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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Strategy of Cutting Edge Hair and Beauty Salon Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Companies provide either tangible or intangible products to their clientele. Tangible offerings are often classified as goods while intangible ones are services. In coming up with an efficient marketing mix, the nature of a company’s products should be taken into account. Goods require the identification of four Ps which go into the marketing mix.
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Marketing Plan and Plan Report for the New Master Program Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
At present London Metropolitan University has decided to launch a new Master program in Events Marketing Management, the only course of its kind in the world. The New Course believes that opening the new program it is in the best interest of University, and would result in various advantages and economic gains.
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Modern Marketing: Confusion in the Marketplace Marketing Essay
2 pages (515 words) , Download 2 , Essay
Free
The author agrees that business organizations must first develop a good product to offer to their target market. However, marketing goes beyond the product alone. In fact, he believes that the challenge lies in communicating the attributes of a product in order for it to appeal to the buyers.
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Service Sector Mraketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Service can be defined as an activity or a benefit. It is offered from one person to another, service is intangible for example banking, airline, hotel, insurance or doctor's services, etc. that does not result in any kind of ownership from anyone. The service sector all over the world in recent years has been growing vastly.
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The Whole Foods Market Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The author states that they have to take many steps within the organization to understand consumer behavioral psychology and the marketing department should gear up according to this in-depth study. Application of consumer behavioral theory to the company and its strategic band management is imperative for furthering the marketing dimension.
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The Present Marketing System of Hilton Hotel Marketing Case Study
7 pages (1750 words) , Download 5 , Case Study
Free
Hotel Industry assumes great importance in the economic status of a country as a sizable portion of the foreign exchange earned by the country is contributed by the hospitality industry including hotels and tourism. The success of hotels and hospitality industry is largely depended on the extent to which regular customers.
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Marketing Strategies of Heinz Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
BCG Growth-Share matrix is widely used in corporate strategic analysis. This matrix helps in analyzing likely “generators” and optimum “users” of corporate resources. The BCG growth-share matrix displays the positions of business units on the graph of the market growth rate against their market share relative to competitors.
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International Outsourcing of Clothing Industry Marketing Dissertation
38 pages (9500 words) , Download 4 , Dissertation
The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.
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Advertising is the King of Commerce Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Chester L. Posey, advertising executive, once remarked that advertising was a "$10 billion misunderstanding" (cited in Richards 2004). Advertising informs us. Advertising torments us. Advertising is the glue that binds the producer to the consumer.
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Brand Positioning through Market Segmentation and Targeting Marketing Case Study
9 pages (2250 words) , Download 5 , Case Study
Free
With growing importance attributed to the strategic market positioning of the mid-50s in the face of growing competition, businesses need to develop strong brands to meet the complexities and multitasking arenas of the modern markets. Tools like emblems and logos contribute to the symbolic experiences with a brand.
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The Main Factors Which Influence Customer Buying Decision Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author states that the price of substitutes play a major role in determining the consumers purchasing behaviour, in a situation where a substitute of a product is less expensive, then the consumer will purchase the substitute example margarine and butter are substitutes, if the price of butter goes up then the consumer will purchase margarine.
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T.J Maxxs Money Saving Aspect Marketing Essay
1 pages (455 words) , Download 2 , Essay
Free
The author states that other consumers will think that the products are replicas of the original items, whereas others will rush and make a purchase because for them the value of the products will be greater than their cost and hence they will try to make a purchase of these items as soon as possible.
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Impacts of Credit Crunch on Ryanair Marketing Research Proposal
12 pages (2250 words) , Download 2 , Research Proposal
Free
The author states that certain signs of coming changes in the world economy could be detected prior to the obvious appearance of credit crunch in 2008. These signs are for example: economic downturns in major economies, high-oil and high food prices which generated higher global inflation.
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Needing the Unnecessary by James B. Twitchell Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Source credibility definitely has its effect on consumers. Credibility refers to a person’s perception of the truth of a piece of information. In advertisements, marketing communication occurs between two or more parties to increase sales. If the sender is perceived by the receiver to be an authentic informer.  
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Forms of Communication in Burberry Advertisement Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
There are various types of advertising including radio, TV, internet and print. Print ads are the oldest form of advertising and rely on the various elements used in the ad to convey a message. The print ads usually carry implicit and explicit messages. Implicit Communication refers to communication which is implied, embedded in the ad.
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Eco-tourism in New Zealand Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Dolphin Explorers (DE) is a privately owned company that operates daily tours offering swimming with dolphins and whale watching experiences (Lück & Higham, 2003). This is the main focus of the company for which visitors travel for 30 hours across continents. DE places great emphasis on the educational values of the tours and hence.
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Agribusiness marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The framework of the industry is constituted by small number of producers and processors. But they process it on a large scale. US also ranks among third in the world sugar consumers where India and European Union share the first two places.
