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Marketing Essays

Result for Subject Marketing:
19930 essays
Service Situation - Transportation by Taxi from Watford to Brentwood Marketing Essay
6 pages (1559 words) , Download 2 , Essay
Free
This is arguably the most special characteristic of service products and is the most difficult characteristic to appreciate. This is because services are highly perishable as compared to products. The challenge comes when a person asks themselves how, for instance, the services of a taxi company are considered to be more perishable than, say, fresh vegetables and food products.
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Consumer Behaviour Theory Marketing Coursework
5 pages (1571 words) , Download 3 , Coursework
Free
It is important to state that the work at hand presents the point that while a consumer behaviour theory is quite good in helping marketers to understand many things about the customers’ actual intention, say in the purchase, it still remains to contribute nothing in telling about how consumers act in real life.
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Consumer Buying Behavior Marketing Essay
9 pages (2315 words) , Download 2 , Essay
Free
Marketing is one of the vital practices in an organization that contributes significantly to the success of the organization in terms of the achievement of sales and revenue goals and objectives. In this report, the researcher will attempt to explain and analyze consumer buying behavior, its theories, and factors affecting buying decisions, ways to conduct market research, and customer responses.
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The Major Elements of the Marketing Process Marketing Assignment
6 pages (1569 words) , Download 3 , Assignment
Free
International marketing differs from domestic marketing because it is governed by laws. Different nations have different laws governing marketing. This poses a challenge to a domestic organization. It entails elaborate understanding social backgrounds of consumers, who are challenging compared to the domestic market.
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The Marketing Communication Campaign for the Moveo Foldable Electric Scooters Marketing Assignment
13 pages (4006 words) , Download 3 , Assignment
Free
The new ultra-light MOVEO foldable electric scooter is made of light carbon fiber material in a design of an organic shape. This great innovation is a new category of electric scooters because they can be folded instead of being left outside in the parking. The MOVEO foldable electric scooter weighs as little as 25 kilograms.
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Co-creating Services and New Paths to Value Marketing Term Paper
9 pages (2338 words) , Download 2 , Term Paper
Free
The benefits spread over three categories affecting customers’ services and users, the service design program, as well as the entire institution involved in the design project. It is important to comprehend that the benefits closely relate to the process of enhancing the creative process, management of the project, the service process.
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Global Corporate Marketing Strategies of Bankings Marketing Essay
8 pages (2609 words) , Download 2 , Essay
Free
RBS has been successful in its effort to enter the Chinese market with the help of a Hybrid Strategy. In order to sustain their success in the market, they need to have innovative marketing strategies (Rogers, 2001). They can increase their awareness and make the target customers interested in the bank’s offerings by delivering free gifts.
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Social Media Marketing Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
An observation of Jacob’s Grill indicates that one of the challenges that it faces is with regard to how they are able to serve their customers. They are not able to predict demand for the day and this means that they are not able to serve the customers effectively and fast. When a customer orders for a custom meal, the customer has to wait for too long.
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Target Marketing Strategy and positioning of Popeye Marketing Case Study
7 pages (2107 words) , Download 3 , Case Study
Free
The critical incident includes the postings of the blogs on Popeye marketing strategies. According to the postings, the Popeye is considered to be an attractive place. The ambience and the food quality are found to be more attractive. The experience of Popeye Singapore seems to be ok because of the good and spacious place.
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Relevance of Market Decision Making Marketing Assignment
2 pages (532 words) , Download 2 , Assignment
Free
Retailers and fashion designers in early 2000 realized that customer preference was shifting to the European suit styles, which were slimmer and less baggy than American suit styles. A marketing plan should focus on consumer preferences. Thus, designers such as Dior Homme, Raf Simons, and Thom Browne started the slim-fit trend to accommodate this shift in clothing culture.
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The Importance of Market Research for Verizon Wireless Marketing Research Paper
4 pages (1106 words) , Download 2 , Research Paper
Free
Marketing research is a broader aspect of the business that focuses on different things such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research.
