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Marketing Essays

Result for Subject Marketing:
19914 essays
Definition of Marketing and Nutritional Supplements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
From my opinion, marketing deals with search for, and satisfaction of personal or organizational clients needs after wining their confidence. I thus consider it a management process within which new or existing clients are familiarized with products and the organization
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Wide Product Mix of ConocoPhillips Company Marketing Essay
2 pages (609 words) , Download 2 , Essay
Free
Natural gas gathering, processing, and marketing; and (4) chemicals and plastics production and distribution (“ConocoPhillips Fact Sheet: Third Quarter 2011”). From these activities, the organization has a wide product mix that is broadly categorized as consumer products and business products each of which has a line of products within it.
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Methodology chapter in my dissertation Marketing Essay
2 pages (500 words) , Download 4 , Essay
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Observation of facts, which are allowed to speak for themselves, takes precedence over logical or theoretical analysis. It avoids any distortion that might occur due to analysis. Hence, for this method, the subject
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Marketing product and pricing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Through the use of advertisement and the ever so powerful word of mouth, the consistent theme of PS3 has created a strong brand image. Sony PS3 solid brand image has been reinforced and poses as a powerful purchase
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Information for Marketing - Mission and Objectives of the European Islamic Investment Bank Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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The year of 2006 was a time for the bank’s establishment in the Islamic market place both in the UK and overseas. More objectives and problems to be addressed were the implementation of a bespoke IT systems solution, operational policies, and procedures that were intended to robust and allow for flexibility.
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Market research in another country Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Russia’s climate, economic conditions, and its increasing demand for hard surface floor products make it the ideal spot for Inside Edge to introduce
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Strategies of Mandarin Oriental Hotel Group Using Five Forces Theory Marketing Essay
4 pages (1345 words) , Download 5 , Essay
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Five Forces Theory is generally used by the business managers of different organizations for comprehending its strengths as well as weaknesses in this highly competitive business market. The theory comprises certain imperative factors that can be better understood with the help of the following graphical representation.
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Marketing Presentation Marketing Essay
1 pages (342 words) , Download 3 , Essay
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Contrary to this, her performance has declined in the last few years, which has become a great concern to Dave Parrett, the sales manager in Ace chemicals. The possible causes of this deterioration are lack of recognition, stagnation of ranks in the company, lack of bonus remuneration based on performance, and possible performance reviews.
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Economic and Social Factors Influencing Indian Hotel Industry Marketing Assignment
11 pages (3360 words) , Download 3 , Assignment
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While positioning itself as a luxury hotel, Jumeirah must price the services reasonably, so that the extra costs levied for its specific services do not overload the consumers. The prices should also be competitive as the industry is heavily loaded with other players. Developing relationships with consumers.
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The Management of the Rainforest Cafe Marketing Research Paper
5 pages (1542 words) , Download 3 , Research Paper
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Various organizations operating in different industries realize that the employees feel stressed due to the present day competitive scenario. An individual is also stressed as he strives to balance professional and personal life. The companies, therefore, organize parties and functions which can act as stress busters for the employees.
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Mix strategy for Mobile Services Provider Vodafone Marketing Essay
13 pages (3250 words) , Download 3 , Essay
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The author explains that Vodafone is the largest telecommunications company, and its headquarters are located in Newbury, England. The company was formed in 1982 but has since established itself as a worldwide brand. The company is a joint venture between Racial Electronics and Millicom and the Hambros technology.
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Mission Statement and Marketing Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
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A well stated mission should precisely state the organization history, dream, the value structure of management, the future of the external environment as well as the future corporate resources that will support the corporate
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Apple - Function and Form Marketing Essay
8 pages (2737 words) , Download 2 , Essay
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The differentiation element of Porter’s generic strategy entails the effective designing of the products and services of a company subject to those products of its rivals. Apple has been successful in designing its devices with a new look in a bid to be identified by the customers in comparison to the other companies.
