Nobody downloaded yet

Marketing Strategy: Burke Museum - Case Study Example

Comments (0) Cite this document
The main aim of this report “Marketing Strategy: Burke Museum” is to undertake the analyses of the Burke Museum and the opportunities for the Museum in the Australian market still remained unexplored. The report will also undertake the evaluation of the opportunities for the Museum…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Marketing Strategy: Burke Museum
Read TextPreview

Extract of sample "Marketing Strategy: Burke Museum"

Download file to see previous pages The latter part of the report explains the marketing plan which needs to be implemented by the Museum which would be helpful to achieve targets, and finally, it concludes with the sales forecast and the Marketing Mix.
Although museum visiting trends patterns are substantial in Australia, still, there are many factors which will play an important part in the acceptance of the Museum in a society were visiting the library is a preferred leisure activity for people.
Museums play an important role in providing people with entertainment in their leisure time. In order to enhance their market share Museums should focus on implementing new marketing strategies in order to attract more customers and increased market share (Peschiutta, 2001). Many established museums and cultural organizations cannot only rely on income generated; the public funds are decreasing with an increase in the attendance of people visiting these museums. With the increasing demands of greater accountability from government and funding bodies, the planning and implementation of successful marketing strategies have become more important (Laczniak and Murphy, 1977). Weak or no marketing practice can lead to big trouble for even a well-established Museum. The challenges facing the Museums are to adopt appropriate marketing strategies and technologies in order to make its presence well felt by the customers to generate and get as much.
Over the past several decades the Historical Burke Museum has served the purposes of research and education of the local community related to the history of Australian culture. Furthermore, without neglecting the necessity to provide knowledge, education, and entertainment through a highly aesthetic presentation, the museum's directorate is also seeking to blend the new concepts of museology and the scientific theories regarding the interpretation and presentation of material and immaterial cultural heritage in a way that the modern visitor can understand. Privately founded Museum has a total of 7 staff members with 15,000 objects in the collection and a current income of approximately 136.500,00 AUS$. The Museum is now aiming at increase in the revenue at least to 800.000,00 AUS$ in order to bear the expenses in the new building. To achieve the purpose it is important to plan a marketing strategy, which can eke the management in acquiring the desired target.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Marketing Strategy: Burke Museum Case Study Example | Topics and Well Written Essays - 4000 words, n.d.)
Marketing Strategy: Burke Museum Case Study Example | Topics and Well Written Essays - 4000 words. Retrieved from
(Marketing Strategy: Burke Museum Case Study Example | Topics and Well Written Essays - 4000 Words)
Marketing Strategy: Burke Museum Case Study Example | Topics and Well Written Essays - 4000 Words.
“Marketing Strategy: Burke Museum Case Study Example | Topics and Well Written Essays - 4000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategy: Burke Museum

Marketing strategy

...?Marketing Strategy of GlaxoSmithKline Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Background of GlaxoSmithKline Plc 5 Marketing environment 5 PEST analysis 6 Porter’s Five Forces Model 8 Marketing Strategy 10 Market Segmentation 10 Targeting and Positioning 12 Marketing Mix 14 Evaluation of GlaxoSmithKline’s Strategy and Tactics 15 Recommendations for the Future Development 15 Conclusion 16 References 17 Executive Summary The pharmaceutical industry is one of the most profitable sectors of the world. The industry is witnessing increased growth even amidst the economic...
12 Pages(3000 words)Essay

Marketing and Marketing Strategy a particular category, the first thing that should come to his mind is our particular car. The consumer after researching all options chooses one alternative and makes the purchase. After this is the all important step of pos-purchase evaluation. The customer looks to the company to make sure that the product satisfies his requirements. If the customer remains unsatisfied then he will have doubts regarding his choice about the product and he will never make a repurchase. Low Involvement Good As a marketer of the pack of crisps, I would need a thorough understanding of the model of consumer buying behavior in order to gain a competitive advantage over rival brands. I would need to conduct market...
4 Pages(1000 words)Essay

Marketing and Marketing Strategy

...appropriate advertisements and product promotion. It will also help the marketer improve on the product’s design and quality for increased sales. For the 2nd Product; as a marketer, the consumer model of buying behavior can be used to identify the patterns of buyers and what action to take in improving the sales (Blackwell, 2001). Since the product required little or no evaluation, as a marketer, I can embark on making the product more readily available and in convenient locations that the customer can buy without getting inconvenienced. This knowledge concerning model of buying behavior is also important in performing market segmentation which is key to the success of...
4 Pages(1000 words)Coursework

