Free Marketing Essay Examples and Topics | Page 298

Emerging Themes in Marketing and Employment Experience Marketing Essay

10 pages (2949 words) , Download 3 , Essay

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The module helped also in understanding the other issues I have learned in previous modules and I linked them up to comprehend the meaning of most of them. According to Peng (2010, p.13), the topic of global business is unusually wide and it is as such crucial for students to take it seriously when studying it.

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Business in Social Networks Marketing Assignment

2 pages (701 words) , Download 2 , Assignment

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It is easier to conduct business or sales using social networks such as Facebook. This is because while in LinkedIn transactions are done via consultants or third parties depending on their expertise, Facebook harnesses the power of word-by-mouth in promoting marketing and sales. There are also fewer barriers among businesses.

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Internet Advertising and Commercial Broadcasting Marketing Essay

4 pages (1275 words) , Download 3 , Essay

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Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smartphones, billboards, etc. print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public.

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The Analysis of Google Company Marketing Essay

1 pages (250 words) , Download 4 , Essay

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Google looks for innovative ideas all over. The ideas come from users, advertisers, partners, and employees. This explains why companies come up with exciting ideas aimed at improving our daily lives. There is effective communication and sharing of knowledge at Google. All employees are fully aware of the decisions that are made.

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Media Advertising and Marketing of Software Products Marketing Essay

2 pages (604 words) , Download 2 , Essay

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The most suitable social media platform would be online advertising where a mode such as Facebook would target more customers online. There are various forms of media advertising that one can engage in to ensure effectiveness in marketing. The mode of advertising requires evaluation and analysis to determine the benefits and risks associated with the system of advertising.

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SWOT Analysis for Botflex Marketing Essay

3 pages (940 words) , Download 2 , Essay

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Few competitors in the industry: There are few corporations willing to venture into this business, around the area, because of the fear they have in marketing the product. This business idea will work effectively since it's situated in a local place where there is an easy understanding of the people.

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Marketing of Crafton Industries Inc Marketing Essay

2 pages (649 words) , Download 2 , Essay

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There are many other problems that led the company to ponder over this issue; other problems being a salesperson’s only 40% of the one hour sales time was devoted to Crafton’s carpet selling, the need for sufficient inventory level to keep four turns per year instead of five, an extension of credit to retail accounts by the wholesalers and contemplating on some price accommodations.

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Integrated Marketing Communication Marketing Assignment

2 pages (500 words) , Download 2 , Assignment

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The first characteristic in terms of the group serving as a spokesperson for a product is its global fun base, which means that when they advertise a product or brand, a large crowd in the whole world

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Winsome Manufacturing Companys Project Marketing Essay

1 pages (454 words) , Download 2 , Essay

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Generally speaking, the issue of the project manager should be given to the person who best qualifies to be a manager. The considerations may include past performances and characters in the job market. The department cannot be specified because it might limit the talent needed in carrying out a new project.

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Modernization of the Automobile Industry of India Marketing Essay

12 pages (3448 words) , Download 2 , Essay

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The strategy involved in promoting the particular product in the market also creates a lot of impact on the number of sales of that particular product. Good promotion activity can help the companies to create a good brand image and also remove the wrong thoughts about a particular product from the mind of the customers.

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Marketing Objectives and Ethics in Marketing Marketing Book Report/Review

1 pages (250 words) , Download 2 , Book Report/Review

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It is a company that has complete commitment with the largest degree of ethical standards and it always follows its rules and regulations as per to there principles. Integrity is their first principle where they carry

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Analysis of the Pricing of the JC Penny Company Marketing Case Study

11 pages (3344 words) , Download 2 , Case Study

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James Penney was the founder of the company and has greatly shaped the core values of the company. James believed that prices should not be quoted with the expectation to later quote them on a larger scale. According to him, the principle of fair pricing works best, and the main reason for being in business is not to be guided with sales.

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Consumer Behavior and Pricing Strategy of Costco Marketing Essay

5 pages (1434 words) , Download 3 , Essay

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The success of the firm lies in its ability to achieve a large scale leading to its competitive advantage and a high value for customers. For this reason, Costco must have a substantial idea of consumer behavior as integrated into its marketing strategy. This is the most crucial idea that the work at hand emphasizes, but it is also important to learn the other significant things about Costco.