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Short Answers on Merchants of Cool Marketing Assignment
1 pages (504 words) , Download 7 , Assignment
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In this study, MTV focused on learning the teens by visiting their homes and collecting personal information. They did this by asking them personal questions and go through their belongings such as their music albums. The researchers also got involved in the teens’ lives by accompanying them to social places such as to nightclubs.
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Consumer Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
nal buyers and consumers, and they have several things according that they change their behavior such as economic conditions and occupations, and marketers acquire different strategies to influence consumers’ buying behaviors (Paul & Olson, 2010). Issues that can occur from
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Marketing Services Versus Products Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
A good example of service customization is the guided tour. Depending where the tourists would want to go, travel agencies can arrange for
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Orthopedic Bracing Market in the US Marketing Research Paper
7 pages (1941 words) , Download 3 , Research Paper
Free
Most traditional health insurers provide coverage for back braces provided that the back braces are deemed necessary medically and that they adhere to the criteria laid out for durable medical equipment. Certain insurers do not cover a new brace’s cost if the patient has been provided with one over the past few years.
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Marketing Web-Based Surveys Benefits over Traditional Survey Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The advancement in technology has made many organizations undertake web-based surveys and abandon traditional surveys. The organizations which have not adopted digital operations can not succeed in the competitive market. The organizations using web-based surveys have the ability to succeed and ensure the continuity of their operation.
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Market Segmentation Analysis Marketing Essay
2 pages (641 words) , Download 5 , Essay
Free
Premier Inn is one of the fastest-growing hotel brands located in the UK and has over 600 budget hotels. The hotel has 35000 employees who serve over 1,000,000 customers monthly. Therefore, for this company to satisfy its customer’s tastes and preferences, thorough research coupled with segmentation has to be conducted.
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International Marketing Marketing Essay
5 pages (1348 words) , Download 2 , Essay
Free
Accordingly, many large domestic companies are currently searching for a lucrative market, where they can expand their businesses to gain a competitive advantage. Most U.K. companies, in particular, are increasingly going global to ease competition pressure in the domestic market and to explore new market opportunities for growth.
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Marketing Strategy for Brighter Cleaning Company Marketing Essay
3 pages (1037 words) , Download 3 , Essay
Free
The success of every company often depends on the effectiveness of its marketing strategies. Here, the company’s marketing executives must ensure that they examine the company’s internal and external environment to establish its main competitive factors. The process of developing the most effective competitive factors for any business is multifaceted, which means that any company has to allocate substantial investment in the process. 
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Online Marketing Principles Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that in the online version of such personalized sales, the companies have to use different types of personal data from different mediums of their customers and use it to deduce the next big offer (NBO) for their customers once they log in online or purchase products.
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Forecasting for Building Construction Prices Marketing Essay
4 pages (1149 words) , Download 3 , Essay
Free
Demand forecasting is essential since the fundamental operations of production, right from the manufacturer's or producers' raw material stage to the client as a finished good is a process that indeed takes a lot of time, sometimes years to complete. A majority of firms execute demand forecasting because sometimes it is not logical to react to demand and satisfy it.
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Trends in Giving Marketing Essay
1 pages (372 words) , Download 3 , Essay
Free
The interesting trend was the rapid growth rate reported. A survey of 80 nonprofit organizations using this type of solicitation averaged an 11% growth in donors each month, resulting in annual growth in donors of 132%. The average contribution was about $20 each month so each of these newly recruited monthly donors was worth about $240 annually.
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Kohler Bathroom Product Advertisement Using Humour and Persuasion Marketing Case Study
9 pages (2401 words) , Download 2 , Case Study
Free
Kohler brand products have a strong reputation and most of them are in their maturity stage, other than a few modifications that add new features or benefits; or materials. The company has issued an advertisement that is highly persuasive and gives consumers, at the same time, the impression of quality and durability.
