Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Marketing Mix and Startegies of Coca- Cola - Dissertation Example

Comments (0) Cite this document
This paper draws all the marketing mix that provides the Coca-Cola Company to organize a wide range of subsidiaries and to develop its brands of products. The focus of the paper is to show via any organization what marketing is, how this organization uses marketing strategies and techniques…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Marketing Mix and Startegies of Coca- Cola
Read TextPreview

Extract of sample "Marketing Mix and Startegies of Coca- Cola"

Download file to see previous pages Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the Coca-Cola Company to target new segments in order to remain at the cutting edge.  In order to remain competitive in the market, it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its meditation on a regular basis is very important for the Company to not only keep its presence felt but also to increase traffic.  A step by step marketing mix plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. This will help the company to correct its action in the right direction. Continuous adaptation and promotion will make it possible to achieve its goals in the future. “We have become mindful of one undeniable fact- the average body requires at least 64 ounces of liquid every day just to survive, and our beverages currently account for not even two of these ounces. For every person on this planet, consuming at least 64 ounces is not an option; but choosing where those ounces come from is.” This proposal is going to provide a case study of marketing mix and strategies, Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before.  Coca-Cola was bought out by businessman Asa Griggs Candler with its global headquarters in Atlanta, United States. The Coca-Cola Company is the world's biggest drinks company and its unique marketing tactics lead its supremacy of the world soft-drink market throughout the 20th century. The Coca-Cola trademark is the most valuable brand in the world. The company also sells almost 400 other beverages. The most common of these is Diet Coke. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Dissertation Example | Topics and Well Written Essays - 7000 words, n.d.)
Dissertation Example | Topics and Well Written Essays - 7000 words. Retrieved from
(Dissertation Example | Topics and Well Written Essays - 7000 Words)
Dissertation Example | Topics and Well Written Essays - 7000 Words.
“Dissertation Example | Topics and Well Written Essays - 7000 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Mix and Startegies of Coca- Cola

Strategic Marketing- Coca Cola

.... For example, Coke’s Dasani water was found to contain bromate, a cancer-causing chemical that resulted in a lot of bad publicity for the company (Abrahams, 2011). Media was quick to associate the product with Coke. Later, Coca Cola was forced to admit that the highly priced bottled water was nothing but tap water; bottled and branded by Coca Cola. Added to this is the fact that this is not one lone incident where Coke would have had a chance to improve of its image but a couple of Coke’s other products were also found to be contaminated. MARKETING MIX Product The product base of Coca-Cola is very large including more than 200 brands. The main product for Coca-Cola is its carbonated drink including Coca-Cola, Sprite and Fanta. These drinks...
11 Pages(2750 words)Essay

Lnternational Marketing of Coca Cola

...? International marketing Table of Contents Executive summary 3 2 Situational analysis 3 2 Market Summary 4 2.2 Swot Analysis 6 2.3 Competition 9 2.4 Product Offerings 9 3 Marketing strategy 9 3.1 Mission 10 3.2 Marketing Objectives 10 3.3 Financial Objectives 10 3.4 Target Markets 11 3.5 Positioning 11 3.6 Strategies 11 3.7 Marketing Mix 12 4 Budgeting 12 5 Implementation 13 6 Marketing organization 13 7 Conclusion 13 Bibliography: 14 1 Executive summary Coca Cola Enterprises Limited intends to introduce a new energy drink in Chile. The drink is Lucozade which is made by using Glucose Fructose Syrup, orange juice from Concentrate, Citric Acid and Sodium Benzoate. The company has already made the decision for the selling price...
11 Pages(2750 words)Essay

Marketing plan for COCA COLA

...? MARKETING PLAN FOR COCA-COLA ………………………………. …………………………………. …………………….. Table of Contents Table of Contents 2 ExecutiveSummary 4 Introduction 5 Coca-Cola: Company Overview 5 Environmental Scan 6 Internal Analysis 6 Mission, Vision, Objectives and Growth strategies 6 External Analysis 7 Economic Environment 8 Social Environment 8 Ecological Environment 8 Technological Environment 9 Competitor Analysis 9 SWOT Analysis of Coca-Cola 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Marketing Objectives 12 Developing Marketing Strategies 13 Marketing Mix Strategy 13 15 STP Strategy 16 Segmentation Strategy 16 Targeting Strategy 16 Positioning Strategy 17 Implementation and Controlling of the marketing plan 17 Marketing Budget 17 Action...
16 Pages(4000 words)Essay