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Conceptual Framework of Corporate Branding Marketing Assignment
14 pages (4115 words) , Download 3 , Assignment
Free
Corporate branding was the major area of concern in this particular study. It can be stated that corporate branding as a concept is highly distinguishable from the product branding approach. Product branding is associated with product features and promotional campaigns. On the contrary, corporate branding is solely responsible for creating an appropriate corporate image.
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Marketing analysis or external scanning Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Health industry is projected to continue to grow rapidly in Saudi Arabia because of huge investment by the government in this sector. The scope for the business of gym for autistic
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Waters Bottling Company Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
Advertising is a component of the promotion mix (Lamb, 2012). It deals with creating awareness among customers regarding crystal clear, granite-filtered mountain water. It is a crucial step in marketing because the process involves strategy selection, analyzing the expenditure, and advertising media selection.
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Marketing Plan for AUP Coffee Marketing Case Study
9 pages (2275 words) , Download 2 , Case Study
Free
Promotional people can answer questions about the product, as well as convince the people to buy it, using wit and flowery words.  Billboards can only do so much with its colours, design, and catchy tag lines.  It is, however, more beneficial for the product to have it advertised by a medium with a brain.
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New Ideas About Marketing and Marketing in Politics Marketing Article
1 pages (284 words) , Download 2 , Article
Free
Politicians need to appear knowledgeable and sincere and appear to be a good person. The opposition is always trying to jam your message and prevent you from communicating properly. This article is meant to be explanatory or educational and provide reasons why Obama and the Democrats are in trouble as the mid-term elections approach.
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Definition of Marketing and Nutritional Supplements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
From my opinion, marketing deals with search for, and satisfaction of personal or organizational clients needs after wining their confidence. I thus consider it a management process within which new or existing clients are familiarized with products and the organization
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Wide Product Mix of ConocoPhillips Company Marketing Essay
2 pages (609 words) , Download 2 , Essay
Free
Natural gas gathering, processing, and marketing; and (4) chemicals and plastics production and distribution (“ConocoPhillips Fact Sheet: Third Quarter 2011”). From these activities, the organization has a wide product mix that is broadly categorized as consumer products and business products each of which has a line of products within it.
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Methodology chapter in my dissertation Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Observation of facts, which are allowed to speak for themselves, takes precedence over logical or theoretical analysis. It avoids any distortion that might occur due to analysis. Hence, for this method, the subject
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Marketing product and pricing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Through the use of advertisement and the ever so powerful word of mouth, the consistent theme of PS3 has created a strong brand image. Sony PS3 solid brand image has been reinforced and poses as a powerful purchase
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Information for Marketing - Mission and Objectives of the European Islamic Investment Bank Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The year of 2006 was a time for the bank’s establishment in the Islamic market place both in the UK and overseas. More objectives and problems to be addressed were the implementation of a bespoke IT systems solution, operational policies, and procedures that were intended to robust and allow for flexibility.
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Market research in another country Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Russia’s climate, economic conditions, and its increasing demand for hard surface floor products make it the ideal spot for Inside Edge to introduce
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Strategies of Mandarin Oriental Hotel Group Using Five Forces Theory Marketing Essay
4 pages (1345 words) , Download 5 , Essay
Free
Five Forces Theory is generally used by the business managers of different organizations for comprehending its strengths as well as weaknesses in this highly competitive business market. The theory comprises certain imperative factors that can be better understood with the help of the following graphical representation.
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Marketing Presentation Marketing Essay
1 pages (342 words) , Download 3 , Essay
Free
Contrary to this, her performance has declined in the last few years, which has become a great concern to Dave Parrett, the sales manager in Ace chemicals. The possible causes of this deterioration are lack of recognition, stagnation of ranks in the company, lack of bonus remuneration based on performance, and possible performance reviews.
