Nobody downloaded yet

Corporate Project (Coca Cola) - Research Paper Example

Comments (0) Cite this document
He was a Civil War veteran and Atlanta pharmacist and he discovered the first soft drink out of curiosity. The new drink was sold at five cent per cup in Jacob’s Pharmacy after gaining praise from his…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Corporate Project (Coca Cola)
Read TextPreview

Extract of sample "Corporate Project (Coca Cola)"

Download file to see previous pages Pemberton who was more of an inventor not a businessperson sold his invention to Griggs Candler for only $2300. Candler began to instill his strategies in the company in 1891, he brought the first real vision of the company, and the Coca Cola brand (Pendergrast, 2000).
Candler being a natural born’ salesperson transformed Pemberton’s invention into a business between 1893 and 1904. The fact that people were thirsty gave Candler the first innovative strategy. These first promotion strategies made people conversant with the Coca-Cola brand everywhere and in 1895, Candler expanded and relocated syrup plants in major cities (Pendergrast, 2000). The brand was becoming more popular in time thus Joseph Biedenharn, who was a businessperson from Mississippi, tried to convince Candler on the necessity of bottles but this idea did not excite Candler. He failed to anticipate that success of Coca-Cola brand would be portability. In 1899, Benjamin Thomas and Joseph Whitehead, were allowed to bottle the Coca-Cola brand by Candler.
Bottled Coca Cola soda made the drink’s popularity increase rapidly. By 1905, the company was very successful and the only challenge Coca Cola faced was imitation of the drink by businesspersons who used the advantage of Coca Cola’s success to sell copycat beverages. The company thus used promotions to protect their brand by advertising reminding customers to “Demand the genuine” and “Accept no substitute” promotion. This worked but it would not stop the imitations thus the company had to invent a unique and distinctively shaped bottle that would be easier to identify thus limit imitations thus the contour bottle became Coca Cola’s brand bottle. This led to rapid increase in popularity of the drink due to the attractiveness of the bottle and the taste of the drink. This led to the company’s growth internationally (Pendergrast, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 Words)
Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 Words.
“Corporate Project (Coca Cola) Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate Project (Coca Cola)

Project management (coca-cola)

...? Project Management: Proposal for Coca-Cola Table of Contents 1Executive summary 3 2Conditions of the contract 4 1Description of the nature of contract 4 2The project will require at least the following staff 5 3Schedule of work 6 1Workmanship 7 4Finalizing the contract 7 5Catering services 7 6Equipment 8 7Entertainment 8 8Conference theme design 8 9Risk management 9 2Appendixes 10 1 Risk management plan 10 2Budget 12 3Work Breakdown Structure 13 4Gant chart 15 1 Executive summary PrudentEvent is the event’s organizer that deals with world class clients to organize events for the clients. Our experience is time tested, and we are able to deliver the best service with any mishap. We understand the need to be keen in managing... and...
10 Pages(2500 words)Essay

Coca Cola resources. Each year, Coca-Cola Amatil Australia generates net profits after tax to the tune of million of Australian dollars. According to CCA (2010), the company generated net profit after tax of $506.6 million in 2010. The company generated net profits after tax AUS$ 323.5 million, AUS$ 366.3 million, AUS$ 404.3 million and AUS$ 449 million in 2006, 2007, 2008 and 2009 respectively. Robust revenue enables the company to undertake Multi- million dollars marketing campaigns to sustain clean image when need arises. Coke-Cola Amatil is undertaking Project Zero, which is aimed at improving its infrastructure. The two projects that have been...
20 Pages(5000 words)Case Study

Coca Cola

...?The Coca-Cola Case Study Table of Contents Introduction 3 Question 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest selling non-alcoholic beverages. The rapid popularity of cola drink of...
4 Pages(1000 words)Research Paper

Coca cola

...?Coca Cola of the of the of the Section Introduction Coca Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores and various vending machines all over the world (“Brands”). Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia. John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5...
5 Pages(1250 words)Essay

Coca cola

...number of products, and gains further brand strength due to its strong involvement with consumers through various media collaborations, well-established corporate social responsibilities, and continued expansion to many markets around the globe (The Coca-Cola Company, 2013). Coca-Cola’s placement in the security level of Maslow’s hierarchy of needs comes as the result of combining a strong brand image along with health benefits apart from satisfying customers’ physiological needs such as food and water, which in turn gives it an edge over other food and beverage brands which may only advertise or give an impression of fulfilling basic physiological...
5 Pages(1250 words)Essay


...The Coca Cola Company The Coca-Cola Company is the largest soft drink and beverage company in the world founded in 1886 by Asa Griggs and John Pemberton (Bell, 2009). It is among the most renowned brands in the world offering more than 500 different brands in over 200 countries. Coca cola has managed to stay ahead of the pack due to its dedicated staff especially those in the advertising and marketing department who have developed very innovative methods to sell their products. Coca cola has made huge strides in the international market and has come up with products to suit everyone’s needs and meet...
1 Pages(250 words)Assignment

Coca cola

...’ conveyor belts contain catch baskets and trays. The catch baskets and trays prevent the coke bottles from spinning out of control and accidentally dropping onto the Coke production plant’s floor, disintegrating into injury-causing bits of glass fragments. Likewise, the Coke production conveyor belts do not mix the production plants’ waste water from the clean water. The catch baskets and trays catch and segregate the waste water, ensuring they do not mix with the nearby coke production plants’ clean water. The coke employees oversee the entire process. Moreover, the lean production employees ensure that the machines do not mix the waste water with the clean water source (Klemes, 2008). Specifically, Coca...
6 Pages(1500 words)Essay


...low and no calorie beverages out of its main beverages. Besides, the new campaign was about beating obesity, basing on one simple statement that all calories count no matter where they come from. Of course, there was a severe critique over the commercials that Coca Cola created, however, this is the way the company shows how it help to deal with the obesity. How does the company go about which people and events to sponsor? While corporations create marketing agreements with different organizations and companies, there are also those who choose individual athletes, celebrities or events to push their products or services. These sponsorships are cheaper and provide an opportunity for...
8 Pages(2000 words)Essay

Identification of Activities Area of Coca-Cola

...-profit based organization, Centre for Science and Environment claimed that it has identified the presence of chemicals and pesticide residues in Coca Cola that may lead to terminal illnesses like cancer. In response to this problem, the Coca Cola Company tried to save its goodwill through the introduction of new Corporate Social Responsibility projects in the area like the Water Neutrality Project in India (Coca Cola Corporate Website, 2012). Nonetheless, these attempts of Coca Cola to save its image through the CSR activities like the...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Corporate Project (Coca Cola) for FREE!

Contact Us