Coca Cola Marketing

While Coca-Cola remains mindful of all its responsibilities, its constant endeavor is to maximize long-term returns to the shareowners. As an organization, Coca-Cola takes due care about people's health and well-being. The company aspires to make a positive difference in people's lives. It also seeks to help them lead active and healthy lifestyles. The company not only supports programs that encourage active living but also plays a leading role in identifying and implementing solutions to combat the issues of obesity. Product Portfolio The company has in its product repertoire more than 3,500 beverages ranging from diet and regular sparkling beverages. Over the years, the company has added still beverages like 100 percent fruit j...
3 Pages(750 words)Essay

Marketing Mix: Coca Cola

...Marketing Mix: Coca Cola Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. This is owing to the success of its recipe which includes four key ingredients: product, price, promotion and place which are described below. Product The company’s mantra is that its product- Coke does not compete with other carbonated beverages but with “human liquid consumption” (water). The Coke beverage has, therefore, been targeted at every household to the extent that it should be within an arm’s reach...
8 Pages(2000 words)Essay

Coca cola Global Marketing strategies

... 33). The Company has got such an extensive distribution and bottlers system that its products are available the world over. Coca cola beverage is available at each and every retail outlet. There are numerous reasons why Coca-Cola opted to globalize its products. The prospect to sell Coca-Cola worldwide existed because it is a product which can be consumed by everyone irrespective of age and gender, all over the world. Advertising has been strong enough to create demand for Coca-Cola worldwide. However, advertising has to be aligned with the culture of the respective countries. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages...
12 Pages(3000 words)Research Paper

Coca-Cola Marketing

...Introduction The Coca-Cola Company is the world’s No.1 bevarge company and the biggest marketer of beverages specially the non-alcoholic drinks. It is also the biggest corporation in the U.S. The Company sells many products but is best know for its famous product Coca-Cola. Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero. Marketing of Coke-Zero The launch of Coke-Zero started in October 2006. It is marketed towards young males. In United States the drink has been tailored to its targeted market by decribing it zero calorie drink rather than a diet drink. In Australia the drink...
1 Pages(250 words)Case Study

Marketing Strategies of Coca-Cola

...MARKETING STRATEGIES OF COCA-COLA Yvonne Mc Laughhlin Publisher: Business Information Books . About the book This book is going to provide a case study of Marketing strategies, Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides Coca-Cola Company to organize wide range of subsidiaries and to develop its brands of product. The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change...
14 Pages(3500 words)Case Study

Coca-Cola Company's Marketing Communications

...Coca-Cola Company's Marketing Communications I. Which stage of the product life cycle is Coca Cola currently in? Coca Cola is in the mature phase of the product life cycle framework. II. State on piece of specific evidence (give detail) from the website to support your assertion. You'll want to dig around and remember that evidence can come from anywhere in the marketing mix—the product itself, promotion, price, place. The company's marketing communications—the Facebook fan page as well as the 'My Coke Rewards' are specific evidences from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. III. Explain how this piece of evidence relates back to the product life cycle stage stated in #1...
1 Pages(250 words)Assignment

The Coca Cola Company Marketing Mix

...The Coca Cola Company Marketing Mix Department Table of Contents Introduction 3 The Coca-Cola Company 4 The Marketing Mix 4 Product 5 Place 6 Promotion 6 Price 7 People 7 Process 8 Physical Appearance/Evidence 9 Consumer Behavior 9 Theories of Consumer Behavior – The Utility Theory of Demand 10 Sociological Factors Influencing Consumer Behaviour 11 Personal factors 11 Social factors 11 Psychological Influences 12 Conclusion 12 References: 14 Introduction The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market...
11 Pages(2750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Marketing Mix and Startegies of Coca- Cola for FREE!

Contact Us