StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19895 essays
The Contribution that the Marketing Concept Can Make to the Overall Effectiveness of an Organisation Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
During the last few decades marketing has been challenged to undertake a paradigm shift away from the view of marketing as an optimization problem with an emphasis on product, price, promotion, and distribution and toward a conceptualization of marketing as a set of activities focused on intra-firm and inter-organizational influence processes.
Preview sample
The Tourism Industry and It's Success Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Today's world cannot ignore that cultural heritage along with and in the form of the tourism industry is already at the heart of economic development and makes up a major resource to strengthen a global village identity. But the new economic circumstances that entrust to heritage a greater role, can also be lead to devastating effects.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Developing Branding Strategies Marketing Essay
25 pages (7411 words) , Download 4 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen (1899). However, as status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items.
Preview sample
Segmentation in Food Retail Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The research will have to determine what issues are most important in the Muslim community with regard to retail grocery services, and formulate a strategy to advise the process of successfully targeting the Muslim market segment. I believe that while Tesco currently has several different customer loyalty schemes.
Preview sample
Marketing information to run business Marketing Essay
3 pages (750 words) , Download 2 , Essay
The author claims that the marketing plan should contain the following sections: Executive Summary, Planned Sales by Month, Vision, Target Markets, Objectives, Target Markets, Market Definition and Segmentation, Target Markets for the Next Year, Target Market Segment Strategy, Target Market: Home Office, Needs and Requirements.
Preview sample
The Entire Revamped E-Marketing Effort Through the Linked Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
World Wide Web is a double-edged sword and is available for informational value to all categories of customers whether domestic or international; it is only when global market objectives are crystallized that global markets can be realized by developing a proper interface with the international payment system and the permission and licensing system.
Preview sample
Marketing In Harvard Style Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In doing so, they keep in mind what is called consumer perception or "the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world" (Kotler 2005).
Preview sample
Dynamic and Static Elements of Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
‘Communication’ as such is defined as an art of developing an understanding between people, communities, societies, civilizations etc. Communication forms a crucial part of managerial activities. Marketing communication, in turn, helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc.
Preview sample
A Market-Follower Company Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
It only follows other companies to retain their chunk of the market share. A market follower has no strategy of its own as they consider that it can retain its chunk of the market share by following the lead of other more innovative companies. These companies have no ambition in the market and they do not feel like doing something innovative.
Preview sample
The Differences between Marketing as a Philosophy Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Research studies are not a simple task which can be done while sitting at home. It needs detailed and thorough studies in order to evaluate proper findings and abstract fruitful results. Furthermore, sampling is a procedure through which we take the sample of the population randomly and research on them. 
Preview sample
Foundation of Marketing: A Diversification Strategy of PGI Company Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Customers are dynamic human beings in business situations. A diversification strategy requires that before PGI offers a new insurance product into the marketplace, home insurance plan, the company must plan step-by-step how it will conceptualize, build and market the product to its existing and new customers.   
Preview sample
Organic Livestock Marketing Cooperative Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
OLYMCO is a cooperative set up by farmers who have agreed to join hands to market their produce. The company aims to serve all sections of the market, namely, the consumer market, restaurants, and caterers as well as food processors and the wholesale trade. OLYMCO will strive to develop a profitable business with their two competitive advantages, quality and flexibility.
Preview sample
Strategic Market Management Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being market-oriented means focusing on customers changing needs and wants. This may also lead to product innovation. The goal of this paper is to explain the benefits of adopting a market-oriented culture and how segmentation strategies benefit a business. Several fundamentals of modern business and marketing practices date back to the ancient Greeks, the Phoenicians, and the Venetian traders.
Preview sample
Brand Marketing in Highly Competitive Market Situations Marketing Essay
13 pages (3842 words) , Download 4 , Essay
Free
Brand marketing has become an increased concern for product-oriented companies. Currently, three main branches of product orientation can be described as prestige (high-street), masstige (middle-level) and mass-market (generic). Product differentiation, pricing strategy, and consumer perception differentiate these products.
Preview sample
Marketing Foundations and Applications Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Product development is a strategy of offering new products to the current market. This happens when a business has a new product offering which suits the market. A company may opt to pursue this strategy if it recognizes it can enhance the value derived by its current customers by offering a new product or by modifying its current products.
Preview sample
Fast Food Market: A Comparison of Burger King and McDonald's Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
Burger King and McDonald's are apparently the two most well-known brands in the industry of fast food. Both of these companies provide almost identical menus and services to their customers. No wonder that they compete fiercely in the niche of the market they operate in. Burger King and MMcDonald'shave many common features.
