Abercrombie & Fitch Analysis - Essay Example

Abercrombie & Fitch Analysis (Marketing) Abercrombie & Fitch is a clothing store with authentic quality gear for over 100 years. It was Founded in 1892; its products are Casual Luxury Clothing. Its merchandise is sold in the brand's Retail stores, catalogs, and online. As of now, the company operates 350 A&F stores in all U.S States. It was first a sporting goods retailer. A&F has gone through many controversies and criticisms in the past few years for publishing immoral and sexual activities photographs performing group sex, oral sex, and homosexuality in its magazines and websites.

These acts were boycotted by an array of religious organizations, women's rights activities, and some Asian and American groups, but the organization was neither harmed nor Charged for violating any related statutes. Some other controversies related to its products were, T-shirts printed with double-meaning sentences and other photographs printed on them embarrassing and making fun of other people and their native places. This was also boycotted by some organizations and Communities by which some of the T-shirts were banded and some were not.

For making the Product more popular and famous, such activities are done by the companies which we can consider under marketing, such type of marketing can prove to be either good for the company or very bad for its reputation. Now moving on to our next topic in this assignment, this is Measuring Actual Camping Effectiveness. This can be defined as measuring the effectiveness of a promotional initiative would be a simple matter of using a measuring instrument to compare actual performance with explicit criteria derived from predetermined objectives.

For example, an Automobile engineer wishes to conduct a bench test of an engine for exceptionally silent running, this can be done by using an instrument and giving some standard readings for some standard calculation, but the engine could not meet the expected criterion and its design therefore was or was not effective in that respect. By this example, we can get a clear idea of Measuring the Effectiveness of Camping. Measuring Effectiveness Camping in other words can be defined as the criteria in which interest should be produced for a particular product, keeping in mind who can be a customer, e.g. ice cream is an interesting product and many are attracted to it, so it will be easy for one to advertise it.

Some other important points are the historical background of the particular product and the lack of precision and qualification to promote a product. Measuring Effectiveness camping is also about; Awareness of what about the product How much Awareness and by when What constitutes maximized trail and by when is it to be achieved Precisely who are the customers In simpler words Measuring Effectiveness Camping can be related to either Marketing or Advertising. Another important theory related to Measuring Effectiveness Camping is Who says what in which channel to whom with what effect This is explained clearly by breaking the sentence into many parts.

Here who is an opinion leader who receives information from the media and passes it along peers Opinion leader can be anyone depending upon the situation and issue in hand. They spread their influence through messages covering all types of topics. Considering the questions mentioned in the assignment, the 1st generation tells about one single person i.e. Opinion leader, 2nd generation tells about a complete society in which anyone can be an Opinion Leader depending upon the situation and the issue at hand, 3rd generation tells about 2 types of Opinion Leaders Monomorphic and Polymorphic who are of different kind and 4th generation speaks about relations between an Opinion leader and the people listening to him/her and where.