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Marketing Essays

Result for Subject Marketing:
19702 essays
Samsung Electronics Company: Global Marketing Operations Marketing Research Proposal
7 pages (1772 words) , Download 3 , Research Proposal
Free
The author states that being a quality player as well as introducing innovative products without losing cost-effectiveness is a prime focus for most companies. The brand image of Samsung is not well known in international markets. Increasing the brand visibility and strength in technology products will help Samsung to be top in the marketplace.
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Importance of Web Marketing in Tourism Marketing Promotion Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The author states that it appears that one of the primary reasons for Brazil’s failure to experience higher levels of tourism due to its lack of an effective marketing campaign. However, eight years ago, the government of Brazil realized that it needed to be more active in its campaign for tourists and investing more resources in the tourism industry.
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Contemporary Marketing Issues - Corporate Transparency Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Price transparency is connected to market price information. IT-enabled market transparency constitutes a strategic absurdity in case of an organization. Having a properly informed consumer, an advantage of the Internet and ensuring that information is available to help product marketing and distribution even renders it hard to earn profits.
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Royal Dutch/Shell Group Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The goals focus on the overall strength and independence of the company and its products or services, flexibility of overall offerings, and marketing differentiation.
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Tesco Stores Market Marketing Term Paper
6 pages (1500 words) , Download 3 , Term Paper
Free
Tesco is a very successful retail store that has been able to succeed through the use of technology and financial power powers. Tesco is very dynamic and it has been able to offer varied services and products in the UK and Europe, the chain store is bound to expand as the market is still wide. Tesco has an elaborate way of selecting its suppliers.
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Principles of Marketing Marketing Term Paper
9 pages (2383 words) , Download 2 , Term Paper
Free
It helps marketers to determine what consumers need and then forge a way forward in regards to choices or improvements to be made. Besides these, there ought to be marketing management through market analysis and segmentation. All in all, if a company considers all the four Ps, then it will be on its way to achieving its objectives and providing optimum services to clients.
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Marketing Ethics: Learning Team Skills Marketing Essay
2 pages (664 words) , Download 2 , Essay
Free
The author states that often consultants specialize in a certain industry. This is because their background and experience allow them to have great expertise in their field of interest. Which results in them being an authority on a certain area and therefore sought after for advice. Event Planning and Management is fast evolving.
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Data Fusion and Data Mining Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author of the paper states that ever since the dawn of the web and its prolific use in selling and promotions, marketers aim to acquire the latest technology to outsmart competitors and to dominate the market. They see to it that they will be the first ones to fully utilize every fresh innovation that have arisen in the computer technology world.
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Relying on Consumer Behavior Marketing Essay
2 pages (640 words) , Download 3 , Essay
Free
The author states that analyzing and predicting consumer behavior is more complex than predicting the weather, particularly because each consumer has his own preference formed from his own set of experiences. The problem becomes more complex if we consider two facts: a) some behaviors are irrational and b) behaviors can change over time.
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Advertising plan for BMW 3-Series Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
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Relationship Marketing Through a Number of Pathways Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
The latter type of marketing focused on the acquisition of new clients and did not have a strategy to retain them. Relationship marketing shifts from individual transactions with clients and instead deals with a customer’s cycle. Most efforts are directed towards satisfaction of customer’s needs such that they may keep coming back for more business.
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Implement a Marketing Solution Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Marketing can be defined as the whole firm, taken from the customer's point οf view. According to the American Marketing Association, marketing is "planning and executing the conception, pricing, promotion, and distribution οf ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
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Creating New Market Space - New Value Curve Marketing Essay
1 pages (320 words) , Download 2 , Essay
Free
We already know that the quality of teaching is very important but almost, if not as important to this is the presence and high quality of other factors which determine a student’s educational experience e.g. state of the art computing work stations, round the clock library with up to date books and academic journals.
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Marketing: Principles and Perspectives Marketing Case Study
15 pages (3758 words) , Download 3 , Case Study
Free
Starbucks regional officers in Florida follow corporate strategies and mission of the entire organization. Through marketing planning, the fundamental strategies of the business enterprise are conceived on the basis of market needs, forces, and opportunities; and marketing is implemented as a philosophy of business operation and a way of corporate life.
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McDonalds - Situation Analysis, Social-cultural, Legal, Technological and Economic Factors Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Every marketing strategy implemented requires careful evaluation as well as control. These are two aspects that an organisation needs to keep in check to ensure sustained growth (Hans et al 2006). As time moves on so are the changes in the needs and preferences of the customers and the market in general.
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Strategic Management Accounting for Shareholder Value Maximisation Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Shareholder value maximisation has been a revolutionary notion shifting the focus of management efforts towards shareholders’ interests and investor protection. Management acts as the agent of shareholders who are the real owners of a company and therefore are expected to work in the best interest of shareholders.
