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Marketing Essays

Result for Subject Marketing:
19914 essays
Economics of Advertising Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
What will happen if one does not know he has all the attributive qualities of a modeling giant? Certainly, people around him would make him aware of it. Similarly, a product is launched and an effort is made to popularize the item and get its brand approval amongst the consumers. Thus, advertisement plays a vital role in marketing.
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Customer Satisfaction of AVIS Rent Marketing Case Study
8 pages (2500 words) , Download 2 , Case Study
Free
The author states that Avis Rent a Car System was one of the world’s top brands for Customer Satisfaction and as Avis conquers world-wide Customer Loyalty Index for the past eight years; it is necessary to measure and compare the impact of each subsidiaries on their contribution to this success.
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Marketing Fundamentals and Enviroment Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
Proper communication and the demand of that organization/brand have to be certainly created in the prevailing market. Communication is basically Congress, interaction and correspondence with others. Within and outside the organization you transfer and deliver information, ideas, opinions, instructions, orders, letters, reports, and other materials.  
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Marketing and Product Life Cycle Marketing Case Study
1 pages (370 words) , Download 3 , Case Study
Free
The author states that moving from the introduction to maturity, it is strongly recommended that strategies are aligned with the changes in the customers’ perception and other industry players’ expected responses. The introduction of the Key Ring in the market will be accompanied by wide publicity efforts.
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The Opportunities for Solutions That Can Strengthen a Brand Community Marketing Essay
7 pages (2211 words) , Download 2 , Essay
Free
Creating a diversity of products that address each part of the consumer journey will allow a company to better serve the consumer while competing in the market. Rather than understanding only the individual in the consumer decision process, a company should examine the needs of the collective, finding integrated solutions that fulfill needs across relational goals.
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The Evolution and Importance of Advertising Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Advertising and promotion has experienced several changes over the past years especially due to continuous changes in technology, methods of communication and media. Advertising is conducted through various methods, with the aim of transferring information to the consumers.
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Abercrombie & Fitch Analysis Marketing Essay
2 pages (612 words) , Download 5 , Essay
Free
Abercrombie & Fitch believes that every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, outerwear, and fragrance – designed to inspire our global customers to feel confident, be comfortable, and face their Fierce.  
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Measuring Construction Performance Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become a hurdle in the future development of the business. One of the important aspects of a marketing plan is that it provides organized information about the company.
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Market Research and Consumer Buying Behavior in Grand Days Out Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
This report highlights the importance of market research and consumer buying behavior in the light of Grand Days Out plc, an organization that owns and operates theme parks and other leisure activities. It starts by identifying three Critical Success Factors for the company. It discusses the key decisions and information needs.  
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The Effectiveness of Tele Vision as an Advertisement Media among Women Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Advertisement is an indispensable part of the marketing strategy of any firm in the modern competitive business world. Advertisement is being used not by business organizations but, service organization as well to promote their services. Originally, advertising was evolved to disseminate the product/service knowledge to the consumers and the public at large.
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Self-Esteem Branding Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The research will also show that consumers are much more informed and become antagonized when marketers under-rate their intelligence and try to prescribe what they should use, wear or look like. The underlying fact that will be proven is that customers in today’s world want to be recognized as individuals who have a choice.
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Fruit Juices Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The awareness among people about how dangerous the carbonated drinks are has led to this great demand for fruit juices. Certain carbonated drink manufacturing companies have also directed their attention towards manufacturing fruit juices instead. Fresh juices manufactured by Nestle are a good example in this case.
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Marketing Plan for Jos. Fredrick &Sons Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
It is a one year plan; whose strategy puts into account the three major services offered by the Company, i.e. residential and commercial plumbing, heating and air conditioning systems. The targeted budget for the marketing plan is $70,000, which will be shared amongst the list of specific actions that form the marketing program.  
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International Market Segmentation Marketing Assignment
3 pages (891 words) , Download 2 , Assignment
The author states that a walk down major metropolitan high-end shopping areas speaks volumes of a global economic crisis shifting international brand’s strategies from “dazzle” to “cheaper”. Gucci. Prada. Louis Vuitton. Coach. Hermès. Chloé. Not anymore. Price – a meaningless word in accessories and leather product industry – is one now echoing deep.
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Major Theoretical Logic in Global Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
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Development of the Japanese Bond Market Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Generally speaking, in recent years the concept of investment and economy has changed a lot and brought different trends in the structures of the U.S market. Economic and organizational theories show that in comparison, trust, price and authority are relatively less effective in dealing with knowledge based assets.
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Multichannel Hybrid System Marketing Case Study
8 pages (2218 words) , Download 2 , Case Study
Free
The globalization concept in the market has demanded a more creative and a more innovative marketing strategy. At the same time, globalization requires businesses and companies to achieve competitive advantage in order to attain sustainability in the industry.One of the emergent strategies in the market at present is the multi-channel or hybrid system in product distribution.
