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Marketing Essays

Result for Subject Marketing:
19931 essays
Brand Marketing in Highly Competitive Market Situations Marketing Essay
13 pages (3842 words) , Download 4 , Essay
Free
Brand marketing has become an increased concern for product-oriented companies. Currently, three main branches of product orientation can be described as prestige (high-street), masstige (middle-level) and mass-market (generic). Product differentiation, pricing strategy, and consumer perception differentiate these products.
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Marketing Foundations and Applications Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
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Product development is a strategy of offering new products to the current market. This happens when a business has a new product offering which suits the market. A company may opt to pursue this strategy if it recognizes it can enhance the value derived by its current customers by offering a new product or by modifying its current products.
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Fast Food Market: A Comparison of Burger King and McDonald's Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
Burger King and McDonald's are apparently the two most well-known brands in the industry of fast food. Both of these companies provide almost identical menus and services to their customers. No wonder that they compete fiercely in the niche of the market they operate in. Burger King and MMcDonald'shave many common features.
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Relationship Marketing by Dwyers Bathrooms Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The relationship marketing model provides the balance achieved by the integrated marketing approach focusing on service and quality. As such the strategy provides an ideal basis for the achievement of competitive advantage. Relationship marketing costs a fraction of what would be incurred in soliciting new customers.
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Marketing Plan for a New Restaurant Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many hotels and restaurants around the world which have established a good reputation; hence it is a difficult task to introduce a new hotel service with distinguishing features. The well-known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day.
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The Advantages and Challenges of Export Marketing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
It is emphasized that a company’s site can be very much helpful in entering and expanding the export market. If a company wishes to use the Internet for marketing its business, then Web site is the best investment for such a company. A good Web site with all the necessary information about the goods and services.
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How to Develop Effective Naming Rights Strategies Marketing Essay
3 pages (1 words) , Download 2 , Essay
Free
Sports brands offer a lucrative market as according to sources: ‘Marketing professionals around the world recognize the power of sports brands and content as a consumer draw.  As a result, advertising and sponsorship in sports are big business. As Associate General Manager I would select companies like Nike, and Reebok and a firm like Uni Lever as sponsors.
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International Marketing - Assessing Your Business Opportunities Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The main political factors which we need to consider are Political state scenario in these countries, sovereignty, taxes on the product, and the law governing scenario and corruption levels if present. If we consider the backdrop of the political scenario in the countries of Hong Kong, Japan and South Korea, the following issues are highlighted. 
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Verizon Wireless Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The author states that it has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon Wireless, the company's joint venture with Vodafone Group which is known legally as Cellco Partnership, is the #2 US wireless provider (after AT&T Mobility), with around 65 million customers.
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Market Conditions & Profile of BMW Cars in the US Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile market in the USA. There were too many cars and too many dealers in the market for GM cars.
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Rise of Consumer Culture Marketing Essay
13 pages (4017 words) , Download 2 , Essay
Free
Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialise - Snow hoped for a third culture to bridge the gap.
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Advertising and public relations (Virgin Money) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Consequently, it is self-proven that credit card is not a mass market product. Therefore, when developing a card or marketing it to a consumer base, it is highly critical to ensure that the right segment of the market is identified and targeted.
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Optimal Number of Firms in the Market Marketing Essay
8 pages (2120 words) , Download 2 , Essay
Free
Where a situation is not optimal, gains in welfare can be made for some without any sacrifice by others. Essential to the meaningful application of the concept of an optimum is the existence of some objective and some constraint on the pursuit of that objective (Bannock, Baxter, Davis 306:1998). In economics, we talk about almost a non-worldly case.
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Responding to Global Warming Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies. It is extremely essential that an organization considers its environment before beginning its existence and marketing process.
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International Marketing Mix Marketing Essay
14 pages (2000 words) , Download 2 , Essay
Free
The basic finding that this paper will work on is that Tutbury’s has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. Tutbury’s is a product that works on the highest quality of glass which is produced primarily from a high standard of full lead crystal.
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Business and Marketing Management Marketing Assignment
8 pages (2139 words) , Download 2 , Assignment
Free
This assignment also states and explains the various dimensions used to analyze the market, discusses retail intermediaries that are substantially gaining power and the competition that is inevitable in any marketing channel. The importance of retailers in the product chain has increased in the recent past, and today retailers have become more important.
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The Present Marketing System of Hilton Hotel Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
Free
Hotel Industry assumes great importance in the economic status of a country as a sizable portion of the foreign exchange earned by the country is contributed by the hospitality industry including hotels and tourism. The success of hotels and hospitality industry is largely depended on the extent to which regular customers.
