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Apple Industry and Innovation Journey - Case Study Example

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The paper 'Apple Industry and Innovation Journey' presents the company that is always known for its strive for delivering new and improved products and find innovative means of marketing and strategies of human resource management. Since its inception, the firm has been enjoying a prominent place…
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Apple Industry and Innovation Journey
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Download file to see previous pages Apple started its innovation journey with its first Apple computer in the year 1976. After that, the company introduced the Apple II microcomputer on April 16, 1977, and it was different from its major rivals, the TRS-80, and Commodore PET, mainly because of its color graphics and open architecture. In 1983, the company introduced the Lisa, the first commercial personal computer to employ a Graphical User Interface (GUI).
In the early 2000s, Apple expanded its focus on software and included professional and consumer video, music, and photo production solutions with a view to promote its products as a "digital hub". Apple developed its own operating system to run on its hardware such as Macs, Mac OS X, and Mac OS X v10.5 Leopard. Apple also independently developed computer software titles for its Mac OS X operating system. Apple also offered a range of professional software titles.
On May 19, 2001, Apple launched its first official Apple retail stores (Appendix I) in Virginia and California and continued to set up more stores in the US and other countries. Apple retail stores are a chain of stores owned and operated solely by Apple Inc., dealing in computers and consumer electronics.
On October 23, 2001, Apple introduced the iPod digital music player equipped with a 5 GB hard drive and a monochrome screen. The current models can store up to 160 GB and display video, play games, and support a wide range of third-party add-on devices. Apple added new models of iPod(R) touch, after the success of the iPod touch (Appendix II) launched in 2007. Another innovative milestone in the launch of Apple products was the Apple iPhone. It was introduced by the company in late June 2007 at the top price of $599 with 8GB and a less price of $499 with 4GB. iPhone (Appendix III) was one of the most anticipated electronic devices of the decade (Apple Inc History).
AppleCare is a customer service program designed by the company to meet the needs of individuals and businesses. In addition, there are numerous online resources within the AppleCare Support website that provide valuable information and instructions. Apple's self-servicing account program is designed for institutions and businesses - for repairing their own products. “Self-servicing accounts must have an installed base of at least 50 Apple computers. They are permitted to repair only the products they own or lease, and cannot repair third party's products. In addition, Self-servicing accounts that maintain Apple certified technicians on staff can perform more intricate covered repairs. Another program called Apple's service provider program was designed for resellers and service providers who were interested in offering service to all Apple customers”. ...Download file to see next pagesRead More
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