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Marketing Essays

Result for Subject Marketing:
19702 essays
Household Vehicle Mercedes Benz Marketing Strategy Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
The consummate illustration of a two-pronged marketing strategy, the C-Class and Luxury models harmonize each other while increasing the appeal of the new car. With its visual differentiation and performance, the Sport models are expected to turn heads among car enthusiasts and bring about new, younger consumers to the brand.
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New Product Development Process Marketing Research Paper
5 pages (1250 words) , Download 11 , Research Paper
Free
The product development process is a set of steps that are followed to develop a new product. New product development must be done by implementing a method that will guide the company right from the product proposal and until the launch of the product. A company must select a method that helps them in product development.
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Online Consumer Engagement Marketing Literature review
11 pages (2750 words) , Download 5 , Literature review
Free
Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, “if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003).
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Improvements of the marketing planning process in the pharmaceutical company Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that the sustained growth of Actavis is attributed to its continuously increasing portfolio, enhance ment in sales volume and value of its product(due to their better quality) , development of all-inclusive range of theurapeutic drugs, thechnological upgradation and commitment to intoduce new, safe and affordable drugs.
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Effect of Market Liberalisation on African Economy Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author states that yet countries like Kenya have suffered a failure on this account. The author compares East Asian markets like South Korea, Hong Kong, Taiwan and Singapore which have grown under the control of their respective governments. Even the US markets which promote free trade have some participation of the government.
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A Reaction and Opinion on the TIVO Service Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Before services such as TIVO were available if a person wanted to watch a television program they needed to watch the commercials too. Some people would record programs on VCRs, but this was time-consuming.  Now TIVO has enabled people to watch commercial TV programs without watching the ads at all. 
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Marketing Communications Management at ALDI Group Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
ALDI has a long-standing reputation of “keeping it cheap so that shoppers can too”. Discount food retailer ALDI Group has become one of the world's biggest grocery chains. By offering deeply discounted prices on about 700 popular food items and weekly special buys, it had cultivated customers who are “Cheap and Cheerful”.
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Fruit Juices Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The awareness among people about how dangerous the carbonated drinks are has led to this great demand for fruit juices. Certain carbonated drink manufacturing companies have also directed their attention towards manufacturing fruit juices instead. Fresh juices manufactured by Nestle are a good example in this case.
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Chile - Potential Market for Best Buy Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Top managers usually plan one to three years in advance simply thinking about the environment and making plans for coping with it” ( Robert, 1985). The process of setting up a business in a foreign country has many challenges; amongst them are language and culture differences that influence the business process. 
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Consumer Psychology as a Social Psychological Sphere of Action Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The marketing entry plan of the new service developed by a new company as an emerging car care company in France. Through this analysis, the company has utilized some marketing concept to be able to be competitive in the business world and to make their service be marketable. The new service developed has a big opportunity.
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External Marketing Audit of Sara Lee Corporation Marketing Statistics Project
13 pages (3250 words) , Download 3 , Statistics Project
Free
This paper tells that Sara Lee Corporation is having groups such as food and beverages, body care, household products, and branded apparel. In food and beverages, Sara Lee has a stronghold in the market, it provides packaged meat, coffee, tea and also baked goods, they are having a strong market position at various points in Europe and specially U.K. 
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Marketing Concepts and Tutbury Crystal Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Employing several known marketing concepts and models, this treatise probes into the character of Tutbury Crystal, how it started and evolved, its present classification and designation and a few market components that can and will encroach on its growth and development in the international marketing. 
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The Emotional Connection Between the Target Market and Brand Marketing Essay
1 pages (250 words) , Download 2 , Essay
Emotional connection is even more critical if your target market is female. Women already control or influence over 80 percent of the purchases in the United States. The original Oscar Mayer “My bologna has a first name…”. The present-day Oscar Mayer campaign is still working to lure moms in a similar fashion.
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Advertising and communication Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors.
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Sport and Energy Drinks Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing research is not a one-time effort and must regularly be conducted to determine the environment and scan for opportunities. Coca Cola is already extending Full Throttle into Sugar-Free Full Throttle based on the rising concerns that sugar-filled drinks are causing obesity in children and have passed white bread in carbohydrate content.
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Olympic Marketing Strategy for Lenovo Enterprise Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Kotler, Philip, Keller, and Lane describe marketing as a set of processes that are undertaken by an organization in order to create, communicate and add value to the products that the organization deals with. The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization.
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Self-Esteem Branding Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The research will also show that consumers are much more informed and become antagonized when marketers under-rate their intelligence and try to prescribe what they should use, wear or look like. The underlying fact that will be proven is that customers in today’s world want to be recognized as individuals who have a choice.
