Marketing Mix and Startegies of Coca- Cola - Dissertation Example

Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the Coca-Cola Company to target new segments in order to remain at the cutting edge.  In order to remain competitive in the market, it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its meditation on a regular basis is very important for the Company to not only keep its presence felt but also to increase traffic.

  A step by step marketing mix plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. This will help the company to correct its action in the right direction. Continuous adaptation and promotion will make it possible to achieve its goals in the future. “We have become mindful of one undeniable fact- the average body requires at least 64 ounces of liquid every day just to survive, and our beverages currently account for not even two of these ounces.

For every person on this planet, consuming at least 64 ounces is not an option; but choosing where those ounces come from is.” This proposal is going to provide a case study of marketing mix and strategies, Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before.  Coca-Cola was bought out by businessman Asa Griggs Candler with its global headquarters in Atlanta, United States.

The Coca-Cola Company is the world's biggest drinks company and its unique marketing tactics lead its supremacy of the world soft-drink market throughout the 20th century. The Coca-Cola trademark is the most valuable brand in the world. The company also sells almost 400 other beverages. The most common of these is Diet Coke.