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Marketing Essays

Result for Subject Marketing:
19930 essays
Finance and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
They have made the internal transfer prices to lie in the range of 1-2. Such a case will make it easy for a company to adjust profits between different units. Additionally, it would help the business operation of the company benefit from different tax rates between countries. It is evident transfer pricing decisions influence the amount of tax that the firm has to pay.
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Important Aspects of Marketing to Women Marketing Essay
2 pages (730 words) , Download 3 , Essay
Free
Since the last few decades, advertisers and marketers are looking at women customers, and segments with renewed interest. The interest is not only in selling feminine-based products, female apparel, or groceries but also in electronic items and even men's apparel. Women have emerged as the main decision-makers in buying a large number of products. 
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Formal Memo / PSA video Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
ty of room to control the accidents and the only thing that can help to overcome is to raise awareness about the matter on broad base so people may no more find it a thrill to drive insensibly due to drinking alcohol. Most of the road accidents occur due to the fact that car
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The Macro Environment Analysis Marketing Essay
6 pages (1634 words) , Download 2 , Essay
Free
Market research is an organized effort to gather information about the target markets. As Pepsi operates in various markets across the globe so the choice of its customers about the products it delivers varies from place to place and across cultures. There are several ways to segment markets as I have touched upon in the introduction based on factors influencing customer behavior.
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Airbnb SWOT Analysis Marketing Coursework
2 pages (500 words) , Download 58 , Coursework
Free
The conclusion from this study states that Airbnb stands a better chance of success and growth from its current position based on the SWOT analysis. The concept of collaborative consumption gives the company an edge over its competitors. The environment is favorable for the company if it changes its strategy to address the emerging needs.  
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Analysis of Macadamia Nut Asian Market Expansion Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The key findings of the report are as follows: The demographics of China is quite high. The wealth of the middle class is increasing and this has caused an increase in the disposable income of the people of China. There is urbanization taking place in China and most of the population there is the aging of the population.
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Critical Thinking of Global Marketing Marketing Essay
20 pages (6145 words) , Download 3 , Essay
Free
Hence, it influences the practices of global marketing. Lee and Carter (2011) have defined global marketing as the procedure of conceptualizing and conveying any product or services within the global marketplace while adjusting and modifying the marketing strategies of the organization as per the various norms and conditions of other countries.
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Customer Satisfaction in Apple Marketing Essay
9 pages (2774 words) , Download 7 , Essay
Free
Owing to the heightened level of competition, multinational companies (MNCs), among other global-spanning organizations have been prompted to look for ingenious ways to operate successfully and profitably. One of the most outstanding changes in business operation has been a significant increase in customer awareness.
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Assisted Living Facility Current Marketing Situation Marketing Research Paper
5 pages (1555 words) , Download 5 , Research Paper
Free
The interest for assisted living and elderly care services is always increasing and the demand for care services is anticipated to remain vibrant for an unforeseeable future as the elderly population increases and relatives seek alternatives. With this in place, marketing remains to be one standout activity necessary for these facilities despite being an area that may not be a speciality for health care providers working in the facility.
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Marketing of American Online and Amazon Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper seeks to analyze and discuss companies. The paper will talk of American Online, the fastest-growing company on the Internet then, where we will attempt to find out what happened to the internet consumer that changed AOL'S dominance. In so discussing, we will also compare both American Online and Amazon Companies.
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Contributions of Buyers in Company Budget Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Mass merchandisers have become a powerful retail force in today's market. They can use their considerable economic clout to drive sales in the fast-moving product categories, such as batteries, tires, motor oils, chemicals, car care products, and more. They can be very selective in their product mix in order to attract the consumer.
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Attitude Branding Marketing Case Study
8 pages (2216 words) , Download 2 , Case Study
Free
Traditional practices of branding products generally mandate the utilization of an attractive, well-designed logo to enhance the perceived sales characteristics of a product. However, attitude branding often involves the omission of the traditional brand logo in an attempt to appeal to consumers' psychological beliefs and expectations.