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Report on Prioritising the Quality Initiatives in ZJZ Cosmetics Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Correcting the mistakes in the labeling by exercising additional controls in the labeling process would go a long way in minimizing the mistakes in the storing department.
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Social Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Social marketing can be used to modify behavior such as the antismoking campaigns that have been launched on behalf of various health organizations. The National Cancer Institute, a government agency, publishes numerous fact sheets on the methods and benefits of smoking cessation (Fact sheets: Tobacco/Smoking cessation). This information is designed to de-market a product by modifying behavior with the goal of decreasing consumption.
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Exploring Research Relationships Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
More specifically this paper aims to determine the kinds of relationships among such identified constructs and variables that have received attention in other research papers. Particular attention has been devoted to those variables that impact the relationships to be studied in the extant research at hand which seeks to utilize the 1991 SERVQUAL instrument to measure service quality performance vis a vis customer service quality needs in the marketplace.
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Marketing in Fashion Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
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McDonalds marketing Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable.
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Kaliber Non Alcohol Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Along with the word, beer come a series of associations linked to pubs, having a “good time”, a lack of inhibitions, sexual possibilities and the whole social structure of the pub scene that has changed over history but has remained an essential alcohol-centered tradition. Traditions are notoriously difficult to break within a culture.
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The Principles of Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The goal of a marketer is to produce products matching the needs and wants of the targeted market segments with the eventual objective of making profits. Products produced by different companies can be classified based on product attributes. Products can be classified into the following categories: durable, non-durable, service products.    
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Competitive Marketing Strategy Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
William Butler and Henry Mitchell built the company in 1898. It has gone through numerous restructuring and acquisitions along its operational years (‘Our History’, 2005). In 2005, the company owns 1,984 sites of Pubs and Restaurants throughout the United Kingdom and runs several well known retail brands in the UK include the Vintage Inns, Ember Inns, Toby Carvery, etc.
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Internal And External Is Enviorment Of Ocado Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
No doubt, quality is the key to Ocado approach and it begins by their enterprise through Waitrose. Ocado customers are given the fine quality groceries and value for money for which Waitrose is famously delivered by a service built for that reason. By rewarding orders from a devoted warehouse, we can demonstrate live inventory on our webshop.
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Marketing Report for a Leading Electronics Manufacturer Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
20% of the domestic revenue would be expected to come from university students in the age group of 16 to 24 years old, which is roughly 12% to15% of the working population in the U.K. Product differentiation and convenience shall be the major features that would appeal to the market segment envisioned for the company’s product lines.
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Coffee Drinking Habits in the UK Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
An important element into the market segmentation is of the disposable income of the consumers also. The UK has an average per capita income of $ 45,000/ per year. Such high per capita income provides enough income available to consumers to spend on average $5 on drinking coffee at the branded coffee chains in the country.
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Three Different Market Structures: Oligopoly, Monopoly, Perfect Competition Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The researcher will try to include ‘real-world’ examples of the three different market structures (oligopoly, monopoly, perfect competition). The questions below will be addressed in the succeeding discussions: Why is this difficult for perfect competition? Is an oligopoly market closer to monopoly or perfect competition?
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Definition of Sports Advertising Marketing Term Paper
14 pages (3979 words) , Download 5 , Term Paper
Free
According to the historical analysis over the years, advertisers have paid well-known athletes millions of dollars to support their products (COUSENS, L., K. BABIAK, and T. SLACK, 2001, 331-55). Moreover, sports celebrities' backing responsibilities can vary from using or wearing convinced brands to as long as real brand testimonials.
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History of the Department Store Marketing Report
8 pages (2251 words) , Download 2 , Report
Free
The grand and glorious days of the 19th-century department store are gone. Once saddled to the train and trolley tracks as a necessary means to get customers to the store, transportation improvements would move the stores to the suburbs and further define our use of space. The stores, named for icons like Macy and Fields, became the leading edge in innovation in design, materials, and style.
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Debate on Deliberate and Emergent Strategy Marketing Case Study
10 pages (2500 words) , Download 6 , Case Study
Free
The deliberate versus emergent strategy debate, therefore, is more about form than substance, an intellectual attempt to understand the strategy beast. Each school contains practical nuggets of wisdom any manager desiring to succeed in a changing world must know by heart. This then is the challenge: understanding such a complex process.
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E-marketing affect consumer behavior Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
E-marketing has 4 P’s:1) Permission, 2) Privacy,3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves receiving and maintaining permission from customers.
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Marketing Foundations and Applications Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Product development is a strategy of offering new products to the current market. This happens when a business has a new product offering which suits the market. A company may opt to pursue this strategy if it recognizes it can enhance the value derived by its current customers by offering a new product or by modifying its current products.
