appeared in 2004, was a low-calorie soda fortified with minerals and vitamins. It was claimed to be “100% natural”. The product contained high-fructose corn syrup though and after public pressure, the company was forced to change the label to: “100 percent natural flavor”.
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International Outsourcing of Clothing Industry Marketing Dissertation
38 pages (9500 words) , Download 4 , Dissertation
The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.
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Emerging Trend of a Consumer Segment Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
For the same reason, the market, unable yet to recognize the trend, is falling short when it comes to the products aiming at the grey population. We have taken an example of a company, Saga, which specializes in grey market-related products specifically. This company too was running in the same old pattern.
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New Product Development Stage Marketing Essay
3 pages (835 words) , Download 3 , Essay
Free
The author states that with the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. “As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing, etc. This will be an expensive phase.
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Why Marketing Is Essential to 3M Company Organization Marketing Research Proposal
21 pages (5250 words) , Download 5 , Research Proposal
Marketing activities are influenced by several factors inside and outside the business firm.  These factors or forces influencing marketing decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on market and marketing efforts of the enterprise.
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Contemporary Marketing Issues - Corporate Transparency Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Price transparency is connected to market price information. IT-enabled market transparency constitutes a strategic absurdity in case of an organization. Having a properly informed consumer, an advantage of the Internet and ensuring that information is available to help product marketing and distribution even renders it hard to earn profits.
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Strategic Marketing - How Does the Audit Process Fit into Marketing Management Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The market audit is the base from which one will develop a tactic to get these returns. A market audit builds the foundation for marketing decisions. The golden rule in performing a market audit is that one must be objective and read the market as it actually is. This means the audit must not be structured around one’s product or business.
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Understanding Customer Value Imperative in Marketing Marketing Coursework
8 pages (2000 words) , Download 4 , Coursework
Free
Brands can reduce marketing costs because if the brand name is able to acquire new customers, then there is not such a greater need in the heavy promotion and advertisement to push your name and values to the customer because the brand name will signal these and thus pull the customer to the organisation.
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Controversial Television Advertising Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The presence of various watchdog organizations who analyze television programming and advertisements makes it difficult for objectionable content to reach the viewer’s living rooms. These groups look for offensive or morally negative content but advertisers are wary of giving them anything to object about. 
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The Increased Uptake of Low-Cost Airlines Marketing Essay
8 pages (2529 words) , Download 2 , Essay
Free
The increased uptake of low-cost airlines was evident from its revenue levels, which were approximated 20 times compared to that of the traditional competitor (Dempsey and Goetz, 1992). The huge success of starter low-cost airlines in the industry has led to the emergence of new airlines in the same category and using the same business, trying to mirror their strategies.
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Coca Cola and Their Marketing Techniques Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The author states that during the second world war the company sold soft drinks to US soldiers and as a result of the company set up bottling plants in other regions, this led to the widespread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.
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Exploring Corporate Strategy Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
Aside from the significant rise in sales of personal computers, the new ways by which PC owners has also stimulated demand for peripheral supports. Mintel’s Digital Cameras and Peripherals – UK, Market Intelligence, shows that two-thirds of consumers own a digital camera. This is an increase from less than 5% of digital camera owners in 2001.
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The Potential of The United Kingdom Organic Herbal Consumption Market Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The UK represents one of the largest markets for organic herbal consumption. Presently individual residing in the UK purchase more than £4 million worth of raw material for organically based herbal products. Of these raw materials, dried herbs and essential oils make up the lion’s share. Of these raw materials, approximately 99% are being imported.
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Current Issues in Mobile Marketing Marketing Coursework
10 pages (2500 words) , Download 3 , Coursework
Free
The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align their practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put the maximum impact on the target audience about their product or company.
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H&M: Principles of Marketing Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
This proposal is going to provide a case study of Marketing strategies, H&M AB had successfully re-import the formula of low-priced, quality fashions that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides H&MAB to organize a wide range of subsidiaries.
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Marketing Strategy for Robotic Toys Marketing Essay
7 pages (2092 words) , Download 2 , Essay
Free
For the budget, online marketing should not cost more than  $ 100 where graphic incorporation is concerned whereas flash ads on the main center portals per site would be  50$ an hour. The mother care magazine would cost somewhere around 20$ a week for an ad on the second page while other costs would go into fliers.
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The Marlin Firearms Company marketing profile Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories.
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Marketing for Consumers in Saudi Arabia Marketing Research Paper
6 pages (1681 words) , Download 2 , Research Paper
Free
This research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants.
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Definition and Meaning of Branding Marketing Literature review
2 pages (500 words) , Download 2 , Literature review
Free
New brand valuation mechanisms should include advertising with high-efficiency brand enhancing techniques combined with low-efficiency brand enhancers which will cut down the marketing cost. Brand future could deteriorate if consumer perceptions and sustainable competitive advantage were neglected.
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Biometrics and Wireless Technology Marketing Assignment
8 pages (2239 words) , Download 4 , Assignment
Free
The term Biometrics specifically means measurement of living objects quantitatively (Miller 1994). Biometrics is one of many methods defined under Automatic Identification and Data Capture (AIDC) techniques (Biometrics: The Unique Identification of Human Characteristics).