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Toyota's Marketing Strategy in China Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The author states that Toyota was very optimistic that it would succeed in the Chinese market without a problem. But therein lay the problem. Toyota used the same marketing strategies that it had used in Japan to capture the Chinese market, which in the end did not work out so well for Toyota in China.
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Organic Livestock Marketing Cooperative Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
OLYMCO is a cooperative set up by farmers who have agreed to join hands to market their produce. The company aims to serve all sections of the market, namely, the consumer market, restaurants, and caterers as well as food processors and the wholesale trade. OLYMCO will strive to develop a profitable business with their two competitive advantages, quality and flexibility.
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European Trade Policy Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
As it is stated in the article, EU's Common Commercial Policy covers all the main measures affecting trade in goods and services and almost all trade-related issues. Besides, trade-related areas partially covered by the common trade policy include company law, indirect taxation, standards and other technical regulations, and enforcement of intellectual property rights.
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The Development Experience of the Newly Industrialised Countries Marketing Coursework
10 pages (2500 words) , Download 3 , Coursework
Free
The term newly industrialized countries (NICs) is used to refer to countries who mostly after World War II were still considered as developing countries but by the 1980s and 1990s had been able to grow their economies significantly with some achieving near or actual double digits of growth for a sustained period of almost 25 years.
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Strategic Marketing: Analyzing The Buyers Behavior Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Buyers exert an all-pervasive influence in any market. They determine the manner in which the various goods and services must be packaged by varying marketing efforts before they are presented on shelves for sale. In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.
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Standardization and Differentiation of Coca-Cola Products Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
Differentiation assists the company to reduce the elasticity of prices due to increased brand loyalty. This allows the reduction of the need to be a low-cost producer; thereby allowing the company to raise its profit margins. The features are usually made worth a premium which the consumers are usually willing to pay.
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The Civil Aerospace Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
The civil aerospace market in the aircraft construction industry is mainly dotted by two giant manufacturers Airbus and Boeings. Though there are a couple of others around the world, those are concerned with satisfying the local needs within their own pockets of influence, while the majority stake in the international market.
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Customer Satisfaction of AVIS Rent Marketing Case Study
8 pages (2500 words) , Download 2 , Case Study
Free
The author states that Avis Rent a Car System was one of the world’s top brands for Customer Satisfaction and as Avis conquers world-wide Customer Loyalty Index for the past eight years; it is necessary to measure and compare the impact of each subsidiaries on their contribution to this success.
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Gillette Companys Marketing Plan Marketing Case Study
6 pages (1635 words) , Download 3 , Case Study
Free
The key to Gillette products’ success is its aggressive campaign. It has reached well the target market. It has handed out promotional shaving gears to men on campuses and universities. This is a sure way of making young men become aware of the products as they grow up and start earning. Another key to success is diversification in products. 
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Actuality Of Healthy Sodas Making In Modern World Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to the New York Times article, “7UP Plus”, which appeared in 2004, was a low-calorie soda fortified with minerals and vitamins. It was claimed to be “100% natural”. The product contained high-fructose corn syrup though and after public pressure, the company was forced to change the label to: “100 percent natural flavor”.
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Advertisement and marketing communication Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003).
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Data Mining and Data Fusion for Direct Marketing Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
 Data mining and data fusions are the exploration and analysis, by automatic or semiautomatic means of large quantities of data in order to discover meaningful and potentially useful information, such as patterns, knowledge rules, regularities, etc.  There are also many other terms which carry a similar or slightly different meaning, such as knowledge discovery.
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Modern Information Needs In Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
An effective Marketing information system can help in the company in motivating distributors, retailers, and other intermediaries to pass along important intelligence. Through the components of MIS, the Company will able to collect information regarding the order-to-payment cycle and sales reporting system.
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The Industry Life Cycle of Wal-Mart Marketing Case Study
8 pages (2000 words) , Download 5 , Case Study
Free
Tools for analyzing the external environment include PESTEL for the general environment. The industry environment tools include industry definition, industry life cycle, and Porter’s five forces. The competitor environment can be analyzed by the framework explained in chapter 2; comparison of critical success factors; and market commonality.
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Carrefours Exit from Japan Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
According to the research findings, it can, therefore, be said that before entering the Japanese market, Carrefour had already set up networks in other Asian countries like Taiwan, Malaysia, China, and Thailand which the company believed shared similar buying behaviors of purchasing products more hastily and at varied points of time.
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Events and Exhibition in the Digital Age Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The Internet and digital technologies have transformed every sphere of activity in the world. The field of Exhibitions and events is not an exception. Exhibitions are essentially a marketing exercise and since Marketing is one of the fastest evolving subject, the overall character, look and shape of exhibitions has also been changing rapidly. 