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Marketing: Principles and Perspectives Marketing Case Study
15 pages (3758 words) , Download 3 , Case Study
Free
Starbucks regional officers in Florida follow corporate strategies and mission of the entire organization. Through marketing planning, the fundamental strategies of the business enterprise are conceived on the basis of market needs, forces, and opportunities; and marketing is implemented as a philosophy of business operation and a way of corporate life.
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Relationship Marketing Theory Marketing Literature review
7 pages (1750 words) , Download 3 , Literature review
Free
Brownlie and Saren attest to the veracity of the aforementioned in their contention that scholars have "challenged the marketing concept" and that others have effectively declared its demise. The rapidity of the evolutionary process experienced within the field of marketing and have furnished fertile grounds for a conceptual and ideological debate.
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The development of a marketing plan for Deloitte Croatia Marketing Essay
32 pages (8000 words) , Download 3 , Essay
Premium+
Deloitte Croatia began its operations on 1 June 1998. Deloitte was the last of the “Big 4” Global Accounting and Business Advisory firms to setup operations in Croatia. To effectively enter the local market, Deloitte Central Europe acquired a local practice to “kick-start” their operations. Last year Deloitte celebrated ten years of operations.
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The Contribution that the Marketing Concept Can Make to the Overall Effectiveness of an Organisation Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
During the last few decades marketing has been challenged to undertake a paradigm shift away from the view of marketing as an optimization problem with an emphasis on product, price, promotion, and distribution and toward a conceptualization of marketing as a set of activities focused on intra-firm and inter-organizational influence processes.
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The Tourism Industry and It's Success Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Today's world cannot ignore that cultural heritage along with and in the form of the tourism industry is already at the heart of economic development and makes up a major resource to strengthen a global village identity. But the new economic circumstances that entrust to heritage a greater role, can also be lead to devastating effects.
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Developing Branding Strategies Marketing Essay
25 pages (7411 words) , Download 4 , Essay
The idea that you are what you buy - that possessions confer status - has long existed and guided some purchasing, as most notably observed by Thorstein Veblen (1899). However, as status became associated with specific brands, the next step historically became the marketing of brand imitations - in some cases, imitations of luxury items.
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Segmentation in Food Retail Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The research will have to determine what issues are most important in the Muslim community with regard to retail grocery services, and formulate a strategy to advise the process of successfully targeting the Muslim market segment. I believe that while Tesco currently has several different customer loyalty schemes.
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Marketing information to run business Marketing Essay
3 pages (750 words) , Download 2 , Essay
The author claims that the marketing plan should contain the following sections: Executive Summary, Planned Sales by Month, Vision, Target Markets, Objectives, Target Markets, Market Definition and Segmentation, Target Markets for the Next Year, Target Market Segment Strategy, Target Market: Home Office, Needs and Requirements.
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The Entire Revamped E-Marketing Effort Through the Linked Marketing Term Paper
17 pages (4250 words) , Download 2 , Term Paper
Free
World Wide Web is a double-edged sword and is available for informational value to all categories of customers whether domestic or international; it is only when global market objectives are crystallized that global markets can be realized by developing a proper interface with the international payment system and the permission and licensing system.
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Marketing In Harvard Style Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
In doing so, they keep in mind what is called consumer perception or "the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world" (Kotler 2005).
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Dynamic and Static Elements of Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
‘Communication’ as such is defined as an art of developing an understanding between people, communities, societies, civilizations etc. Communication forms a crucial part of managerial activities. Marketing communication, in turn, helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc.
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A Market-Follower Company Marketing Essay
2 pages (504 words) , Download 2 , Essay
Free
It only follows other companies to retain their chunk of the market share. A market follower has no strategy of its own as they consider that it can retain its chunk of the market share by following the lead of other more innovative companies. These companies have no ambition in the market and they do not feel like doing something innovative.
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The Differences between Marketing as a Philosophy Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Research studies are not a simple task which can be done while sitting at home. It needs detailed and thorough studies in order to evaluate proper findings and abstract fruitful results. Furthermore, sampling is a procedure through which we take the sample of the population randomly and research on them. 
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Foundation of Marketing: A Diversification Strategy of PGI Company Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Customers are dynamic human beings in business situations. A diversification strategy requires that before PGI offers a new insurance product into the marketplace, home insurance plan, the company must plan step-by-step how it will conceptualize, build and market the product to its existing and new customers.   
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Organic Livestock Marketing Cooperative Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
OLYMCO is a cooperative set up by farmers who have agreed to join hands to market their produce. The company aims to serve all sections of the market, namely, the consumer market, restaurants, and caterers as well as food processors and the wholesale trade. OLYMCO will strive to develop a profitable business with their two competitive advantages, quality and flexibility.
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Strategic Market Management Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being market-oriented means focusing on customers changing needs and wants. This may also lead to product innovation. The goal of this paper is to explain the benefits of adopting a market-oriented culture and how segmentation strategies benefit a business. Several fundamentals of modern business and marketing practices date back to the ancient Greeks, the Phoenicians, and the Venetian traders.
