T.J Maxxs Money Saving Aspect - Essay Example

The other main thing that T.J Maxx is highlighting in its advertisement to affect consumer perceptions is the claim that these products are branded and hence they are no quality issues with these products as they are endorsed by famous brands. This will make many consumers think that since these products are being supplied to T.J Maxx by some well-known brands, they can trust these products without fearing that they are of inferior quality. They will also think that maybe T.J Maxx is buying in large quantities from these brands and hence it is able to supply these products at a cheaper price than T.

J Maxx's competitors. Hence, T.J Maxx's advertisements are hitting the two aspects of consumer's perceptions that product may be offered at lower prices but all the same that it is being endorsed by brands, so consumers can expect no quality issues with the products.3)Product: Since the products are branded, therefore they will receive high attention from consumers. T.J Maxx's products are strong and hence it can expect them to sell well. Price: The price charged is lower than other competitive firm's and hence it may lead to negative perceptions.

In this situation, T.J Maxx can try to put up a big sale sign to show the consumer's that the products actual price more than that but T.J Maxx is offering at a lower price. They can also print the original price at the label and give the discount at the counter to make sure that no negative perceptions arise.Promotion: They can have the brands endorse their product through ads so that consumers' negative perceptions about the products do not affect the products' sales.Place: They can position their products in the store, where they sell the discounted items.

This will also have positive consequences on consumer's perceptions.