We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Premium+

Marketing Strategy WH Smith Case Study - Essay Example

Comments (0)
Summary
This study attempts to carry out a detailed analysis of the business from a marketing viewpoint using analytic tools like SWOT, TOWS, PLEEST and Porter’s “Five Forces” and, based on the analysis; suggest a strategy for intermediate term improvement…
Download full paper
GRAB THE BEST PAPER
Marketing Strategy WH Smith Case Study
Read TextPreview

Extract of sample
Marketing Strategy WH Smith Case Study

Download file to see previous pages... WH Smith (WHS) was established in 1792 and went public in 1949. The retail division presently operates 542 retail stores and 127 travel stores across the country. In addition, the division operates e-retailing business through the website. The news division of WHS is UK’s largest wholesaler of newspaper and magazines. The company’s key product portfolio includes books, stationery, travel guides, greeting cards and gift packaging, art materials, entertainment products such as music and video CD’s, DVD’s, computer games and confectionery. The company derives a majority of its revenues from the UK, having divested itself of the Asia-pacific arm.Major competitors that need to be considered, looking at the diverse range of products offered, may be identified as Amazon.com, Borders Group, Barnes & Noble, Bertelsmann, Lagardere, HMV, Virgin, Woolworths, Asda, Tesco and a number of specialist small retailers.The most obvious strength of the company is its 542 retail outlets on every high-street in the country and 127 travel stores at railway stations and airports, allowing the company to reach a wide customer base – 70% of the British public visit a WHS store at least once every year!Travel Retail is a strong performer within the retail division and recorded growth rates of 3% in revenue (£311 million) and an increase of 24 % in its profits in 2005 compared with the previous year. While passenger growth at airports was 2%, the sales at airport outlets grew by 7%. (Datamonitor, 2006).
Distribution:

WH Smith News has 47 distribution centres across the UK and delivers up to 50 million newspapers and magazines every week. All distribution centres employ state-of-the-art technology, such as 'Pick and Pack' machinery, to help to improve customer service and reduce costs.
I.T. Systems:

The company is in an excellent position to exploit the cutting edge Information Technology ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Services Marketing. Case of Paul Smith
odern business scenario, services marketing can be observed as one of the leading elements, which considerably provides immense support for the global marketers. Service industry extensively involves those organisations which deal with services or in various scenarios the services are often regarded as the core products of these organisations.
12 Pages(3000 words)Essay
Business and Marketing strategy (case Study)
Companies strive for ‘continuous growth’ now, and to attain this they are always in search of broadening the scope of their activities across the boundaries. This concept of global marketing is being applied world wide by multinational companies to have a sustainable competitive advantage, diverse set of consumers and strong bottom line figures.
7 Pages(1750 words)Essay
Managing Strategy ( case study)
It took less that a year for Amazon to become the world’s largest online bookstore with more than 1 million book titles. The vision of the company is based on customer need fulfillment through innovation and use of the internet technologies. Amazon served three distinct customer groups that include seller customers who sell their products through Amazon fulfillment facilities, developer customers who use Amazon web services that enable them to create any virtual business and customer customers who buy low priced and a wide variety of Amazon merchandise (Osterwalder and Pigneur, 2010, p 23).
5 Pages(1250 words)Essay
Glaxo Smith Kline's Business Strategy
1999, p. 5). According to Johnson et al. strategy is "the direction and scope", "over the long term", and, which "achieves advantage for the organisation through its configuration of resources within changing environment and to fulfil stakeholder expectations." (Johnson et al.
12 Pages(3000 words)Case Study
Business Strategy Case Study
But from then on, spiraling oil prices resulted in a customer shift away from the big GM cars to more fuel-efficient small Japanese cars. Even though GM has successfully adopted Japanese lean manufacturing technology, thereby reducing defects per car, inventory holdings and costs, its competitors - the American, Japanese and European - have fared better.
10 Pages(2500 words)Essay
HMV Group
As of the beginning of 2009, HMV maintained 379 bricks-and-mortar stores in the United Kingdom, Canada, Ireland, Hong Kong and Singapore (Annual Report, 2008). In addition, HMV Group offers music and media products online at Hmv.com, however this particular segment of the business only makes up approximately 10 percent of total HMV Group revenues, which suggests an opportunity for strategic changes to build higher sales volumes in the online environment.
14 Pages(3500 words)Case Study
Corporate strategy case study
The project has in fact a long spanning history of 250 years when people in France were thinking of a better way of crossing the Channel. 1 The Academy of Amines launched a competition on how to cross the channel in 1751 and the winner turned out to be a man called Nicolas Desmarets, who suggested construction of a tunnel.
14 Pages(3500 words)Essay
Marketing Strategy for DHL
For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product preference.
9 Pages(2250 words)Case Study
Corporate Strategy Case Study
The company, Macpac was established in New Zealand. McIntyre found a group of young men from Canterbury Mountaineering Club who was proceeding towards South American Andees for an expedition at that time. The idea first came into the mind of Bruce McIntyre of making
6 Pages(1500 words)Essay
Smith Radiators Case Study
Smith Radiators is thereby applying the reactor business strategy where major changes are identified and required to comply with the identified goals. Failure to do so
8 Pages(2000 words)Essay
Let us find you another Essay on topic Marketing Strategy WH Smith Case Study for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us