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Economic and Social Factors Influencing Indian Hotel Industry Marketing Assignment
11 pages (3360 words) , Download 3 , Assignment
Free
While positioning itself as a luxury hotel, Jumeirah must price the services reasonably, so that the extra costs levied for its specific services do not overload the consumers. The prices should also be competitive as the industry is heavily loaded with other players. Developing relationships with consumers.
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The Management of the Rainforest Cafe Marketing Research Paper
5 pages (1542 words) , Download 3 , Research Paper
Free
Various organizations operating in different industries realize that the employees feel stressed due to the present day competitive scenario. An individual is also stressed as he strives to balance professional and personal life. The companies, therefore, organize parties and functions which can act as stress busters for the employees.
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Mix strategy for Mobile Services Provider Vodafone Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The author explains that Vodafone is the largest telecommunications company, and its headquarters are located in Newbury, England. The company was formed in 1982 but has since established itself as a worldwide brand. The company is a joint venture between Racial Electronics and Millicom and the Hambros technology.
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Mission Statement and Marketing Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
A well stated mission should precisely state the organization history, dream, the value structure of management, the future of the external environment as well as the future corporate resources that will support the corporate
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Apple - Function and Form Marketing Essay
8 pages (2737 words) , Download 2 , Essay
Free
The differentiation element of Porter’s generic strategy entails the effective designing of the products and services of a company subject to those products of its rivals. Apple has been successful in designing its devices with a new look in a bid to be identified by the customers in comparison to the other companies.
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Short Answers on Merchants of Cool Marketing Assignment
1 pages (504 words) , Download 7 , Assignment
Free
In this study, MTV focused on learning the teens by visiting their homes and collecting personal information. They did this by asking them personal questions and go through their belongings such as their music albums. The researchers also got involved in the teens’ lives by accompanying them to social places such as to nightclubs.
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Consumer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
nal buyers and consumers, and they have several things according that they change their behavior such as economic conditions and occupations, and marketers acquire different strategies to influence consumers’ buying behaviors (Paul & Olson, 2010). Issues that can occur from
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Marketing Services Versus Products Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
A good example of service customization is the guided tour. Depending where the tourists would want to go, travel agencies can arrange for
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Orthopedic Bracing Market in the US Marketing Research Paper
7 pages (1941 words) , Download 3 , Research Paper
Free
Most traditional health insurers provide coverage for back braces provided that the back braces are deemed necessary medically and that they adhere to the criteria laid out for durable medical equipment. Certain insurers do not cover a new brace’s cost if the patient has been provided with one over the past few years.
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Marketing Web-Based Surveys Benefits over Traditional Survey Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The advancement in technology has made many organizations undertake web-based surveys and abandon traditional surveys. The organizations which have not adopted digital operations can not succeed in the competitive market. The organizations using web-based surveys have the ability to succeed and ensure the continuity of their operation.
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Market Segmentation Analysis Marketing Essay
2 pages (641 words) , Download 5 , Essay
Free
Premier Inn is one of the fastest-growing hotel brands located in the UK and has over 600 budget hotels. The hotel has 35000 employees who serve over 1,000,000 customers monthly. Therefore, for this company to satisfy its customer’s tastes and preferences, thorough research coupled with segmentation has to be conducted.
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International Marketing Marketing Essay
5 pages (1348 words) , Download 2 , Essay
Free
Accordingly, many large domestic companies are currently searching for a lucrative market, where they can expand their businesses to gain a competitive advantage. Most U.K. companies, in particular, are increasingly going global to ease competition pressure in the domestic market and to explore new market opportunities for growth.
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Marketing Strategy for Brighter Cleaning Company Marketing Essay
3 pages (1037 words) , Download 3 , Essay
Free
The success of every company often depends on the effectiveness of its marketing strategies. Here, the company’s marketing executives must ensure that they examine the company’s internal and external environment to establish its main competitive factors. The process of developing the most effective competitive factors for any business is multifaceted, which means that any company has to allocate substantial investment in the process. 
