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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan for Whey Protein Producer Marketing Case Study
8 pages (2118 words) , Download 2 , Case Study
Free
Support from top management: the success of the product requires consistent support from the top management especially in the initial phases of launching the product in the market. This will ensure that there is good execution of marketing plans and strategies which will eventually lead to customer satisfaction (Berkowitz 200).
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Latin American Market Vs. U.S Market Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Volkswagen means “people’s car” in the German language. Volkswagen is marketed in twenty-six countries in Latin America. The company boasts of having a lot of experience in the automobile industry having been in existence now for close to seven decades. The
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Google in China Analysis 2 Vo Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Bearing in mind the needs and demands of the Chinese population Google had to make a lot of improvements into its business model to make it more appealing to the Chinese internet users. A nationalistic flavor has also
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Energy Drink Study (will give case study info) Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Consumers across the globe exhibit variant tastes and preferences in relation to beverage drinks consumption. Due to the ever rising competition, players in this industry have pursued creative and innovative product qualities to ensure
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Financial Analysis of JB Hi-Fi Marketing Essay
4 pages (1986 words) , Download 3 , Essay
Free
Information in the financial statement is useful to various groups of stakeholders and therefore precise and accurate analysis of this information is important as the information influences the decision-making process in an organization. The chairman reported that the company expects to open 16 stores in the year 2013 and thus an expected increase in sales and revenues in the future.
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Marketing Issues of Accenture Marketing Assignment
2 pages (555 words) , Download 3 , Assignment
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Changing the name meant that the firm decided to reposition itself when it was enjoying the benefit of being a market leader. All the employees in the firm got engaged in finding a new name for the company; the corporate target audience of the firm was also made a part of the search for a new name, and the services of Young and Rubicam were acquired.
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Major Types of Experiencer and Striver Marketing Assignment
1 pages (436 words) , Download 3 , Assignment
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The VALS survey reveals that I am an ‘experiencer’. It comprises young, impulsive, energetic, and enthusiastic consumers in nature. They are self-confident and attention-seeking final consumers in the market. Personally being in that category, I seek a wide variety of commodities being sold in the market. This ensures that my various needs are satisfied.
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Health care marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
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The second step is called as the pre-approach in which the salesperson collects maximum information before the presentation of the sales. The information is collected from both the regular and the new
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Criteria for Market Consideration Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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The objective of the first phase is to match the needs of the company and its home country to those of the host country. The compatibility of the company’s character and its home country to those of the host country is the basis on which countries are either disqualified or qualified as markets. The business will look at the economy.
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The Marketing Environment of Business Companies Marketing Essay
7 pages (2171 words) , Download 2 , Essay
Free
The company should do good market research to ensure that they are well protected just in case something bad happened to the company. It is important to note that consumer behavior is affected to a big extent by the environment that the company operates in. These behaviors and characteristics can either be internally instigated or externally instigated.
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Delivering Happiness Book Report Marketing Book Report/Review
1 pages (250 words) , Download 3 , Book Report/Review
Free
A good customer service is importantly a golden rule for every firm because it help companies in attracting a large number of customers. A unique selling Proposition (USP) is difficult to pin down, but its not the case with Zappos, which is the customer service company,
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Market Expansion Grid Tool Marketing Assignment
1 pages (443 words) , Download 3 , Assignment
Free
The product/market grid has proven to be very vital in business unit strategy processes to determine business growth opportunities. Apart from assessing current business opportunities, designing the business portfolio includes finding products and businesses the company should consider in the future. The company needs to compete effectively.
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Analysis of Black Eyed Peas Band Case Marketing Assignment
3 pages (915 words) , Download 3 , Assignment
Free
A CEO recognizes that he had never seen someone dealing with others like Will.i.am did. In this, he visualizes professionalism in carrying out duties and roles. The consistency of the band is also something to identify. The band remained true to their calling in offering the best to the public as far as advertising is taken into consideration.
