Brand Equity and Coca-Cola Company - Essay Example

The future success of the company depends on this branding strategy. When a company like Coca-Cola is taken into consideration it could be safely stated that their impetus on branding strategy has remained successful throughout the century with groundbreaking success notes. While selecting the branding strategy by the officials it is always kept in mind that the direct marketing is at its optimum level and the supply chain and distribution system is always at its most advantageous position. In addition, there is always the potential to innovate new sister brands corresponding to the local taste and priorities.

For example, Coca-Cola can boast of having over 500 flavors in its booty. Furthermore, there was bottled water branded under the equity that really took the market by storm in 2000.3) Where are Coca-Cola's core brands on the product life cycle there are about four core brands operating under the overhead of Coca Cola. These are Coca Cola which was developed in 1886 and still representing itself as the primal force amidst the different brands of Coca-Cola Company. Next in the line is Fanta. Fanta was revised in 1955 and t this point it is regarded as one of the most successful products of the Organization.

Another important brand name of the Coca-Cola group is Sprite. Sprite debuted in 1961 and still, it is occupying a bulk market segment of the net production. Lastly, the company introduced another very successful campaigner into the market as Diet Coke in 1982. All four products are regarded as the core brands of the Coca-Cola Company. These four core brands along with various other products like branded products like coffee, tea, fruit juice/ fruit drinks, and about 500 different flavors along with Coca-Cola's bottled drinking water make the company a successful survivor and market leader of the world.