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DaimlerChryisler Aspiration to Enter the Asian Market Marketing Essay
3 pages (750 words) , Download 2 , Essay
This paper gives information that this interest and the potential merger could be advantageous to DaimlerChrysler in two ways. Firstly, it would grant the car maker a base in Asia, where it has none. The second one would be that it would give the manufacturer a chance to deviate from the manufacturing of big cars.
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Strategic Marketing Planning Marketing Report
10 pages (2902 words) , Download 3 , Report
Free
The British manufacturing industry was once one of the world’s great industries with innovations and technologies in a variety of areas. However, during the last 20 years, this industry has been experiencing a rapid decline. Declining industries were once growth industries but a continuing fall in demand for their products has resulted in their decline.
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Marketing Audit Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The author states that a marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s or business units' marketing environment, objectives, strategies, and activities with a view to determining problems and opportunities and recommending a plan of action to improve the company’s marketing performance.
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Malaysian Airlines Retention Strategy Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Malaysian Airlines came into being on October 12, 1937, after the joint proposal of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways was accepted by the Government which put forward the request of flying planes between Penang and Singapore.
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Marketing of Fast-Food Aimed at Children and Young People Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The easiest solution we find to save time is to shorten our lunch times. Fast food is primarily designed to be, well, fast. It’s designed keeping the businessman in mind who cannot spare too much time on himself because he is too busy making money and could lose money if he devoted a little more time to watch what he is eating. 
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International Marketing Mix Marketing Essay
14 pages (2000 words) , Download 2 , Essay
Free
The basic finding that this paper will work on is that Tutbury’s has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. Tutbury’s is a product that works on the highest quality of glass which is produced primarily from a high standard of full lead crystal.
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Responding to Global Warming Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies. It is extremely essential that an organization considers its environment before beginning its existence and marketing process.
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Exporters Having Problems in the United Kingdom Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
 A November 11, 2005 report released by the Friends of the Earth, a UK-based environmental protection group, revealed that a major supermarket chain, Tesco, was importing the vast majority of its apples at the height of the UK apple season.  More than two-thirds of apples on supermarket shelves were sourced overseas from different suppliers.
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Strategic Marketing at Wachovia Corporation and Organization Control Marketing Assignment
13 pages (3512 words) , Download 2 , Assignment
Free
The application of the “Next Logical Product” approach has been well constituted by Wachovia Corporation through serving the micro-segments of its household market. The company has segmented its operations based on consumer needs as is evident by its check cards that are based on convenience and demographics.  
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Definition and Meaning of Branding Marketing Literature review
2 pages (500 words) , Download 2 , Literature review
Free
New brand valuation mechanisms should include advertising with high-efficiency brand enhancing techniques combined with low-efficiency brand enhancers which will cut down the marketing cost. Brand future could deteriorate if consumer perceptions and sustainable competitive advantage were neglected.
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Wedgwood - Cultural Differences in the United Kingdom, Japan, and the United States of America Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
Three of the markets that account for 80% of Wedgwood’s sales, the UK, the US, and Japan, face gradually changing social and lifestyle behaviours – increase in single and cohabiting couples, decrease in the number of marriages, more single women, fashion-oriented youth, lower involvement in the traditional aspect of purchasing presents. 
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Struggles of Lakeland Wonders Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
When Hailstorm first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm with her company.
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The Impact of Internet Use of Business-to-Business Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The author states that the changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered.
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Improving Process Marketing Assignment
6 pages (2000 words) , Download 2 , Assignment
Free
As the discussion, Improving Process, stresses Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process -- from manufacturing to transactional and from product to service.
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What Does It Take to Develop a Successful Brand Positioning Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Branding in another context is defined as "to burn or impress a mark upon with a hot iron, to distinguish by a similar mark, or to mark permanently." Brand marketing seeks to achieve the same effect on consumers, which also has to do with a distinguishing and permanent mark.  
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Shopping as a Complex and Contradictory Activity Marketing Essay
5 pages (1540 words) , Download 2 , Essay
Free
In modern times, with countless brands, disposable incomes, and class-conscious consumers, shopping as an activity has attained a whole new dimension. Simple give and take relationship has become a medium of therapy and a cause of psychological disorders. Though it might be a bit difficult to comprehend, there is a very thin line between buying or purchasing.
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Advertisement of cars Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mercedes is popular brand and automobile, and its market is the elite class, in particular, the Europeans and Americans. The E-class series of Mercedes has never targeted the middle-income group, and has tried to appeal the corporate owners, industrialists, governmental officers and business tycoons – age group between 35 and 60years.
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