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Marketing and Franchising Strategies by McDonald's Marketing Case Study
9 pages (2430 words) , Download 2 , Case Study
Free
  McDonald's had been achieving growth through aggressive expansion and in the process they lost track of where they were heading. They ignored the changes that had been taking place in the external environment and tried to combat the declining profits through price war and new menu items. These are short-term solutions and to recover after this is difficult.
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Marketing Scoop: Abercrombie and Fitch Marketing Essay
7 pages (1915 words) , Download 4 , Essay
Free
As discussed above, the PESTLE and Marketing Mix are essential tools that help a company in determining uncontrollable and controllable factors that need to be assessed for the potential growth and long-term viability of the entire operation. Having a good share of the market and knowing the rules and regulations required for a smooth flow.
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The Slump of Sales Growth of the Retail Industry Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
The encompassing figures on industry growth comparison are done to understand its position and relationship. Finally, the factors that contributed to positive or negative results are reported to present industry performance during the period of review. The financial crisis brought to halt economic activities in the world. 
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Weird Products Slimming Pills Marketing Term Paper
11 pages (3070 words) , Download 2 , Term Paper
Free
A clear section that deals with the various controls for the evaluation of the marketing plan have also been included. Clear analyses of the competitors and the factors that affect the introduction of the company have also been included. The internal factors like the strengths, weaknesses of the company have also been included within this report.
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Structure of the UK Supermarket Industry Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The worth of the UK’s grocery retail industry, which operates through almost 96000 stores, is evaluated to be around 135 billion pounds. According to the UK Retail Food Sector Market Brief, supermarkets made up for about 6400 stores with an estimated value of 98 billion pounds in 2008 (Sainsbury's And Waitrose UK Supermarkets Porter's 5 Forces Competitive Advantage, 2009).
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Advertising Technologies in the New Millennium Marketing Assignment
7 pages (1817 words) , Download 3 , Assignment
Free
The author states that in years, advertising is focused on the emphasis of consumers’ benefit to a certain product or service, targeting to increase its demand. In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli.
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Evaluation of Social Marketing of the UK Based Company Marketing Essay
7 pages (2001 words) , Download 2 , Essay
Free
The above research and discussion have reflected the role of social marketing in achieving the CSR objective that ultimately helps to establish a reputed brand image. M&S has been very much concerned with its CSR activities. Plan A reflected their strict commitments for enhancing the society and lifestyle of people. The company is very efficient in meeting its CSR objectives.
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Behaviors of customers and Environment Influence on Marketing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The evaluations of consequences of consumer consumption of products gives incite on further buying patterns and repurchase, as this can help evaluate the effectiveness of present marketing strategies. A good understanding of current and potential customers enables a “firm to develop products and services that meet the needs of customers ..."
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Brief Insight of Alton Towers Marketing Case Study
6 pages (1737 words) , Download 2 , Case Study
Free
The resort’s market performance and positioning are impressive in the competitive market however it should improve on various areas to boost its revenue, expand its customer base, and improve service delivery. The future blueprint is that the resort should be the use of key marketing principles to increase its sales.
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Starbucks Market Plan Marketing Business Plan
6 pages (1650 words) , Download 12 , Business Plan
Free
Here as a marketer, my market plan will include the development of a new menu card which will be based on the children alone. This will contain solely healthier options for the drinks. Also, since the company is already planning to develop healthier options, the same will also be available to the elders (Johnson, Scholes, and Whittington).
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Conclusion- Marketing research Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
It will be hard for other upcoming competitors to match the Google’s brand equity. The company operations are profitable in terms of return on investments; with strong profitability the company gets
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Strategic Marketing for Bayer Products Marketing Assignment
2 pages (543 words) , Download 4 , Assignment
Free
A product item would be Bayer aspirin, a distinct product sold by an organization or company while a product line would be similar Bayer products, slightly different but in the same product family and a product mix would be all of the products made by Bayer. Marketing strategy is different for products at different points during their life cycle to adjust pricing, placement, marketing.
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Innocent - Marketing Planning Marketing Essay
3 pages (1060 words) , Download 3 , Essay
Free
The vision statement of the company is to become the earth’s favorite little food company (Innocent). The mission statement of the company is, ‘Make natural, delicious food and drink that people live well and die old’ (Innocent). • The strong demand for the products offered by Innocent is one of its major strengths.