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Online Marketing Principles Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that in the online version of such personalized sales, the companies have to use different types of personal data from different mediums of their customers and use it to deduce the next big offer (NBO) for their customers once they log in online or purchase products.
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Forecasting for Building Construction Prices Marketing Essay
4 pages (1149 words) , Download 3 , Essay
Free
Demand forecasting is essential since the fundamental operations of production, right from the manufacturer's or producers' raw material stage to the client as a finished good is a process that indeed takes a lot of time, sometimes years to complete. A majority of firms execute demand forecasting because sometimes it is not logical to react to demand and satisfy it.
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Trends in Giving Marketing Essay
1 pages (372 words) , Download 3 , Essay
Free
The interesting trend was the rapid growth rate reported. A survey of 80 nonprofit organizations using this type of solicitation averaged an 11% growth in donors each month, resulting in annual growth in donors of 132%. The average contribution was about $20 each month so each of these newly recruited monthly donors was worth about $240 annually.
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Kohler Bathroom Product Advertisement Using Humour and Persuasion Marketing Case Study
9 pages (2401 words) , Download 2 , Case Study
Free
Kohler brand products have a strong reputation and most of them are in their maturity stage, other than a few modifications that add new features or benefits; or materials. The company has issued an advertisement that is highly persuasive and gives consumers, at the same time, the impression of quality and durability.
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Using Your adopt a Business Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, the discussion attempts to evaluate other recommendations that a retailer can pursue to boost sales and profits (Jefferson). In an Adopt, a Business Retailer, there are the Three-Stage of Service Commission stages
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Motivating and Supporting Collaboration in Open Innovation Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
The author has mentioned ‘two’ specific research questions in the article: “How can users be motivated to collaborate in OI communities? What kind of tools and methods can support collaboration in OI communities?” The author states that the purpose of this research is to pave way for increasing open innovation in the modern organizations.
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Marketing Communications Issues Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
Free
All those practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales, and online marketing are generally known as marketing communication managers, or marketing communicators (Clow, Kenneth, Baack, 2007).
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Television Commercial for Mercedes Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The advertisement features a suburban area where a middle-aged man is driving through the woods. Suddenly, the grim reaper appears beside him and apologizes for he was about to take the person’s soul. Just when the camera is panned on the windscreen, there is a work-in-progress shown being carried out in the middle of the road.
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The Benefits of Sampling Marketing Research Paper
8 pages (2228 words) , Download 4 , Research Paper
Free
A determined researcher should focus on practising neutral approaches to the individual population in the sample frame. The system is essential to curb erroneous practices from different researchers to distinct perceptions, beliefs and practices. A researcher executes the data collection process in a form that is irrelevant to the sampling method.
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SWOT Analysis assignment Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
On paper, at any rate, it dominates the competition. Concurring to the Polaroid specifications,iphone 4s. The rich, even tone gave by the 4s puts it somewhat in
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How Important Is Sales Force Management in Hondas Overall Success Marketing Essay
1 pages (287 words) , Download 2 , Essay
Free
The owner and general manager of the dealership introduced a “new hiring process” whereby only the staff that were willing to work and believe in their product were hired. Having loyal staff paid off as the branch was able to foster sustainable relationships with its customers. Hence, when it comes to success, the most essential part is the sales force management.
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A New Retail Concept Designed To Combat the Online Shopping Trend Marketing Essay
1 pages (265 words) , Download 2 , Essay
Free
In general, with the dynamic business environment business, players should think of ways to promote their competitiveness. This is mainly to maintain market share and keep the business running. In the retail market, HDCs have to up their game otherwise they will be driven out of the market by online stores.
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Marketing Planning and Strategy (Ethical Challenge) 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Segmenting and targeting a market based on physical disabilities or health problems is a violation of sound ethical practices. Lamb, Hair, and McDaniel (2012) explain that an act is moral is it generates maximum benefits to a majority of a population segment.
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