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Brand Marketing in Highly Competitive Market Situations Marketing Essay
13 pages (3842 words) , Download 4 , Essay
Free
Brand marketing has become an increased concern for product-oriented companies. Currently, three main branches of product orientation can be described as prestige (high-street), masstige (middle-level) and mass-market (generic). Product differentiation, pricing strategy, and consumer perception differentiate these products.
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Marketing Foundations and Applications Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Product development is a strategy of offering new products to the current market. This happens when a business has a new product offering which suits the market. A company may opt to pursue this strategy if it recognizes it can enhance the value derived by its current customers by offering a new product or by modifying its current products.
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Fast Food Market: A Comparison of Burger King and McDonald's Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
Burger King and McDonald's are apparently the two most well-known brands in the industry of fast food. Both of these companies provide almost identical menus and services to their customers. No wonder that they compete fiercely in the niche of the market they operate in. Burger King and MMcDonald'shave many common features.
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Relationship Marketing by Dwyers Bathrooms Company Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The relationship marketing model provides the balance achieved by the integrated marketing approach focusing on service and quality. As such the strategy provides an ideal basis for the achievement of competitive advantage. Relationship marketing costs a fraction of what would be incurred in soliciting new customers.
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Marketing Plan for a New Restaurant Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many hotels and restaurants around the world which have established a good reputation; hence it is a difficult task to introduce a new hotel service with distinguishing features. The well-known restaurants and hotel chains cause a big threat to the newly opened restaurant. The restaurant and hotel industry has been developing day by day.
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The Advantages and Challenges of Export Marketing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
It is emphasized that a company’s site can be very much helpful in entering and expanding the export market. If a company wishes to use the Internet for marketing its business, then Web site is the best investment for such a company. A good Web site with all the necessary information about the goods and services.
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How to Develop Effective Naming Rights Strategies Marketing Essay
3 pages (1 words) , Download 2 , Essay
Free
Sports brands offer a lucrative market as according to sources: ‘Marketing professionals around the world recognize the power of sports brands and content as a consumer draw.  As a result, advertising and sponsorship in sports are big business. As Associate General Manager I would select companies like Nike, and Reebok and a firm like Uni Lever as sponsors.
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International Marketing - Assessing Your Business Opportunities Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The main political factors which we need to consider are Political state scenario in these countries, sovereignty, taxes on the product, and the law governing scenario and corruption levels if present. If we consider the backdrop of the political scenario in the countries of Hong Kong, Japan and South Korea, the following issues are highlighted. 
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Verizon Wireless Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The author states that it has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon Wireless, the company's joint venture with Vodafone Group which is known legally as Cellco Partnership, is the #2 US wireless provider (after AT&T Mobility), with around 65 million customers.
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Market Conditions & Profile of BMW Cars in the US Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
For about four years General Motors have been losing in the market but Harley Davis has been gaining. Ultimately GM has failed after a loss of about $82 billion in 2008 and Harley is still survived with a net gain of $3.6 billion. Both are in the automobile market in the USA. There were too many cars and too many dealers in the market for GM cars.
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Rise of Consumer Culture Marketing Essay
13 pages (4017 words) , Download 2 , Essay
Free
Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialise - Snow hoped for a third culture to bridge the gap.
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Advertising and public relations (Virgin Money) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Consequently, it is self-proven that credit card is not a mass market product. Therefore, when developing a card or marketing it to a consumer base, it is highly critical to ensure that the right segment of the market is identified and targeted.
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Optimal Number of Firms in the Market Marketing Essay
8 pages (2120 words) , Download 2 , Essay
Free
Where a situation is not optimal, gains in welfare can be made for some without any sacrifice by others. Essential to the meaningful application of the concept of an optimum is the existence of some objective and some constraint on the pursuit of that objective (Bannock, Baxter, Davis 306:1998). In economics, we talk about almost a non-worldly case.
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Responding to Global Warming Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies. It is extremely essential that an organization considers its environment before beginning its existence and marketing process.
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International Marketing Mix Marketing Essay
14 pages (2000 words) , Download 2 , Essay
Free
The basic finding that this paper will work on is that Tutbury’s has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. Tutbury’s is a product that works on the highest quality of glass which is produced primarily from a high standard of full lead crystal.
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Business and Marketing Management Marketing Assignment
8 pages (2139 words) , Download 2 , Assignment
Free
This assignment also states and explains the various dimensions used to analyze the market, discusses retail intermediaries that are substantially gaining power and the competition that is inevitable in any marketing channel. The importance of retailers in the product chain has increased in the recent past, and today retailers have become more important.
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The Present Marketing System of Hilton Hotel Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
Free
Hotel Industry assumes great importance in the economic status of a country as a sizable portion of the foreign exchange earned by the country is contributed by the hospitality industry including hotels and tourism. The success of hotels and hospitality industry is largely depended on the extent to which regular customers.
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