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American Investment Management Service as One of the Larger Services Providing Companies in the USA Marketing Assignment
8 pages (2527 words) , Download 2 , Assignment
Free
To measure customer profitability, data on individual customers are needed. A database needs to be compiled that would include different types of customers based on their characteristics and how much each cost the company, the different costs, and finally, how much revenue was produced on each customer.
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Advertisement: New iPad Application Marketing Essay
2 pages (554 words) , Download 2 , Essay
Free
The author states that the consistent general theme of the magazine is the different products offered for sale by Suzuki Company. Through the magazine, the company describes different products that are on offer at considerable rates. To achieve the consistent theme the magazine uses pictures and names of different products that are on offer.
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Carnival Cruise Lines Online Strategies Marketing Research Paper
6 pages (1701 words) , Download 2 , Research Paper
Free
The company was the first to initiate the shorter and cheaper cruises. A wide variety of activities are provided onboard where the ships are widely known for their Las Vegas mode of décor and leisure. This is one of the reasons the ships are popularly known as fun ships (Carnival Cruise Lines, 2012).
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L'Oreal: Global Marketing Theory Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In fact, what is essential in every company is the relationship between the distributors and the company. When it comes to brand strategy and large companies, the power of brand image has a significant influence on the performance of their distribution channels. L’Oreal, the French world leader in cosmetics, is one of the best cases of a channel.
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International Business Strategic Planning for DHL Seeking to Enter the Canadian Market Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
The expansion will have to follow the following pointers which will be examined below: Establish the central headquarters for DHL Canada in the Toronto area. Acquire suitable premises that will be cost-effective and can enable the business to gain access to various stakeholders we will interact with.
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Apples Business Strategy Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author states that Apple’s main strategic advantage is the integration of its various hardware and software products, allowing customers to discover and download applications and books through either Mac or Windows-based computers or iOS mobile devices, allowing for ease of access and thus more frequent sales. 
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Marketing Plan: Ikea Estate Marketing Assignment
12 pages (3225 words) , Download 2 , Assignment
Free
Different political and economic aspects of the external business environment of the country have become quite strict and tough for the real estate industry. In such changing business environment, low-cost wooden houses offered by the company to its customers are quite helpful for the company to gain a competitive position within the existing marketplace.
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Personal Self Concept in Consumer Psychology Marketing Essay
10 pages (2969 words) , Download 2 , Essay
Free
Consumer behavior is a broader concept and there are several sub-concepts and this report analyses and discusses some of the most important concepts related to consumer behavior such as; personal self-concept, social self-concept,  symbolic consumption, needs on consumer choices, reference group, and cultural group. The report not only defines these concepts but also uses examples.
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Emerging Themes in Marketing and Employment Experience Marketing Essay
10 pages (2949 words) , Download 3 , Essay
Free
The module helped also in understanding the other issues I have learned in previous modules and I linked them up to comprehend the meaning of most of them. According to Peng (2010, p.13), the topic of global business is unusually wide and it is as such crucial for students to take it seriously when studying it.
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Business in Social Networks Marketing Assignment
2 pages (701 words) , Download 2 , Assignment
Free
It is easier to conduct business or sales using social networks such as Facebook. This is because while in LinkedIn transactions are done via consultants or third parties depending on their expertise, Facebook harnesses the power of word-by-mouth in promoting marketing and sales. There are also fewer barriers among businesses.
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Internet Advertising and Commercial Broadcasting Marketing Essay
4 pages (1275 words) , Download 3 , Essay
Free
Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smartphones, billboards, etc. print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public.
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The Analysis of Google Company Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
Google looks for innovative ideas all over. The ideas come from users, advertisers, partners, and employees. This explains why companies come up with exciting ideas aimed at improving our daily lives. There is effective communication and sharing of knowledge at Google. All employees are fully aware of the decisions that are made.
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Media Advertising and Marketing of Software Products Marketing Essay
2 pages (604 words) , Download 2 , Essay
Free
The most suitable social media platform would be online advertising where a mode such as Facebook would target more customers online. There are various forms of media advertising that one can engage in to ensure effectiveness in marketing. The mode of advertising requires evaluation and analysis to determine the benefits and risks associated with the system of advertising.
