Free Marketing Essay Examples and Topics | Page 301

The United Kingdom Coffee Industry Marketing Case Study

11 pages (2750 words) , Download 3 , Case Study

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The same strategy is implemented into Tesco’s Value line, which is presented as significantly cheaper alternatives to well-known coffee brands. Focusing on the greater “value” that comes with its coffee products, Tesco accompanies its promotions with specials for the price-conscious consumers making their offers fairly attractive.

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Marketing Revolutionary Air Travel Marketing Case Study

1 pages (514 words) , Download 2 , Case Study

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The author states that this group has a high and frequent demand for direct, non-stop, and usually, short-haul travel. They average about ten trips per year. When they fly, they assign a high priority to punctuality and excellent airport and in-flight service. They look for seating comfort want a separate cabin for sleeping and working.

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Behind Consumption and Consumerism Marketing Essay

2 pages (500 words) , Download 2 , Essay

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From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness.

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Exporters Having Problems in the United Kingdom Marketing Case Study

4 pages (1000 words) , Download 2 , Case Study

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A November 11, 2005 report released by the Friends of the Earth, a UK-based environmental protection group, revealed that a major supermarket chain, Tesco, was importing the vast majority of its apples at the height of the UK apple season. More than two-thirds of apples on supermarket shelves were sourced overseas from different suppliers.

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European Trade Policy Marketing Essay

9 pages (2250 words) , Download 4 , Essay

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As it is stated in the article, EU's Common Commercial Policy covers all the main measures affecting trade in goods and services and almost all trade-related issues. Besides, trade-related areas partially covered by the common trade policy include company law, indirect taxation, standards and other technical regulations, and enforcement of intellectual property rights.

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Household Vehicle Mercedes Benz Marketing Strategy Marketing Case Study

10 pages (2500 words) , Download 4 , Case Study

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The consummate illustration of a two-pronged marketing strategy, the C-Class and Luxury models harmonize each other while increasing the appeal of the new car. With its visual differentiation and performance, the Sport models are expected to turn heads among car enthusiasts and bring about new, younger consumers to the brand.

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Primary Causes of Problems at Amazon.Com and their Remedies Marketing Case Study

13 pages (3250 words) , Download 3 , Case Study

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Amazon.com started its operations with pomp when it was formed in 1994, and widened its scope in 1999 when it partnered with other companies and stores such as Audible Ashford.com, Greenlight.com. Problems must have started with the subsequent collapse of some of the companies that had partnered with Amazon.com.

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The role of the building surveyor in the planning system today Marketing Article

3 pages (750 words) , Download 2 , Article

Building surveyors are highly trained professionals who provide professional services to commercial companies, construction clients, central and local government, private individuals and property related consultants.

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Managing Customer Service Marketing Literature review

8 pages (2000 words) , Download 2 , Literature review

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Service strategies vary from company to company, however, they are some general rules that need to be observed. Each service strategy aims to improve its customer care and to meet the needs of its customers in the most professional manner. Strategic approaches aim to continuously enhance the understanding of the customer service and how to implement it into the routine work with clients.

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Counterfeit Luxury Brands and High-Status Consumers Marketing Assignment

1 pages (247 words) , Download 3 , Assignment

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Consumers who have a high-status consumption perspective tend to purchase counterfeits of luxury brands because such consumers regard status as a final determinant of consumption. They are determined to achieve parallel status on the premise that their ability to buy counterfeit luxury brands is an indicator of parallel success.

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Keys to Successful Strategy Execution Marketing Literature review

7 pages (1750 words) , Download 2 , Literature review

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The total number of store will be 800 that will be retailing 25 brands combined in Outdoor and Boardwear. The maximum turnover will be 11%. (Zagotta & Don, 2008, Issue 5) The above mission statement is quantifiable in terms of the time of achievement which is 2013, revenue target which is 100, % of profitability to be targeted, customer base to be targeted, total number of outdoor activities to be targeted, the number of retailing store and total brands the labor force and skill of work and finally the % of turnover to be expected.