Marketing and Marketing Strategy

...? Marketing Strategy for a Proposed Security Service Business Starting a business requires knowledge of a number of issues which validate the choice of the business and factors that influence the nature of the choice. Marketing strategies should be calculated and deliberated on. One ought to know the pros and cons and the strengths and weaknesses that they have at odds in starting a business. They should have pithy knowledge of the target market and the potential clientele. This should be a loose paradigm to base the marketing strategies on. In light of this, this paper is a marketing strategy for a hypothetical new business. 1. NAME, LOCATION & NATURE. Sequrex Security Services will be a service provider for security and related... ...
5 Pages(1250 words)Coursework

Historical Museum Marketing Plan

...a marketing strategy that incorporates new ideas will be useless if management does not supply a sufficient budget. Marketing is not cheap in the short-term, but pays a very high return on investment. This objective is easily measurable by organizational standards. The museum will know it is successfully implementing this objective when it has a marketing assistant that is free to employ new ideas and is funded at an appropriate level. This achievable objective is realistic and should be completed within the next six months, allowing management time to find the right personnel and those individuals the time to understand their market...
16 Pages(4000 words)Assignment

United States vs Burke case

...tells the police officers that the woman is Linus's sister. Lucy. PO Brown asks Lucy if Linus keeps drugs and guns in the house. Lucy says, "I never saw any guns or drugs." PO Schroeder says, "So if I looked around I wouldn't find anything illegal here" Lucy tells him that would be true. The police officers then remove the cushions from the couch and find two .38 caliber revolvers. They open a hallway closet and find three bags of cocaine hidden under some sheets and towels. Linus returns home and he and his sister are arrested. The defendants make a motion to suppress the evidence recovered from the apartment. Discuss the search and seizure issues involved and decide the motion. In United States v Burke (1963, DC...
7 Pages(1750 words)Essay

Marketing and Marketing Strategy

... factor that might lead the customers to buy an electric car is the fact that these cars emit low pollutants due to the electric engines. Also, people who are environmental friendly, with an urge to buy an economical car will be more inclined towards the electric cars. Other factors that might lead to people choosing the electric cars include the compactness of the car, economical use of energy, continuous increase in fuel prices across the world and also increase in the maintenance prices. Electric Car Market Segmentation: The electric cars basically designed for two people and the car is meant for economical use. The car also emits very low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market... for the...
3 Pages(750 words)Essay

The Creation of Identity through Retail Design and Technology

... is to create a link between physical locations and the online store, which builds levels of trust and confidence for those that are shopping online. The design is one which should be reflective of the brand of the store as well as the identity in which it holds. The online presence of an organization is one which should incorporate factors such as the 4S web marketing mix. This is defined by the strategy, site, synergy and system. The scope is inclusive of the design, such as what will be available online and what user interactions can be created when using the technology. The site is based on the operational aspects and the web experience. These both incorporate design into the framework, specifically because the design... the...
26 Pages(6500 words)Dissertation

Marketing Conference - Marketing Strategy

...Marketing Conference - Marketing Strategy Marketing conference: Mission ment and Marketing Objectives Mission Statement Kick covers inc. is a company devoted to developing the ultimate anti-skid covers to attach or slip up onto shoes. Our mission is to develop and provide ultimate protection and dry feet solutions to people. We view ourselves as partners with our customers, community and our environment. We aim to become an internationally recognized brand name, capitalizing on the uniqueness of our product. Our goal is moderate growth, annual profitability and maintains quality. Our Mission Our road map begins with our mission, which is enduring. It...
2 Pages(500 words)Essay


...MARKETING AND MARKETING STRATEGY Number Term Module number Characteristics of high involving products (Dodge Durango) The first product is regarded as high involving because of the following reasons High price-the product was highly priced therefore it required a lot of involvement before making any purchase decision. Presence of technical features-a product of this nature has some technical features that require much time so as to be familiar with the product thus become highly involving Major differences with other alternatives-there are major differences that exist with other alternatives, therefore, require more time to analyze the differences before making a concrete decision. Risks...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Strategy: Burke Museum for FREE!

Contact Us