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SWOT Analysis for Botflex Marketing Essay
3 pages (940 words) , Download 2 , Essay
Free
Few competitors in the industry:  There are few corporations willing to venture into this business, around the area, because of the fear they have in marketing the product. This business idea will work effectively since it's situated in a local place where there is an easy understanding of the people. 
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Marketing of Crafton Industries Inc Marketing Essay
2 pages (649 words) , Download 2 , Essay
Free
There are many other problems that led the company to ponder over this issue; other problems being a salesperson’s only 40% of the one hour sales time was devoted to Crafton’s carpet selling, the need for sufficient inventory level to keep four turns per year instead of five, an extension of credit to retail accounts by the wholesalers and contemplating on some price accommodations.
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Integrated Marketing Communication Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The first characteristic in terms of the group serving as a spokesperson for a product is its global fun base, which means that when they advertise a product or brand, a large crowd in the whole world
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Winsome Manufacturing Companys Project Marketing Essay
1 pages (454 words) , Download 2 , Essay
Free
Generally speaking, the issue of the project manager should be given to the person who best qualifies to be a manager. The considerations may include past performances and characters in the job market. The department cannot be specified because it might limit the talent needed in carrying out a new project.
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Modernization of the Automobile Industry of India Marketing Essay
12 pages (3448 words) , Download 2 , Essay
Free
The strategy involved in promoting the particular product in the market also creates a lot of impact on the number of sales of that particular product. Good promotion activity can help the companies to create a good brand image and also remove the wrong thoughts about a particular product from the mind of the customers.
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Marketing Objectives and Ethics in Marketing Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
It is a company that has complete commitment with the largest degree of ethical standards and it always follows its rules and regulations as per to there principles. Integrity is their first principle where they carry
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Analysis of the Pricing of the JC Penny Company Marketing Case Study
11 pages (3344 words) , Download 2 , Case Study
Free
James Penney was the founder of the company and has greatly shaped the core values of the company. James believed that prices should not be quoted with the expectation to later quote them on a larger scale. According to him, the principle of fair pricing works best, and the main reason for being in business is not to be guided with sales.
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Consumer Behavior and Pricing Strategy of Costco Marketing Essay
5 pages (1434 words) , Download 3 , Essay
Free
The success of the firm lies in its ability to achieve a large scale leading to its competitive advantage and a high value for customers. For this reason, Costco must have a substantial idea of consumer behavior as integrated into its marketing strategy. This is the most crucial idea that the work at hand emphasizes, but it is also important to learn the other significant things about Costco.
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The Relationships Between Hierarchy of Needs by Maslow and Marketing Marketing Assignment
19 pages (5069 words) , Download 2 , Assignment
Free
Cultural factor has a great influence on buying decision of the consumer. All human beings are bound with their civilizations and it plays a vital role to buy merchandise. The order, tradition, values are linked with the refinement of human begins. When a buyer goes for buying a product or service, they sustain to conform to their culture.
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The Marketing Strategy of Nokia Marketing Essay
16 pages (4365 words) , Download 2 , Essay
Free
The communication should be consistent, and the right channels of advertising should be used. For example, Nokia should use the phrase “Simple to use, and highly innovative smartphones”. Through this slogan, target customers of the organization would know what to expect from Nokia, as well as the philosophy that the company stands for.
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Website Evaluation Marketing Essay
2 pages (452 words) , Download 7 , Essay
Free
Grammarly.com recognizes that there is no other chance, apart from the first, to make an impression. It has the most appealing homepage among all other grammar checker websites. What makes its homepage undoubtedly brilliant?Grammarly.com recognizes that there is no other chance, apart from the first, to make an impression. It has the most appealing homepage among all other grammar checker websites. What makes its homepage undoubtedly brilliant?• It describes what the site is all about and what it does,• It is narrowly focused; that is, it avoids the ‘corporate look,’• It has a convincing value proposition.
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Product Name and Package Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The alcoholic ice cream is looking forward to penetrating a market that already has established ice-cream companies. Currently in the French market, Unilever and General Mills are the two
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