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Marketing Directed at Children and Its Impact on Young Minds Marketing Research Paper

16 pages (4000 words) , Download 3 , Research Paper

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Survey research is conducted on a total of a hundred parents with children in the age group of three years to eight years of age. This particular age group for children was chosen as the “under eight” age group has been widely quoted by most psychologists as the most vulnerable to advertisements (John D R, 1999).

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The Impact of Technology on Organisations Structure and Strategy Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The evolution of information is rapidly changing too, people expect you to know that graphics cards are not cards at all, and tell the difference between software and driver, or how a driver has nothing to do with cars at all. With the changing of technology, management lines are blurred, organisations restructured.

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Marketing Management in Tourism Marketing Lab Report

8 pages (2000 words) , Download 2 , Lab Report

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The tourism industry is among the top earners in the global market and it involves an array of businesses ranging from hotels, resorts to travel agencies and airlines. Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand.

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The Significant Level of Success of Marks and Spencer Stores Marketing Research Paper

11 pages (2750 words) , Download 2 , Research Paper

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It is important to segment the market and decide on a particular group that will serve as the target market. The marketing team needs to reconcile the attributes of products perceived to be ideal by the consumers and the attributes of the products as developed by the company. The other marketing initiatives necessitate the identification of the price.

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Integrated Marketing Communications and Advertising Marketing Essay

2 pages (555 words) , Download 3 , Essay

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The author states that integrated marketing communication is an approach to reach customers through two communication channels, online and offline. Online channels include e-marketing, email, banners to the latest websites, and internet TV. Offline channels include newspapers, magazines, billboards, radio, and television.

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4P in Marketing - New Product Launch Marketing Essay

6 pages (1901 words) , Download 2 , Essay

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Brand equity is assets that are linked to a brand's name and symbol that adds to the value provided by a product or service to a firm and the customers of that firm. Those assets are generally brand awareness, loyalty, association with the brand, and perceived quality value. Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.

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Advertising for SONY Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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These commodities are produced under the following five categories; entertainment, electronics, games and financial services. Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics.

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Online Marketing System Marketing Coursework

6 pages (1841 words) , Download 4 , Coursework

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Actually, one sector that has profited from this technological revolution in retailing. Online retailers have become a success story in terms of marketing management and strategic marketing. This paper identifies and analyses the key traits and bases of success of the marketing strategy of online retailers.

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The New Audi Advertising Campaign Marketing Assignment

9 pages (2250 words) , Download 3 , Assignment

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One of the models of cars that are now very popular is called Audi and that is the brand that will be referred to in this write-up. The entire plan is to decide on preparing a new advertising plan for the brand. This is not the first time that the brand is being advertised and previous advertising has to be referred to and analyzed before the new plan.

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Marketing Financial Services Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. These priorities depict what customers want and what is important to their financial success and how marketing affects the financial services industry.

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Marketing Makes Strong Fashion Brands Marketing Essay

2 pages (500 words) , Download 4 , Essay

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This essay discovers the connection between marketing and fashion brand. To answer the questions necessitates Market Research. This is called Inbound Marketing. Once this is determined the next stage is to plan marketing strategies and execute the same. This would entail promotions, advertising, public relations, sales and customer service.

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Marketing Plan for SBA in Developing Sounds for Mobile Games Applications Marketing Assignment

15 pages (3750 words) , Download 3 , Assignment

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This plan will be convened through the execution of the subsequent aims: boost alertness of sporty clientele; generate the better application to sporty gamers by altering the marketing mix basics to the current market necessities, amplifying the overall sales of mobile games in Australia, Offset the potential plunge of sales owing to the release of the new generation of games.

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Target Markets of Marks & Spencer Marketing Term Paper

6 pages (1500 words) , Download 2 , Term Paper

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Marks & Spencer, despite being a top end multi-purpose department store which specializes in furniture, clothing and homewares is not merely restricted to the elite of the area where it is situated in. Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market.

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Implement a Marketing Solution Marketing Essay

2 pages (617 words) , Download 2 , Essay

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The author states that it is also the first shaving system for men that combines revolutionary blade technologies on both the front and the back of a single shaving cartridge. Designed for every kind of face, the Fusion offers the most comfortable and precise shave you'll get from any blade on the market.