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Multichannel Hybrid System Marketing Case Study
8 pages (2218 words) , Download 2 , Case Study
Free
The globalization concept in the market has demanded a more creative and a more innovative marketing strategy. At the same time, globalization requires businesses and companies to achieve competitive advantage in order to attain sustainability in the industry.One of the emergent strategies in the market at present is the multi-channel or hybrid system in product distribution.
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Successful Strategies for Global Umbrella Branding and Marketing - Centrica Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The study proposes to examine umbrella brand management within the context of a global company.  In so doing, the dissertation will argue that effective marketing strategies have the potential to negate the forces which incite consumer resistance.  The aforementioned shall be argued and established through reference to Centrica Plc.
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Resort Hotel X New Marketing Plan Marketing Essay
8 pages (2064 words) , Download 2 , Essay
Free
Resort Hotel X and the features it offers are marvelous and fascinating. Owing to the inherently awesome beauty around, the place is just exciting. The organics are an attractive ware under the theme dictum that the restaurants and eateries inside the resort complex serve only the food sourced from the freshness of the luscious gardens inside.
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Essentials of Marketing Research Marketing Research Proposal
14 pages (3500 words) , Download 4 , Research Proposal
Free
CB has also been producing a particular notebook computer known as DIL. In order to ensure that its clients are satisfied with the product, it is imperative for this company to find out what their clients are looking for in the ideal notebook computer. Information from this research will be important in determining the success of the new product.
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Brand Equity and Coca-Cola Company Marketing Essay
2 pages (504 words) , Download 6 , Essay
Free
The author states that when this organization happens to be a multinational corporation like Coca Cola it is obvious that the brand equity of its products is relatively very high for customers and stakeholders. In regards to a large enterprise, it is easy to state that any large-scale change of its product or products could lead to market unrest.
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Impact of Brand Personality on Consumer Decision Making Marketing Essay
17 pages (3500 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that five categories as represented by sincerity, excitement, competence, sophistication, and ruggedness provided examples of the aforementioned brand personality that provided insight into how brand personality is used in products we recognize.
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Why Marketing Is Essential to 3M Company Organization Marketing Research Proposal
21 pages (5250 words) , Download 5 , Research Proposal
Marketing activities are influenced by several factors inside and outside the business firm.  These factors or forces influencing marketing decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on market and marketing efforts of the enterprise.
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Customer Relationships and Marketing Communications Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In today’s scenario due to drastic advancements in various fields with the involvement of newer technologies, information has become translucent. Media has enhanced to many mediums such as newspapers, weekly journals, Internet ads, E-mails, Television ads, specialized exhibits with personalized demonstrations, salesmen and so on.
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The Product Development Marketing Assignment
4 pages (1003 words) , Download 2 , Assignment
Free
The author states that the focus of the brand was not on product development. They retained the same number of special commands, error protection and ease of learning. It could be assumed that there was no change in merchandising, packaging and point of purchase categories. Their costs for customer service remained at the same value.
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Cross-Cultural Administration, Mattel Inc Fall Marketing Essay
8 pages (2527 words) , Download 3 , Essay
Free
As the Coca Cola Company has demonstrated, the ability to think globally and act locally can be a source of competitive advantage. A greater deal of time and money spending is sometimes necessary to become an insider (Lipman, 1988). In a similar way, Mattel’s marketing strategy has been executed.
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Analysis of competitiveness of Chinese textile in EU market Marketing Essay
12 pages (3078 words) , Download 2 , Essay
Free
The paper analyses the strength of the Chinese Textile and Apparel industry in the Global market and the competitiveness of the industry particularly in the EU market. The emphasis is on the strategic advantage of domestic structure of the Chinese textile industry, and the economic conditions which induces the growth with competition from the emergence of textile industry in other parts of the world.
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The Skills of Creating and Promoting Products Marketing Essay
5 pages (1522 words) , Download 3 , Essay
Free
Both design and production may be achieved using hand tools or page layout software. Producing the most popular electronic page (the web page) may require knowledge of markup languages. Special considerations must be made for how the layout of an HTML page will change (reflow) when resized by the end-user.
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How Recent Credit Crunch Affects Banks Marketing Term Paper
14 pages (3709 words) , Download 2 , Term Paper
Free
As the head of the marketing division for a major financial services company, write a report to the company,s management board that critically evaluates the role of marketing in the creation of sustainable competitive advantage, along with any other issues of financial relevance you care to identify, for instance, stock market valuation.
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Fast Food Market: A Comparison of Burger King and McDonald's Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
Burger King and McDonald's are apparently the two most well-known brands in the industry of fast food. Both of these companies provide almost identical menus and services to their customers. No wonder that they compete fiercely in the niche of the market they operate in. Burger King and MMcDonald'shave many common features.
