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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Communication: the Sainsburys Strategy Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Sainsbury's recent strategy will be revamping its entire store portfolio, moving into the convenience sector, launching a major non-food range. While among others it has been widely criticized in some quarters for lacking real focus and in order to overcome that a quick fix is designed to kick start an ailing business and set it on the path of growth.
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The tool for market research Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In this hyper-competitive global business arena, the company’s success or even mere survival is directly related to its capacity to produce and sell products which will be strongly patronized by its market. Business organizations are compelled to undertake intensive market research in order to ascertain if their offerings are likely to succeed in the market.
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Advertising and marketing communications Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics.
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International Oil Industry and the Organization of the Petroleum Exporting Countries Marketing Report
7 pages (2010 words) , Download 2 , Report
Free
Organization of the Petroleum Exporting Countries (OPEC) is a cartel aimed at coordinating and unifying the petroleum policies that govern the member countries in ensuring stabilization of the markets of the oil so that they secure an economic, efficient, and a constant supply of the petroleum to the consumers.
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Advertisement and marketing communication Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003).
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Gillette Companys Marketing Plan Marketing Case Study
6 pages (1635 words) , Download 3 , Case Study
Free
The key to Gillette products’ success is its aggressive campaign. It has reached well the target market. It has handed out promotional shaving gears to men on campuses and universities. This is a sure way of making young men become aware of the products as they grow up and start earning. Another key to success is diversification in products. 
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Supermarket the Urban Trend Marketing Literature review
7 pages (1750 words) , Download 2 , Literature review
Free
Today supermarket chains like Walmart wield immense influence over the way we grow, buy and eat our food. They are shaping our landscape, our health and the way we interact socially, and these changes are going unchallenged because of our fast-food lifestyles; consumers want instant access to a wide choice of goods at low prices.
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Marketing and Communication Strategy: Promotion Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The author states that both H&M and Madonna have far-reaching global consumer appeal and research indicates that the said line has tremendous market potential. The realization of that potential, however, is contingent upon the formulation and implementation of a market plan as which would create consumer awareness of the brand.
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E-marketing affect consumer behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
E-marketing has 4 P’s:1) Permission, 2) Privacy,3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves receiving and maintaining permission from customers.
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Marketing Report for a Leading Electronics Manufacturer Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
20% of the domestic revenue would be expected to come from university students in the age group of 16 to 24 years old, which is roughly 12% to15% of the working population in the U.K. Product differentiation and convenience shall be the major features that would appeal to the market segment envisioned for the company’s product lines.
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Service Quality for Retail Banking in the United Kingdom Marketing Research Proposal
4 pages (2914 words) , Download 2 , Research Proposal
Free
Banking is a service industry. The level of service provided by the bank to its customers and the satisfaction of the customers would be the real measure of the future growth of the company. Evaluating a bank would fully depend on the service levels that they provide. Service levels are measured using a number of methods. Seroquel is one of them.
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The US Video Game Market Marketing Essay
1 pages (505 words) , Download 2 , Essay
Free
The author states that on a positive note, with its still small base this market has a large opportunity for expansion and is expected to grow further in the coming years. The improvement, according to the think-tank will be driven by the “shift in preferences for expenditures for consumer dollars”.
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Price-Elastic Products Marketing Essay
1 pages (479 words) , Download 3 , Essay
Free
The author states that this is just the opposite as in the case of monopoly, where a firm could put up prices and make profits. Having price-elastic goods doesn’t mean you are unprofitable (e.g. electronic goods). Similarly, having inelastic demand goods doesn’t make a firm profitable always.
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Entry and Exit in Determining the Evolution of Industry Structure Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
A perfect competition market is contestable. The characteristics of perfect competition are as follows: the industry is made up of a very large number of units, each firm is small relative to the size of the industry, the firms all produce exactly identical products and firms are completely free to enter and exit the industry.
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Reform in Road Freight Marketing Essay
2 pages (581 words) , Download 2 , Essay
Free
The author states that the marketing mix of the company is not solely focused on knowing the needs of the customers, but the company is also extending effort in knowing its customers more through the establishment of better customer care and consulting services. The most influential marketing communication elements are advertising tools.
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Principle of Marketing in the Food and Beverages Market Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
In comparison to its competitors, Kai Shii is relaxing.  It does not induce hyperactivity as do energy drinks or sweetened soda drinks and, also, unlike the aforementioned, it is gentle on the stomach.  Therefore, its character as a gentle relaxant should also be considered in the positioning decision.
