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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Strategy for Brighter Cleaning Company Marketing Essay
3 pages (1037 words) , Download 3 , Essay
Free
The success of every company often depends on the effectiveness of its marketing strategies. Here, the company’s marketing executives must ensure that they examine the company’s internal and external environment to establish its main competitive factors. The process of developing the most effective competitive factors for any business is multifaceted, which means that any company has to allocate substantial investment in the process. 
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Online Marketing Principles Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
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The author of the paper argues in a well-organized manner that in the online version of such personalized sales, the companies have to use different types of personal data from different mediums of their customers and use it to deduce the next big offer (NBO) for their customers once they log in online or purchase products.
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Forecasting for Building Construction Prices Marketing Essay
4 pages (1149 words) , Download 3 , Essay
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Demand forecasting is essential since the fundamental operations of production, right from the manufacturer's or producers' raw material stage to the client as a finished good is a process that indeed takes a lot of time, sometimes years to complete. A majority of firms execute demand forecasting because sometimes it is not logical to react to demand and satisfy it.
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Trends in Giving Marketing Essay
1 pages (372 words) , Download 3 , Essay
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The interesting trend was the rapid growth rate reported. A survey of 80 nonprofit organizations using this type of solicitation averaged an 11% growth in donors each month, resulting in annual growth in donors of 132%. The average contribution was about $20 each month so each of these newly recruited monthly donors was worth about $240 annually.
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Kohler Bathroom Product Advertisement Using Humour and Persuasion Marketing Case Study
9 pages (2401 words) , Download 2 , Case Study
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Kohler brand products have a strong reputation and most of them are in their maturity stage, other than a few modifications that add new features or benefits; or materials. The company has issued an advertisement that is highly persuasive and gives consumers, at the same time, the impression of quality and durability.
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Using Your adopt a Business Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, the discussion attempts to evaluate other recommendations that a retailer can pursue to boost sales and profits (Jefferson). In an Adopt, a Business Retailer, there are the Three-Stage of Service Commission stages
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Motivating and Supporting Collaboration in Open Innovation Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
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The author has mentioned ‘two’ specific research questions in the article: “How can users be motivated to collaborate in OI communities? What kind of tools and methods can support collaboration in OI communities?” The author states that the purpose of this research is to pave way for increasing open innovation in the modern organizations.
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Marketing Communications Issues Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
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All those practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales, and online marketing are generally known as marketing communication managers, or marketing communicators (Clow, Kenneth, Baack, 2007).
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Television Commercial for Mercedes Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The advertisement features a suburban area where a middle-aged man is driving through the woods. Suddenly, the grim reaper appears beside him and apologizes for he was about to take the person’s soul. Just when the camera is panned on the windscreen, there is a work-in-progress shown being carried out in the middle of the road.
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The Benefits of Sampling Marketing Research Paper
8 pages (2228 words) , Download 4 , Research Paper
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A determined researcher should focus on practising neutral approaches to the individual population in the sample frame. The system is essential to curb erroneous practices from different researchers to distinct perceptions, beliefs and practices. A researcher executes the data collection process in a form that is irrelevant to the sampling method.
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SWOT Analysis assignment Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
On paper, at any rate, it dominates the competition. Concurring to the Polaroid specifications,iphone 4s. The rich, even tone gave by the 4s puts it somewhat in
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How Important Is Sales Force Management in Hondas Overall Success Marketing Essay
1 pages (287 words) , Download 2 , Essay
Free
The owner and general manager of the dealership introduced a “new hiring process” whereby only the staff that were willing to work and believe in their product were hired. Having loyal staff paid off as the branch was able to foster sustainable relationships with its customers. Hence, when it comes to success, the most essential part is the sales force management.
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A New Retail Concept Designed To Combat the Online Shopping Trend Marketing Essay
1 pages (265 words) , Download 2 , Essay
Free
In general, with the dynamic business environment business, players should think of ways to promote their competitiveness. This is mainly to maintain market share and keep the business running. In the retail market, HDCs have to up their game otherwise they will be driven out of the market by online stores.
