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Marketing Essays

Result for Subject Marketing:
19702 essays
Word of Mouth in Marketing Marketing Essay
2 pages (575 words) , Download 7 , Essay
Free
The author states that behavior involves informal, non-commercial communication between consumers, and this interaction is oftentimes considered more credible vis-à-vis commercial sources of information. This is because people feel that the general opinion of friends, family, and acquaintances are more reliable.
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Innovative Marketing and Technology: The Case of Sonic Solutions Marketing Case Study
7 pages (1882 words) , Download 4 , Case Study
Free
As far as I can see, Sonic’s target market revolves mainly around “techy” people that need to save and play their personalized digital media (video and/or audio files) in personal computers and other devices like digital video recorders, digital cameras, iPod, etc. To accomplish its business mission, the company provides computer solutions in making DVDs and CDs.
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Internet Marketing of Dell Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The Internet is prey to 'information overload'. A nave user who was searching perhaps for 'a computer for my kids' on google.com would receive over 91m hits. Note that Dell placed top in the sponsored links on the right-hand side of the page, which is no mean feat given the monies being spent on sponsored search.
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Grunert's Total Food Quality Model and Food Industry Firms Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.
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International Oil Industry and the Organization of the Petroleum Exporting Countries Marketing Report
7 pages (2010 words) , Download 2 , Report
Free
Organization of the Petroleum Exporting Countries (OPEC) is a cartel aimed at coordinating and unifying the petroleum policies that govern the member countries in ensuring stabilization of the markets of the oil so that they secure an economic, efficient, and a constant supply of the petroleum to the consumers.
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Marketing plan for Milk Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
An established milk beverage manufacturer is introducing a completely new product - flavored milk beverages for the segment 6-12 years old. The marketing plan for this product will be as follows
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The Impact of Culture on International Marketing Marketing Research Paper
59 pages (14750 words) , Download 5 , Research Paper
International marketing has assumed new dimensions. These have been added by the process of globalization. Globalization began with the improvement in communication and information technologies and was helped along by the lowering of entry barriers to businesses and freeing of the cross border flow of capital.
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To What Extent is BP Guilty of Greenwashing Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
The increasing preference, among consumers and the society at large, for products and companies with minimal adverse impact on the environment and world climate have cause more and more companies, essentially multinational firms to make false claims about the environmental impact of their products and activities.
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International Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Because a business is separated from its customer in distance, time, socio economic gaps, information and interests. For effective and efficient marketing these gaps must be bridged.
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Analysis of Amazon in the UK Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
One of the most important things Amazon will have to look for is that it should not lose the sight of its customer and tries to widen its market presence by entering into strategic alliances with market leaders. Amazon management has learned from its past mistakes and has tried to rectify them. It is still one of the most favorable sites.
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The Market and Marketing of Verizon Business Marketing Research Proposal
4 pages (1000 words) , Download 2 , Research Proposal
Free
Verizon continues to suffer from declines in usage of traditional phone service as people rely more on cell phones and the internet. Losses may also stem in part from price pressures arising from triple play offers, which typically offer discounts for carrying multiple subscriptions or lack of consumer knowledge of the company's products and services.
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Improved New Product Development Process for Howden Joinery Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
To keep pace with today’s dynamic global market, companies must introduce new products in line with the changing customer lifestyle, demand, and tastes. These can be realized through customer’s relation study. Most companies are concentrating on developing its products and promoting the sales of these products to realize the highest sales volumes.
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Analysis of Marketing Mix Marketing Research Paper
9 pages (2250 words) , Download 5 , Research Paper
Free
Crafting and implementing strategies for a business entity is imperative to its success and even mere survival (Thomson 2002). A firm should be able to design and put in place a set of well-crafted strategies in every functional area and activity in order to attain its goals. In fact, a company should back its objectives with the appropriate strategies.
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Canon Digital Cameras Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This report also reviews relationship of company’s communication mix with its success and marketing efforts. Furthermore a 12 months communication plan is also suggested to Canon to enhance their public image, brand loyalty and market share. It focuses on the development of long term business strategy for the growth of Canon cameras.
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Services Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is widely accepted in the academic circles that at operational levels, in particular in organizations processing services, such as hotels, hospitals, beauticians, transportation, retail banking, the marketing of services is different and more widespread across institutionally than the marketing of physical products. 
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Direct Marketing in Sports Gear Incorporated Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
 Secondary data are generally used when: the time, manpower and resources necessary for its own survey are not available (and, of course, the relevant secondary data exists in a usable form), or it already exists and provides most, if not all, of the information required (Berry 1998). The advantages of using secondary data for sports Gear Incorporated.