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Market mechanism and public service delivery Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In other words, it is expected that the public administration become competitive in delivering goods and services. Governments are expected to strategise a country's developmental priorities by providing an efficient, responsive and transparent public administration.
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Techniques For Analyzing Industries and Competitors Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Company has adopted new business way i.e. E-commerce to improve its business but facing some problem with employees loyalties and resulting in higher turnovers. Draper has a larger product development team that allotted to improve products and manage it and to handle customers' problems and queries also.
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Marketing Strategy: Burke Museum Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The report contains a Marketing Plan for the next year which needs to be introduced by the Museum in order to achieve its objectives. The first part of the report provides information about the collection and the features of the Museum and its operations. The report also contains the evaluation of the social, technological and political factors.
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McDonalds marketing Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable.
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The Antecedents and Consequence of Trust for Structural Equation Modeling Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Data were collected from 229 SMEs operating in the UK electrical and electronic sector. The results show that reputation, information exchange, and flexibility have a positive effect on trust, while power has a negative effect. The skill was not found to impact trust. In addition, trust has a significant positive impact on the long-term orientation of the relationship among SMEs.
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Performing of Bank in the UK Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The customers have unlimited access to a relationship manager to take care of all their concerns. On request, all customers are provided with an independent financial advisor to advise on further accounts management, opening, borrowing, and savings. Specific account holders have access to family travel insurance as they travel all over the world.
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Analyzing the Advertisement Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.
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What exactly makes a good counsellor Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
All a counselor does is dealing and communicating with human beings in need of help and guidance. Therefore, a good counselor should be a compassionate human, a gentle friend and a sympathetic listener, before every other thing.
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The Factors Influencing Retail Internationalization - Marks and Spencer Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
This paper elaborates the factors influencing retail internationalisation. The retailers move on to the overseas market to seek growth opportunities. They try to find out the markets which have full potential and where they could find a regulatory, political, economic and cultural environment that is not available in the local markets.
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Relationship Marketing in a Global Market Place Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The focus is no more on selling one's products and services, but to build long term beneficial relationships with anyone who is important to your business. Relationship marketing is to establish, maintain, enhance and commercialize customer relationships so that the objectives οf the parties involved are met.
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Marketing Strategies of P&G Marketing Essay
2 pages (546 words) , Download 4 , Essay
Free
The author states that the customers availed new products at lessened costs. While a mix of various marketing strategies was employed, the two strategies that starkly stand apart are discussed here. One of the marketing strategies that worked wonders for P&G has been its strategy for diversification.
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International Strategy of B&Q Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Therefore, the choice of entry mode constitutes one of the most critical decisions for international strategy success. It affects all the future decisions and operations of the firm in the new country market. Consequently, the present paper focuses on analyzing the process of internationalization and the choice of entry decisions made by B&Q.
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The Industry Life Cycle of Wal-Mart Marketing Case Study
8 pages (2000 words) , Download 5 , Case Study
Free
Tools for analyzing the external environment include PESTEL for the general environment. The industry environment tools include industry definition, industry life cycle, and Porter’s five forces. The competitor environment can be analyzed by the framework explained in chapter 2; comparison of critical success factors; and market commonality.
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Actuality Of Healthy Sodas Making In Modern World Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the New York Times article, “7UP Plus”, which appeared in 2004, was a low-calorie soda fortified with minerals and vitamins. It was claimed to be “100% natural”. The product contained high-fructose corn syrup though and after public pressure, the company was forced to change the label to: “100 percent natural flavor”.
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International Outsourcing of Clothing Industry Marketing Dissertation
38 pages (9500 words) , Download 4 , Dissertation
The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.
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Emerging Trend of a Consumer Segment Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
For the same reason, the market, unable yet to recognize the trend, is falling short when it comes to the products aiming at the grey population. We have taken an example of a company, Saga, which specializes in grey market-related products specifically. This company too was running in the same old pattern.
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New Product Development Stage Marketing Essay
3 pages (835 words) , Download 3 , Essay
Free
The author states that with the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. “As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing, etc. This will be an expensive phase.
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Why Marketing Is Essential to 3M Company Organization Marketing Research Proposal
21 pages (5250 words) , Download 5 , Research Proposal
Marketing activities are influenced by several factors inside and outside the business firm.  These factors or forces influencing marketing decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on market and marketing efforts of the enterprise.
