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Marketing Essays

Result for Subject Marketing:
19702 essays
Generic Marketing Strategies and Competitive Market Positioning Marketing Literature review
13 pages (3250 words) , Download 4 , Literature review
Free
The mainly significant subject that emerges from the study is that the tools and ideas that are pertinent for offline firms are evenly applicable to online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study. Particular concentration is given to the significance of a channel management general strategy in the e-marketing background.
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Consumer Behavior: A Comprehensive Consumer Audit in Respect of Phillip Morris Cigarettes Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The Marlboro world of the cowboy was perceived to be outdoor, clean and unspoiled, providing a great mood of relaxed smoking satisfaction. Smoking a cigarette was projected as a reward for completing an arduous task and the sociability of smoking in a group. These are themes that smokers can easily recognize and relate to. 
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Coach for You - Pros and Cons of the Downstream Channel Relationships Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
According to (Fill and Fill 2005:4), "the business market comprises many types and sizes of organizations that interact selectively and form relationships of varying significance and duration with one another". Now in the case study of C4U, we will discuss various strategies for channel management and marketing communications as well as supply chain management i.e.
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Impact of Advertising on Consumer Perception Marketing Research Paper
11 pages (3236 words) , Download 4 , Research Paper
Free
The Body Shop Plc Co. was founded in 1967 by Dame Anita Roddick. It owns 2,265 stores the world over with a factory in Glasgow. It has about 10,034 people as employees. The crux of its marketing and persuasive strategy will be based on the following elements - Price, Product and service, Physical Distribution, Promotion.  
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Entry and Exit in Determining the Evolution of Industry Structure Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
A perfect competition market is contestable. The characteristics of perfect competition are as follows: the industry is made up of a very large number of units, each firm is small relative to the size of the industry, the firms all produce exactly identical products and firms are completely free to enter and exit the industry.
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McDonalds Marketing Communications Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Smith (2006, p.90) says that the first restaurant started in the year of 1955, in April at the location of Illinois. The first day the restaurant made US$367.Today McDonalds is considered the world’s number one fast food chain.
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B2B and B2C Marketing Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is so because, though the cost is objective the benefits he will drive out of the car would be to some extent the subjective measure. In the case of ACE car rentals, the cost-benefit analysis is essential because, that car would be used to generate the revenue, thus cost-benefit analysis is not only possible but essential too. 
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The Future of the Fair Trade Coffee Industry in Britain Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Marketing Free Trade coffee in the UK and other Western developed nations becomes a matter of ethics and informed advertising. In this vein, I can conclude that for the commercial success of fair-trade coffee the consumer base needs information, not persuasion and in the vein, different way outs have been discussed above in my brief research paper.
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Marketing Strategies of BMW Marketing Essay
3 pages (940 words) , Download 2 , Essay
Free
The author states that with the increasing demand that our job requires, more and more people are turning their attention to what is fast and effective. With the rush hour and traffic that likewise increase our vulnerability to stress, people demand a good life paralleled with a fast pace.
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Marketing Strategy: EJ's Innovation and More Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers.
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Strategy of Automotive Emerging Markets Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
The global car industry is passing through rapid change and lots of external (macro) factors as well as internal (micro) factors affecting the overall industry. Similarly, we will choose two players to analyze how their strategies so far make them successful and in the near future how they are going to change/modify their strategies. 
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Marketing E-Business Marketing Research Paper
9 pages (2561 words) , Download 2 , Research Paper
Free
As your environment begins to evolve, it is important to recognize the value of horizontally scaling your platforms and applications to support increased loads and service requirements. As the concurrency and complexity of your systems grow, the greater the need becomes to support policy-based routing, application, and data caches, as well as load balancing hardware and software.
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Etihad Airways Strategy Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircraft for $43 billion
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The Bargaining Power of Supplier Marketing Research Proposal
10 pages (2680 words) , Download 2 , Research Proposal
Free
The author states that the number and capability of the competitors play a key role. The product is the first entrant in this market and has an edge. In addition, it is also patented in Hong Kong and China. The initial monopoly gained by the product should be used prudently to acquire and establish a brand name.
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Public Relations and Relationship Marketing in Hospitality Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Public relations entail maintaining a positive organizational image. This is done by avoiding publicizing the organization's failure s. In this case, the successes are really popularized. It is also about ensuring the awareness of the entire public concerning the changes that are made in the organization.
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Experience Branding: A Review on Chatswood Chase Marketing Essay
3 pages (750 words) , Download 2 , Essay
The center is predominantly a bit deprecinctualized because of less number of retailers operating from it. Once the center allocates space to more retailers, it will eventually get more precinct. The center’s atmosphere is really pleasant with a great ambiance and it is designed for a free movement, so as to facilitate customers. 
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Consumer Behaviour and the Role It Plays in Marketing Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
O’Shaugnessy and O’Shaugnessy (2003) have delineated the functions of emotions which are relevant to consumer behavior. First, it is a key to survival because of emotions direct individuals to the important things people need in order to survive. The second function is that it provides information which can affect their behavior.   