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Internet Marketing of Alison Hayes Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
Free-shipping seems to have a special attraction. For some inexplicable reason saving $5 in the form of free shipping is seen as more attractive than a discount that can translate to $10.This perception by online consumers is so intense that many retailers see conditional free-shipping as their most potent marketing tool.
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Developing and Managing Sales for Google Marketing Research Proposal
8 pages (2191 words) , Download 2 , Research Proposal
Free
“In 1998, Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free. The Google search engine is the most popular search engine on the worldwide web. It is used the world over by millions of people on a daily basis.
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Importance of Web Marketing in Tourism Marketing Promotion Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The author states that it appears that one of the primary reasons for Brazil’s failure to experience higher levels of tourism due to its lack of an effective marketing campaign. However, eight years ago, the government of Brazil realized that it needed to be more active in its campaign for tourists and investing more resources in the tourism industry.
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The Most Important Factors Of Transforming Gateshead Holdings Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The concept of JIT or Just-in-Time is another revolutionary concept from the stable of Japanese management style. In this style of functioning the inventories were recharged or ordered when the management felt the need for it. This is possible when the teams in different departments adopt a coordinated approach duly supported by the management.
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Contributions of the Word-of-Mouth to Marketing Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
Word of mouth marketing is a new marketing speciality that is actionable, trackable, and plannable as any other form of marketing” (Sernovitz, 2006, p.1). Word of mouth marketing includes viral marketing, blogs, communities, e-referrals, loyalty programmes and such other techniques that get customers talking about various products and services.
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Effective Communication Campaign for Smith and Nephew Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
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Market Microstructure Approach Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Market structure and design will have a major impact on, liquidity, trading costs and price discovery. It refers to trading rule attributes which include, transparency, protocols, off-market trading, dealer presence, continuity degree, information distribution, continuity degree and order types. (Hamilton, 1994)
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Marketing management and strategy - The UK music industry Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
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Gun and Trade Show in Tyler of Texas Marketing Essay
3 pages (869 words) , Download 2 , Essay
Free
The author states that the types of shows will help the company to make prospects into customers. The after-sale grievances of the customers can be known and management can take steps accordingly. These shows are useful in knowing the customer base, knowing their grievances, to introducing the products to prospects.
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Analysis of the Dining Preference of People Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Busy people dine out because of the pressures of time to prepare their own foods as more time is spent to earn. Others do it for passion’s sake as dining commonly is part of dating and family outing. The rise in the restaurant and foodservice business throughout the world is a manifestation of this trend (Price, 1997 and PPD/ISMG, 2005). 
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Analysis of the Motor Industry Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Cars can be owned either by individuals or by businesses, business fleets are defined as more than 25 vehicles. Although fleet purchases are rising and now account for almost half the new car market, the size of a fleet is not large enough for anyone purchaser to be buying a significant proportion of any manufacturers output.
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Effective Marketing Strategies Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Rewarding intermediaries is important, poor performers should be assisted or replaced, in time the company should assess the intermediates and prune the weaklings. A degree of sensitivity needs to be shown to the intermediaries; ill-treatment may cost the loss of support from the dealer and legal problems.
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Chocolate Confectionery Industry Insights Marketing Case Study
6 pages (1500 words) , Download 6 , Case Study
Free
It is stated here that while dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one’s diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity.
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Advertising and public relations in America Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.
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International Expansion Theories Marketing Literature review
8 pages (2347 words) , Download 5 , Literature review
Free
Mercantilism is the theory that a nation’s wealth depends upon the balance of its exports over its imports (Mercantilism, 2007). Using a common standard, which was gold in early times, a nation is wealthier if it possesses more gold. It receives gold for the products it imports and pays for its imports with gold.
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Management of Customer Relationships Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The development and management of customer relationships have become a central focus of marketing research and conceptualization as it has been Businessmen from the advertising realized that they are valuable assets of a firm the industry should take the following key issues into account while planning their marketing communication process.  
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Factory Gate pricing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.
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Projections of Body Shop Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
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Analysis of Amazon in the UK Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
One of the most important things Amazon will have to look for is that it should not lose the sight of its customer and tries to widen its market presence by entering into strategic alliances with market leaders. Amazon management has learned from its past mistakes and has tried to rectify them. It is still one of the most favorable sites.
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Strategic Marketing Planning Marketing Report
10 pages (2902 words) , Download 3 , Report
Free
The British manufacturing industry was once one of the world’s great industries with innovations and technologies in a variety of areas. However, during the last 20 years, this industry has been experiencing a rapid decline. Declining industries were once growth industries but a continuing fall in demand for their products has resulted in their decline.
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Complex Systems and Decision Making Marketing Assignment
3 pages (790 words) , Download 2 , Assignment
This study aims to explore the use of HVDC and FACTS controllers to stabilize electrical power security in the power network. Technical infrastructure which is well functioning is significant for people's economic welfare, national security and everyday life; therefore, high-quality service is expected from the electric grid.
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