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Marketing Planning and Strategy (Ethical Challenge) 1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Segmenting and targeting a market based on physical disabilities or health problems is a violation of sound ethical practices. Lamb, Hair, and McDaniel (2012) explain that an act is moral is it generates maximum benefits to a majority of a population segment.
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Finance and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
They have made the internal transfer prices to lie in the range of 1-2. Such a case will make it easy for a company to adjust profits between different units. Additionally, it would help the business operation of the company benefit from different tax rates between countries. It is evident transfer pricing decisions influence the amount of tax that the firm has to pay.
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Important Aspects of Marketing to Women Marketing Essay
2 pages (730 words) , Download 3 , Essay
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Since the last few decades, advertisers and marketers are looking at women customers, and segments with renewed interest. The interest is not only in selling feminine-based products, female apparel, or groceries but also in electronic items and even men's apparel. Women have emerged as the main decision-makers in buying a large number of products. 
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Formal Memo / PSA video Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
ty of room to control the accidents and the only thing that can help to overcome is to raise awareness about the matter on broad base so people may no more find it a thrill to drive insensibly due to drinking alcohol. Most of the road accidents occur due to the fact that car
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The Macro Environment Analysis Marketing Essay
6 pages (1634 words) , Download 2 , Essay
Free
Market research is an organized effort to gather information about the target markets. As Pepsi operates in various markets across the globe so the choice of its customers about the products it delivers varies from place to place and across cultures. There are several ways to segment markets as I have touched upon in the introduction based on factors influencing customer behavior.
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Airbnb SWOT Analysis Marketing Coursework
2 pages (500 words) , Download 58 , Coursework
Free
The conclusion from this study states that Airbnb stands a better chance of success and growth from its current position based on the SWOT analysis. The concept of collaborative consumption gives the company an edge over its competitors. The environment is favorable for the company if it changes its strategy to address the emerging needs.  
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Analysis of Macadamia Nut Asian Market Expansion Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The key findings of the report are as follows: The demographics of China is quite high. The wealth of the middle class is increasing and this has caused an increase in the disposable income of the people of China. There is urbanization taking place in China and most of the population there is the aging of the population.
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Critical Thinking of Global Marketing Marketing Essay
20 pages (6145 words) , Download 3 , Essay
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Hence, it influences the practices of global marketing. Lee and Carter (2011) have defined global marketing as the procedure of conceptualizing and conveying any product or services within the global marketplace while adjusting and modifying the marketing strategies of the organization as per the various norms and conditions of other countries.
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Customer Satisfaction in Apple Marketing Essay
9 pages (2774 words) , Download 7 , Essay
Free
Owing to the heightened level of competition, multinational companies (MNCs), among other global-spanning organizations have been prompted to look for ingenious ways to operate successfully and profitably. One of the most outstanding changes in business operation has been a significant increase in customer awareness.
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Assisted Living Facility Current Marketing Situation Marketing Research Paper
5 pages (1555 words) , Download 5 , Research Paper
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The interest for assisted living and elderly care services is always increasing and the demand for care services is anticipated to remain vibrant for an unforeseeable future as the elderly population increases and relatives seek alternatives. With this in place, marketing remains to be one standout activity necessary for these facilities despite being an area that may not be a speciality for health care providers working in the facility.
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Marketing of American Online and Amazon Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This paper seeks to analyze and discuss companies. The paper will talk of American Online, the fastest-growing company on the Internet then, where we will attempt to find out what happened to the internet consumer that changed AOL'S dominance. In so discussing, we will also compare both American Online and Amazon Companies.
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Contributions of Buyers in Company Budget Marketing Essay
12 pages (3000 words) , Download 2 , Essay
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Mass merchandisers have become a powerful retail force in today's market. They can use their considerable economic clout to drive sales in the fast-moving product categories, such as batteries, tires, motor oils, chemicals, car care products, and more. They can be very selective in their product mix in order to attract the consumer.