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Analysis of Strategic Marketing Planning Marketing Literature review
3 pages (750 words) , Download 2 , Literature review
 As developed by Collis (1991), core competence is one of the factors to control (p.58). It represents a combination of the tangible and intangible assets held by the firm. That fact permits firms to accumulate experience, consequently to have better possibilities for combining tangible and intangible assets and getting core competencies.
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Toyota Marketing in China Marketing Case Study
8 pages (2198 words) , Download 2 , Case Study
Free
In the past few years, precisely after its accession to the World Trade Organization (WTO) in 2001, China has seen extraordinary growth in its automotive industry. As the country’s economy is growing progressively and it has vast customer support, China has become a well-known name in the worldwide automobile industry.
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Marketing Laws and Ethics Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
Throughout history, social responsibility and marketing ethics are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities (Crane 2001). Marketing has become an authority in society.
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Behind Consumption and Consumerism Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness. 
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Consumer Behavior and Information Processing Marketing Term Paper
5 pages (1542 words) , Download 2 , Term Paper
Free
This is the extraction of meaningful information from an image or a picture. Pictures are usually enhanced to make them more appealing and attractive hence captivate the customer and promote or convey information to the reader. The design of advertising pictures must be geared towards attracting and captivating the customer, delivering meaningful information as well as to promote a given brand.
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Marketing Strategy: Burke Museum Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The report contains a Marketing Plan for the next year which needs to be introduced by the Museum in order to achieve its objectives. The first part of the report provides information about the collection and the features of the Museum and its operations. The report also contains the evaluation of the social, technological and political factors.
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Marketing Opportunities of the Airline Industry in Australia Marketing Term Paper
11 pages (2862 words) , Download 2 , Term Paper
Free
Today many companies are disappointed over marketing’s inability to produce a measurable result. While companies unabashedly declare their wish to get closer to customers, marketing actually losing power to other functions in the corporation. A company has many resources in its land but the availability of resources plays a major role in the search for opportunities.  
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Optimal Number of Firms in the Market Marketing Essay
8 pages (2120 words) , Download 2 , Essay
Free
Where a situation is not optimal, gains in welfare can be made for some without any sacrifice by others. Essential to the meaningful application of the concept of an optimum is the existence of some objective and some constraint on the pursuit of that objective (Bannock, Baxter, Davis 306:1998). In economics, we talk about almost a non-worldly case.
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Advertising and public relations (Virgin Money) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Consequently, it is self-proven that credit card is not a mass market product. Therefore, when developing a card or marketing it to a consumer base, it is highly critical to ensure that the right segment of the market is identified and targeted.
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VG Jones e-commerce Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Maintaining a profitable business model on the World Wide Web for high street businesses is possible, and increasingly desirable, as a way to maintain a competitive edge and reach out to and retain customers.
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Rhetoric Analysis of a Music News Website Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
College students who download illegal mp3s without paying via peer-to-peer networks are the primary perpetrators; their illegal actions deprive the record industry's employees of their salaries. This issue is very important as we are all surrounded by it everyday and most important of all, it is in fact illegal.
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Market analysis in Abu Dhabi Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The real estate market condition in the United Arab Emirates is, as a whole, facing a boom. It has the most secure and profitable market in whole Gulf region. Abu Dhabi is currently enjoying real estate investment from all over the world. The Abu Dhabi market possesses number of opportunities in the real state sector.
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Nation Branding Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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Ethical and Legal Issues of Target Marketing Marketing Coursework
9 pages (2569 words) , Download 2 , Coursework
Free
It has become a problem in many business enterprises and is the root of many new crimes. It occurs as unsuspecting persons use internet sites and services for purchases, window shopping, and browsing, making inquiries, or even just keeping up to date with the latest in breaking news, sports, and fashion.
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Advantages and disadvantages of private labels Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
There are many categories of private labels such as, store brands, store sub-brands, umbrella branding, individual brands and exclusive brands.In order to fully discuss private labels, an original company, Macy's, has been used as an example in this essay.
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Sales and Marketing Background of Lawson Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Lawson company is now starting to pursue the natural progression of relationship marketing, where its marketing communication to a customer will be defined according to the nature of that customer. Secondly, it sells through an indirect channel, yet their efforts can be defined as direct marketing because it is done to customers.
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Internet Marketing in the Airlines Industry: British Airways and Ryan Air Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
British airlines have been using web marketing very extensively and it has installed various modes of marketing the airline via the websites and this has since increased their anticipated profits. To start with through the internet marketing the airline has offered a Google earth vacation views in an attempt to lure more people. 
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Critical Factors in the Success and Failure of Search-Based Advertising Marketing Research Proposal
6 pages (1500 words) , Download 5 , Research Proposal
Free
The thesis explores whether a single platform emerges in the end for search-based online n the ranking of a company improves its quality. In this vein, my thesis addresses the Division within the online advertising industry pertaining to search advertising, display advertising, classified listing, internet e-mail based advertisement.