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Consumer Behavior and Marketing Action: Clarks Market Segment Marketing Assignment
11 pages (2750 words) , Download 6 , Assignment
Free
The author states that a business firm segments its market so it can respond more effectively to the wants of groups of potential buyers and thus increase its sales and profits. People have different needs and want. Market segmentation involves aggregating prospective buyers into groups.
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Costa Coffee Branding Marketing Case Study
3 pages (805 words) , Download 5 , Case Study
The author states that it is important to emphasize that Costa Coffee is popular in the area. It commands a loyal consumer base and is popular in the St. Andrews area. The introduction of its mobile coffee shops can expand Costa Coffee’s consumer base as it will bring the product to consumers and give them the option of enjoying it.
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Sales of Ethical Consumer Products in the US: Foods and Beverages Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
South Africa and Mexico are other growing markets for this label Fair Trade brand belong to FLO Germany. They licence other outlets to sell this brand and provide all sorts of support. The brand has entered the growth phase from its low neigh position in 2000. The brand is well recognised for its value and has been darling to global consumers.
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How Do Marketing Communications Build and Maintain Strong Brands Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology-driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies. These days it is very important to have good marketing strategies.
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The Marketing System in Qatar Marketing Research Proposal
10 pages (2500 words) , Download 3 , Research Proposal
Free
With hardly any other industry available in the Gulf region, most products are imported to sustain the life of flora and fauna. Due to this, the government has encouraged foreign investors to establish their business presence here. Doing business in the gulf is profitable. There is no tax and this generates a lot of revenue for the business houses.
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Complex Systems and Decision Making Marketing Assignment
3 pages (790 words) , Download 2 , Assignment
This study aims to explore the use of HVDC and FACTS controllers to stabilize electrical power security in the power network. Technical infrastructure which is well functioning is significant for people's economic welfare, national security and everyday life; therefore, high-quality service is expected from the electric grid.
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Marketing and Society: Starbucks Marketing Essay
2 pages (666 words) , Download 2 , Essay
Free
The author states that Germany and Australia are too of the places where Starbucks has been very popular. In Germany, the product is doing amazingly well. There are various reasons for that. For one thing, Starbucks has made customized websites in German for them. This shows that they are extending.
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KFC And Burger King Strategies Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
The fast-food brands have been ploughing more adspend into press vouchers to reach consumers. As a result, newspapers have been brimming with buy-one-get-one-free offers aimed at tempting those seeking a bargain breakfast or lunch. Both of the UK's biggest fast-food chains, KFC and Burger King, increased spend on press advertising in 2007.
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Developing and Managing Sales for Google Marketing Research Proposal
8 pages (2191 words) , Download 2 , Research Proposal
Free
“In 1998, Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free. The Google search engine is the most popular search engine on the worldwide web. It is used the world over by millions of people on a daily basis.
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International Trade and Competition Marketing Research Proposal
6 pages (1707 words) , Download 2 , Research Proposal
Free
Globalizing an organization's operations can be generalized by saying that an organization seeks to enter new markets. Yet entering new markets means committing the limited resources required to produce a targeted return on the investment which could have been put to other marketing decisions each having their own return on investments, or we may also say that globalization has its opportunity cost.
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Development of the Japanese Bond Market Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Generally speaking, in recent years the concept of investment and economy has changed a lot and brought different trends in the structures of the U.S market. Economic and organizational theories show that in comparison, trust, price and authority are relatively less effective in dealing with knowledge based assets.
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Marketing Strategy of Vodafone Marketing Research Paper
14 pages (4500 words) , Download 7 , Research Paper
Free
Given the fact that consumer’s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time.
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Integrated marketing communication Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed.
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London Stock Exchange - Why Invest in Shares Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The author states that a stock market is a market structured for public or owned by private for the trading of company stock and derivatives of the company stock at a settled price. It’s the market which facilitates the trading of company stocks (collective shares), other securities and derivatives.
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Tesco Retail Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
It is said that the journey of 100 miles begins with one single step. That was exactly the case with Tesco having over 250,000 employees and over 1,800 stores today. A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes. It was the state patronage which encouraged the promoters of Tesco to plan for the future.
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Major Theoretical Logic in Global Marketing Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
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New Product Development Stage Marketing Essay
3 pages (835 words) , Download 3 , Essay
Free
The author states that with the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. “As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing, etc. This will be an expensive phase.
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Marketing Mix: Westin Hotels and Resorts Marketing Essay
1 pages (388 words) , Download 5 , Essay
Free
The author states that finding both advertisements in the magazine proves that these brands have certain similarities concerning their target market. On the other hand, each of them has its own qualities and characteristics that are distinctive of each company which is illustrated in their advertisements.
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Haier Global Analysis Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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Critical Evaluation of Ipad Project Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Ipad is the newest addition to computer technology. Designed by Apple Computer, Inc, Ipad makes use of the touch screen technology to add convenience and portability to the usual laptop. It is a new tablet device which does not necessitate the use of outer keyboard thus reducing its weight and size. 
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