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Wily Technology Marketing Article
2 pages (500 words) , Download 2 , Article
Free
Cirne employed fifty employees for helping him construct the company and successfully lead a strategic revolution of the company. Cirne was able to make the interest of Peninsula Capital and the investor of small institution
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The Issue of Marketing and Environmental Factors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Economic progress is clearly a factor of the interdependence between different economic entities. Without the endless opportunities presented by global marketing, there would be limited growth prospects. In this era, numerous organizations are successfully conducting marketing campaigns both locally and globally.
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Cas study redbull Marketing Outline
1 pages (250 words) , Download 3 , Outline
Free
1). National and local government policies influence the market environment by defining how companies should enter, operate, and quit the market. The government advocates for brand protection as in the case of Red Bull
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Context planing article Marketing Essay
2 pages (500 words) , Download 3 , Essay
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Hatcher (2005) in his article Context Planning: The Door to media’s future fondly calls this new version of media as ‘contacts’. According to the author, media is assigned with a new task of conducting incessant research on ‘how customers
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The American Based Car Rental Industr Marketing Case Study
6 pages (1641 words) , Download 2 , Case Study
Free
In the year 2010, Enterprise provided employment to 68,000 graduates of college or university. Enterprise recruited individuals who were oriented towards the goal, had required skills to solve certain problems, decent communication skills, skills for providing customer service, strong ethics for work and were flexible.
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Evaluating the Performance of Starbucks Marketing Essay
6 pages (1596 words) , Download 2 , Essay
Free
History is full of inspirational true-life stories of great men, captains of industry, and great warriors of war who started from humble beginnings and rose to become iconic figures in the human race. One such story is of Howard Schultz. His is a really inspirational story of how people can go from rags to riches. His name is proudly associated with the famous coffee retail outlet called Starbucks.
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Basic Strategies of Starbucks Marketing Research Paper
7 pages (1912 words) , Download 3 , Research Paper
Free
The beginning of 2007 was a time of economic recession in the world as fuel prices shot up and Starbuck experienced the retailers’ pain. As the company attempted to reduce its expenses by replacing the furnishing and chair with less expensive ones, the customers found it uncomfortable to rest for a cup of coffee.
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Advertising Objectives of Daewoo Electronics Marketing Assignment
12 pages (3408 words) , Download 2 , Assignment
Free
Daewoo Electronics has been in the market for quite a long time, still; it does not enjoy a larger share of the market. The electronic business has become so lucrative in the country thus attracting lots of investors. This has posed very stiff competition to the company. In this regard, it needs to come up with measures to create awareness about its products.
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Sustainable Marketing Campaign for Virginia Community Capital Inc Marketing Essay
12 pages (3223 words) , Download 2 , Essay
Free
These contributions aim at heightening the purchasing power of the low-class citizens of the town. The organization has opted to promote the existing saving program via its subsidiary banking division. The organization, in the first two weeks, plan to carry promotional programs of the implementation calendar as seen in the above table (Chouinard, 2005. P.45)
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Culture: Barriers to Intercultural Communication Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
I can speak a little of Chinese while she also can speak a little of Arabic, and we use English as our main language. Both of us are not native English speakers. Sometimes when we cant express our needs or feelings we try to use all the
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Survey analysis for online resale shop Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The participants for this study have been selected using random sampling method. All the participants were initially approached with a consent agreed. However, only those participants were
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Ethical Marketing Marketing Case Study
1 pages (510 words) , Download 3 , Case Study
Free
Another practical way of ensuring that the employees of such a firm are addressed on the issue is by organizing conferences. Such conferences should be well-tailored to handle ethical issues and if necessary other issues on good corporate responsibilities. Even though initiated by an officer from the firm, will attract a third party opinion.
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Corporate Social Responsibility and Financial Performance Marketing Essay
12 pages (3133 words) , Download 3 , Essay
Free
Essentially sustainability revolves around many factors of a company i.e. corporate social responsibility, a successful brand, and performance development and management. Concurrently, this report is an utter analysis of the above factors, providing information on them concerning how neglecting any of them affects the sustainability of a company.
