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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Strategy of Vodafone Marketing Research Paper
14 pages (4500 words) , Download 7 , Research Paper
Free
Given the fact that consumer’s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time.
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The Vitality of Competitor Analysis: The Case of Tesco Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Competition by definition means ‘a test of skill or ability’. Indeed, it is true for any individual as well as for any organization that competition encourages one to do more. At times it leads to some untoward incidents between two rivals as well, but overall, competition isn't necessarily bad. Coke has Pepsi. Toyota has Nissan.
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Marketing Ethics of Mecca Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth (Hofstede, 1997). There are also internal factors, components working within the organization which shapes the direction of the company.
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Generic Marketing Strategies and Competitive Market Positioning Marketing Literature review
13 pages (3250 words) , Download 4 , Literature review
Free
The mainly significant subject that emerges from the study is that the tools and ideas that are pertinent for offline firms are evenly applicable to online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study. Particular concentration is given to the significance of a channel management general strategy in the e-marketing background.
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Marketing Communication Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The nature of an advertisement is so that few can escape the clutches of its message. Its quick, catchy and repetitive characteristics at the very least allow it to attract or lure the attention of the general populace. Then again, an advertisement at its very worst could directly or indirectly introduce or encourage negative behavior in its viewers.
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Research Plan for Shopping Habits in Sunderland Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
There were 10-12 contestants in each focus group at shopping bazaars of Sunderland for this review. Participants were expectant to talk liberally without any fear of displeasure, but with the mediator maintaining power. The purpose was to look for consistencies in, for instance, actions, and awareness or purchase intention.   
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E-marketing assignment on Olympics Web TV Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
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Identification and Recommendation of Alternative Strategies for McDonalds Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
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The fast food market is nearing saturation in many developed countries. That means further growth will have to happen at the expense of a competitor. The food service of the company has been criticized for not maintaining an acceptable level of standard. The McDonald’s menu is considered less attractive than its rivals.
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Lilly and Company Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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Lilly and company is a leading company in the pharmaceutical sector. Its strategies are innovative and the management was committed to developing a growing portfolio. Their activities are directed towards making the company best in class and first in class in the Pharma sector. The products of the company will help people to live longer and better.
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Buy to Let - Market Investments Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper will focus on four areas of the buy to let marketplace: explanation of the taxes a property investor will be subjected to, how the property investor can minimize their capital gains tax liability through careful tax planning, how not to attract an investigation by the Inland Revenue, and, the tax benefits of setting up a company. 
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Marketing Strategy Tesco Marketing Dissertation
32 pages (8000 words) , Download 6 , Dissertation
Gaining competitive advantage in a modern business world is an important factor of gaining financial results of operations anticipated which are a difficult task as there emerge more and more participants in the industry. Companies thus undermine new approaches to keep the sustainable position or getting the competitive advantage on the market.
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International Marketing of McDonalds Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
McDonald's stands for fast food and they own the breakfast segment. Its new ad campaign is "I'm lovin' it," and they use this globally. The aim behind this campaign and this business strategy are to connect with customers in highly relevant and culturally significant ways around the world (Maddox, 2003).
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Nintendo and the 4Ps of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Building a long-term relationship and remaining competitive requires being active in implementing new technologies. The strategy is survival. It is a way through which organizations strife at becoming winners. It affects the overall activities of an enterprise and as such, it shouldn’t be neglected as an integral part of what management does. 
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Sales and Marketing Background of Lawson Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Lawson company is now starting to pursue the natural progression of relationship marketing, where its marketing communication to a customer will be defined according to the nature of that customer. Secondly, it sells through an indirect channel, yet their efforts can be defined as direct marketing because it is done to customers.
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Service Sector Mraketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Service can be defined as an activity or a benefit. It is offered from one person to another, service is intangible for example banking, airline, hotel, insurance or doctor's services, etc. that does not result in any kind of ownership from anyone. The service sector all over the world in recent years has been growing vastly.
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Modern Marketing: Confusion in the Marketplace Marketing Essay
2 pages (515 words) , Download 2 , Essay
Free
The author agrees that business organizations must first develop a good product to offer to their target market. However, marketing goes beyond the product alone. In fact, he believes that the challenge lies in communicating the attributes of a product in order for it to appeal to the buyers.
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Marketing and Promotional Techniques Used by 4* International Central London Hotels Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The goal of service companies is to add value to their customers which is a prerequisite for customer satisfaction. But in order to meet customer needs, it is first of all necessary to understand what their needs are. In a second step, services need to be designed and developed, which fulfill the requirement of adding value to customers. 