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The Relationships Between Hierarchy of Needs by Maslow and Marketing Marketing Assignment

19 pages (5069 words) , Download 2 , Assignment

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Cultural factor has a great influence on buying decision of the consumer. All human beings are bound with their civilizations and it plays a vital role to buy merchandise. The order, tradition, values are linked with the refinement of human begins. When a buyer goes for buying a product or service, they sustain to conform to their culture.

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The Marketing Strategy of Nokia Marketing Essay

16 pages (4365 words) , Download 2 , Essay

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The communication should be consistent, and the right channels of advertising should be used. For example, Nokia should use the phrase “Simple to use, and highly innovative smartphones”. Through this slogan, target customers of the organization would know what to expect from Nokia, as well as the philosophy that the company stands for.

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Website Evaluation Marketing Essay

2 pages (452 words) , Download 7 , Essay

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Grammarly.com recognizes that there is no other chance, apart from the first, to make an impression. It has the most appealing homepage among all other grammar checker websites. What makes its homepage undoubtedly brilliant?Grammarly.com recognizes that there is no other chance, apart from the first, to make an impression. It has the most appealing homepage among all other grammar checker websites. What makes its homepage undoubtedly brilliant?• It describes what the site is all about and what it does,• It is narrowly focused; that is, it avoids the ‘corporate look,’• It has a convincing value proposition.

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Product Name and Package Marketing Essay

2 pages (500 words) , Download 3 , Essay

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The alcoholic ice cream is looking forward to penetrating a market that already has established ice-cream companies. Currently in the French market, Unilever and General Mills are the two

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Part 2 mkt Marketing Admission/Application Essay

1 pages (250 words) , Download 2 , Admission/Application Essay

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and Hurley International LLC. The main competitors for Nike are Adidas and Puma (Rueters). Nike is the leader in athletic footwear, apparel, and equipment (NikeResponsibility). The product that our team is researching is the Nike FuelBand. There are multiple varieties of

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Integrated Marketing Communications Campaign Assignment Marketing Assignment

2 pages (500 words) , Download 10 , Assignment

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The brand is known for fast-fashion which sets trends in clothing for women, men, children and even teenagers. Currently, around 2,629 stores have been launched globally while the central operation still functions from the company office in Sweden. The central

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Unethical Practices of Five Multinational Corporations Marketing Essay

7 pages (1977 words) , Download 2 , Essay

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Senior management must exploit every chance to follow prescribed ethically and socially responsible actions and to clarify the core explanation and purpose clearly and openly to the members of the organization. The company must frequently exhibit and communicate its unyielding dedication and commitment to the core ideals of CSR and business ethics.

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Assessing the marketplace Marketing Essay

1 pages (250 words) , Download 3 , Essay

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In this way, the customer preferences are addressed in the production process. To increase the effectiveness of the process, the preferences of

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Tesla Motors Company Launching of Model X Marketing Coursework

6 pages (1598 words) , Download 2 , Coursework

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Currently, the company is focused on becoming an independent manufacturer of not only cars but also complete auto parts, which is an effort towards the provision of affordable cars to middle-class consumers. The company has been working towards the delivery of several models of electric vehicles. It has already delivered two models: the Tesla Roadster and Model S (Sager, 2013).

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Emotional Manipulation in Marketing Communication Marketing Essay

7 pages (2364 words) , Download 4 , Essay

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The second part compares rational and emotional choices in consumer relations. The paper then goes ahead and distinguishes high and low emotional involvement in marketing campaigns, and the implications of both. The next part describes the roles that emotions play in the process of brand development and looks at the differences and the implications.

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Differentiation and Segmentation in Walt Disney World Marketing Essay

2 pages (601 words) , Download 2 , Essay

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Among the relatively many marketing strategies adopted, product differentiation and market segmentation are some of the highly adopted strategies, especially by large organizations. Product differentiation entails distinguishing products from both competitor’s products and own products thereby making them more attractive to a specific target market.

