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Prepare a written business plan of (THE COCA-COLA COMPANY) on the Orbis database - Essay Example

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It mainly manufactures, allocate and sell nonalcoholic beverages and syrups. Mr. John Stith Pemberton has founded the company in 1984. It is a…
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Prepare a written business plan of (THE COCA-COLA COMPANY) on the Orbis database
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Prepare a written business plan of (THE COCA-COLA COMPANY) on the Orbis database

Download file to see previous pages... Generally its products are available in bottled form or in canned form. Its carbonated soft drinks and noncarbonated beverages are very famous through out the world. The company is also engaged in activities and businesses, such as empowers its bottling partners to produce fountain syrup to sell in the restaurants, convenience store and other fountain retailers and wholesalers for the immediate consumption of the fountain syrup. Its famous soft drinks bands are- Coca-Cola, Fanta, Sprite and Diet Coke. So the company has various opportunities in manufacturing, retailing and distributing the nonalcoholic drinks, tea and coffee and juices products. To increase its business the company may take its initiative to undertake a new international business venture in any of its product and business lines in which it has a comparative advantage. It may undertake or enhance its mergers/acquisitions activities in such a location where the demand of its product is high enough or expected to increase in future so that it can get easy market access by using its brands. If we see only its Pacific operation, we will notice that over the last 7 years, its sales have increased tremendously. This is also true regarding its assets investments. We have shown this by the figure 1 as follows:
As an example, we can consider one of the new business ventures of the company, through which it plans to acquire 100 % of a fruit juice maker company of Russia, engrossing the founders and the biggest shareholders of that company, as reported by Dow Jones on March, 2010. Some other sources have informed that the Coca-Cola Company is going to take 75 % share of that Russian Company. What ever may be the position of the Coca-Cola Company, there is no doubt that this business venture will be a successful one for the company. The reason behind this is that the company has planned to take such a business expansion method in accordance its ...Download file to see next pagesRead More
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