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Marketing Plan of Get It Done Office Pros Marketing Essay
5 pages (1567 words) , Download 2 , Essay
Free
The ‘Get It Done Office Pros’ is a proposed business, which will provide environment-friendly cleaning services to its customers. The company will be established as a partnership venture by two co-founders, Mr. John Good as well as Mr. Wanda Morris in Columbus, GA. In this marketing plan, the final rollout of the company services will be devised and proposed accordingly.     
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What is the Attraction of Dove Ad Legacy Marketing Coursework
5 pages (1250 words) , Download 3 , Coursework
Free
The chosen Dove ad is ‘Legacy’. The ad focuses on the stories of several mother and daughter pairs responding to a question on how they felt about their bodies. The daughters are young children, and the mothers are generally in the prime of life. Mothers are the target audience for this communication.
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The Strengths of Note Fragrance Marketing Research Paper
7 pages (1891 words) , Download 2 , Research Paper
Free
Women at this stage of life mostly know what they want in livelihood and are strong financially, so pricing is not a very big issue for them. Maintaining the brand at its highest level is enough to keep most of the customers, but the key objective of the business should be enough to create newer interests and reinforcement of the brand.
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Marketing Management of British Airways Marketing Research Paper
12 pages (3142 words) , Download 7 , Research Paper
Free
British Airways is one of the largest companies in the United Kingdom. It is a very famous international airline company in the world. British Airlines' main hub is at London Heathrow Airport. The company was established in 1974. The British Airways Board was founded in the year 1972 by the UK government.
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Marketing Blueprint for Tesco Marketing Essay
10 pages (3038 words) , Download 2 , Essay
Free
All multinational firms vigorously try to expand to newer markets so that new opportunities for growth can be trapped. Tesco has already been able to expand itself successfully in a number of markets. However, in order to maintain its leading position in the retail industry, it is essential for Tesco to spread out into newer markets. 
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Market Research and Information Marketing Essay
1 pages (534 words) , Download 2 , Essay
Free
Additionally, it is also important to also note that in 1974, not many women had the chance to purchase cars as opposed to the contemporary society where the women are concerned about the technical parts of vehicles considering that they too have become frequent users of vehicles (Ben-Ari 19-21).
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Social Media, Search Engine, and Mobile Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Before the advent of the Internet, companies could only create branding and secure a market share via traditional personal sales methods and in-store sales. Both the textbook and the online marketing videos assert that online marketing utilizes the Internet to deliver promotional marketing messages to consumers.
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INTERNET MARKETING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015). Budget: According to most Web developers, it costs an average of
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British Airways - an Innovation Lab in the Sky Marketing Case Study
7 pages (1775 words) , Download 2 , Case Study
Free
British Airways is among the leading airline companies in the world. The company is United Kingdom’s flag carrier airline and boasts of the largest fleet sizes, international destinations, and international flights in the country. The company enjoys global acceptance owing to its effective marketing endeavors (Cutlip, 1962).
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Marketing of Services Marketing Assignment
8 pages (2163 words) , Download 2 , Assignment
Free
Whereas a service is a deed, act, or performance, quality on the other hand refers to the degree of excellence in service performance. Service quality is, therefore, the degree and direction of a discrepancy between consumer’s views and expectations in terms of different but relatively important dimensions of the service quality which can affect their future purchasing behavior.
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Tangible and Intangible Brand Attributes Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These include; price, beauty, quality, reliability. Both of these elements play a significant role in influencing the customer behavior. In addition, they enhance the value of the product or service in the market. However, one of the major differences between the two aspects is that tangible attributes can be seen, touched, or smelled.
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Fast Food Rulers in China Marketing Research Paper
4 pages (1294 words) , Download 3 , Research Paper
Free
Market research carried out in China revealed that Chinese tastes and preferences were different from those in the US market. As a result, the Yum Corporation decided to adopt a different strategic approach. The approach entailed the addition of dishes to the KFC menu that conformed to the Chinese local delicacies.
