Abercrombie & Fitch is a clothing store with authentic quality gear for over 100 years. It was founded in 1892; its products are Casual Luxury Clothing. Its merchandise are sold in the brands retail stores, catalogs, and online. As of now, the company operates 350 A&F stores in all United States. It was first a sporting good retailer. A&F have gone through many controversies and criticisms in the past few years for publishing immoral and sexual activities photographs performing group sex, oral sex and homosexuality in its magazines and websites. These acts were boycotted by an array of religious organizations, women’s rights activities and some Asian and American groups, but the organization was neither harmed nor Charged for violating any related statutes. Some other controversies related to its products were, with T-shirts printed with double meaning sentences and other photographs printed on them embarrassing and making fun of other people and their native places. This was also boycotted by some organizations and communities by which some of the T-shirts were banded and some were not. For making the product more popular and famous, such activities are done by the companies which we can consider under marketing, such type of marketing can prove to be either good for the company or very bad for its reputation. Now moving on to our next topic in this assignment, this is Measuring Actual Camping Effectiveness.