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Attitude Branding Marketing Case Study
8 pages (2216 words) , Download 2 , Case Study
Free
Traditional practices of branding products generally mandate the utilization of an attractive, well-designed logo to enhance the perceived sales characteristics of a product. However, attitude branding often involves the omission of the traditional brand logo in an attempt to appeal to consumers' psychological beliefs and expectations.
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Marketing and Franchising Strategies by McDonald's Marketing Case Study
9 pages (2430 words) , Download 2 , Case Study
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  McDonald's had been achieving growth through aggressive expansion and in the process they lost track of where they were heading. They ignored the changes that had been taking place in the external environment and tried to combat the declining profits through price war and new menu items. These are short-term solutions and to recover after this is difficult.
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Marketing Scoop: Abercrombie and Fitch Marketing Essay
7 pages (1915 words) , Download 4 , Essay
Free
As discussed above, the PESTLE and Marketing Mix are essential tools that help a company in determining uncontrollable and controllable factors that need to be assessed for the potential growth and long-term viability of the entire operation. Having a good share of the market and knowing the rules and regulations required for a smooth flow.
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The Slump of Sales Growth of the Retail Industry Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
The encompassing figures on industry growth comparison are done to understand its position and relationship. Finally, the factors that contributed to positive or negative results are reported to present industry performance during the period of review. The financial crisis brought to halt economic activities in the world. 
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Weird Products Slimming Pills Marketing Term Paper
11 pages (3070 words) , Download 2 , Term Paper
Free
A clear section that deals with the various controls for the evaluation of the marketing plan have also been included. Clear analyses of the competitors and the factors that affect the introduction of the company have also been included. The internal factors like the strengths, weaknesses of the company have also been included within this report.
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Structure of the UK Supermarket Industry Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
The worth of the UK’s grocery retail industry, which operates through almost 96000 stores, is evaluated to be around 135 billion pounds. According to the UK Retail Food Sector Market Brief, supermarkets made up for about 6400 stores with an estimated value of 98 billion pounds in 2008 (Sainsbury's And Waitrose UK Supermarkets Porter's 5 Forces Competitive Advantage, 2009).
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Advertising Technologies in the New Millennium Marketing Assignment
7 pages (1817 words) , Download 3 , Assignment
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The author states that in years, advertising is focused on the emphasis of consumers’ benefit to a certain product or service, targeting to increase its demand. In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli.
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Evaluation of Social Marketing of the UK Based Company Marketing Essay
7 pages (2001 words) , Download 2 , Essay
Free
The above research and discussion have reflected the role of social marketing in achieving the CSR objective that ultimately helps to establish a reputed brand image. M&S has been very much concerned with its CSR activities. Plan A reflected their strict commitments for enhancing the society and lifestyle of people. The company is very efficient in meeting its CSR objectives.
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Behaviors of customers and Environment Influence on Marketing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The evaluations of consequences of consumer consumption of products gives incite on further buying patterns and repurchase, as this can help evaluate the effectiveness of present marketing strategies. A good understanding of current and potential customers enables a “firm to develop products and services that meet the needs of customers ..."
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Brief Insight of Alton Towers Marketing Case Study
6 pages (1737 words) , Download 2 , Case Study
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The resort’s market performance and positioning are impressive in the competitive market however it should improve on various areas to boost its revenue, expand its customer base, and improve service delivery. The future blueprint is that the resort should be the use of key marketing principles to increase its sales.
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Starbucks Market Plan Marketing Business Plan
6 pages (1650 words) , Download 12 , Business Plan
Free
Here as a marketer, my market plan will include the development of a new menu card which will be based on the children alone. This will contain solely healthier options for the drinks. Also, since the company is already planning to develop healthier options, the same will also be available to the elders (Johnson, Scholes, and Whittington).
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Conclusion- Marketing research Marketing Essay
1 pages (250 words) , Download 9 , Essay
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It will be hard for other upcoming competitors to match the Google’s brand equity. The company operations are profitable in terms of return on investments; with strong profitability the company gets
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Strategic Marketing for Bayer Products Marketing Assignment
2 pages (543 words) , Download 4 , Assignment
Free
A product item would be Bayer aspirin, a distinct product sold by an organization or company while a product line would be similar Bayer products, slightly different but in the same product family and a product mix would be all of the products made by Bayer. Marketing strategy is different for products at different points during their life cycle to adjust pricing, placement, marketing.
