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Marketing Essays

Result for Subject Marketing:
19702 essays
Critical success factors for fashion market online retailing business Marketing Essay
57 pages (14250 words) , Download 3 , Essay
This study is being carried out to identify the main determinants for successful e-taling in fashion marketing business. The purpose of this research is to provide a foundation for more in-depth study and to explore ways in which the efficacy of e-commerce strategies in fashion can be increased.
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Advertising and promotions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Thus, the companies have to find ways and methods to influence and persuade present customers buy and use their services and products.Christmas campaign launched by Victoria's Secrets was aimed to inform potential buyers about price reductions and invectives, new products and services proposed by the company.
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The Fundamentals of Competitive Marketing Marketing Term Paper
9 pages (2585 words) , Download 3 , Term Paper
Free
Porter’s Five Force Analysis, initially propounded by Michael Porter, is a strategic framework applied to analyze industry. Porter’s Five Forces Model indicates that the five forces interact to determine the intensity or strength of competition, which ultimately determines the profitability of the industry.   
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The Plan of The Shoe Shop in Opening a Retail Outlet Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The company’s break-even point is only half its maximum capacity. It is therefore recommended that The Shoe Shop stimulate demand through marketing aggressively. It should be noted that operating far below the maximum manufacturing capacity will result in having a large portion of idle resources and underutilization.          
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Rise of Consumer Culture Marketing Essay
13 pages (4017 words) , Download 2 , Essay
Free
Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialise - Snow hoped for a third culture to bridge the gap.
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Marketing Channel for Saturn Motor Corporation Marketing Case Study
4 pages (1250 words) , Download 2 , Case Study
Free
This research will begin with the statement that most corporations utilize different means of attracting a larger customer base where one exists and encroaching new lands where none exists. To maintain a solid base of customers, different corporations devise means and ways of ensuring that their customer base remains undisturbed.
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Second Chance Holidays Marketing Research Paper
6 pages (1586 words) , Download 3 , Research Paper
Free
Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs, or perceptions can also be explored with the help of this type of research study.
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VRIO framework of Gillette Marketing Research Proposal
1 pages (250 words) , Download 15 , Research Proposal
Free
The author explains that the industry is flooded with competitors. There are substitutes for the brands in-terms of rechargeable batteries. New competition is entering the market and offering products at a lower price than Duracell. Buyers’ power is high as they have a lot options available.
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LRH Trade Shows Events Marketing Essay
2 pages (662 words) , Download 3 , Essay
Free
The author states that the clients are also given a chance to place orders for more products from these exhibitors. Although he is very new in the marketing department of this company, he is advantaged in having been involved in organizing trade shows in other companies at the same capacity.
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Important Steps to Marketing Success Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The author states that the public chooses the companies that are familiar to them, and if there is enough advertising to make your company or your product stand above others of its kind by establishing a name or a recognizable brand, the chance of success increases. This calls for a logo that has the potential to be so unique.
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Improving the Shopping Experience at Target Marketing Term Paper
6 pages (1656 words) , Download 2 , Term Paper
Free
According to Kotler (1), industry players are in a hypercompetitive market where rivalry among competitors is intense and buyer leverage is extremely high. This current situation presents a challenge to retailers since they should strive to capture and retain their market shares by making an enormous effort of satisfying their clientele.
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Mortgage Markets Marketing Essay
6 pages (1613 words) , Download 2 , Essay
Free
These bonds can become liquid when the firms unwind their positions due to losses. The other firm's loss will create liquidity in the illiquid GSEs. The trends that affect the mortgage market are the losses and gains in the international markets as they are interconnected.
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Social Influences in Marketing Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
The author states that another example is when joining special-interest and hobby organizations. These affiliations are centered on the prevailing common interest, and oftentimes this results in either a competitive or herd mentality amongst its members, especially if it is a hobby and leisure organization such as a car club.
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Bottled water Economics research Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The author states that increase in land, labor, capital and entrepreneurship costs, which are necessary to produce goods, will lead to a decline in the quantity of products supplied. If the cost of making plastic bottles, workers wages and electricity costs increase, then more suppliers will produce little at the existing market price.
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Projections of Body Shop Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
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Types of Unethical Behavior of Salesperson Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
As a salesperson, I feel that I would be powerless in handling this situation as it was a decision made on the executive level and out of my control. Another ethical concern would be of whether to disclose this information to the customer. Once again, I would not disclose this information to the customer for fear of losing my job. 