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TV Show and Advertising- at the Right Time in the Right Place Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
TV Show Football Focus is aired on ESPN at 6 P.M (India time) and 5:30 A.M (US time). This show is worth watching. This show is targeted towards the fanatics of European Football. This show tells the A-Z of International Football, English Premier League, Spanish League, Italian League, French League, UEFA Champions League, and UEFA Cup.
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Cadmium in Shellfish in Adelaide Central Market Marketing Report
8 pages (2419 words) , Download 2 , Report
Free
Shellfish – mussels and scallops – were collected from the Adelaide Central Market and subjected to digestion experiments with nitric and hydrochloric acids to sample cadmium content in them after subjection to an atomic absorption spectrometer. The means (µ g/g shellfish tissue) for scallops was 0.457, while that for mussels was 0.164.
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Purchasing the Products by E-mail Marketing Essay
3 pages (815 words) , Download 2 , Essay
The author states that the company, which keeps track and records his credit purchases, eyed him as a potential subscriber for its newly launched card because he definitely fits the profile of their targeted user. The second solicitation was from an insurance company. It states that the company got his name through a referral from one of his colleagues.
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Ikea: Global Marketing Marketing Case Study
2 pages (727 words) , Download 3 , Case Study
Free
The author states that IKEA’s first store opened in 1958 and since then the company has grown so much that last year it had 237 stores in 34 different countries with 504,154,000 people visiting the stores. Let’s take a look at IKEA’s business strategy to find how this enormous growth has been achieved and maintained over the years.
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Marketing Management Performance Marketing Report
6 pages (1600 words) , Download 2 , Report
Free
He further stated that marketing has a twofold goal which includes attracting potential customers by the promise of delivering superior value and retaining current customers by continuing the delivery of customer satisfaction. This view of marketing has huge implications for business organizations, as it highlights the current emphasis on satisfying customers.
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Price-Elastic Products Marketing Essay
1 pages (479 words) , Download 3 , Essay
Free
The author states that this is just the opposite as in the case of monopoly, where a firm could put up prices and make profits. Having price-elastic goods doesn’t mean you are unprofitable (e.g. electronic goods). Similarly, having inelastic demand goods doesn’t make a firm profitable always.
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International and Domestic Food Franchising in Saudi Arabia Marketing Essay
60 pages (8750 words) , Download 2 , Essay
The author states that in commercial terms, franchising is a licensing agreement where the franchisor, who is the owner of rights of the business, markets or distributes the product and or service that exists under a trademark through a dealer network that is affiliated to the franchisor, with these individual outlets termed as the franchisee.
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Analysis of Mobile Commerce Market in Hong Kong Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The paper covers the mobile commerce opportunity in Hong Kong market by providing a study of contributions made by mobile networks providers, the Hong Kong Post, and the Telecommunication Authority. It also provides a review of why the information market in Hong Kong is suitable for mobile commerce development.
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Product Positioning in the Duncan Industries Marketing Essay
2 pages (532 words) , Download 2 , Essay
Free
The author states that the reason is that communication through personal channels can be more persuasive than non-personal channels. Nonpersonal channels like advertisements in magazines, newspapers, etc., will reach only the wage earners and they, of course, do not have much to about the Duncan industry product.
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European Tourism Marketing Marketing Term Paper
12 pages (3289 words) , Download 3 , Term Paper
Free
According to WTO was due to the decrease in pent–up travel demand which was brought about by the 2001-2003 period. It was in this period that terrorism was at its prominence especially with the bombing of the World Trade Center in the United States thereby forcing people from postponing their travel.
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Relationship Marketing Theory Marketing Literature review
7 pages (1750 words) , Download 3 , Literature review
Free
Brownlie and Saren attest to the veracity of the aforementioned in their contention that scholars have "challenged the marketing concept" and that others have effectively declared its demise. The rapidity of the evolutionary process experienced within the field of marketing and have furnished fertile grounds for a conceptual and ideological debate.
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Market Challengers, Market Followers and Market Nichers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Some advertisers indicate the competition in their advertising through symbols while others generate this psychology of comparison by presenting features that are comparable to the popular features of the competition.
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Appearance of the Product Marketing Essay
3 pages (792 words) , Download 2 , Essay
Free
The author states that when we talk about a piece of written text if it is neatly written and follows an organized format, the reader will be persuaded to read further thus the basic objective of the writer will be achieved. Therefore emphasis should be laid on the need for good presentation and organization of the work.
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Broadcast associations with haunting Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Richard .S. Lambert was such a novelist, he also happened to work for the British broadcasting corporation as an editor. His hobby collided with his job when he took over an investigation of an eerie occurrence about a mongoose haunting a farmhouse on the Isle of Man.
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Overreaction Hypothesis and Contrarian Strategy (the efficiency of financial markets) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
If prices develop in a predictable manner, arbitrageurs would discern the trends, act on them, and make money at a rate that is above the normal market returns and their actions would quickly bring stock prices to their intrinsic values.