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Article Review and Response (Read Full Directions) Marketing Essay

2 pages (500 words) , Download 2 , Essay

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The significance of the termination for Adidas is huge in terms of marketing its brand in the face of declining market position in the United States and the intense competition from traditional rival Nike and emerging brand superpower Under Armour. When the deal expires,

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Environment Analysis of Germany and Expansion of BYD Company Marketing Essay

13 pages (4037 words) , Download 3 , Essay

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Expansion at the global level is an important decision company made; many car companies have been taken place in Germany and in terms of car production it is known as the largest country in Europe. Germany has a favorable environment for car manufacturers. The Government gives full support to its automobile industry through funding them and by offering immense schemes.

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Starbucks Customer Relationship Management Marketing Essay

8 pages (2614 words) , Download 4 , Essay

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Customer journey mapping and the highlighting of touchpoints in a business is an important aspect of the modern-day business world. Companies are expected to study the experiences of their customers and provide products according to the preferences of the customers. The existing gaps in the products and services provided should be rectified through the formulation of key remedies.

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Opera house branding Marketing Assignment

1 pages (250 words) , Download 2 , Assignment

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The company will be pivotal in the region. It is going to produce the 2020-2021 opera season. These seasons are short and will be easy for the company to produce them faster. This is aimed

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We Dont Sell Foods, We Sell Health Marketing Research Paper

2 pages (500 words) , Download 2 , Research Paper

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Whole Foods Market sells the highest quality foods they can find at the most competitive prices possible. Their featured products are organic foods, which is distinguished from other market brands. As an independent and exclusive market almost only sells foods, they wrap themselves perfectly with freshness and health concepts of the foods.

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Valuation of the Concord and Associates Company Marketing Case Study

12 pages (3550 words) , Download 6 , Case Study

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Jose had experienced 16 different complaints whilst conducting sales calls in his territory, a figure much higher than any other members of the sales team. Concurrently, he was responsible for managing accounts in which there were over ten rush orders, a figure dramatically higher than other sales team representatives.

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STP Analysis, Instacart Marketing Essay

2 pages (500 words) , Download 5 , Essay

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In fact, it provides a combination of comprehensive, extraordinary convenience and low prices to U.S consumers. Instacart has various markets across the United States. Most of these target markets work best for the franchise. Common target audiences for Instacart

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Retail Management and Merchandising Marketing Term Paper

8 pages (2000 words) , Download 4 , Term Paper

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The paper tells that E-commerce has significantly changed the operational structure of the retail industry. It has reduced the importance of the location of the retailers as they can sell their products worldwide as cross-border eCommerce is emerging dramatically. E-commerce has helped in increasing the revenue as well as expands the customer base of the suppliers.

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Brighter Cleaning Company Marketing Plan Marketing Essay

9 pages (2250 words) , Download 4 , Essay

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According to the research findings, it can, therefore, be said that the liberalization of the economy in many countries is causing the rise of many companies that offer different products for people. This means that for cleaning companies like Brighter Cleaning, the opportunities for growth and success are many.

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Economics of Advertising Marketing Essay

9 pages (2250 words) , Download 3 , Essay

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What will happen if one does not know he has all the attributive qualities of a modeling giant? Certainly, people around him would make him aware of it. Similarly, a product is launched and an effort is made to popularize the item and get its brand approval amongst the consumers. Thus, advertisement plays a vital role in marketing.

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Customer Satisfaction of AVIS Rent Marketing Case Study

8 pages (2500 words) , Download 2 , Case Study

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The author states that Avis Rent a Car System was one of the world’s top brands for Customer Satisfaction and as Avis conquers world-wide Customer Loyalty Index for the past eight years; it is necessary to measure and compare the impact of each subsidiaries on their contribution to this success.

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Marketing Fundamentals and Enviroment Marketing Coursework

7 pages (1750 words) , Download 2 , Coursework

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Proper communication and the demand of that organization/brand have to be certainly created in the prevailing market. Communication is basically Congress, interaction and correspondence with others. Within and outside the organization you transfer and deliver information, ideas, opinions, instructions, orders, letters, reports, and other materials.