Preview sample
Relationship Marketing by Dwyers Bathrooms Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The relationship marketing model provides the balance achieved by the integrated marketing approach focusing on service and quality. As such the strategy provides an ideal basis for the achievement of competitive advantage. Relationship marketing costs a fraction of what would be incurred in soliciting new customers.
Preview sample
Marketing Plan for a New Restaurant Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many hotels and restaurants around the world which have established a good reputation; hence it is a difficult task to introduce a new hotel service with distinguishing features. The well-known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day.
Preview sample
The Advantages and Challenges of Export Marketing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
It is emphasized that a company’s site can be very much helpful in entering and expanding the export market. If a company wishes to use the Internet for marketing its business, then Web site is the best investment for such a company. A good Web site with all the necessary information about the goods and services.
Preview sample
How to Develop Effective Naming Rights Strategies Marketing Essay
3 pages (1 words) , Download 2 , Essay
Free
Sports brands offer a lucrative market as according to sources: ‘Marketing professionals around the world recognize the power of sports brands and content as a consumer draw.  As a result, advertising and sponsorship in sports are big business. As Associate General Manager I would select companies like Nike, and Reebok and a firm like Uni Lever as sponsors.
Preview sample
International Marketing - Assessing Your Business Opportunities Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The main political factors which we need to consider are Political state scenario in these countries, sovereignty, taxes on the product, and the law governing scenario and corruption levels if present. If we consider the backdrop of the political scenario in the countries of Hong Kong, Japan and South Korea, the following issues are highlighted. 
Preview sample
Verizon Wireless Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The author states that it has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon Wireless, the company's joint venture with Vodafone Group which is known legally as Cellco Partnership, is the #2 US wireless provider (after AT&T Mobility), with around 65 million customers.
Preview sample
Market Conditions & Profile of BMW Cars in the US Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile market in the USA. There were too many cars and too many dealers in the market for GM cars.
Preview sample
Rise of Consumer Culture Marketing Essay
13 pages (4017 words) , Download 2 , Essay
Free
Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialise - Snow hoped for a third culture to bridge the gap.
Preview sample
Advertising and public relations (Virgin Money) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Consequently, it is self-proven that credit card is not a mass market product. Therefore, when developing a card or marketing it to a consumer base, it is highly critical to ensure that the right segment of the market is identified and targeted.
Preview sample
Optimal Number of Firms in the Market Marketing Essay
8 pages (2120 words) , Download 2 , Essay
Free
Where a situation is not optimal, gains in welfare can be made for some without any sacrifice by others. Essential to the meaningful application of the concept of an optimum is the existence of some objective and some constraint on the pursuit of that objective (Bannock, Baxter, Davis 306:1998). In economics, we talk about almost a non-worldly case.
Preview sample
Responding to Global Warming Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies. It is extremely essential that an organization considers its environment before beginning its existence and marketing process.
Preview sample
International Marketing Mix Marketing Essay
14 pages (2000 words) , Download 2 , Essay
Free
The basic finding that this paper will work on is that Tutbury’s has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. Tutbury’s is a product that works on the highest quality of glass which is produced primarily from a high standard of full lead crystal.
Preview sample
Business and Marketing Management Marketing Assignment
8 pages (2139 words) , Download 2 , Assignment
Free
This assignment also states and explains the various dimensions used to analyze the market, discusses retail intermediaries that are substantially gaining power and the competition that is inevitable in any marketing channel. The importance of retailers in the product chain has increased in the recent past, and today retailers have become more important.
Preview sample
The Present Marketing System of Hilton Hotel Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
Free
Hotel Industry assumes great importance in the economic status of a country as a sizable portion of the foreign exchange earned by the country is contributed by the hospitality industry including hotels and tourism. The success of hotels and hospitality industry is largely depended on the extent to which regular customers.
Preview sample
Marketing Strategy of Vodafone Marketing Research Paper
14 pages (4500 words) , Download 7 , Research Paper
Free
Given the fact that consumer’s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time.
Preview sample
The Vitality of Competitor Analysis: The Case of Tesco Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Competition by definition means ‘a test of skill or ability’. Indeed, it is true for any individual as well as for any organization that competition encourages one to do more. At times it leads to some untoward incidents between two rivals as well, but overall, competition isn't necessarily bad. Coke has Pepsi. Toyota has Nissan.
Preview sample
Marketing Ethics of Mecca Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth (Hofstede, 1997). There are also internal factors, components working within the organization which shapes the direction of the company.
Preview sample
Generic Marketing Strategies and Competitive Market Positioning Marketing Literature review
13 pages (3250 words) , Download 4 , Literature review
Free
The mainly significant subject that emerges from the study is that the tools and ideas that are pertinent for offline firms are evenly applicable to online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study. Particular concentration is given to the significance of a channel management general strategy in the e-marketing background.