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Integrated Marketing Communications Marketing Assignment

13 pages (3250 words) , Download 2 , Assignment

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Perhaps the most effective method of communication is face-to-face or interpersonal. It is very human in content and experience and often is recalled as a cherished or terrible experience. Perhaps this was the only tool available to the primitive man. Technology progressively replaced the human factor in communication.

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Grunert's Total Food Quality Model and Food Industry Firms Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

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Food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.

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Consumer Law And Deceptive Marketing Guidelines Marketing Case Study

13 pages (3250 words) , Download 2 , Case Study

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A recent such major case in point is global product recall of Mattel toys due to suspected lead poisoning. The direct total cost for the recall of 63 types of Chinese made toys by Mattel Company from across the world was about $30 million. This was beside the 10% drop in company shares in a single day affecting millions of shareholders’ confidence.

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The Service Blueprints to Determine the Services Level Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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The objectives of a service blueprint implemented within a company include; provision of enough time to market a new service into the market, increase service delivery, reduce the cost of delivering services and alignment of an organization to facilitate it to achieve a breakthrough in the service performance within a specified period of time.

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Advertising analysis (Nokia and Apple) Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

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As the competition for man's attention arises, advertisement of mobile phones has propagated rapidly. Hence, as a mobile phone user myself, my attention was drawn to two of the latest commercials of mobile phones, each from the above-mentioned mobile phone manufacturers.

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Analysis of the Various Marketing Channels Marketing Term Paper

5 pages (1250 words) , Download 3 , Term Paper

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Business organizations are facing intense competition and it is important that they adopt effective marketing channels and good relationship marketing so that the goods that they manufacture get to the end consumers. The physical component involves the distribution of goods and services from the manufacturer to the end user who is the consumer.

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Marketing Strategies and Techniques by Coca Cola Marketing Assignment

13 pages (3250 words) , Download 4 , Assignment

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The organization is the market leader in the UK soft drink market. Despite several problematic issues, the organization is trying to achieve more market share through an effective marketing strategy. The organization used to set business targets according to the product characteristics and consumer behavior trend.

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Key Elements of a Market Analysis Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

The author states that the key elements are the size of the market, the number of buyers and their geographical location, income and price level, response time, competitors, delivery model, etc. The geographic boundaries for a market should be established by the firm or people desiring analysis.

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Googles Marketing Efforts Marketing Essay

4 pages (1250 words) , Download 2 , Essay

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In the globalized economy marketing efforts have acquired a prominent place towards promotion of the brand and the sales. Companies tend to devote a huge amount of their budgets towards promotional campaigns. Establishing brand equity and being known amongst the existing markets is considered an important aspect of the promotional campaigns.

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Globalization, Locality and National Advantage as the Key Determinants of Competitiveness Marketing Research Paper

7 pages (1750 words) , Download 2 , Research Paper

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With a population of over 1.2 billion, China has exploded into a huge potential marketplace for the world’s production of goods and services. The international policymakers and business executives alike have realised a powerful long-term trend in Southeast Asia: the rise of the great China economy.

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Influence of Online Advertising on Sales Marketing Essay

5 pages (1493 words) , Download 3 , Essay

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Before I present my case on how online advertising can help us increase the sales of our textbooks, let me first substantiate that online advertising is the latest trend in marketing which "provides better opportunities for companies to establish distinctive strategic positionings than did previous generations of information technology".

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Critical Factors in the Success and Failure of Search-Based Advertising Marketing Research Proposal

6 pages (1500 words) , Download 5 , Research Proposal

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The thesis explores whether a single platform emerges in the end for search-based online n the ranking of a company improves its quality. In this vein, my thesis addresses the Division within the online advertising industry pertaining to search advertising, display advertising, classified listing, internet e-mail based advertisement.

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The Development Experience of the Newly Industrialised Countries Marketing Coursework

10 pages (2500 words) , Download 3 , Coursework

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The term newly industrialized countries (NICs) is used to refer to countries who mostly after World War II were still considered as developing countries but by the 1980s and 1990s had been able to grow their economies significantly with some achieving near or actual double digits of growth for a sustained period of almost 25 years.