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Using Your adopt a Business Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, the discussion attempts to evaluate other recommendations that a retailer can pursue to boost sales and profits (Jefferson). In an Adopt, a Business Retailer, there are the Three-Stage of Service Commission stages
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Motivating and Supporting Collaboration in Open Innovation Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
The author has mentioned ‘two’ specific research questions in the article: “How can users be motivated to collaborate in OI communities? What kind of tools and methods can support collaboration in OI communities?” The author states that the purpose of this research is to pave way for increasing open innovation in the modern organizations.
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Marketing Communications Issues Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
Free
All those practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales, and online marketing are generally known as marketing communication managers, or marketing communicators (Clow, Kenneth, Baack, 2007).
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Television Commercial for Mercedes Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The advertisement features a suburban area where a middle-aged man is driving through the woods. Suddenly, the grim reaper appears beside him and apologizes for he was about to take the person’s soul. Just when the camera is panned on the windscreen, there is a work-in-progress shown being carried out in the middle of the road.
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The Benefits of Sampling Marketing Research Paper
8 pages (2228 words) , Download 4 , Research Paper
Free
A determined researcher should focus on practising neutral approaches to the individual population in the sample frame. The system is essential to curb erroneous practices from different researchers to distinct perceptions, beliefs and practices. A researcher executes the data collection process in a form that is irrelevant to the sampling method.
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SWOT Analysis assignment Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
On paper, at any rate, it dominates the competition. Concurring to the Polaroid specifications,iphone 4s. The rich, even tone gave by the 4s puts it somewhat in
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How Important Is Sales Force Management in Hondas Overall Success Marketing Essay
1 pages (287 words) , Download 2 , Essay
Free
The owner and general manager of the dealership introduced a “new hiring process” whereby only the staff that were willing to work and believe in their product were hired. Having loyal staff paid off as the branch was able to foster sustainable relationships with its customers. Hence, when it comes to success, the most essential part is the sales force management.
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A New Retail Concept Designed To Combat the Online Shopping Trend Marketing Essay
1 pages (265 words) , Download 2 , Essay
Free
In general, with the dynamic business environment business, players should think of ways to promote their competitiveness. This is mainly to maintain market share and keep the business running. In the retail market, HDCs have to up their game otherwise they will be driven out of the market by online stores.
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Marketing Planning and Strategy (Ethical Challenge) 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Segmenting and targeting a market based on physical disabilities or health problems is a violation of sound ethical practices. Lamb, Hair, and McDaniel (2012) explain that an act is moral is it generates maximum benefits to a majority of a population segment.
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Finance and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
They have made the internal transfer prices to lie in the range of 1-2. Such a case will make it easy for a company to adjust profits between different units. Additionally, it would help the business operation of the company benefit from different tax rates between countries. It is evident transfer pricing decisions influence the amount of tax that the firm has to pay.
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Important Aspects of Marketing to Women Marketing Essay
2 pages (730 words) , Download 3 , Essay
Free
Since the last few decades, advertisers and marketers are looking at women customers, and segments with renewed interest. The interest is not only in selling feminine-based products, female apparel, or groceries but also in electronic items and even men's apparel. Women have emerged as the main decision-makers in buying a large number of products. 
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Formal Memo / PSA video Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
ty of room to control the accidents and the only thing that can help to overcome is to raise awareness about the matter on broad base so people may no more find it a thrill to drive insensibly due to drinking alcohol. Most of the road accidents occur due to the fact that car
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The Macro Environment Analysis Marketing Essay
6 pages (1634 words) , Download 2 , Essay
Free
Market research is an organized effort to gather information about the target markets. As Pepsi operates in various markets across the globe so the choice of its customers about the products it delivers varies from place to place and across cultures. There are several ways to segment markets as I have touched upon in the introduction based on factors influencing customer behavior.
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Airbnb SWOT Analysis Marketing Coursework
2 pages (500 words) , Download 58 , Coursework
Free
The conclusion from this study states that Airbnb stands a better chance of success and growth from its current position based on the SWOT analysis. The concept of collaborative consumption gives the company an edge over its competitors. The environment is favorable for the company if it changes its strategy to address the emerging needs.  