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Services Marketing and Characteristics of Services Marketing Essay
3 pages (750 words) , Download 2 , Essay
Services are intangible, that is, they can not be touched, sighted or felt. A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome.  
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PEPSI Advertisement - A Lot More Than You Think Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Living as a lower-middle class Hispanic child must be tough, so why not drink a Pepsi? It is the drink of rock stars. This is the impression that viewers are supposed to walk away with after watching an advertisement made by Pepsi meant to target Hispanic youth, and it is the ideal example of “The Parable of the Democracy of Goods”.
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NSPCC Marketing Marketing Essay
7 pages (2075 words) , Download 3 , Essay
Free
However, one could argue that such basic expressions as smiling and frowning appear in so many contexts and so often that they have become symbols of emotion (NSPCC Home Page 2008). In sum, NSPCC activities are based on traditional marketing aimed to meet the needs and demands of the target audience. NSPCC uses traditional methods and promotional techniques in order to attract the attention of donors and the general public.
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Managing the Total Market Effort Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The author says that the visual of the deer is suggestive of a leap forward, which appeals to the advertisement’s secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children’s love of nature and spirit of adventure. The cognitive stage in the response hierarchy of the communication process.
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Marketing Revolutionary Air Travel Marketing Case Study
1 pages (514 words) , Download 2 , Case Study
Free
The author states that this group has a high and frequent demand for direct, non-stop, and usually, short-haul travel. They average about ten trips per year. When they fly, they assign a high priority to punctuality and excellent airport and in-flight service. They look for seating comfort want a separate cabin for sleeping and working.
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Market Research and Consumer Buying Behavior in Grand Days Out Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
This report highlights the importance of market research and consumer buying behavior in the light of Grand Days Out plc, an organization that owns and operates theme parks and other leisure activities. It starts by identifying three Critical Success Factors for the company. It discusses the key decisions and information needs.  
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Effective Market Hypothesis Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
 The contemporary and future earnings, book values and dividends are considered in the analysis. The accounting has to provide the underpinnings of the owners’ equity accounting. This is capable of constructing surplus relation applies; dividends reduce current book value and current earnings.
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Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior Marketing Research Proposal
9 pages (2250 words) , Download 3 , Research Proposal
Free
Many businesses have been shifted to the internet for reaching out to their consumers. E-shopping facilities that are provided to the Saudi consume have modified the decision in purchasing behavior. There has been an interesting impact on the Saudi consumer decision in purchasing behavior of the e-shopping facilities. 
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Techniques For Analyzing Industries and Competitors Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Company has adopted new business way i.e. E-commerce to improve its business but facing some problem with employees loyalties and resulting in higher turnovers. Draper has a larger product development team that allotted to improve products and manage it and to handle customers' problems and queries also.
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Factory Gate pricing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.
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Yeo soft drinks division SBU strategic market plan Marketing Case Study
16 pages (4000 words) , Download 4 , Case Study
Free
Being a large company with different products, YHS (Yeo Hiap Seng) strives to optimize the performance of the company through the individual contribution of the subdivisions. Soft drinks appear to be slowly but steadily overtaking hot drinks as the largest beverage sector in the world (Deloitte, 2008).
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The influence of macroeconomic conditions on market participants Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Management, financial sources, ability to advertise and communicate with its customers plays an important role in the activity of every organization. The company and marketing specialists should not focus just on microenvironment factors; macro-environment that comprises social, political, economic, legal factors is just as much important.
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Direct and Internet Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The American Marketing Association (1995), representing marketing professionals states that “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.”
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Advertising analysis:ESPN Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This 'hanging' sofa is enough to grab the attention of the viewer and forces him/her to read through the rest of the ad.The lower portion of the ad shows the TV with again a catchy heading 'Don't just watch it, live it.
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William Hill Marketing Management Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Today, William Hill relies chiefly on an efficient technology innovation system and online services. This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.
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PEST Analysis on Deodorant Market Marketing Essay
2 pages (598 words) , Download 23 , Essay
Free
The author states that the deodorant market is greatly influenced by some political factors that either contribute directly or indirectly to the overall sales of deodorants in the market. The import and export regulations greatly affect the deodorant market in that these cosmetics are charged very high taxes when they are being imported or exported.
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Strategic Innovation In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Professor Stephen Brown recommends hiring marketers that are unusually creative. Pasa and Shugan advocated the need for specialist marketing expertise by companies having the larger scale of operations given that the potential loss would be substantial if there is a mistake in marketing strategies.