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Marketing Myopia Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
The author states that the new economy is based upon digital revolution and management of information about customers, products, prices, competitors and every aspect of the marketing environment. Companies must carefully monitor their customers and competitors, continuously improve their value offerings.
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Advertising, marketing, sales Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The consumer and the producer are the two parties in the exchange - and each party, on the part of the consumer, his wants and needs and the producer, on his part, the goods or services to give form to those wants and needs.
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Porter's Five Forces Analysis of NEXT Plc Marketing Case Study
4 pages (1000 words) , Download 10 , Case Study
Free
Five forces that determine the competitive intensity and attractiveness of a market are bargaining power of customers, bargaining power of suppliers, a threat of new entrants, a threat of substitute products and intensity of competitive rivalry affecting NEXT.
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Millennium Pest Control Service Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Auxiliary services offered by the company are advising the farmer on various issues concerning farming beside other consultancy services. The firm is located in London along Queen Elizabeth’s Street just behind the famous Hilton Hotel. Their plant and offices are housed on the first, second and third floor of Justas Towers.
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Foundation of Marketing: A Diversification Strategy of PGI Company Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Customers are dynamic human beings in business situations. A diversification strategy requires that before PGI offers a new insurance product into the marketplace, home insurance plan, the company must plan step-by-step how it will conceptualize, build and market the product to its existing and new customers.   
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Tomoco Company and Its Marketing Manager Clive Smith Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The main threat for Tomoko Company is that its direct competitor, Ishimura Motors, announced the development of the same green car to be launched by late 2009. The proposition made by Sandeep is very attractive for Tomoko Company because it will help to clarify marketing plans and objectives and develop batteries for the Econocer.
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Marketing Planning as an Essential Foundation for Marketing Success Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The purpose of this paper is to discuss the extent to which marketing planning is foundational to marketing success; and that degree of import is dramatic. Without proper planning, the marketing efforts of a business are likely to be haphazard and unfocused, create vulnerabilities for competitors to exploit, and ultimately fail in effectiveness.
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An Integrated Marketing Communication Program for Crunchy Crunch Company Marketing Research Proposal
9 pages (2250 words) , Download 4 , Research Proposal
Free
The snack food market in the UK has both changed and grown over the last few years. Because of people's busy lifestyles, the pressure of work and long traveling times to and from work, many do not have time to sit down and eat a meal during the working day. For this reason, snacks are an important part of life and often replace a traditional meal.
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Organizational Structure Impact on Performance and Profitability Marketing Essay
12 pages (3230 words) , Download 2 , Essay
Free
Good Sport is a sports organization aiming to reduce alcohol and drug consumption and promote a healthy lifestyle for a wide target audience. The aims of Good Sport are: ”highlight club's an important role in the community; help clubs serve and sell alcohol with the law; reduce alcohol-related problems (eg. Binge and underage drinking, violence, etc.)
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Integrated Marketing Communications Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
Perhaps the most effective method of communication is face-to-face or interpersonal. It is very human in content and experience and often is recalled as a cherished or terrible experience. Perhaps this was the only tool available to the primitive man. Technology progressively replaced the human factor in communication. 
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Using Via E-commerce to Increase Success for Wingate Systems Working Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Organizational form, business model and strategy have been considered the framework of commerce. In the holistic viewpoint, there are only two factors, business configuration and business coordination.  In this context, the business configuration is used to mean the scope of business coverage by a company, what was once known as strategy. 
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Service Marketing: Starbucks Coffee Company Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Starbucks has always efficiently used ICT for its growth. It was one of the first to provide wireless Internet access in its stores that succeeded in bringing more customers especially students and office employees in search of a network and of course a cup of coffee in the process. Recently Starbucks offers downloadable music in its stores.
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Marketing for Consumers in Saudi Arabia Marketing Research Paper
6 pages (1681 words) , Download 2 , Research Paper
Free
This research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants.
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The Effectiveness of Tele Vision as an Advertisement Media among Women Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Advertisement is an indispensable part of the marketing strategy of any firm in the modern competitive business world. Advertisement is being used not by business organizations but, service organization as well to promote their services. Originally, advertising was evolved to disseminate the product/service knowledge to the consumers and the public at large.
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Nintendo and the 4Ps of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Building a long-term relationship and remaining competitive requires being active in implementing new technologies. The strategy is survival. It is a way through which organizations strife at becoming winners. It affects the overall activities of an enterprise and as such, it shouldn’t be neglected as an integral part of what management does. 
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The Marlin Firearms Company marketing profile Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories.
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