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Analysis of Macadamia Nut Asian Market Expansion Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The key findings of the report are as follows: The demographics of China is quite high. The wealth of the middle class is increasing and this has caused an increase in the disposable income of the people of China. There is urbanization taking place in China and most of the population there is the aging of the population.
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Critical Thinking of Global Marketing Marketing Essay
20 pages (6145 words) , Download 3 , Essay
Free
Hence, it influences the practices of global marketing. Lee and Carter (2011) have defined global marketing as the procedure of conceptualizing and conveying any product or services within the global marketplace while adjusting and modifying the marketing strategies of the organization as per the various norms and conditions of other countries.
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Customer Satisfaction in Apple Marketing Essay
9 pages (2774 words) , Download 7 , Essay
Free
Owing to the heightened level of competition, multinational companies (MNCs), among other global-spanning organizations have been prompted to look for ingenious ways to operate successfully and profitably. One of the most outstanding changes in business operation has been a significant increase in customer awareness.
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Assisted Living Facility Current Marketing Situation Marketing Research Paper
5 pages (1555 words) , Download 5 , Research Paper
Free
The interest for assisted living and elderly care services is always increasing and the demand for care services is anticipated to remain vibrant for an unforeseeable future as the elderly population increases and relatives seek alternatives. With this in place, marketing remains to be one standout activity necessary for these facilities despite being an area that may not be a speciality for health care providers working in the facility.
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Marketing of American Online and Amazon Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper seeks to analyze and discuss companies. The paper will talk of American Online, the fastest-growing company on the Internet then, where we will attempt to find out what happened to the internet consumer that changed AOL'S dominance. In so discussing, we will also compare both American Online and Amazon Companies.
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Contributions of Buyers in Company Budget Marketing Essay
12 pages (3000 words) , Download 2 , Essay
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Mass merchandisers have become a powerful retail force in today's market. They can use their considerable economic clout to drive sales in the fast-moving product categories, such as batteries, tires, motor oils, chemicals, car care products, and more. They can be very selective in their product mix in order to attract the consumer.
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Attitude Branding Marketing Case Study
8 pages (2216 words) , Download 2 , Case Study
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Traditional practices of branding products generally mandate the utilization of an attractive, well-designed logo to enhance the perceived sales characteristics of a product. However, attitude branding often involves the omission of the traditional brand logo in an attempt to appeal to consumers' psychological beliefs and expectations.
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Marketing and Franchising Strategies by McDonald's Marketing Case Study
9 pages (2430 words) , Download 2 , Case Study
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  McDonald's had been achieving growth through aggressive expansion and in the process they lost track of where they were heading. They ignored the changes that had been taking place in the external environment and tried to combat the declining profits through price war and new menu items. These are short-term solutions and to recover after this is difficult.
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Marketing Scoop: Abercrombie and Fitch Marketing Essay
7 pages (1915 words) , Download 4 , Essay
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As discussed above, the PESTLE and Marketing Mix are essential tools that help a company in determining uncontrollable and controllable factors that need to be assessed for the potential growth and long-term viability of the entire operation. Having a good share of the market and knowing the rules and regulations required for a smooth flow.
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The Slump of Sales Growth of the Retail Industry Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
The encompassing figures on industry growth comparison are done to understand its position and relationship. Finally, the factors that contributed to positive or negative results are reported to present industry performance during the period of review. The financial crisis brought to halt economic activities in the world. 
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Weird Products Slimming Pills Marketing Term Paper
11 pages (3070 words) , Download 2 , Term Paper
Free
A clear section that deals with the various controls for the evaluation of the marketing plan have also been included. Clear analyses of the competitors and the factors that affect the introduction of the company have also been included. The internal factors like the strengths, weaknesses of the company have also been included within this report.
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