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Consumer Psychology as a Social Psychological Sphere of Action Marketing Term Paper

11 pages (2750 words) , Download 2 , Term Paper

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The marketing entry plan of the new service developed by a new company as an emerging car care company in France. Through this analysis, the company has utilized some marketing concept to be able to be competitive in the business world and to make their service be marketable. The new service developed has a big opportunity.

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Marketing Strategy: Business Organisation Marketing Assignment

10 pages (2500 words) , Download 3 , Assignment

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Which is more important when considering marketing strategy: to satisfy customer needs or to achieve competitive advantage? This sounds like a quiz show trick question, but it is a dilemma faced by every manager, from the company’s Chairman and Chief Executive Officer to the lowest supervisory level minion.

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Sales Ethics, Transaction-Focused Traditional Selling Marketing Assignment

6 pages (1500 words) , Download 2 , Assignment

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John Boe (2005) asserts that the “secret to motivating a salesperson lies in discovering their "hot buttons" and designing an incentive program that showcases them.” This translates to identifying the sales force’s “hot buttons” through a discovery of their interests, hobbies, and recreational activities.

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Marketing Plan Red-Bull Chewing Gum Marketing Case Study

9 pages (2250 words) , Download 2 , Case Study

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The marketing plan begins with the selection of marketing objectives. To present a new product with a unique idea of taste, which people have never experienced before. To make a new and improved impression of the brand with this innovative product. The aim of the chewing gum is the same as the energy drink which is to give a boost to the lost energy and refresh.

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Integrated marketing communication Marketing Essay

7 pages (1750 words) , Download 3 , Essay

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Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed.

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Sales of Ethical Consumer Products in the US: Foods and Beverages Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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South Africa and Mexico are other growing markets for this label Fair Trade brand belong to FLO Germany. They licence other outlets to sell this brand and provide all sorts of support. The brand has entered the growth phase from its low neigh position in 2000. The brand is well recognised for its value and has been darling to global consumers.

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Consumer Behavior and Marketing Action: Clarks Market Segment Marketing Assignment

11 pages (2750 words) , Download 6 , Assignment

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The author states that a business firm segments its market so it can respond more effectively to the wants of groups of potential buyers and thus increase its sales and profits. People have different needs and want. Market segmentation involves aggregating prospective buyers into groups.

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Brand Equity and Coca-Cola Company Marketing Essay

2 pages (504 words) , Download 6 , Essay

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The author states that when this organization happens to be a multinational corporation like Coca Cola it is obvious that the brand equity of its products is relatively very high for customers and stakeholders. In regards to a large enterprise, it is easy to state that any large-scale change of its product or products could lead to market unrest.

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Principles of Marketing Marketing Term Paper

9 pages (2383 words) , Download 2 , Term Paper

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It helps marketers to determine what consumers need and then forge a way forward in regards to choices or improvements to be made. Besides these, there ought to be marketing management through market analysis and segmentation. All in all, if a company considers all the four Ps, then it will be on its way to achieving its objectives and providing optimum services to clients.

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Premier Inns Marketing Strategy Marketing Case Study

10 pages (2500 words) , Download 5 , Case Study

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We are making a strategic marketing policy for Premier Inn. Our detailed report covers all the aspect to analyze and gives a marketing strategy for the Company. Furthermore, the report also covers the strategy implementation plan. It not only boosts up the sales of the company but also aggressively brings high yield for the Company.

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E-Commerce Application Development Marketing Assignment

9 pages (2250 words) , Download 2 , Assignment

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Any business activity that takes place online (through the Internet) be it the buying and selling of goods and services, collaboration with business partners and other electronic transfers can be referred to as e-commerce or e-business. There are various types of e-commerce classified according to the partners of the business process.

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E-Marketing in Amazon Company Marketing Essay

14 pages (2750 words) , Download 4 , Essay

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The author states that Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some amount of money.

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Marketing Essays