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Management of Customer Relationships Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The development and management of customer relationships have become a central focus of marketing research and conceptualization as it has been Businessmen from the advertising realized that they are valuable assets of a firm the industry should take the following key issues into account while planning their marketing communication process.  
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Fashion Retailer Zara Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
This essay analyzes the marketing of Zara that brought success to company. The total number of shops for the Inditex’s eight fashion distribution chains now stands at 2,244 in Europe, America, the Asia-Pacific region, the Middle East and North Africa. Overall, 322 new stores were launched in 2004 with 97 new Zara stores.
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X Phone marketing plan Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
This is attributed to the expected lower consumer and business confidence brought about by high interest rates. Recognizing the popularity and wide acceptance of mobile phones in the country, demand for these products will not be dampened by the weaker economic outlook.
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IPod Marketing Strategies Marketing Case Study
5 pages (1396 words) , Download 3 , Case Study
Free
Functionally an iPod is an MP3 player for all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed. But the reason that iPod succeeded was not only the technical characteristics.
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Tesco Marketing Strategic Analysis Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. In 2006 retail accounted for 9.5% of gross domestic product. In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers.
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Developing Marketing Strategies and Plans Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Evaluation of Strategies of News Corporation Marketing Assignment
8 pages (2491 words) , Download 2 , Assignment
Free
News Corporation is the world's third-largest media giant (after Time Warner and Disney). Owned partly by the family of international tycoon Rupert Murdoch, known universally for his shrewd business style Today, the company operates and owns, among others and several joint ventures worldwide. In 2004, it reincorporated in the US.
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Product Strategy - Samson Energy Drink Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 Being in the energy drink market and established for long, Samson Energy Drink (SED), found a new market for a drink that would give boost prior to the exercise session. Due to obesity and health concerns, the soft drinks market has come under pressure from energy drinks especially successful drinks like Powerade and Gatorade (Halliday, 2006). 
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International Marketing of McDonalds Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
McDonald's stands for fast food and they own the breakfast segment. Its new ad campaign is "I'm lovin' it," and they use this globally. The aim behind this campaign and this business strategy are to connect with customers in highly relevant and culturally significant ways around the world (Maddox, 2003).
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International Strategy of B&Q Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Therefore, the choice of entry mode constitutes one of the most critical decisions for international strategy success. It affects all the future decisions and operations of the firm in the new country market. Consequently, the present paper focuses on analyzing the process of internationalization and the choice of entry decisions made by B&Q.
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Strategic Marketing Plan: Radiant Services Company Inc Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The objective of strategic management is to "exploit and create new and different opportunities for tomorrow." (David 2005:5) Further, according to David, strategic management implies the integration of various organizational functions like management, finance, manufacturing, R&D, marketing, and information systems.
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International Expansion Theories Marketing Literature review
8 pages (2347 words) , Download 5 , Literature review
Free
Mercantilism is the theory that a nation’s wealth depends upon the balance of its exports over its imports (Mercantilism, 2007). Using a common standard, which was gold in early times, a nation is wealthier if it possesses more gold. It receives gold for the products it imports and pays for its imports with gold.
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Advertising and public relations in America Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.
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Branding Concepts, Brand Extension and Multi-brands Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
According to William Weilbacher in his book ‘Brand Marketing’, brands work only when they are developed using strategies which deliver value and customer satisfaction. In this context, what is required is innovations to be implemented, but such innovations must be subtly implemented and they must not be loud and confusing for the consumer. 
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McDonalds Marketing Campaign Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
McDonald’s is the undisputed king of burgers. Mcdonalds started with a firm commitment to QSC&V (Quality, Service, Cleanliness, and Value) principle, which was an instant hit. Without a doubt, the base of McDonald’s success was in substituting the conventional China glass that people used in other restaurants, for the paper bags.
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Influence of Online Advertising on Sales Marketing Essay
5 pages (1493 words) , Download 3 , Essay
Free
Before I present my case on how online advertising can help us increase the sales of our textbooks, let me first substantiate that online advertising is the latest trend in marketing which "provides better opportunities for companies to establish distinctive strategic positionings than did previous generations of information technology".
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Marketing Strategies of P&G Marketing Essay
2 pages (546 words) , Download 4 , Essay
Free
The author states that the customers availed new products at lessened costs. While a mix of various marketing strategies was employed, the two strategies that starkly stand apart are discussed here. One of the marketing strategies that worked wonders for P&G has been its strategy for diversification.
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