Nobody downloaded yet

Business Analysis of Coca Cola International company - Research Paper Example

Comments (0) Cite this document
Summary
Name: Title: Business Capstone Introduction: Coca Cola International is a United States company which started operating in 1833 and is a soft drink giant. Coca-Cola, most commonly known as Coke, is a carbonated soft drink which was invented by John S…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Business Analysis of Coca Cola International company
Read TextPreview

Extract of sample
"Business Analysis of Coca Cola International company"

Download file to see previous pages By 1896, Coca-Cola successfully spread across the American border to Canada, Hawaii and Mexico. It is a multi-billion dollar company which is operating in more than 200 countries and offering more than 3,500 beverages. It is recognized as the world`s best known brand and has the world`s largest distribution network. Its products are the most widely known and most commonly used in the entire world. It has such a widespread network that the consumers enjoy Coca-Cola’s products at a rate of more than 300 million servings per day. It has subsidiaries and franchises in every country where it is operating. Coca-Cola is also the leading cola drink in the beverage industry throughout the world (Coca-Cola Company, n.d.). The mission of Coca-Cola is to create value for all the shareholders, customers and stakeholder by creating superior value and making profitable relations with the customers as well. Their mission is to “To refresh the world...to inspire moments of optimism and happiness... and to create value and make a difference.” They try to refresh the world by using the advantage that they have as being the world’s largest beverage company. Coca-Cola develops high quality beverages, which itself creates value for the company and helps strengthen its image, contributing to its overall success. Their vision is to work on every aspect of their company in order to achieve sustainable growth. The primary stakeholders of Coca-Cola include employees, customers, partners, society, shareholders and the company itself. They believe that in order to be successful, they must look ahead and plan for the future, using the resources in the most efficient way. Its product, satisfied customers, excellent leadership and, most importantly, a strong brand name further contribute to the overall success of this company (“Mission, Vision & Values”, n.d.) Porter`s five forces are a set of forces formulated by Michael E. Porter who proposed that strategies of any company are formulated based on the threat of potential entrants and substitute products, the bargaining power of both buyers and sellers prevailing in the market, as well as the level of rivalry among competitors (Daft & Lane, 2009, p. 196). The amount of capital required by any soft drink company is really high, which acts as a barrier to entry for new entrants. Also, Coca-Cola has such a strong brand name with a huge amount spent on selling and promotion. In order to maintain its market share, Coca-Cola will have to spend a huge amount on advertising to ensure that its message is being carried forward to its customers all over the world. This is also one of the ways through which this company can compete with its rival companies, especially Pepsi. Coca-Cola and Pepsi dominate the soft drink industry and therefore, Coco-Cola will have to come up with new ideas in order to compete effectively and maintain its position in the market. The pricing done by this company will also depend on the type of market, whether it is customer oriented or seller oriented. SWOT Analysis: Strengths: The biggest strength that Coca-Cola has is its Coke itself. It has been able to maintain its original taste for years and this is the reason why its customers are always loyal. It has the strongest brand across the globe with a brand equity of over $50 billion. The quality and taste are the major strengths of Coca-Cola and one of the reasons for its overall success. In order to main ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Analysis of Coca Cola International company Research Paper”, n.d.)
Retrieved from https://studentshare.org/business/1401206-business-capstone-a-culmination-of-all-lessons
(Business Analysis of Coca Cola International Company Research Paper)
https://studentshare.org/business/1401206-business-capstone-a-culmination-of-all-lessons.
“Business Analysis of Coca Cola International Company Research Paper”, n.d. https://studentshare.org/business/1401206-business-capstone-a-culmination-of-all-lessons.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Financial Management Coca-Cola Company
Investment is a vital activity which requires various types of analysis to be done. To choose the right company is a very important decision. If the investor chooses the wrong stock then he or she could have to bear loss. The nonfinancial parameters has been discussed in this project.
6 Pages(1500 words)Research Paper
Business Function and Processes. (Coca Cola Company)
Creativity and risk appear inexorably linked, as both are infinite in their diversity with the outcome that their permutation usually defies accurate description. The surroundings in which new the conception together with development of a new product or service occurs is complex and associated with creativity and risk at several heights in a wide range of situations or circumstances.
16 Pages(4000 words)Research Paper
Internal Analysis and SWOT Analysis of the Coca-Cola Company
The company faces challenges in today’s marketplace due to market driven changes, regulatory changes as well as socio-economic changes. An internal analysis of Coca-Cola is performed to understand the internal capabilities.
6 Pages(1500 words)Research Paper
Coca-Cola Company vs. PepsiCo, Inc
In the year 2008, Coca-Cola’s status of funding for the U.S based benefit pension plan fundamentally declined owing to the general decline in the stock market of the entire nation. Beginning 2009, the firm had injected about $ 175 million into the benefit pension plan (IASB, 2007).
6 Pages(1500 words)Research Paper
The Coca-Cola Company Financial Results Analysis
Similarly, there has been a remarkable result in Earnings per Share and the operating income that directly influences the net revenue of budgeting and marketing policies (Rich et al 2009). This will eventually help in the long-term projects such as market expansion and customer satisfaction.
3 Pages(750 words)Research Paper
Coca cola company
After its foundation, Coca-Cola extensively grew in its production and delivery scales after Asa Candler’s receivership. Despite the immersed efforts to accrue success in the company’s products, the management met opposition from existing competitors with Pepsi leading the race.
10 Pages(2500 words)Research Paper
The Coca Cola Company
The company has over 300 bottling partners globally that are responsible for its products and distributions and takes pride in playing an environmentally responsible role. With the current global economic downturn, we will be looking at how the company has performed based on its results for the First Quarter of 2009.
6 Pages(1500 words)Research Paper
Strategic Choices for Coca Cola Company
The SWOT analysis of the Coca-cola explores its internal and external environment. It suggests that the main strengths of the company include its popularity as world leader around the globe, strong international trade, strong branding and
2 Pages(500 words)Research Paper
Analysis Case: Coca-Cola Company
The equity method enables Coca-Cola to analyze carrying values of investments. The procedure for applying for equity method
1 Pages(250 words)Essay
Corporate Project (Coca Cola)
During this time, little people would have thought that the company would grow to become one of the biggest and the most profitable global company it is today since at the time John only sold nine cups a day for that year. Frank
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Business Analysis of Coca Cola International company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us