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Then We Set His Hair on Fire Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Mr. Phillip's impact on the field is most memorable when examining the advertisement campaigns for General Electric and Pepsi-Cola. One of the most prolific turning points in his career was the employment of Michael Jackson and the ushering in of an era in an advertisement where celebrities were the main endorsers of products.
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Costa Coffee Branding Marketing Case Study
3 pages (805 words) , Download 5 , Case Study
The author states that it is important to emphasize that Costa Coffee is popular in the area. It commands a loyal consumer base and is popular in the St. Andrews area. The introduction of its mobile coffee shops can expand Costa Coffee’s consumer base as it will bring the product to consumers and give them the option of enjoying it.
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Markets where Possible Government where Necessary Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
We will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists all of which will help us in trying to ascertain a judgment towards the statement at hand.
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International Marketing - Viagress Marketing Strategy Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
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Market Planning and Control as a Very Important Aspects in Business Marketing Coursework
7 pages (1889 words) , Download 2 , Coursework
Free
The first step is to plot opportunities considering the market presence and market expansion, secondly one need to categorize the opportunities into four categories, if the products fall on boundaries, analyse the real and practical situation like past performance. The market share for Ford cars has increased in the 15 out of 19 European states.
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The Useful Tool Marketing Essay
9 pages (2000 words) , Download 3 , Essay
Free
Marketing Mix is a useful tool used by almost all the organizations in the world to determine and establish their advertising strategy. This advertising strategy further helps the organization to boost up their products and sales. The four Ps of this marketing mix are important ingredients which form it.
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Secondary Brand Associations: Purveyor Beware Marketing Essay
2 pages (527 words) , Download 2 , Essay
Free
The author states that the secondary association adds credibility to the product in the consumer's mind and has been shown to be a practical approach to marketing. However, Petty points out the intricate process required to assure that the branding will be legal and not open to future lawsuits.
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Air Compressor Set Marketing Essay
1 pages (510 words) , Download 2 , Essay
Free
The author states that the customer has placed a lot of emphasis on cost-effective design, one that delivers high performance within a low budget, side by side having a minimal pollution level to minimize environmental damage. This report aims at investigating such a design, keeping in hindsight the requirements of the customer.
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Porter's Five Forces Analysis of NEXT Plc Marketing Case Study
4 pages (1000 words) , Download 10 , Case Study
Free
Five forces that determine the competitive intensity and attractiveness of a market are bargaining power of customers, bargaining power of suppliers, a threat of new entrants, a threat of substitute products and intensity of competitive rivalry affecting NEXT.
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Advertising, marketing, sales Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs.
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Modern Information Needs In Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
An effective Marketing information system can help in the company in motivating distributors, retailers, and other intermediaries to pass along important intelligence. Through the components of MIS, the Company will able to collect information regarding the order-to-payment cycle and sales reporting system.
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Microsofts Products, Domination, Development, Innovations Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
Microsoft should be allowed to dominate the software industry as it will definitely improve the standards of other companies. Since it dominates the software market the chance of enhancing and improving product increases.  Microsoft has created a major impact on innovation in the software industry. (O’Brien 5).
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T.J Maxxs Money Saving Aspect Marketing Essay
1 pages (455 words) , Download 2 , Essay
Free
The author states that other consumers will think that the products are replicas of the original items, whereas others will rush and make a purchase because for them the value of the products will be greater than their cost and hence they will try to make a purchase of these items as soon as possible.
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Advertising is the King of Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Chester L. Posey, advertising executive, once remarked that advertising was a "$10 billion misunderstanding" (cited in Richards 2004). Advertising informs us. Advertising torments us. Advertising is the glue that binds the producer to the consumer.
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Marketing Strategies of Heinz Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
BCG Growth-Share matrix is widely used in corporate strategic analysis. This matrix helps in analyzing likely “generators” and optimum “users” of corporate resources. The BCG growth-share matrix displays the positions of business units on the graph of the market growth rate against their market share relative to competitors.
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Customer Relationships and Marketing Communications Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In today’s scenario due to drastic advancements in various fields with the involvement of newer technologies, information has become translucent. Media has enhanced to many mediums such as newspapers, weekly journals, Internet ads, E-mails, Television ads, specialized exhibits with personalized demonstrations, salesmen and so on.
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Essentials of Marketing Research Marketing Research Proposal
14 pages (3500 words) , Download 4 , Research Proposal
Free
CB has also been producing a particular notebook computer known as DIL. In order to ensure that its clients are satisfied with the product, it is imperative for this company to find out what their clients are looking for in the ideal notebook computer. Information from this research will be important in determining the success of the new product.
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Analysis of Retail Marketing Nuances Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Marketing as such is defined as a set of human activities directed at facilitating and accomplishing the exchange of goods and materials. The market, in general, can be defined in two ways as Consumer market or industrial market. The consumer market is the market where goods or services are sought by individuals for their own or family use. 