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Contemporary Marketing Issues - Corporate Transparency Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Price transparency is connected to market price information. IT-enabled market transparency constitutes a strategic absurdity in case of an organization. Having a properly informed consumer, an advantage of the Internet and ensuring that information is available to help product marketing and distribution even renders it hard to earn profits.
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Strategic Marketing - How Does the Audit Process Fit into Marketing Management Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The market audit is the base from which one will develop a tactic to get these returns. A market audit builds the foundation for marketing decisions. The golden rule in performing a market audit is that one must be objective and read the market as it actually is. This means the audit must not be structured around one’s product or business.
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Understanding Customer Value Imperative in Marketing Marketing Coursework
8 pages (2000 words) , Download 4 , Coursework
Free
Brands can reduce marketing costs because if the brand name is able to acquire new customers, then there is not such a greater need in the heavy promotion and advertisement to push your name and values to the customer because the brand name will signal these and thus pull the customer to the organisation.
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Controversial Television Advertising Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
The presence of various watchdog organizations who analyze television programming and advertisements makes it difficult for objectionable content to reach the viewer’s living rooms. These groups look for offensive or morally negative content but advertisers are wary of giving them anything to object about. 
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The Increased Uptake of Low-Cost Airlines Marketing Essay
8 pages (2529 words) , Download 2 , Essay
Free
The increased uptake of low-cost airlines was evident from its revenue levels, which were approximated 20 times compared to that of the traditional competitor (Dempsey and Goetz, 1992). The huge success of starter low-cost airlines in the industry has led to the emergence of new airlines in the same category and using the same business, trying to mirror their strategies.
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Coca Cola and Their Marketing Techniques Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The author states that during the second world war the company sold soft drinks to US soldiers and as a result of the company set up bottling plants in other regions, this led to the widespread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.
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Exploring Corporate Strategy Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
Aside from the significant rise in sales of personal computers, the new ways by which PC owners has also stimulated demand for peripheral supports. Mintel’s Digital Cameras and Peripherals – UK, Market Intelligence, shows that two-thirds of consumers own a digital camera. This is an increase from less than 5% of digital camera owners in 2001.
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The Potential of The United Kingdom Organic Herbal Consumption Market Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The UK represents one of the largest markets for organic herbal consumption. Presently individual residing in the UK purchase more than £4 million worth of raw material for organically based herbal products. Of these raw materials, dried herbs and essential oils make up the lion’s share. Of these raw materials, approximately 99% are being imported.
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Current Issues in Mobile Marketing Marketing Coursework
10 pages (2500 words) , Download 3 , Coursework
Free
The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align their practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put the maximum impact on the target audience about their product or company.
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H&M: Principles of Marketing Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
This proposal is going to provide a case study of Marketing strategies, H&M AB had successfully re-import the formula of low-priced, quality fashions that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides H&MAB to organize a wide range of subsidiaries.
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Marketing Strategy for Robotic Toys Marketing Essay
7 pages (2092 words) , Download 2 , Essay
Free
For the budget, online marketing should not cost more than  $ 100 where graphic incorporation is concerned whereas flash ads on the main center portals per site would be  50$ an hour. The mother care magazine would cost somewhere around 20$ a week for an ad on the second page while other costs would go into fliers.
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The Marlin Firearms Company marketing profile Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories.
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Marketing for Consumers in Saudi Arabia Marketing Research Paper
6 pages (1681 words) , Download 2 , Research Paper
Free
This research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants.
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Definition and Meaning of Branding Marketing Literature review
2 pages (500 words) , Download 2 , Literature review
Free
New brand valuation mechanisms should include advertising with high-efficiency brand enhancing techniques combined with low-efficiency brand enhancers which will cut down the marketing cost. Brand future could deteriorate if consumer perceptions and sustainable competitive advantage were neglected.
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Biometrics and Wireless Technology Marketing Assignment
8 pages (2239 words) , Download 4 , Assignment
Free
The term Biometrics specifically means measurement of living objects quantitatively (Miller 1994). Biometrics is one of many methods defined under Automatic Identification and Data Capture (AIDC) techniques (Biometrics: The Unique Identification of Human Characteristics).
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Internet Marketing of Alison Hayes Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
Free-shipping seems to have a special attraction. For some inexplicable reason saving $5 in the form of free shipping is seen as more attractive than a discount that can translate to $10.This perception by online consumers is so intense that many retailers see conditional free-shipping as their most potent marketing tool.
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