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Product Life Cycle Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
The initial phase is the introduction of the 3D television that required the application of the most recent technology. The design engineers tasked with the responsibility had to carry out scientific research to identify the best communication
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McDonalds Marketing and Promotional Activities Marketing Case Study
4 pages (1133 words) , Download 2 , Case Study
Free
The fast-food retailers with the objective of earning profit sometimes tend to provide food products that are harmful to health. Obesity has become the major health issue for which the fast food industries are being held responsible. Fast foods contain high amounts of fats and calories that are unhealthy and therefore consumption of those foods leads to obesity and other health disorders.
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Retailer Assignment Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As expected, my experience in the supermarket was completely different from the department store. Differences in experience were evident in the responses of the sales personal, price, product assortment. With variations of products and consumer buying behaviors,
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Expanding Business in the Chinese Clothing Market Marketing Essay
5 pages (1428 words) , Download 3 , Essay
Free
In this regard, Hawes & Curtis is recognized to be a popular name in the clothing industry of the British region. Hawes & Curtis is a popular British shirt-making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing large collections of menswear as well as women's wear accessories.
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Marketing Plan for Atlantic Quench Marketing Essay
17 pages (5146 words) , Download 2 , Essay
Free
The following report in general deals with the market analysis of Atlantic Quench. The market analysis of the juice market, in terms of the current market share of different categories of fruit juices and their expected future growth trend, is analyzed. The main competitors and their product mix are also analyzed.
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Consumption of Fast Foods by University Students Marketing Essay
16 pages (6145 words) , Download 4 , Essay
Free
Fast foods are very much popular among college and university students despite the fact that their consumption has been associated with adverse effects on health and nutrition. These foods often provide energy-dense and nutrient-poor food. However, practices and attitudes concerning the consumption of fast foods in colleges and universities have been understudied.
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Marketing Audit Analysis: The Sony Corporation Marketing Assignment
7 pages (1901 words) , Download 2 , Assignment
Free
Having new product benefits and features, if a radical innovation disrupts the market, will give Sony a better brand reputation and more brand equity if the business seeks, long-term, a diversification strategy. Brand equity is substantial for a firm in terms of revenue growth and the ability to enter new markets, hence innovation as a brand goal maintains ample profit and image-related benefits.
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Factors Affecting Spending in the Store Marketing Case Study
12 pages (3826 words) , Download 2 , Case Study
Free
On the other hand, income positively affects the amount spent, in line with the position taken by Peter et al. (2003). It is therefore prudent to advise the store owner to stock the shop with goods that resonate well among members of the various income categories, as opposed to basing their marketing on gender, loyalty, and age.
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Building Customer-Brand Relationships Marketing Essay
2 pages (740 words) , Download 2 , Essay
Free
It is natural for businesses to seek to be successful and most of them work hard in order to achieve the success they desire. Understanding the buying patterns and behavior of customers is among the elements that are important as far as achieving success is concerned(Reynolds & Olson, 2000, p. 120).
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The Purpose of the Business Research and Its Methods Marketing Assignment
4 pages (1179 words) , Download 3 , Assignment
Free
Exploration research seeks to provide the researcher with information aimed at familiarizing themselves with the topic. It aims at satisfying the researcher’s curiosity through answering basic questions and consequently improving the understanding of the researcher on the topic. Explanation of a given phenomenon forms the hypothesis of the study.
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Smartphones in the US: Market Analysis and Samsung Marketing Research Paper
8 pages (2174 words) , Download 2 , Research Paper
Free
The Samsung Galaxy S6 Edge is designed specially from glass and metal instead of plastic and affiliated compounds. It has a design thickness of close to 7mm thick and is designed to resist bending. This quality digs deep into the structure design of Apple. The phone has 3GB of LPDDR4 RAM and well placed octa-core Exynos processor.
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Product Description Target Market Marketing Assignment
5 pages (1000 words) , Download 2 , Assignment
Free
As the paper, Product Description Target Market, highlights a good outline for a target market enhances the setting of the product prices, and services, as well as guidance during the creation of promotional activities like advertisements. Besides, this outline helps during the distribution of these products and services. 
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