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Marketing and Product Life Cycle Marketing Case Study

1 pages (370 words) , Download 3 , Case Study

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The author states that moving from the introduction to maturity, it is strongly recommended that strategies are aligned with the changes in the customers’ perception and other industry players’ expected responses. The introduction of the Key Ring in the market will be accompanied by wide publicity efforts.

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The Opportunities for Solutions That Can Strengthen a Brand Community Marketing Essay

7 pages (2211 words) , Download 2 , Essay

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Creating a diversity of products that address each part of the consumer journey will allow a company to better serve the consumer while competing in the market. Rather than understanding only the individual in the consumer decision process, a company should examine the needs of the collective, finding integrated solutions that fulfill needs across relational goals.

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The Evolution and Importance of Advertising Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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Advertising and promotion has experienced several changes over the past years especially due to continuous changes in technology, methods of communication and media. Advertising is conducted through various methods, with the aim of transferring information to the consumers.

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Abercrombie & Fitch Analysis Marketing Essay

2 pages (612 words) , Download 5 , Essay

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Abercrombie & Fitch believes that every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, outerwear, and fragrance – designed to inspire our global customers to feel confident, be comfortable, and face their Fierce.

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Measuring Construction Performance Marketing Term Paper

11 pages (2750 words) , Download 2 , Term Paper

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Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become a hurdle in the future development of the business. One of the important aspects of a marketing plan is that it provides organized information about the company.

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Market Research and Consumer Buying Behavior in Grand Days Out Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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This report highlights the importance of market research and consumer buying behavior in the light of Grand Days Out plc, an organization that owns and operates theme parks and other leisure activities. It starts by identifying three Critical Success Factors for the company. It discusses the key decisions and information needs.

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The Effectiveness of Tele Vision as an Advertisement Media among Women Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Advertisement is an indispensable part of the marketing strategy of any firm in the modern competitive business world. Advertisement is being used not by business organizations but, service organization as well to promote their services. Originally, advertising was evolved to disseminate the product/service knowledge to the consumers and the public at large.

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Self-Esteem Branding Marketing Research Paper

8 pages (2000 words) , Download 3 , Research Paper

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The research will also show that consumers are much more informed and become antagonized when marketers under-rate their intelligence and try to prescribe what they should use, wear or look like. The underlying fact that will be proven is that customers in today’s world want to be recognized as individuals who have a choice.

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Fruit Juices Marketing Marketing Essay

3 pages (750 words) , Download 2 , Essay

The awareness among people about how dangerous the carbonated drinks are has led to this great demand for fruit juices. Certain carbonated drink manufacturing companies have also directed their attention towards manufacturing fruit juices instead. Fresh juices manufactured by Nestle are a good example in this case.

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Marketing Plan for Jos. Fredrick &Sons Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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It is a one year plan; whose strategy puts into account the three major services offered by the Company, i.e. residential and commercial plumbing, heating and air conditioning systems. The targeted budget for the marketing plan is $70,000, which will be shared amongst the list of specific actions that form the marketing program.

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International Market Segmentation Marketing Assignment

3 pages (891 words) , Download 2 , Assignment

The author states that a walk down major metropolitan high-end shopping areas speaks volumes of a global economic crisis shifting international brand’s strategies from “dazzle” to “cheaper”. Gucci. Prada. Louis Vuitton. Coach. Hermès. Chloé. Not anymore. Price – a meaningless word in accessories and leather product industry – is one now echoing deep.

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Major Theoretical Logic in Global Marketing Marketing Essay

9 pages (2250 words) , Download 3 , Essay

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Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).

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Development of the Japanese Bond Market Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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Generally speaking, in recent years the concept of investment and economy has changed a lot and brought different trends in the structures of the U.S market. Economic and organizational theories show that in comparison, trust, price and authority are relatively less effective in dealing with knowledge based assets.

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Multichannel Hybrid System Marketing Case Study

8 pages (2218 words) , Download 2 , Case Study

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The globalization concept in the market has demanded a more creative and a more innovative marketing strategy. At the same time, globalization requires businesses and companies to achieve competitive advantage in order to attain sustainability in the industry.One of the emergent strategies in the market at present is the multi-channel or hybrid system in product distribution.

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Marketing Essays