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Appearance of the Product Marketing Essay
3 pages (792 words) , Download 2 , Essay
Free
The author states that when we talk about a piece of written text if it is neatly written and follows an organized format, the reader will be persuaded to read further thus the basic objective of the writer will be achieved. Therefore emphasis should be laid on the need for good presentation and organization of the work.
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Marketing Strategies of BMW Marketing Essay
3 pages (940 words) , Download 2 , Essay
Free
The author states that with the increasing demand that our job requires, more and more people are turning their attention to what is fast and effective. With the rush hour and traffic that likewise increase our vulnerability to stress, people demand a good life paralleled with a fast pace.
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Impact of Advertising on Consumer Perception Marketing Research Paper
11 pages (3236 words) , Download 3 , Research Paper
Free
The Body Shop Plc Co. was founded in 1967 by Dame Anita Roddick. It owns 2,265 stores the world over with a factory in Glasgow. It has about 10,034 people as employees. The crux of its marketing and persuasive strategy will be based on the following elements - Price, Product and service, Physical Distribution, Promotion.  
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Credit Derivatives Market Overview with Focus on Collateralized Debt Obligations Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
This essay focuses on Collateralized Debt Obligations and take up for discussion characteristics, risks and issues associated with Collateralized Debt Obligation. It concludes the paper with uses and implementation methods utilized under CDOs. Credit derivatives are instruments essentially leading to transference of credit risk.
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Marketing Analysis of Picture Frame and Furniture Company Marketing Assignment
7 pages (1750 words) , Download 4 , Assignment
Free
The analysis is about analyzing the customers need. We must analyze the perceptions and preferences of our customer. It means segmenting the market correctly and not in the way that most companies think about segmentation. It means having a profound understanding of their attitudes, their knowledge, and their emotions. 
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Mapping the Marketing Landscape Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Strategy involves placing the product in an advantageous position in respect to the competitors. It will help the company understand the product's position in the marketplace and define potential customers. Once the company has formed a marketing strategy that defines the product's position, a marketing plan can be written.
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Marketing Myopia by T. Levitt Critique Marketing Essay
4 pages (1040 words) , Download 2 , Essay
Free
Two industries that were not able to take advantage of market opportunities are the railroad business and the Hollywood movie industry. The author analyzed the nylon and glass industries through the analysis of two real firms: DuPont, and Corning Glass Works. Both these companies were product-centered, but they were also customer-oriented as well.
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Group research plan for Microsoft Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975. Its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Throughout its history the company has been the target of criticism for various reasons, including monopolistic business practices-both the U.S.
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How Marketing Communication Affects Consumer Behaviour Marketing Essay
7 pages (2011 words) , Download 2 , Essay
Free
Development of a sound public policy is very important from a strategic point of you as it can make or break the goodwill of a company. When the use of Accutane, a miracle acne drug introduced in the 1980s, during pregnancy resulted in severe birth defects, the FDA took a step of requiring the pictures of deformed babies on the medicine containers.
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RiceTecs Marketing Current Situations Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
As the text has it, debates in the use of speciality blends as retailer labels and co-branding have left Andrews with the option to continue using this avenue of distribution or to move away from the sub ordinance to private brand labels. In April o f1994, RiceTEc introduced a new product line, RiceSelect.
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Two sides on branding Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The concept of branding,according to Klein,began with the company's recognition that production is not the main core of their operations but marketing. The earliest proponents of marketing like Nike and Microsoft stated that manufacturing is only an "incidental" part of their operations and that they are not selling "products" but "images of their brands."
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The Nature of the Tourism Industry Marketing Case Study
9 pages (2250 words) , Download 6 , Case Study
Free
The tourism industry has these effect on civil society: it can lead to social and political activism seeking to balance the positive and negative impacts of tourism; local residents and foreign tourists may be politically socialized through tourism and the influx of tourists can lend support to the political regime in the destination country.
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The United Kingdom Coffee Industry Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
The same strategy is implemented into Tesco’s Value line, which is presented as significantly cheaper alternatives to well-known coffee brands. Focusing on the greater “value” that comes with its coffee products, Tesco accompanies its promotions with specials for the price-conscious consumers making their offers fairly attractive.
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Marketing Revolutionary Air Travel Marketing Case Study
1 pages (514 words) , Download 2 , Case Study
Free
The author states that this group has a high and frequent demand for direct, non-stop, and usually, short-haul travel. They average about ten trips per year. When they fly, they assign a high priority to punctuality and excellent airport and in-flight service. They look for seating comfort want a separate cabin for sleeping and working.
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Behind Consumption and Consumerism Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness. 
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