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Marketing Plan for Jos. Fredrick &Sons Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
It is a one year plan; whose strategy puts into account the three major services offered by the Company, i.e. residential and commercial plumbing, heating and air conditioning systems. The targeted budget for the marketing plan is $70,000, which will be shared amongst the list of specific actions that form the marketing program.  
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Marketing and Communication Strategy: Promotion Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The author states that both H&M and Madonna have far-reaching global consumer appeal and research indicates that the said line has tremendous market potential. The realization of that potential, however, is contingent upon the formulation and implementation of a market plan as which would create consumer awareness of the brand.
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Sustainable Product Design Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The design has a tremendous impact on the quality of a product or service. Poor designs may not meet customer needs. Costly designs can result in an overpriced product that loses market share. Similarly, if the design process is too lengthy, the competitor may capture the market by being the first to introduce the new products, services or features.
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Business and Marketing Management Marketing Assignment
8 pages (2139 words) , Download 2 , Assignment
Free
This assignment also states and explains the various dimensions used to analyze the market, discusses retail intermediaries that are substantially gaining power and the competition that is inevitable in any marketing channel. The importance of retailers in the product chain has increased in the recent past, and today retailers have become more important.
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Primary Causes of Problems at Amazon.Com and their Remedies Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Amazon.com started its operations with pomp when it was formed in 1994, and widened its scope in 1999 when it partnered with other companies and stores such as Audible Ashford.com, Greenlight.com. Problems must have started with the subsequent collapse of some of the companies that had partnered with Amazon.com.
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Integrated Marketing Communications Plan Marketing Essay
21 pages (5250 words) , Download 3 , Essay
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
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Brand Marketing in Highly Competitive Market Situations Marketing Essay
13 pages (3842 words) , Download 4 , Essay
Free
Brand marketing has become an increased concern for product-oriented companies. Currently, three main branches of product orientation can be described as prestige (high-street), masstige (middle-level) and mass-market (generic). Product differentiation, pricing strategy, and consumer perception differentiate these products.
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Marketing Fundamentals and Enviroment Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
Proper communication and the demand of that organization/brand have to be certainly created in the prevailing market. Communication is basically Congress, interaction and correspondence with others. Within and outside the organization you transfer and deliver information, ideas, opinions, instructions, orders, letters, reports, and other materials.  
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Microsofts Products, Domination, Development, Innovations Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
Microsoft should be allowed to dominate the software industry as it will definitely improve the standards of other companies. Since it dominates the software market the chance of enhancing and improving product increases.  Microsoft has created a major impact on innovation in the software industry. (O’Brien 5).
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Supermarket the Urban Trend Marketing Literature review
7 pages (1750 words) , Download 2 , Literature review
Free
Today supermarket chains like Walmart wield immense influence over the way we grow, buy and eat our food. They are shaping our landscape, our health and the way we interact socially, and these changes are going unchallenged because of our fast-food lifestyles; consumers want instant access to a wide choice of goods at low prices.
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Sex Appeal as an Advertising Strategy Marketing Essay
4 pages (3911 words) , Download 2 , Essay
Free
Little research has been conducted on sex appeal advertising in а country like the UK. The UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies.
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The Sub-prime Mortgage Market and Variable Rate Mortgage Market in the USA Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This report gives a detailed account of the economic impact of the operations of the sub-prime mortgage market and the variable rate mortgage market and the effect of the actions of the lenders in pursuing the securitization vehicle to mitigate the problems being caused by the sharp increase in the delinquencies of the sub-prime mortgages.
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Strategic Market Management Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being market-oriented means focusing on customers changing needs and wants. This may also lead to product innovation. The goal of this paper is to explain the benefits of adopting a market-oriented culture and how segmentation strategies benefit a business. Several fundamentals of modern business and marketing practices date back to the ancient Greeks, the Phoenicians, and the Venetian traders.
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Pricing Theory and Macroeconomic Factor Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
Pricing is one of the most important factors that determine how a firm takes its product to the market. The price of the product in the market will depend on many factors. The price will affect the consumer acceptance of the products in the market and will also affect the way the product stands the competition that it may be facing from others.
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Questions about Marketing Concepts Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
It is the creation of mutually satisfying exchange relationships. It is critical in achieving competitive success as it is concerned with meeting the needs of the consumer in a way which is profitable to the company. It ensures a good fit between the opportunities offered by the marketplace and the abilities and resources of the organization.
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Cost Leadership Strategy Marketing Report
5 pages (1480 words) , Download 4 , Report
Free
To thrive in the market the companies need to be more strategic in planning their activities. To attract the customers to their products, companies of today are being deeply involved in good customer relationship management. Apart from that, the new channels of marketing are being developed to cater to the growing consumerism.
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