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Innocent - Marketing Planning Marketing Essay
3 pages (1060 words) , Download 3 , Essay
Free
The vision statement of the company is to become the earth’s favorite little food company (Innocent). The mission statement of the company is, ‘Make natural, delicious food and drink that people live well and die old’ (Innocent). • The strong demand for the products offered by Innocent is one of its major strengths.
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American Investment Management Service as One of the Larger Services Providing Companies in the USA Marketing Assignment
8 pages (2527 words) , Download 2 , Assignment
Free
To measure customer profitability, data on individual customers are needed. A database needs to be compiled that would include different types of customers based on their characteristics and how much each cost the company, the different costs, and finally, how much revenue was produced on each customer.
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Advertisement: New iPad Application Marketing Essay
2 pages (554 words) , Download 2 , Essay
Free
The author states that the consistent general theme of the magazine is the different products offered for sale by Suzuki Company. Through the magazine, the company describes different products that are on offer at considerable rates. To achieve the consistent theme the magazine uses pictures and names of different products that are on offer.
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Carnival Cruise Lines Online Strategies Marketing Research Paper
6 pages (1701 words) , Download 2 , Research Paper
Free
The company was the first to initiate the shorter and cheaper cruises. A wide variety of activities are provided onboard where the ships are widely known for their Las Vegas mode of décor and leisure. This is one of the reasons the ships are popularly known as fun ships (Carnival Cruise Lines, 2012).
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L'Oreal: Global Marketing Theory Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In fact, what is essential in every company is the relationship between the distributors and the company. When it comes to brand strategy and large companies, the power of brand image has a significant influence on the performance of their distribution channels. L’Oreal, the French world leader in cosmetics, is one of the best cases of a channel.
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International Business Strategic Planning for DHL Seeking to Enter the Canadian Market Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
The expansion will have to follow the following pointers which will be examined below: Establish the central headquarters for DHL Canada in the Toronto area. Acquire suitable premises that will be cost-effective and can enable the business to gain access to various stakeholders we will interact with.
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Apples Business Strategy Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author states that Apple’s main strategic advantage is the integration of its various hardware and software products, allowing customers to discover and download applications and books through either Mac or Windows-based computers or iOS mobile devices, allowing for ease of access and thus more frequent sales. 
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Marketing Plan: Ikea Estate Marketing Assignment
12 pages (3225 words) , Download 2 , Assignment
Free
Different political and economic aspects of the external business environment of the country have become quite strict and tough for the real estate industry. In such changing business environment, low-cost wooden houses offered by the company to its customers are quite helpful for the company to gain a competitive position within the existing marketplace.
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Personal Self Concept in Consumer Psychology Marketing Essay
10 pages (2969 words) , Download 2 , Essay
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Consumer behavior is a broader concept and there are several sub-concepts and this report analyses and discusses some of the most important concepts related to consumer behavior such as; personal self-concept, social self-concept,  symbolic consumption, needs on consumer choices, reference group, and cultural group. The report not only defines these concepts but also uses examples.
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Emerging Themes in Marketing and Employment Experience Marketing Essay
10 pages (2949 words) , Download 3 , Essay
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The module helped also in understanding the other issues I have learned in previous modules and I linked them up to comprehend the meaning of most of them. According to Peng (2010, p.13), the topic of global business is unusually wide and it is as such crucial for students to take it seriously when studying it.
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Business in Social Networks Marketing Assignment
2 pages (701 words) , Download 2 , Assignment
Free
It is easier to conduct business or sales using social networks such as Facebook. This is because while in LinkedIn transactions are done via consultants or third parties depending on their expertise, Facebook harnesses the power of word-by-mouth in promoting marketing and sales. There are also fewer barriers among businesses.
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Internet Advertising and Commercial Broadcasting Marketing Essay
4 pages (1275 words) , Download 3 , Essay
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Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smartphones, billboards, etc. print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public.
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