Preview sample
Marketing Communication Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The nature of an advertisement is so that few can escape the clutches of its message. Its quick, catchy and repetitive characteristics at the very least allow it to attract or lure the attention of the general populace. Then again, an advertisement at its very worst could directly or indirectly introduce or encourage negative behavior in its viewers.
Preview sample
Research Plan for Shopping Habits in Sunderland Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
There were 10-12 contestants in each focus group at shopping bazaars of Sunderland for this review. Participants were expectant to talk liberally without any fear of displeasure, but with the mediator maintaining power. The purpose was to look for consistencies in, for instance, actions, and awareness or purchase intention.   
Preview sample
E-marketing assignment on Olympics Web TV Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
Preview sample
Identification and Recommendation of Alternative Strategies for McDonalds Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
Free
The fast food market is nearing saturation in many developed countries. That means further growth will have to happen at the expense of a competitor. The food service of the company has been criticized for not maintaining an acceptable level of standard. The McDonald’s menu is considered less attractive than its rivals.
Preview sample
Lilly and Company Marketing Plan Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Lilly and company is a leading company in the pharmaceutical sector. Its strategies are innovative and the management was committed to developing a growing portfolio. Their activities are directed towards making the company best in class and first in class in the Pharma sector. The products of the company will help people to live longer and better.
Preview sample
Buy to Let - Market Investments Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper will focus on four areas of the buy to let marketplace: explanation of the taxes a property investor will be subjected to, how the property investor can minimize their capital gains tax liability through careful tax planning, how not to attract an investigation by the Inland Revenue, and, the tax benefits of setting up a company. 
Preview sample
Marketing Strategy Tesco Marketing Dissertation
32 pages (8000 words) , Download 6 , Dissertation
Gaining competitive advantage in a modern business world is an important factor of gaining financial results of operations anticipated which are a difficult task as there emerge more and more participants in the industry. Companies thus undermine new approaches to keep the sustainable position or getting the competitive advantage on the market.
Preview sample
International Marketing of McDonalds Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
McDonald's stands for fast food and they own the breakfast segment. Its new ad campaign is "I'm lovin' it," and they use this globally. The aim behind this campaign and this business strategy are to connect with customers in highly relevant and culturally significant ways around the world (Maddox, 2003).
Preview sample
Nintendo and the 4Ps of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Building a long-term relationship and remaining competitive requires being active in implementing new technologies. The strategy is survival. It is a way through which organizations strife at becoming winners. It affects the overall activities of an enterprise and as such, it shouldn’t be neglected as an integral part of what management does. 
Preview sample
Sales and Marketing Background of Lawson Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Lawson company is now starting to pursue the natural progression of relationship marketing, where its marketing communication to a customer will be defined according to the nature of that customer. Secondly, it sells through an indirect channel, yet their efforts can be defined as direct marketing because it is done to customers.
Preview sample
Service Sector Mraketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Service can be defined as an activity or a benefit. It is offered from one person to another, service is intangible for example banking, airline, hotel, insurance or doctor's services, etc. that does not result in any kind of ownership from anyone. The service sector all over the world in recent years has been growing vastly.
Preview sample
Modern Marketing: Confusion in the Marketplace Marketing Essay
2 pages (515 words) , Download 2 , Essay
Free
The author agrees that business organizations must first develop a good product to offer to their target market. However, marketing goes beyond the product alone. In fact, he believes that the challenge lies in communicating the attributes of a product in order for it to appeal to the buyers.
Preview sample
Marketing and Promotional Techniques Used by 4* International Central London Hotels Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The goal of service companies is to add value to their customers which is a prerequisite for customer satisfaction. But in order to meet customer needs, it is first of all necessary to understand what their needs are. In a second step, services need to be designed and developed, which fulfill the requirement of adding value to customers. 
Preview sample
Then We Set His Hair on Fire Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Mr. Phillip's impact on the field is most memorable when examining the advertisement campaigns for General Electric and Pepsi-Cola. One of the most prolific turning points in his career was the employment of Michael Jackson and the ushering in of an era in an advertisement where celebrities were the main endorsers of products.
Preview sample
Costa Coffee Branding Marketing Case Study
3 pages (805 words) , Download 5 , Case Study
The author states that it is important to emphasize that Costa Coffee is popular in the area. It commands a loyal consumer base and is popular in the St. Andrews area. The introduction of its mobile coffee shops can expand Costa Coffee’s consumer base as it will bring the product to consumers and give them the option of enjoying it.
Preview sample
Markets where Possible Government where Necessary Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
We will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists all of which will help us in trying to ascertain a judgment towards the statement at hand.
Preview sample
    14901 - 14950 results of 19895 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us