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Marketing Strategy of Vodafone Marketing Research Paper
14 pages (4500 words) , Download 7 , Research Paper
Free
Given the fact that consumer’s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time.
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The Vitality of Competitor Analysis: The Case of Tesco Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Competition by definition means ‘a test of skill or ability’. Indeed, it is true for any individual as well as for any organization that competition encourages one to do more. At times it leads to some untoward incidents between two rivals as well, but overall, competition isn't necessarily bad. Coke has Pepsi. Toyota has Nissan.
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Marketing Ethics of Mecca Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth (Hofstede, 1997). There are also internal factors, components working within the organization which shapes the direction of the company.
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Generic Marketing Strategies and Competitive Market Positioning Marketing Literature review
13 pages (3250 words) , Download 4 , Literature review
Free
The mainly significant subject that emerges from the study is that the tools and ideas that are pertinent for offline firms are evenly applicable to online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study. Particular concentration is given to the significance of a channel management general strategy in the e-marketing background.
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Marketing Communication Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The nature of an advertisement is so that few can escape the clutches of its message. Its quick, catchy and repetitive characteristics at the very least allow it to attract or lure the attention of the general populace. Then again, an advertisement at its very worst could directly or indirectly introduce or encourage negative behavior in its viewers.
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Research Plan for Shopping Habits in Sunderland Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
There were 10-12 contestants in each focus group at shopping bazaars of Sunderland for this review. Participants were expectant to talk liberally without any fear of displeasure, but with the mediator maintaining power. The purpose was to look for consistencies in, for instance, actions, and awareness or purchase intention.   
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E-marketing assignment on Olympics Web TV Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
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Identification and Recommendation of Alternative Strategies for McDonalds Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
Free
The fast food market is nearing saturation in many developed countries. That means further growth will have to happen at the expense of a competitor. The food service of the company has been criticized for not maintaining an acceptable level of standard. The McDonald’s menu is considered less attractive than its rivals.
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Lilly and Company Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Lilly and company is a leading company in the pharmaceutical sector. Its strategies are innovative and the management was committed to developing a growing portfolio. Their activities are directed towards making the company best in class and first in class in the Pharma sector. The products of the company will help people to live longer and better.
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Buy to Let - Market Investments Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper will focus on four areas of the buy to let marketplace: explanation of the taxes a property investor will be subjected to, how the property investor can minimize their capital gains tax liability through careful tax planning, how not to attract an investigation by the Inland Revenue, and, the tax benefits of setting up a company. 
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Marketing Strategy Tesco Marketing Dissertation
32 pages (8000 words) , Download 6 , Dissertation
Gaining competitive advantage in a modern business world is an important factor of gaining financial results of operations anticipated which are a difficult task as there emerge more and more participants in the industry. Companies thus undermine new approaches to keep the sustainable position or getting the competitive advantage on the market.
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International Marketing of McDonalds Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
McDonald's stands for fast food and they own the breakfast segment. Its new ad campaign is "I'm lovin' it," and they use this globally. The aim behind this campaign and this business strategy are to connect with customers in highly relevant and culturally significant ways around the world (Maddox, 2003).
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Nintendo and the 4Ps of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Building a long-term relationship and remaining competitive requires being active in implementing new technologies. The strategy is survival. It is a way through which organizations strife at becoming winners. It affects the overall activities of an enterprise and as such, it shouldn’t be neglected as an integral part of what management does. 
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Sales and Marketing Background of Lawson Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Lawson company is now starting to pursue the natural progression of relationship marketing, where its marketing communication to a customer will be defined according to the nature of that customer. Secondly, it sells through an indirect channel, yet their efforts can be defined as direct marketing because it is done to customers.
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Service Sector Mraketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Service can be defined as an activity or a benefit. It is offered from one person to another, service is intangible for example banking, airline, hotel, insurance or doctor's services, etc. that does not result in any kind of ownership from anyone. The service sector all over the world in recent years has been growing vastly.
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Modern Marketing: Confusion in the Marketplace Marketing Essay
2 pages (515 words) , Download 2 , Essay
Free
The author agrees that business organizations must first develop a good product to offer to their target market. However, marketing goes beyond the product alone. In fact, he believes that the challenge lies in communicating the attributes of a product in order for it to appeal to the buyers.