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Marketing: Research, Theory and Practice Marketing Article
5 pages (1250 words) , Download 2 , Article
Free
The author states that marketing is a function that helps define the scope and reach of a particular product or service through a thorough understanding of the various dimensions that surround it. These dimensions include the buyer, the organization and the researcher. Marketing research is an important field that helps the organization.
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Individuality Versus Community Marketing Literature review
2 pages (953 words) , Download 5 , Literature review
Free
The article is a general discussion of the community as a brand identity.  Brands can be more than products, they can be communities.  Companies can and should seek to adapt their brands to reflect these community associations because people are needing such relationships. The companies mentioned are Ford, Saab, Apple (Macintosh computers) and Saturn. 
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Marketing Communication of Smiths Group Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
To operate at the business to business model, marketing communication is most crucial. And Smiths Interconnect is no exception to the fact (even after being such a reputed company for more than 150 years). To sustain in today’s competitive market, a company has to feel, understand and act according to the pulse of the market. 
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Analysis of Retail Marketing Nuances Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Marketing as such is defined as a set of human activities directed at facilitating and accomplishing the exchange of goods and materials. The market, in general, can be defined in two ways as Consumer market or industrial market. The consumer market is the market where goods or services are sought by individuals for their own or family use. 
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Strategic Marketing Plan: Flower World Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
All parts of the marketing plan are interlinked and should be considered as a single whole. Successful marketing management requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments.
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Marketing Ethics of Mecca Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth (Hofstede, 1997). There are also internal factors, components working within the organization which shapes the direction of the company.
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A Comparative Analysis of American and Chinese Retail Market Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Most of the organizations are analyzing the potential of China as an important outsourcing destination. China should be explored as the fastest growing market with the largest number of consumers in the whole world. This has given rise to an important question as to which norms should be applied while expanding the market of an organization. 
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The US Video Game Market Marketing Essay
1 pages (505 words) , Download 2 , Essay
Free
The author states that on a positive note, with its still small base this market has a large opportunity for expansion and is expected to grow further in the coming years. The improvement, according to the think-tank will be driven by the “shift in preferences for expenditures for consumer dollars”.
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Problem Identification and Analyzing Data Throughout a Marketing Research Marketing Annotated Bibliography
6 pages (1500 words) , Download 2 , Annotated Bibliography
Free
Paper industry in India is reeling under shortage of raw material and technological gap, as compared to its counterparts in other countries like Brazil, Chile and Indonesia, and urgently needs funds for upgradation, according to a study by Federation of the Indian Chambers of Commerce and Industry (FICCI). 
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Marketing Saturn Corporation in 1998 Marketing Essay
5 pages (1000 words) , Download 2 , Essay
Free
The GM should not have done something which was not compatible with the Saturn Corporation but since it was the parent company, the one who had to give up was supposed to be the Saturn Corporation itself. The Marketing and Product Planning team looks for companies that have not only the technology for today.
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The Most Important Factors Of Transforming Gateshead Holdings Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The concept of JIT or Just-in-Time is another revolutionary concept from the stable of Japanese management style. In this style of functioning the inventories were recharged or ordered when the management felt the need for it. This is possible when the teams in different departments adopt a coordinated approach duly supported by the management.
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Mixing the Ideas of Marketing Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing is often thought as something simple that can be done by anybody, and that it doesn’t take a lot to market something effectively. However, marketing is a complex and difficult science and requires a person to be well researched in the field and to have a good idea of what type of marketing strategy to use in what different situation.
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Understanding Customer Value Imperative in Marketing Marketing Coursework
8 pages (2000 words) , Download 4 , Coursework
Free
Brands can reduce marketing costs because if the brand name is able to acquire new customers, then there is not such a greater need in the heavy promotion and advertisement to push your name and values to the customer because the brand name will signal these and thus pull the customer to the organisation.
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Challenges in The Music Industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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The Vitality of Competitor Analysis: The Case of Tesco Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Competition by definition means ‘a test of skill or ability’. Indeed, it is true for any individual as well as for any organization that competition encourages one to do more. At times it leads to some untoward incidents between two rivals as well, but overall, competition isn't necessarily bad. Coke has Pepsi. Toyota has Nissan.
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Strategic Marketing - How Does the Audit Process Fit into Marketing Management Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The market audit is the base from which one will develop a tactic to get these returns. A market audit builds the foundation for marketing decisions. The golden rule in performing a market audit is that one must be objective and read the market as it actually is. This means the audit must not be structured around one’s product or business.
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Advertising and Public Relations Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
It is evidently clear from the following discussion that mass communication can be referred to as an academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media which includes print media, radio, television, and film.
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British Motor Industry and Government Strategy Marketing Essay
7 pages (2080 words) , Download 3 , Essay
Free
The global auto industry is structured along 3 main levels. The “component suppliers” form the first level in this value chain. Next, are the finished goods producers or “assemblers” followed by the dealers and the after-sale-service people. The component suppliers, also known as the “upstream”, are again divided into many sub levels.
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