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Marketing and Promotional Techniques Used by 4* International Central London Hotels Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The goal of service companies is to add value to their customers which is a prerequisite for customer satisfaction. But in order to meet customer needs, it is first of all necessary to understand what their needs are. In a second step, services need to be designed and developed, which fulfill the requirement of adding value to customers. 
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Then We Set His Hair on Fire Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Mr. Phillip's impact on the field is most memorable when examining the advertisement campaigns for General Electric and Pepsi-Cola. One of the most prolific turning points in his career was the employment of Michael Jackson and the ushering in of an era in an advertisement where celebrities were the main endorsers of products.
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Costa Coffee Branding Marketing Case Study
3 pages (805 words) , Download 5 , Case Study
The author states that it is important to emphasize that Costa Coffee is popular in the area. It commands a loyal consumer base and is popular in the St. Andrews area. The introduction of its mobile coffee shops can expand Costa Coffee’s consumer base as it will bring the product to consumers and give them the option of enjoying it.
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Markets where Possible Government where Necessary Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
We will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists all of which will help us in trying to ascertain a judgment towards the statement at hand.
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International Marketing - Viagress Marketing Strategy Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
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Market Planning and Control as a Very Important Aspects in Business Marketing Coursework
7 pages (1889 words) , Download 2 , Coursework
Free
The first step is to plot opportunities considering the market presence and market expansion, secondly one need to categorize the opportunities into four categories, if the products fall on boundaries, analyse the real and practical situation like past performance. The market share for Ford cars has increased in the 15 out of 19 European states.
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The Useful Tool Marketing Essay
9 pages (2000 words) , Download 3 , Essay
Free
Marketing Mix is a useful tool used by almost all the organizations in the world to determine and establish their advertising strategy. This advertising strategy further helps the organization to boost up their products and sales. The four Ps of this marketing mix are important ingredients which form it.
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Secondary Brand Associations: Purveyor Beware Marketing Essay
2 pages (527 words) , Download 2 , Essay
Free
The author states that the secondary association adds credibility to the product in the consumer's mind and has been shown to be a practical approach to marketing. However, Petty points out the intricate process required to assure that the branding will be legal and not open to future lawsuits.
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Air Compressor Set Marketing Essay
1 pages (510 words) , Download 2 , Essay
Free
The author states that the customer has placed a lot of emphasis on cost-effective design, one that delivers high performance within a low budget, side by side having a minimal pollution level to minimize environmental damage. This report aims at investigating such a design, keeping in hindsight the requirements of the customer.
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Porter's Five Forces Analysis of NEXT Plc Marketing Case Study
4 pages (1000 words) , Download 10 , Case Study
Free
Five forces that determine the competitive intensity and attractiveness of a market are bargaining power of customers, bargaining power of suppliers, a threat of new entrants, a threat of substitute products and intensity of competitive rivalry affecting NEXT.
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Advertising, marketing, sales Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs.
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Modern Information Needs In Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
An effective Marketing information system can help in the company in motivating distributors, retailers, and other intermediaries to pass along important intelligence. Through the components of MIS, the Company will able to collect information regarding the order-to-payment cycle and sales reporting system.
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Microsofts Products, Domination, Development, Innovations Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
Microsoft should be allowed to dominate the software industry as it will definitely improve the standards of other companies. Since it dominates the software market the chance of enhancing and improving product increases.  Microsoft has created a major impact on innovation in the software industry. (O’Brien 5).
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T.J Maxxs Money Saving Aspect Marketing Essay
1 pages (455 words) , Download 2 , Essay
Free
The author states that other consumers will think that the products are replicas of the original items, whereas others will rush and make a purchase because for them the value of the products will be greater than their cost and hence they will try to make a purchase of these items as soon as possible.
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Advertising is the King of Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Chester L. Posey, advertising executive, once remarked that advertising was a "$10 billion misunderstanding" (cited in Richards 2004). Advertising informs us. Advertising torments us. Advertising is the glue that binds the producer to the consumer.
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Marketing Strategies of Heinz Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
BCG Growth-Share matrix is widely used in corporate strategic analysis. This matrix helps in analyzing likely “generators” and optimum “users” of corporate resources. The BCG growth-share matrix displays the positions of business units on the graph of the market growth rate against their market share relative to competitors.
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Customer Relationships and Marketing Communications Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In today’s scenario due to drastic advancements in various fields with the involvement of newer technologies, information has become translucent. Media has enhanced to many mediums such as newspapers, weekly journals, Internet ads, E-mails, Television ads, specialized exhibits with personalized demonstrations, salesmen and so on.
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